TED2010
Derek Sivers: How to start a movement
Derek Sivers: Bagaimana memulakan sebuah gerakan
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Dengan bantuan beberapa klip video yang membuka mata, Derek Sivers menerangkan bagaimana sebuah gerakan benar-benar dimulakan. (Kata pembayang: Bertepuk sebelah tangan tidak akan berbunyi.)
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Double-click the English transcript below to play the video.
00:15
So, ladies and gentlemen, at TED
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Tuan-tuan dan puan-puan di TED
00:17
we talk a lot about leadership and how to make a movement.
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kita banyak berbicara mengenai kepimpinan dan bagaimana memulakan sebuah gerakan.
00:20
So let's watch a movement happen, start to finish, in under three minutes
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Mari kita tonton sebuah gerakan yang sedang terbentuk, dari mula sampai akhir, dalam kurang tiga minit
00:23
and dissect some lessons from it.
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dan ambil iktibar daripadanya.
00:26
First, of course you know, a leader needs the guts
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Pertama, tentu anda tahu, seorang pemimpin perlu berani
00:28
to stand out and be ridiculed.
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untuk menonjolkan diri dan diperkecilkan.
00:32
But what he's doing is so easy to follow.
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Tetapi apa yang sedang dia buat mudah untuk diikut.
00:34
So here's his first follower with a crucial role;
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Ini dia pengikut pertamanya yang memikul peranan penting.
00:37
he's going to show everyone else how to follow.
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Dia akan tunjukkan kepada orang lain bagaimana untuk mengikut.
00:39
Now, notice that the leader embraces him as an equal.
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Sekarang, perhatikan pemimpin itu memeluknya sebagai tanda setaraf.
00:41
So, now it's not about the leader anymore;
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Jadi, sekarang bukan lagi mengenai pemimpin itu;
00:43
it's about them, plural.
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ia mengenai mereka, secara jemaah.
00:45
Now, there he is calling to his friends.
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Sekarang, lihat itu, dia memanggil kawan-kawannya.
00:47
Now, if you notice that the first follower
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Sekarang, jika anda perasan, pengikut yang pertama
00:49
is actually an underestimated form of leadership in itself.
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sebenarnya ialah bentuk kepimpinan yang tidak boleh diremehkan.
00:53
It takes guts to stand out like that.
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Ia perlukan keberanian untuk menjadi terserlah seperti itu.
00:55
The first follower is what transforms
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Pengikut yang pertama yang menjadikan
00:58
a lone nut into a leader.
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seseorang "tidak waras" itu menjadi pemimpin.
01:00
(Laughter)
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(Ketawa)
01:02
(Applause)
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(Tepuk tangan)
01:05
And here comes a second follower.
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Nampaknya pengikut kedua menyertai mereka.
01:07
Now it's not a lone nut, it's not two nuts --
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Sekarang bukan seorang, bukan dua orang,
01:09
three is a crowd, and a crowd is news.
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tetapi tiga orang dan tiga orang sudah ramai.
01:12
So a movement must be public.
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Jadi, sebuah gerakan mesti berada di khalayak umum.
01:14
It's important to show not just to show the leader, but the followers,
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Adalah penting, bukan sahaja menonjolkan pemimpinnya, tetapi juga pengikutnya
01:17
because you find that new followers
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sebab anda dapati pengikut yang baru
01:19
emulate the followers, not the leader.
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akan mencontohi pengikut, bukan pemimpinya.
01:22
Now, here come two more people, and immediately after,
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Sekarang, dua orang lagi datang dan sejurus selepas itu,
01:24
three more people.
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tiga orang lagi.
01:26
Now we've got momentum. This is the tipping point.
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Kini kita sudah ada momentum. Inilah detik penentuya.
01:28
Now we've got a movement.
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Kini sebuah gerakan telah wujud.
01:32
So, notice that, as more people join in,
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Perhatikan, semakin ramai orang menyertainya,
01:34
it's less risky.
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semakin kurang risikonya.
01:36
So those that were sitting on the fence before, now have no reason not to.
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Mereka yang berkecuali sebelum ini, kini tidak ada alasan lagi untuk tidak ikut.
01:39
They won't stand out,
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Mereka tidak akan terserlah.
01:41
they won't be ridiculed,
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Mereka tidak akan diejek.
01:43
but they will be part of the in-crowd if they hurry.
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Tetapi mereka boleh jadi sebahagian dari khalayak "yang popular" jika mereka cepat.
01:45
(Laughter)
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(Ketawa)
01:48
So, over the next minute,
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Jadi, dalam beberapa minit lagi
01:50
you'll see all of those that prefer to stick with the crowd
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anda dapat lihat mereka yang masih bersama-sama khayalak
01:52
because eventually they would be ridiculed
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sebab akhirnya mereka akan diejek
01:54
for not joining in.
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kerana tidak ikut serta.
01:56
And that's how you make a movement.
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dan begitulah bagaimana anda memulakan sebuah gerakan.
01:58
But let's recap some lessons from this.
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Mari kita imbas kembali iktibar dari peristiwa ini.
02:00
So first, if you are the type,
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Pertama, jika anda jenis orang,
02:03
like the shirtless dancing guy that is standing alone,
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seperti lelaki yang menari seorang diri tanpa baju itu,
02:06
remember the importance of nurturing
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ingatlah pentingnya memupuk
02:08
your first few followers as equals
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beberapa orang pengikut awal anda supaya setaraf dengan anda
02:10
so it's clearly about the movement, not you.
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supaya jelas tujuannya ialah mengenai gerakan itu, dan bukan anda.
02:13
Okay, but we might have missed the real lesson here.
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Okey, tetapi mungkin kita terlepas pandang iktibar yang sebenar di sini.
02:16
The biggest lesson, if you noticed --
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Iktibar yang terbesar, jika anda perasan --
02:18
did you catch it? -- is that leadership
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anda dapat saksikan -- ialah kepimpinan
02:20
is over-glorified.
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sesuatu yang terlampau diagung-agungkan,
02:22
That, yes, it was the shirtless guy who was first,
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memang betul, lelaki tanpa baju itu orang yang pertama,
02:24
and he'll get all the credit,
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dan dia patut mendapat pujian,
02:26
but it was really the first follower
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tetapi hakikatnya pengikut yang pertama itulah
02:28
that transformed the lone nut into a leader.
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yang menjadikan lelaki keseorangan itu menjadi seorang pemimpin.
02:31
So, as we're told that we should all be leaders,
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Jadi, dalam masa kita semua digesa menjadi pemimpin,
02:33
that would be really ineffective.
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ia tidak akan mendatangkan kesan,
02:35
If you really care about starting a movement,
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Jika anda berazam mahu memulakan sebuah gerakan,
02:37
have the courage to follow
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beranikan diri untuk mengikuti
02:39
and show others how to follow.
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dan menunjukkan orang lain bagaimana menjadi pengikut.
02:41
And when you find a lone nut doing something great,
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Bila anda jumpa orang yang melakukan sesuatu yang hebat seorang diri,
02:43
have the guts to be the first one
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beranikan diri untuk menjadi orang yang pertama
02:45
to stand up and join in.
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ke depan dan bersama-samanya.
02:47
And what a perfect place to do that, at TED.
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Dan tempat yang paling sesuai untuk melakukannya ialah di TED.
02:49
Thanks.
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Terima kasih.
02:51
(Applause)
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(Tepuk tangan)
ABOUT THE SPEAKER
Derek Sivers - EntrepreneurThrough his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.
Why you should listen
Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.
In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."
Derek Sivers | Speaker | TED.com