TED2010
Derek Sivers: How to start a movement
Derek Sivers: kuidas alustada uut liikumist
Filmed:
Readability: 2.9
8,596,071 views
Üllatava videolindistuse abil seletab Derek Sivers, kuidas liikumised tegelikult alguse saavad. (Vihje: selleks läheb vaja kaht inimest.)
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Double-click the English transcript below to play the video.
00:15
So, ladies and gentlemen, at TED
0
0
2000
Daamid ja härrad,
00:17
we talk a lot about leadership and how to make a movement.
1
2000
3000
TEDis me räägime palju juhtimisest ja liikumiste algatamisest.
00:20
So let's watch a movement happen, start to finish, in under three minutes
2
5000
3000
Vaatame, kuidas käib ühe liikumise sünd vähem kui 3 minuti jooksul,
00:23
and dissect some lessons from it.
3
8000
3000
ja tuletame sellest mõned õppetunnid.
00:26
First, of course you know, a leader needs the guts
4
11000
2000
Esiteks, nagu te muidugi teate, on liidril vaja julgust,
00:28
to stand out and be ridiculed.
5
13000
3000
et silma paista ja ennast naeruväärseks teha.
00:32
But what he's doing is so easy to follow.
6
17000
2000
Aga seda, mida ta teeb, on lihtne järele teha.
00:34
So here's his first follower with a crucial role;
7
19000
3000
Siin ongi tema esimene järgija, kellel on otsustav roll.
00:37
he's going to show everyone else how to follow.
8
22000
2000
Ta näitab kõigile teistele, kuidas järgida.
00:39
Now, notice that the leader embraces him as an equal.
9
24000
2000
Nüüd pange tähele, liider võtab ta omaks kui võrdse.
00:41
So, now it's not about the leader anymore;
10
26000
2000
Enam pole asi liidris,
00:43
it's about them, plural.
11
28000
2000
asi on neis, mitmuses.
00:45
Now, there he is calling to his friends.
12
30000
2000
Nüüd kutsub ta oma sõpru.
00:47
Now, if you notice that the first follower
13
32000
2000
Kui märkate, siis esimene järgija
00:49
is actually an underestimated form of leadership in itself.
14
34000
4000
on tegelikult ka omamoodi liider, kelle rolli sageli alahinnatakse.
00:53
It takes guts to stand out like that.
15
38000
2000
Niimoodi esileastumiseks on vaja palju julgust.
00:55
The first follower is what transforms
16
40000
3000
Esimene järgija on see, kelle tõttu
00:58
a lone nut into a leader.
17
43000
2000
üksikust hullumeelsest saab liider.
01:00
(Laughter)
18
45000
2000
(Naer)
01:02
(Applause)
19
47000
3000
(Aplaus)
01:05
And here comes a second follower.
20
50000
2000
Ja siit tuleb teine järgija.
01:07
Now it's not a lone nut, it's not two nuts --
21
52000
2000
Nüüd ei ole see enam üksik hullumeelne ega kaks hullumeelset,
01:09
three is a crowd, and a crowd is news.
22
54000
3000
kolm on seltskond ja seltskond on uudis.
01:12
So a movement must be public.
23
57000
2000
Niisiis, liikumine peab olema avalik.
01:14
It's important to show not just to show the leader, but the followers,
24
59000
3000
Lisaks liidrile on tähtis näidata ka järgijaid,
01:17
because you find that new followers
25
62000
2000
sest nagu näete, uued järgijad
01:19
emulate the followers, not the leader.
26
64000
3000
imiteerivad järgijaid, mitte liidrit.
01:22
Now, here come two more people, and immediately after,
27
67000
2000
Nüüd tuleb veel kaks inimest ja kohe nende järel
01:24
three more people.
28
69000
2000
veel kolm.
01:26
Now we've got momentum. This is the tipping point.
29
71000
2000
Nüüd on saavutatud kriitiline mass ja see on pöördepunkt.
01:28
Now we've got a movement.
30
73000
3000
Nüüd on see juba liikumine.
01:32
So, notice that, as more people join in,
31
77000
2000
Pange tähele, mida rohkem inimesi liitub,
01:34
it's less risky.
32
79000
2000
seda vähem riskantseks see muutub.
01:36
So those that were sitting on the fence before, now have no reason not to.
33
81000
3000
Neil, kes enne kõhklesid, pole enam mingit põhjust mitte liituda.
01:39
They won't stand out,
34
84000
2000
Nad ei torka silma.
01:41
they won't be ridiculed,
35
86000
2000
Nad ei tee end lolliks.
01:43
but they will be part of the in-crowd if they hurry.
36
88000
2000
Aga kui nad kiirustavad, saavad ka nendest insaiderid.
01:45
(Laughter)
37
90000
3000
(Naer)
01:48
So, over the next minute,
38
93000
2000
Järgmise minuti jooksul näete,
01:50
you'll see all of those that prefer to stick with the crowd
39
95000
2000
kuidas kõik eelistavad rahvasummaga liituda,
01:52
because eventually they would be ridiculed
40
97000
2000
sest lõpuks naeruvääristataks neid,
01:54
for not joining in.
41
99000
2000
kes ei ühinenud,
01:56
And that's how you make a movement.
42
101000
2000
ja nii algatataksegi uus liikumine.
01:58
But let's recap some lessons from this.
43
103000
2000
Teeme sellest siis õpetliku kokkuvõtte.
02:00
So first, if you are the type,
44
105000
3000
Esiteks, kui te olete selline,
02:03
like the shirtless dancing guy that is standing alone,
45
108000
3000
nagu see särgita tantsiv üksik noormees,
02:06
remember the importance of nurturing
46
111000
2000
pidage meeles, kui tähtis on esimesed järgijad
02:08
your first few followers as equals
47
113000
2000
võrdsetena oma tiiva alla võtta,
02:10
so it's clearly about the movement, not you.
48
115000
3000
näidates, et tähtis on liikumine, mitte sinu isiksus.
02:13
Okay, but we might have missed the real lesson here.
49
118000
3000
Okei, aga tõeline õppetund võis meil märkamata jääda.
02:16
The biggest lesson, if you noticed --
50
121000
2000
Suurim õppetund, kui juba taipasite,
02:18
did you catch it? -- is that leadership
51
123000
2000
on see, et liidriks olemine
02:20
is over-glorified.
52
125000
2000
on ületähtsustatud.
02:22
That, yes, it was the shirtless guy who was first,
53
127000
2000
Jah, särgita kutt oli esimene
02:24
and he'll get all the credit,
54
129000
2000
ja tema saab kogu au endale,
02:26
but it was really the first follower
55
131000
2000
aga tegelikult oli see esimene järgija,
02:28
that transformed the lone nut into a leader.
56
133000
3000
kes muutis üksiku hullumeelse liidriks.
02:31
So, as we're told that we should all be leaders,
57
136000
2000
Nii et kui meile öeldakse, et me kõik peaks liidrid olema,
02:33
that would be really ineffective.
58
138000
2000
siis oleks see väga ebaefektiivne.
02:35
If you really care about starting a movement,
59
140000
2000
Kui te tõesti tahate liikumist alustada,
02:37
have the courage to follow
60
142000
2000
võtke julgus kokku ja järgige
02:39
and show others how to follow.
61
144000
2000
ja näidake teistele, kuidas järgida.
02:41
And when you find a lone nut doing something great,
62
146000
2000
Ja kui te näete mõnd üksikut hullumeelset midagi suurepärast tegemas,
02:43
have the guts to be the first one
63
148000
2000
olge piisavalt vapper, et olla esimene,
02:45
to stand up and join in.
64
150000
2000
kes püsti tõuseb ja temaga liitub.
02:47
And what a perfect place to do that, at TED.
65
152000
2000
Ja suurepärane koht selle tegemiseks on TED.
02:49
Thanks.
66
154000
2000
Aitäh.
02:51
(Applause)
67
156000
11000
(Aplaus)
ABOUT THE SPEAKER
Derek Sivers - EntrepreneurThrough his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.
Why you should listen
Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.
In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."
Derek Sivers | Speaker | TED.com