TED2010
Derek Sivers: How to start a movement
Derek Sivers: Si te fillosh nje levizje
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Me ndihmen e nje incizimi te befasishem, Derek Sivers shpjegon se si levizjet ne te vertete fillojne. (Informate: duhen dy persona.)
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Double-click the English transcript below to play the video.
00:15
So, ladies and gentlemen, at TED
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Zonja dhe zoterinj ne TED
00:17
we talk a lot about leadership and how to make a movement.
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flasim shume ne lidhje me udheheqesine dhe se si te krijosh nje levizje.
00:20
So let's watch a movement happen, start to finish, in under three minutes
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Le te shikojme se si ndodhe ne fakt nje levizje, nga fillimi deri ne fund, per me pak se tre minuta
00:23
and dissect some lessons from it.
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dhe te nxjerrim ca mesime nga ajo qe shohim.
00:26
First, of course you know, a leader needs the guts
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Se pari, me siguri e dini, udheheqesi i duhet guxim
00:28
to stand out and be ridiculed.
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per te qene ne qender te vemendjes dhe per t'u perqeshur.
00:32
But what he's doing is so easy to follow.
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Por ajo qe ai po ben eshte shume lehte te ndiqet.
00:34
So here's his first follower with a crucial role;
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Keshtu qe ja ku eshte ndjekesi i tij i pare me rol vendimtar.
00:37
he's going to show everyone else how to follow.
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Ai do tju tregoje te gjithe te tjereve si te ndjekin..
00:39
Now, notice that the leader embraces him as an equal.
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Tani, ve re se si udheheqesi e mbane ate si te barabarte.
00:41
So, now it's not about the leader anymore;
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Keshtu qe tani nuk ka te bej vetem me udheheqesin me;
00:43
it's about them, plural.
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ka te bej me 'ta, ne shumes.
00:45
Now, there he is calling to his friends.
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Tani, atje ai po i therret shoket dhe shoqet e tij.
00:47
Now, if you notice that the first follower
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Tani, nese keni vene re qe ndjekesi i pare
00:49
is actually an underestimated form of leadership in itself.
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eshte ne fakt nje forme e nenvleresuar e udheheqjes ne vetevete.
00:53
It takes guts to stand out like that.
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Duhet guxim per te qene ne qender te vemendjes ne ate menyre.
00:55
The first follower is what transforms
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Ndjekesi i pare eshte ai qe e shnderron
00:58
a lone nut into a leader.
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nje vetmitar te cmendur ne nje udheheqes.
01:00
(Laughter)
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(Te qeshura)
01:02
(Applause)
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(Duartrokitje)
01:05
And here comes a second follower.
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Dhe ja ku vjen ndjekesi i dyte.
01:07
Now it's not a lone nut, it's not two nuts --
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Tani nuk eshte me vetem nje i cmendur, as dy te cmendur,
01:09
three is a crowd, and a crowd is news.
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tre persona bejne nje turne, dhe nje turme ben lajme.
01:12
So a movement must be public.
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Keshtu qe nje levizje duhet te jete publike.
01:14
It's important to show not just to show the leader, but the followers,
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Eshte e rendesishme, te tregosh jo vetem udheheqesin, por edhe ndjekesit
01:17
because you find that new followers
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se do te zbulosh qe ndjekesit e ri
01:19
emulate the followers, not the leader.
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imitojne ndjekesit, dhe jo udheheqesin.
01:22
Now, here come two more people, and immediately after,
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Dhe ja ku vijne dhe dy njerez, dhe menjehere me pas,
01:24
three more people.
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edhe tre te tjere.
01:26
Now we've got momentum. This is the tipping point.
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Tani kemi nje vrull. Tani eshte pika kthese.
01:28
Now we've got a movement.
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Tani kemi nje vrull.
01:32
So, notice that, as more people join in,
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Pra veni re qe perderisa me shume njerez bashkangjiten,
01:34
it's less risky.
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eshte me pak e rrezikshme.
01:36
So those that were sitting on the fence before, now have no reason not to.
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Keshtu qe ata qe po qendronin ulur ne rrethoje me pare, tani s'kane me arsye per te mos bere nje gje te tille.
01:39
They won't stand out,
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Ata nuk do te jene ne qender te vemendjes.
01:41
they won't be ridiculed,
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Ata nuk do te perqeshen.
01:43
but they will be part of the in-crowd if they hurry.
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Por ata do te jene pjese e grupit nese nxitojne.
01:45
(Laughter)
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(Te qeshura)
01:48
So, over the next minute,
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Keshtu qe ne minuten e ardhshme,
01:50
you'll see all of those that prefer to stick with the crowd
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do te shihni te gjithe ata qe parapelqejne t'i bashkangjiten grupit
01:52
because eventually they would be ridiculed
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sepse heret ose vone ata do te perqeshen
01:54
for not joining in.
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nese nuk i bashkangjiten,
01:56
And that's how you make a movement.
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dhe kjo eshte menyra se si mund te krijosh nje levizje.
01:58
But let's recap some lessons from this.
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Por le permbledhim disa mesime nga kjo.
02:00
So first, if you are the type,
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Keshtu qe se pari, nese je i/e tille,
02:03
like the shirtless dancing guy that is standing alone,
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sikur djaloshi pa kemishe qe vallezon i vetmuar,
02:06
remember the importance of nurturing
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kujto rendesine e te trajtuarit
02:08
your first few followers as equals
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ndjekesit e tu te pare si te barabarte me ty
02:10
so it's clearly about the movement, not you.
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keshtu qe te jete e qarte qe rendesi ka levizja, e jo ti.
02:13
Okay, but we might have missed the real lesson here.
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Ne rregull, por ka mundesi qe e kemi huqur mesimin me te rendesishem ketu.
02:16
The biggest lesson, if you noticed --
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Mesimi me i madh, nese e keni vene re --
02:18
did you catch it? -- is that leadership
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a e keni vene re -- eshte qe udheheqesia
02:20
is over-glorified.
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eshte mbi-perlevduar,
02:22
That, yes, it was the shirtless guy who was first,
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pra, po, ishte djaloshi pa kemishe qe ishte i pari,
02:24
and he'll get all the credit,
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dhe ai do te merr te gjithe mirenjohjen,
02:26
but it was really the first follower
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por ne fakt ishte ndjekesi i pare
02:28
that transformed the lone nut into a leader.
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qe shnderroj nje vetmitar te cmendur ne nje udheheqes.
02:31
So, as we're told that we should all be leaders,
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Keshtu qe, meqenese neve te gjitheve na kane thene qe duhet te jeni udheheqes,
02:33
that would be really ineffective.
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kjo do te ishte me te vertete jo efikase.
02:35
If you really care about starting a movement,
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Nese me te vertete deshironi te filloni nje levizje,
02:37
have the courage to follow
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keni guximin te ndiqni
02:39
and show others how to follow.
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dhe te iu tregoni te tjereve se si te ndjekin.
02:41
And when you find a lone nut doing something great,
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Dhe kur te gjeni nje vetmitar te cmendur tek ben nje gje te madhe,
02:43
have the guts to be the first one
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keni guximin te jeni i pari
02:45
to stand up and join in.
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qe do te ngriteni dhe do t'i bashkoheni.
02:47
And what a perfect place to do that, at TED.
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Dhe cfare vendi i persosur per te bere kete eshte TED.
02:49
Thanks.
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Ju faleminderit.
02:51
(Applause)
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(Duartrokitje)
ABOUT THE SPEAKER
Derek Sivers - EntrepreneurThrough his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.
Why you should listen
Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.
In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."
Derek Sivers | Speaker | TED.com