TED2010
Derek Sivers: How to start a movement
德雷克·西弗斯Derek Sivers：如何发起一场运动
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通过用一个有趣的视频来配合，德雷克·西弗斯Derek Sivers将讲述如何真正发起一场运动。（提示：有两个要点）
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Double-click the English transcript below to play the video.
00:15
So, ladies and gentlemen, at TED
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女士们，先生们，在TED大会，
00:17
we talk a lot about leadership and how to make a movement.
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我们谈了很多有关领导力，以及如何开展运动的话题。
00:20
So let's watch a movement happen, start to finish, in under three minutes
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那么让我们看一看一场运动的发生，从开始到结束是还不到三分钟，
00:23
and dissect some lessons from it.
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我们可以从中学到一些经验。
00:26
First, of course you know, a leader needs the guts
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当然，首先，一个领导者需要胆量
00:28
to stand out and be ridiculed.
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要站出来，甚至被人讥笑。
00:32
But what he's doing is so easy to follow.
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他所做的很容易被效仿。
00:34
So here's his first follower with a crucial role;
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所以他的第一个追随者会起到关键作用。
00:37
he's going to show everyone else how to follow.
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他将告诉其他人如何来效仿。
00:39
Now, notice that the leader embraces him as an equal.
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现在，请注意，一个领导者欢迎他的第一个追随者就像对待自己一样。
00:41
So, now it's not about the leader anymore;
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所以，现在谁是领导人不再重要；
00:43
it's about them, plural.
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就是他们，两个人相互的。
00:45
Now, there he is calling to his friends.
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现在，他号召他的朋友们来参与。
00:47
Now, if you notice that the first follower
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你看，我们注意到第一个追随者
00:49
is actually an underestimated form of leadership in itself.
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实际上是领导形式被低估的一部分。
00:53
It takes guts to stand out like that.
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有人得有勇气像那样站出来行动。
00:55
The first follower is what transforms
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第一个追随者将使一个孤独怪人转变为
00:58
a lone nut into a leader.
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一个领导者。
01:00
(Laughter)
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（笑声）
01:02
(Applause)
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（鼓掌）
01:05
And here comes a second follower.
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接下来第二个追随者。
01:07
Now it's not a lone nut, it's not two nuts --
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现在这不是一个孤独怪人，也不是两个，
01:09
three is a crowd, and a crowd is news.
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三人成群，这群体化就变大了。
01:12
So a movement must be public.
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因此运动必须是公开大众的。
01:14
It's important to show not just to show the leader, but the followers,
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这一点很重要，不仅仅是为了显现领导者，更展示了追随者们，
01:17
because you find that new followers
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因为你会发现新的追随者
01:19
emulate the followers, not the leader.
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是模仿追随者们，而不是模仿领导者。
01:22
Now, here come two more people, and immediately after,
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现在，又来了两个人，紧接着
01:24
three more people.
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三个人，更多的人参与其中。
01:26
Now we've got momentum. This is the tipping point.
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现在有了好兆头。这就是转折点。
01:28
Now we've got a movement.
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现在我们已经形成了一场运动。
01:32
So, notice that, as more people join in,
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所以，请注意，随着越来越多的人加入，
01:34
it's less risky.
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风险就越来越小。
01:36
So those that were sitting on the fence before, now have no reason not to.
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因此，原先那些在旁观望的，现在没有任何理由不参与进来。
01:39
They won't stand out,
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即使他们不参与进来，
01:41
they won't be ridiculed,
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他们也不会被嘲笑，
01:43
but they will be part of the in-crowd if they hurry.
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但是他们急于参与到这群体运动中来。
01:45
(Laughter)
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（笑声）
01:48
So, over the next minute,
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在接下来的一分钟 ，
01:50
you'll see all of those that prefer to stick with the crowd
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你发现，到最后所有人都会参与进
01:52
because eventually they would be ridiculed
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这人群，因为他们要不来参加这场运动
01:54
for not joining in.
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他们反而会被嘲笑，
01:56
And that's how you make a movement.
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运动就是这么形成的。
01:58
But let's recap some lessons from this.
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让我们老概括一下。
02:00
So first, if you are the type,
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首先，如果你要有领导的表现欲，
02:03
like the shirtless dancing guy that is standing alone,
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就像那个赤膊男孩的独舞，
02:06
remember the importance of nurturing
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记住要重视
02:08
your first few followers as equals
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你的第一个追随者且需一视同仁，
02:10
so it's clearly about the movement, not you.
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那么这就很明显得形成了运动，而不是你自己的独秀。
02:13
Okay, but we might have missed the real lesson here.
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好吧，但是我们可能忽略从中可学到的真正东西，
02:16
The biggest lesson, if you noticed --
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如果你观察一下--
02:18
did you catch it? -- is that leadership
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你发现了嘛--最大的经验就是
02:20
is over-glorified.
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过度美化领导，
02:22
That, yes, it was the shirtless guy who was first,
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是的，赤膊男孩是发起者，
02:24
and he'll get all the credit,
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他得到了所有关注及表扬，
02:26
but it was really the first follower
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但正是第一个追随者
02:28
that transformed the lone nut into a leader.
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才使一个孤独怪人催化成一个领导者。
02:31
So, as we're told that we should all be leaders,
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因此，当我们说我们人人都应该成为领导者时，
02:33
that would be really ineffective.
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这的确行不通。
02:35
If you really care about starting a movement,
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假如你真正关心要发起一场运动，
02:37
have the courage to follow
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你要有勇气去跟随
02:39
and show others how to follow.
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和向其他人展示怎样效仿。
02:41
And when you find a lone nut doing something great,
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当你发现一个孤独的怪人做了一些伟大的事情，
02:43
have the guts to be the first one
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你得有勇气去成为他的第一个追随者
02:45
to stand up and join in.
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支持他和参与进来。
02:47
And what a perfect place to do that, at TED.
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TED大会也是如此完美做到这一点的。
02:49
Thanks.
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谢谢。
02:51
(Applause)
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（鼓掌）
ABOUT THE SPEAKER
Derek Sivers - EntrepreneurThrough his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.
Why you should listen
Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.
In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."
Derek Sivers | Speaker | TED.com