TED2010
Derek Sivers: How to start a movement
Derek Sivers: Paano simulan ang isang kilusan
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Sa tulong ng nakakatuwang bidyo, ipinaliwanag ni Derek Sivers kung paano talaga sinisimulan ang isang kilusan (dalawa dapat.)
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Double-click the English transcript below to play the video.
00:15
So, ladies and gentlemen, at TED
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Mga binibini at ginoo, sa TED
00:17
we talk a lot about leadership and how to make a movement.
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napag-uusapan nating ang pagiging lider at kung paano gumawa ng kilusan.
00:20
So let's watch a movement happen, start to finish, in under three minutes
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Heto panoorin natin ang nangyayari sa isang kilusan, mula simula hanggang pagtatapos, sa loob lang ng tatlong minuto
00:23
and dissect some lessons from it.
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at usisain natin ang ilang leksiyon mula dito.
00:26
First, of course you know, a leader needs the guts
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Una, siyempre, dapat may lakas ng loob ang isang lider
00:28
to stand out and be ridiculed.
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upang manindigan kahit na pinagtatawanan.
00:32
But what he's doing is so easy to follow.
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Ngunit yun ang madaling bahagi.
00:34
So here's his first follower with a crucial role;
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Kaya eto ang unang tagasunod na may napakahalagang papel.
00:37
he's going to show everyone else how to follow.
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Ipapakita niya sa lahat kung paano sumunod.
00:39
Now, notice that the leader embraces him as an equal.
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Pansinin na itinuturing siya ng lider bilang kapantay.
00:41
So, now it's not about the leader anymore;
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Hindi na ito tungkol sa lider ngayon;
00:43
it's about them, plural.
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tungkol na ito sa kanila, sa maramihan.
00:45
Now, there he is calling to his friends.
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Tinatawag pa niya ang mga kaibigan niya.
00:47
Now, if you notice that the first follower
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Mapapansing ang unang tagasunod
00:49
is actually an underestimated form of leadership in itself.
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ay paraan din ng pagiging lider.
00:53
It takes guts to stand out like that.
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Kakaibang tapang ang kailangan.
00:55
The first follower is what transforms
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Binabago ng unang tagasunod ang imahe
00:58
a lone nut into a leader.
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ng isang loko-loko tungo sa pagiging lider.
01:00
(Laughter)
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(Tawanan)
01:02
(Applause)
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(Palakpakan)
01:05
And here comes a second follower.
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Heto naman ang pangalawang tagasunod.
01:07
Now it's not a lone nut, it's not two nuts --
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Hindi nalang isa, o dalawang loko-loko,
01:09
three is a crowd, and a crowd is news.
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kundi isang pangkat na, at madalas ang pangkat ay laman ng balita.
01:12
So a movement must be public.
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Kaya alam dapat ng publiko ang isang kilusan.
01:14
It's important to show not just to show the leader, but the followers,
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Mahalagang nakikita ang mga tagasunod, at hindi lamang ang lider,
01:17
because you find that new followers
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dahil tinutularan lang ng mga bagong tagasunod
01:19
emulate the followers, not the leader.
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ang mga naunang tagasunod, hindi ang lider.
01:22
Now, here come two more people, and immediately after,
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Heto may dalawang paparating, at meron pang
01:24
three more people.
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tatlong sumunod.
01:26
Now we've got momentum. This is the tipping point.
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Heto narating na nila ang momentum, ang tipping point.
01:28
Now we've got a movement.
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Ngayon mayroon na tayong kilusan.
01:32
So, notice that, as more people join in,
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Mapapansin na habang padami ng padami ang tao,
01:34
it's less risky.
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nababawasan ang peligro.
01:36
So those that were sitting on the fence before, now have no reason not to.
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Yung mga nakaupo sa may bakod, wala na silang dahilan upang tumanggi.
01:39
They won't stand out,
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Hindi sila mapapansin.
01:41
they won't be ridiculed,
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Hindi sila mapagtatawanan.
01:43
but they will be part of the in-crowd if they hurry.
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Ngunit makakasama pa din sila kung magmamadali silang sumali.
01:45
(Laughter)
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(Tawanan)
01:48
So, over the next minute,
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Kaya, sa mga susunod na minuto,
01:50
you'll see all of those that prefer to stick with the crowd
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makikilala mo ang mga taong ayaw makiuso
01:52
because eventually they would be ridiculed
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dahil sa bandang huli sila'y pagtatawanan
01:54
for not joining in.
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kasi hindi sila sumali,
01:56
And that's how you make a movement.
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at ganyan mismo ang pagbuo ng isang kilusan.
01:58
But let's recap some lessons from this.
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Sa paglalagom, tukuyin natin ang ilang leksiyon dito.
02:00
So first, if you are the type,
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Una, kung gaya mo siya,
02:03
like the shirtless dancing guy that is standing alone,
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yung lalaking nakahubad na nagsasayaw mag-isa,
02:06
remember the importance of nurturing
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tandaan ang kahalagahan ng paghubog
02:08
your first few followers as equals
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ng mga naunang tagasunod bilang iyong kapantay
02:10
so it's clearly about the movement, not you.
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dahil tungkol ito sa kilusan, at hindi tungkol sayo.
02:13
Okay, but we might have missed the real lesson here.
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Ngunit may mas isang leksiyon pa dito.
02:16
The biggest lesson, if you noticed --
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Ang pinakamahalagang leksiyon dito, kung iyong napansin --
02:18
did you catch it? -- is that leadership
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kung nakuha mo agad -- masyadong mataas
02:20
is over-glorified.
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ang tingin natin sa lider,
02:22
That, yes, it was the shirtless guy who was first,
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na, oo, nauna yung nakahubad kanina,
02:24
and he'll get all the credit,
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at makukuha niya ang lahat ng papuri,
02:26
but it was really the first follower
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ngunit ang naunang tagasunod
02:28
that transformed the lone nut into a leader.
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ang nagpabago ng tingin natin sa lider mula sa pagiging baliw.
02:31
So, as we're told that we should all be leaders,
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Kaya't kung tayong lahat ay magiging lider, na laging sinasabi sa atin,
02:33
that would be really ineffective.
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hindi tayo magiging epektibo.
02:35
If you really care about starting a movement,
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Kung talagang naniniwala ka sa isang kilusan,
02:37
have the courage to follow
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dapat may lakas ng loob tayong sumunod
02:39
and show others how to follow.
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at ipakita sa iba kung paano sumunod.
02:41
And when you find a lone nut doing something great,
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At kapag nakakita ka ng loko-lokong may magandang hangarin,
02:43
have the guts to be the first one
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huwag tayong matakot mauna
02:45
to stand up and join in.
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sa pagsunod at pagsali.
02:47
And what a perfect place to do that, at TED.
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At walang ibang lugar upang gawin yun kundi dito, sa TED.
02:49
Thanks.
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Salamat.
02:51
(Applause)
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(Palakpakan)
ABOUT THE SPEAKER
Derek Sivers - EntrepreneurThrough his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.
Why you should listen
Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.
In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."
Derek Sivers | Speaker | TED.com