TED2010
Derek Sivers: How to start a movement
Derek Sivers: Harakatni qanday boshlash haqida
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Qiziqarli video klip yordamida, Derek Sivers yangi harakat aslida qanday boshlanishini tushuntiradi. ( sir: bu ikki odamdan boshlanadi)
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Double-click the English transcript below to play the video.
00:15
So, ladies and gentlemen, at TED
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Xonimlar va janoblar, biz TEDda
00:17
we talk a lot about leadership and how to make a movement.
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Liderlik va yangi harakatlar boshlash haqida gapiramiz.
00:20
So let's watch a movement happen, start to finish, in under three minutes
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Keling biz shu 3 daqiqa ichida, harakatning boshlanishi va yakun yasalishini ko'raylik
00:23
and dissect some lessons from it.
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va undan kerakli saboq o'rganaylik.
00:26
First, of course you know, a leader needs the guts
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Avvalambor, bilasiz lider, yani boshlovchi
00:28
to stand out and be ridiculed.
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hammadan ajralib masxara bo'lishga yetarlicha dovyurak bo'lishi kerak.
00:32
But what he's doing is so easy to follow.
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Lekin uning qilgan ishiga osonlikcha qo'shilish mumkin.
00:34
So here's his first follower with a crucial role;
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Mana bu yerda birinchi bo'lib qo'shilgan odamning ahamiyati juda muhim.
00:37
he's going to show everyone else how to follow.
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U hammaga qanday qilib qo'shilish kerakligini ko'rsatadi.
00:39
Now, notice that the leader embraces him as an equal.
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Endi, Lider , ya'ni birinchi boshlovchi uni o'z tengidek ko'radi.
00:41
So, now it's not about the leader anymore;
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Endi, gap faqat liderda emas,
00:43
it's about them, plural.
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balki ularning ikkalasida.
00:45
Now, there he is calling to his friends.
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Endi, u do'stlarini chaqirayapti.
00:47
Now, if you notice that the first follower
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Agar e'tibor bersangiz, ana shu birinchi qo'shilgan odam
00:49
is actually an underestimated form of leadership in itself.
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aslida liderlikning yetarlicha baho berilmagan turidir.
00:53
It takes guts to stand out like that.
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Bunday ajralib turish uchun dovyuraklik kerak.
00:55
The first follower is what transforms
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Birinchi qo'shilgan odam, o'sha birinchi
00:58
a lone nut into a leader.
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yolg'iz turgan "ahmoqday" tuyilgan odamni liderga aylantiradi.
01:00
(Laughter)
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(Kulgi)
01:02
(Applause)
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(Qarsaklar)
01:05
And here comes a second follower.
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Ana endi ikkinchi odam qo'shiladi.
01:07
Now it's not a lone nut, it's not two nuts --
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Endi bu bir ahmoq emas, ikki ahmoq emas
01:09
three is a crowd, and a crowd is news.
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balki to'daga aylandi. To'da esa bu yangilikdir.
01:12
So a movement must be public.
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Harakat odamlar ko'ziga ko'rinishi kerak.
01:14
It's important to show not just to show the leader, but the followers,
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Nafaqat liderni ko'rsatish balki uning davom ettiruvchilarini ko'rsatish ham muhimdir
01:17
because you find that new followers
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chunki , lider emas, balki ana shu qo'shilgan odamlar
01:19
emulate the followers, not the leader.
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yana yangi odamlarning qo'shilishiga sabab bo'ladi.
01:22
Now, here come two more people, and immediately after,
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Mana endi, yana ikkita odam, va zudlik bilan
01:24
three more people.
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ular ketidan yana uchtasi qo'shildi.
01:26
Now we've got momentum. This is the tipping point.
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Bu eng muhim payt.
01:28
Now we've got a movement.
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mana endi harakat yuzaga keldi.
01:32
So, notice that, as more people join in,
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Endi, eti'bor bering:
01:34
it's less risky.
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qancha ko'p odam qo'shilsa, u shuncha xavfsiz ko'rinadi.
01:36
So those that were sitting on the fence before, now have no reason not to.
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Endi ana u chetda devorda o'tirganlarning qo'shilmaslikka sababi yo'q.
01:39
They won't stand out,
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Ular ajralib qolmaydi.
01:41
they won't be ridiculed,
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Masxara qilinmaydi.
01:43
but they will be part of the in-crowd if they hurry.
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Lekin agar ular tezroq harakat qilsa, to'daning bir qismi bo'ladi-qo'yadi.
01:45
(Laughter)
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(Kulgi)
01:48
So, over the next minute,
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Keyingi daqiqa ichida,
01:50
you'll see all of those that prefer to stick with the crowd
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shuni ko'rasizki, ba'zilar to'daga qo'shilishni xohlaydi,
01:52
because eventually they would be ridiculed
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chunki endi ular qo'shilmagani uchun
01:54
for not joining in.
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masxara qilinishi mumkin
01:56
And that's how you make a movement.
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va mana shunday qilib siz harakatni boshlay olasiz.
01:58
But let's recap some lessons from this.
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Endi keling bu saboqdan xulosa chiqaraylik.
02:00
So first, if you are the type,
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Birinchidan, agar siz huddi
02:03
like the shirtless dancing guy that is standing alone,
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anavi ko'ylaksiz raqs tushayotgan bir o'zi turgan odamga o'xshasangiz,
02:06
remember the importance of nurturing
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birinchi bo'lib sizga qo'shiladigan odamni
02:08
your first few followers as equals
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o'z tengingizdek ko'rishni esda saqlang,
02:10
so it's clearly about the movement, not you.
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chunki muhimi siz emas, balki siz boshlagan harakat muhimdir.
02:13
Okay, but we might have missed the real lesson here.
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Endi, biz bu yerda eng asosiy saboqni esdan chiqaryapmiz.
02:16
The biggest lesson, if you noticed --
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Eng katta saboq shuki, agar e'tibor bergan bo'lsangiz-
02:18
did you catch it? -- is that leadership
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liderlik, boshqarish
02:20
is over-glorified.
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keragidan ortiqcha maqtaladi,
02:22
That, yes, it was the shirtless guy who was first,
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ana u ko'ylaksiz kishi birinchi boshladi
02:24
and he'll get all the credit,
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va hamma sharaf unga tegadi,
02:26
but it was really the first follower
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lekin aslida uni liderga aylantirgan odam
02:28
that transformed the lone nut into a leader.
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ana shu birinchi qo'shilgan odam bo'ladi.
02:31
So, as we're told that we should all be leaders,
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Agar biz hammamiz lider bo'lishimiz kerak desak
02:33
that would be really ineffective.
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bundan foyda chiqmagan bo'lardi.
02:35
If you really care about starting a movement,
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Agar siz rostdan ham bir harakat boshlashni xohlasangiz,
02:37
have the courage to follow
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siz kimningdir iziga qo'shilib,
02:39
and show others how to follow.
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boshqalar ham qanday qo'shilish kerakligini ko'rsating.
02:41
And when you find a lone nut doing something great,
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Va siz yolg'iz bir odamning ajoyib ish qilayotganini ko'rsangiz,
02:43
have the guts to be the first one
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unga birinchi bo'lib qo'shiladigan
02:45
to stand up and join in.
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va ajralib turadigan dovyurak bo'ling.
02:47
And what a perfect place to do that, at TED.
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Va TED bunday qilish uchun ayni makondir.
02:49
Thanks.
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Rahmat.
02:51
(Applause)
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(Qarsaklar)
ABOUT THE SPEAKER
Derek Sivers - EntrepreneurThrough his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.
Why you should listen
Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.
In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."
Derek Sivers | Speaker | TED.com