TED2010
Derek Sivers: How to start a movement
Derek Sivers: Sådan starter du en bevægelse
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Med hjælp fra nogle overraskende optagelser, forklarer Derek Sivers hvordan bevægelser i virkeligheden opstår. (Hint: der skal to til)
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Double-click the English transcript below to play the video.
00:15
So, ladies and gentlemen, at TED
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Ser I, damer og herrer, hos TED
00:17
we talk a lot about leadership and how to make a movement.
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taler vi meget om lederskab og hvordan man starter en bevægelse.
00:20
So let's watch a movement happen, start to finish, in under three minutes
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Så lad os se en bevægelse, fra start til slut, på under tre minutter
00:23
and dissect some lessons from it.
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og udlede noget viden fra det.
00:26
First, of course you know, a leader needs the guts
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Først og fremmest - det ved I selvfølgelig - skal en leder have mod
00:28
to stand out and be ridiculed.
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til at skille sig ud og blive latterliggjort.
00:32
But what he's doing is so easy to follow.
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Men det han gør, er så let at efterligne.
00:34
So here's his first follower with a crucial role;
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Så her er hans første tilhænger med en vital rolle.
00:37
he's going to show everyone else how to follow.
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Han vil vise alle andre hvordan man efterligner.
00:39
Now, notice that the leader embraces him as an equal.
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Læg mærke til, hvordan lederen opfatter ham som sin ligemand.
00:41
So, now it's not about the leader anymore;
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Så nu handler det ikke om lederen mere;
00:43
it's about them, plural.
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det handler om dem, i flertal.
00:45
Now, there he is calling to his friends.
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Nu kalder han på sine venner.
00:47
Now, if you notice that the first follower
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Læg mærke til at den første tilhænger
00:49
is actually an underestimated form of leadership in itself.
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faktisk er en undervurderet form for lederskab i sig selv.
00:53
It takes guts to stand out like that.
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Det kræver mod at skille sig ud på den måde.
00:55
The first follower is what transforms
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Den første tilhænger er den, der forandrer
00:58
a lone nut into a leader.
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den skøre enspænder til en leder.
01:00
(Laughter)
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(Latter)
01:02
(Applause)
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(Klapsalve)
01:05
And here comes a second follower.
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Og her kommer den anden tilhænger.
01:07
Now it's not a lone nut, it's not two nuts --
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Nu er det ikke én skør enspænder, ikke to skøre enspændere
01:09
three is a crowd, and a crowd is news.
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tre er en gruppe, og en gruppe trækker overskrifter.
01:12
So a movement must be public.
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Så en bevægelse må være offentlig.
01:14
It's important to show not just to show the leader, but the followers,
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Det er vigtigt ikke kun at vise lederen, men tilhængerne
01:17
because you find that new followers
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fordi nye tilhængere ofte
01:19
emulate the followers, not the leader.
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efterligner de eksisterende tilhængere, og ikke lederen.
01:22
Now, here come two more people, and immediately after,
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Her har vi to personer mere, og straks efter,
01:24
three more people.
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tre personer mere.
01:26
Now we've got momentum. This is the tipping point.
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Nu har vi momentum. Dette er vendepunktet.
01:28
Now we've got a movement.
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Nu har vi en bevægelse.
01:32
So, notice that, as more people join in,
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Læg mærke til at jo flere mennesker der tilslutter sig,
01:34
it's less risky.
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jo mindre farligt er det.
01:36
So those that were sitting on the fence before, now have no reason not to.
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Så dem der sad på hegnet før, har ingen grund til ikke at være med.
01:39
They won't stand out,
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De kommer ikke til at skille sig ud.
01:41
they won't be ridiculed,
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De vil ikke blive latterliggjort.
01:43
but they will be part of the in-crowd if they hurry.
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Men de kan blive en del af inderkredsen, hvis de skynder sig.
01:45
(Laughter)
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(Latter)
01:48
So, over the next minute,
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I løbet af det næste minut,
01:50
you'll see all of those that prefer to stick with the crowd
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kan I se alle dem, der foretrækker at gøre som gruppen,
01:52
because eventually they would be ridiculed
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fordi de i sidste ende ville blive latterliggjort
01:54
for not joining in.
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for ikke at være med,
01:56
And that's how you make a movement.
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og det er sådan, man starter en bevægelse.
01:58
But let's recap some lessons from this.
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Men lad os opsummere, hvad vi har lært af det her.
02:00
So first, if you are the type,
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Hvis du er typen,
02:03
like the shirtless dancing guy that is standing alone,
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som ham den dansende fyr, der står alene,
02:06
remember the importance of nurturing
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så husk vigtigheden af at tage vare på
02:08
your first few followers as equals
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dine første få tilhængere som ligemænd,
02:10
so it's clearly about the movement, not you.
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så det tydeligt handler om bevægelsen, og ikke om dig.
02:13
Okay, but we might have missed the real lesson here.
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Okay, måske mangler vi den egentlige lektie her.
02:16
The biggest lesson, if you noticed --
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Den største lektie, hvis I lagde mærke til det --
02:18
did you catch it? -- is that leadership
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fik I det med? -- er at lederskab
02:20
is over-glorified.
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er overvurderet.
02:22
That, yes, it was the shirtless guy who was first,
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Fyren med bar overkrop kom godt nok først,
02:24
and he'll get all the credit,
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og han tager al æren,
02:26
but it was really the first follower
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men det var faktisk den første tilhænger,
02:28
that transformed the lone nut into a leader.
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som ændrede ham fra en skør enspænder til en leder.
02:31
So, as we're told that we should all be leaders,
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Så hvis vi alle sammen var ledere,
02:33
that would be really ineffective.
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ville det være meget ineffektivt.
02:35
If you really care about starting a movement,
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Hvis du virkelig brænder for at starte en bevægelse,
02:37
have the courage to follow
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så hav modet til at følge efter,
02:39
and show others how to follow.
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og vise andre hvordan man gør.
02:41
And when you find a lone nut doing something great,
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Og når du ser en skør enspænder gøre noget godt,
02:43
have the guts to be the first one
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så hav modet til at være den første
02:45
to stand up and join in.
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til at skille dig ud og være med.
02:47
And what a perfect place to do that, at TED.
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Og sikke et perfekt sted at gøre det, TED.
02:49
Thanks.
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Tak.
02:51
(Applause)
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(Klapsalve)
ABOUT THE SPEAKER
Derek Sivers - EntrepreneurThrough his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.
Why you should listen
Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.
In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."
Derek Sivers | Speaker | TED.com