TED2010
Derek Sivers: How to start a movement
Derek Sivers: kako započeti pokret
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Uz pomoć nekih iznenađujućih snimaka, Derek Sivers objašnjava kako pokreti zaista nastaju. (Nagoveštaj: potrebno je dvoje)
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Double-click the English transcript below to play the video.
00:15
So, ladies and gentlemen, at TED
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Dakle, dame i gospodo, na TEDu
00:17
we talk a lot about leadership and how to make a movement.
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pričamo dosta o vođstvu i o tome kako započeti pokret.
00:20
So let's watch a movement happen, start to finish, in under three minutes
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Pa pogledajmo kako se pokret događa, od početka do kraja, za manje od 3 minuta
00:23
and dissect some lessons from it.
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i izvucimo neke lekcije iz toga.
00:26
First, of course you know, a leader needs the guts
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Prvo, kao što svi znate, potrebno je da vođa ima hrabrosti
00:28
to stand out and be ridiculed.
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da se istakne i bude ismejan.
00:32
But what he's doing is so easy to follow.
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Ali ono što radi lako je za praćenje.
00:34
So here's his first follower with a crucial role;
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Evo ga prvi pratilac sa ključnom ulogom.
00:37
he's going to show everyone else how to follow.
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On će pokazati svima ostalima kako da prate.
00:39
Now, notice that the leader embraces him as an equal.
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Primetite kako ga vođa prihvata kao sebi jednakog.
00:41
So, now it's not about the leader anymore;
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Znači, sad se više ne radi o vođi;
00:43
it's about them, plural.
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radi se o njima, množina.
00:45
Now, there he is calling to his friends.
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Sad on zove svoje prijatelje.
00:47
Now, if you notice that the first follower
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Primećujete da je prvi pratilac
00:49
is actually an underestimated form of leadership in itself.
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zapravo podcenjeni oblik samog vođstva.
00:53
It takes guts to stand out like that.
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Potrebna je hrabrost da bi se samo tako isticalo.
00:55
The first follower is what transforms
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Prvi pratilac je ono što preoblikuje
00:58
a lone nut into a leader.
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usamljenog ludaka u vođu.
01:00
(Laughter)
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(smeh)
01:02
(Applause)
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(aplauz)
01:05
And here comes a second follower.
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Evo i drugog pratioca.
01:07
Now it's not a lone nut, it's not two nuts --
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Sad nije usamljeni ludak, nisu dva ludaka,
01:09
three is a crowd, and a crowd is news.
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tri je gomila, a gomila je vest.
01:12
So a movement must be public.
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Znači, pokret mora biti javan.
01:14
It's important to show not just to show the leader, but the followers,
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Važno je pokazati ne samo vođu, nego pratioce,
01:17
because you find that new followers
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jer vidite da novi pratioci
01:19
emulate the followers, not the leader.
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imitiraju pratioce, ne vođu.
01:22
Now, here come two more people, and immediately after,
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Sad dolazi još dvoje ljudi i odmah zatim
01:24
three more people.
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još troje ljudi.
01:26
Now we've got momentum. This is the tipping point.
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Sada imamo polet. Ovo je ključni momenat.
01:28
Now we've got a movement.
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Sada imamo pokret.
01:32
So, notice that, as more people join in,
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Dakle, primetite, što se više ljudi priključuje,
01:34
it's less risky.
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manje je rizično.
01:36
So those that were sitting on the fence before, now have no reason not to.
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Oni koji su do sada sedeli na ogradi sada više za to nemaju razloga.
01:39
They won't stand out,
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Neće se isticati.
01:41
they won't be ridiculed,
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Neće biti ismejani.
01:43
but they will be part of the in-crowd if they hurry.
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Ali biće deo popularne mase, ako požure.
01:45
(Laughter)
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(smeh)
01:48
So, over the next minute,
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U narednom minutu videćete
01:50
you'll see all of those that prefer to stick with the crowd
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sve one koji vole da budu u gužvi
01:52
because eventually they would be ridiculed
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jer na kraju bi bili ismejani
01:54
for not joining in.
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jer se nisu pridružili,
01:56
And that's how you make a movement.
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a tako se pravi pokret.
01:58
But let's recap some lessons from this.
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Dakle, izvucimo neke pouke iz ovoga.
02:00
So first, if you are the type,
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Dakle, prvo, ako ste tip,
02:03
like the shirtless dancing guy that is standing alone,
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kao ovaj momak bez majice koji đuska sam,
02:06
remember the importance of nurturing
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setite se koliko je važno da negujete
02:08
your first few followers as equals
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svojih prvih nekoliko pratilaca kao da su jednaki,
02:10
so it's clearly about the movement, not you.
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znači radi se o pokretu, ne o vama.
02:13
Okay, but we might have missed the real lesson here.
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OK, ali možda smo propustili pravu lekciju ovde.
02:16
The biggest lesson, if you noticed --
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Najveća pouka - ako ste primetili -
02:18
did you catch it? -- is that leadership
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jeste je uhvatili - je da se vođstvo
02:20
is over-glorified.
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previše slavi,
02:22
That, yes, it was the shirtless guy who was first,
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da, lik bez majice je bio prvi
02:24
and he'll get all the credit,
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i on će pokupiti sve zasluge,
02:26
but it was really the first follower
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ali je zapravo prvi pratilac
02:28
that transformed the lone nut into a leader.
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preobrazio usamljenog ludaka u vođu.
02:31
So, as we're told that we should all be leaders,
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Pa, govore nam da svi treba da budemo vođe,
02:33
that would be really ineffective.
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ali to bi bilo stvarno neučinkovito.
02:35
If you really care about starting a movement,
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Ako želite da napravite pokret,
02:37
have the courage to follow
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imajte hrabrosti da pratite
02:39
and show others how to follow.
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i pokažete ostalima kako da prate.
02:41
And when you find a lone nut doing something great,
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I kada vidite da neki usamljeni ludak radi nešto dobro,
02:43
have the guts to be the first one
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imajte hrabrosti da budete prvi
02:45
to stand up and join in.
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da mu se pridružite.
02:47
And what a perfect place to do that, at TED.
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TED je savršeno mesto da to učinite.
02:49
Thanks.
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Hvala.
02:51
(Applause)
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(aplauz)
ABOUT THE SPEAKER
Derek Sivers - EntrepreneurThrough his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.
Why you should listen
Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.
In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."
Derek Sivers | Speaker | TED.com