TED2010
Derek Sivers: How to start a movement
Derek Sivers: Ako naštartovať dav
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Za pomoci prekvapivého filmového materiálu vysvetľuje Derek Sivers ako naozaj vznikajú davy. (Tip: treba na to dvoch)
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Double-click the English transcript below to play the video.
00:15
So, ladies and gentlemen, at TED
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Dámy a páni, na TEDe
00:17
we talk a lot about leadership and how to make a movement.
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hovoríme veľa o vedení a vytvorení davu.
00:20
So let's watch a movement happen, start to finish, in under three minutes
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Pozrime sa teda na vznik davu od začiatku do konca za menej ako tri minúty
00:23
and dissect some lessons from it.
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a vezmime si z toho ponaučenie.
00:26
First, of course you know, a leader needs the guts
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Prvé určite poznáte, vodca potrebuje odvahu
00:28
to stand out and be ridiculed.
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vstať a byť na posmech.
00:32
But what he's doing is so easy to follow.
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Jeho príkladu je však ľahko nasledovať.
00:34
So here's his first follower with a crucial role;
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Je tu teda prvý nasledovník v kľúčovej roli.
00:37
he's going to show everyone else how to follow.
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Ukáže všetkým ostatným ako nasledovať.
00:39
Now, notice that the leader embraces him as an equal.
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Všimnite si, že líder ho víta ako seberovného.
00:41
So, now it's not about the leader anymore;
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Už to nie je len o lídrovi,
00:43
it's about them, plural.
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je to o nich, v plurále.
00:45
Now, there he is calling to his friends.
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A volá k sebe priateľov.
00:47
Now, if you notice that the first follower
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Ak ste si všimli, prvý následovník
00:49
is actually an underestimated form of leadership in itself.
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je v podstate nedoceneným druhom vodcovstva.
00:53
It takes guts to stand out like that.
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Chce to odvahu takto vytŕčať.
00:55
The first follower is what transforms
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Prvý nasledovník transformuje
00:58
a lone nut into a leader.
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blázna na lídra.
01:00
(Laughter)
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(Smiech)
01:02
(Applause)
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(Potlesk)
01:05
And here comes a second follower.
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A tu je druhý nasledovník.
01:07
Now it's not a lone nut, it's not two nuts --
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A už to nie je osamelý blázon, nie sú to dvaja blázni,
01:09
three is a crowd, and a crowd is news.
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tri už je dav a dav je správou.
01:12
So a movement must be public.
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Dav musí byť verejný.
01:14
It's important to show not just to show the leader, but the followers,
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Je nutné ukázať nielen lídra ale aj nasledovníkov,
01:17
because you find that new followers
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lebo vidíte ako nasledovnící
01:19
emulate the followers, not the leader.
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emulujú nasledovníkov, nie lídrov.
01:22
Now, here come two more people, and immediately after,
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Teraz sa pridajú ďalší dvaja ľudia a hneď na to
01:24
three more people.
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ďaľší traja.
01:26
Now we've got momentum. This is the tipping point.
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Máme tu momentum. Je to bod zvratu.
01:28
Now we've got a movement.
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Máme dav.
01:32
So, notice that, as more people join in,
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Všimnite si, že čím viac ľudí sa pridá,
01:34
it's less risky.
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tým menšie riziko.
01:36
So those that were sitting on the fence before, now have no reason not to.
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Tí, ktorí predtým sedeli na plote, už nemajú na to dôvod.
01:39
They won't stand out,
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Nebudú vytŕčať.
01:41
they won't be ridiculed,
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Už nebudú na posmech.
01:43
but they will be part of the in-crowd if they hurry.
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Ale stanú sa súčasťou davu, ak sa poponáhľajú.
01:45
(Laughter)
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(Smiech)
01:48
So, over the next minute,
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Ďalšiu minútu teda
01:50
you'll see all of those that prefer to stick with the crowd
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uvidíte všetkých tých, ktorí radšej idú s davom,
01:52
because eventually they would be ridiculed
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pretože by nakoniec boli na posmech,
01:54
for not joining in.
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ak by sa nepridali,
01:56
And that's how you make a movement.
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a takto vytvoríte dav.
01:58
But let's recap some lessons from this.
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Zopakujme však ponaučenie z toho.
02:00
So first, if you are the type,
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Po prvé, ak ste typ
02:03
like the shirtless dancing guy that is standing alone,
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ako ten chlapík bez trička, ktorý je sám,
02:06
remember the importance of nurturing
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nezabudnite na dôležitosť uvítať
02:08
your first few followers as equals
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vašich prvých nasledovníkov ako seberovných,
02:10
so it's clearly about the movement, not you.
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aby to bolo jednoznačne o dave a nie o Vás.
02:13
Okay, but we might have missed the real lesson here.
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Ok, to skutočné ponaučenie nám možno uniklo.
02:16
The biggest lesson, if you noticed --
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Najväčšiou lekciou - všimli ste si -
02:18
did you catch it? -- is that leadership
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zachytili ste ju, je nadhodnotenie
02:20
is over-glorified.
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vodcovstva,
02:22
That, yes, it was the shirtless guy who was first,
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lebo, áno, chlapík bez trička bol prvý
02:24
and he'll get all the credit,
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a dostane za to zásluhu,
02:26
but it was really the first follower
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ale bol to až prvý nasledovník,
02:28
that transformed the lone nut into a leader.
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ktorý zmenil osamelého blázna na vodcu.
02:31
So, as we're told that we should all be leaders,
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Ak nám teda niekto hovorí, že by sme všetci mali byť lídrami,
02:33
that would be really ineffective.
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bolo by to určite neefektívne.
02:35
If you really care about starting a movement,
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Ak chcete naozaj vytvoriť dav,
02:37
have the courage to follow
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majte odvahu nasledovať
02:39
and show others how to follow.
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a ukázať iným ako nasledovať.
02:41
And when you find a lone nut doing something great,
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Keď nájdete osamelého blázna robiť niečo skvelé,
02:43
have the guts to be the first one
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majte odvahu byť prvým,
02:45
to stand up and join in.
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kto sa postaví a pridá.
02:47
And what a perfect place to do that, at TED.
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A aké skvelé miesto tak spraviť - TED.
02:49
Thanks.
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Ďakujem.
02:51
(Applause)
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(Potlesk)
ABOUT THE SPEAKER
Derek Sivers - EntrepreneurThrough his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.
Why you should listen
Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.
In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."
Derek Sivers | Speaker | TED.com