TED2010
Derek Sivers: How to start a movement
Derek Sivers: Bagaimana memulai sebuah gerakan
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Dengan bantuan dari sebuah cuplikan dahsyat, Derek Sivers menjelaskan bagaimana sebuah gerakan terbentuk. (Petunjuk: membutuhkan dua pihak)
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Double-click the English transcript below to play the video.
00:15
So, ladies and gentlemen, at TED
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Jadi, para hadirin semua di TED
00:17
we talk a lot about leadership and how to make a movement.
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kita sering berbicara mengenai kepemimpinan dan cara memulai sebuah gerakan
00:20
So let's watch a movement happen, start to finish, in under three minutes
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Jadi, mari menonton terjadinya gerakan, dari awal sampai akhir, kurang dari tiga menit
00:23
and dissect some lessons from it.
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dan menarik beberapa pelajaran darinya.
00:26
First, of course you know, a leader needs the guts
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Pertama, seperti kamu ketahui seorang pemimpin itu harus berani
00:28
to stand out and be ridiculed.
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untuk terlihat berbeda dan siap ditertawakan
00:32
But what he's doing is so easy to follow.
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Tapi apa yang ia lakukan sangat mudah diikuti.
00:34
So here's his first follower with a crucial role;
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Jadi inilah pengikut pertamanya yang memegang peranan penting
00:37
he's going to show everyone else how to follow.
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Dia akan menunjukan kepada yang lain bagaimana cara mengikuti
00:39
Now, notice that the leader embraces him as an equal.
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Sekarang, perhatikan sang pemimpin merangkul dia sebagai sederajat
00:41
So, now it's not about the leader anymore;
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Jadi, sekarang ini bukan saja mengenai sang pemimpin
00:43
it's about them, plural.
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ini tentang mereka berdua, bersama-sama.
00:45
Now, there he is calling to his friends.
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Saat ini si pengikut pertama memanggil teman-temannya
00:47
Now, if you notice that the first follower
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Sekarang, Jika anda perhatikan pengikut pertama
00:49
is actually an underestimated form of leadership in itself.
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sebenarnya merupakan kepemimpinan yang agak diremehkan
00:53
It takes guts to stand out like that.
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Membutuhkan nyali besar untuk tampil beda
00:55
The first follower is what transforms
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Tapi si pengikut pertamalah yang merubah
00:58
a lone nut into a leader.
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seorang sinting menjadi pemimpin
01:00
(Laughter)
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(Tertawa)
01:02
(Applause)
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(Tepuk tangan)
01:05
And here comes a second follower.
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dan kini datanglah pengikut kedua
01:07
Now it's not a lone nut, it's not two nuts --
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kini bukan satu orang sinting, bukan pula dua,
01:09
three is a crowd, and a crowd is news.
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tapi tiga, dan tiga itu ramai, dan keramaian adalah berita
01:12
So a movement must be public.
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Jadi, sebuah gerakan haruslah umum
01:14
It's important to show not just to show the leader, but the followers,
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Sangat penting, memperlihatkan bukan hanya sang pemimpin tapi para pengikutnya juga
01:17
because you find that new followers
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karena seperti kamu lihat para pengikut baru
01:19
emulate the followers, not the leader.
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meniru pengikut sebelumnya, bukan sang pemimpin.
01:22
Now, here come two more people, and immediately after,
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Sekarang, datang lagi dua orang, dan segera setelah itu
01:24
three more people.
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tiga orang lagi.
01:26
Now we've got momentum. This is the tipping point.
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Kita dapatkan momentum. inilah titik baliknya.
01:28
Now we've got a movement.
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Kini kita punya sebuah gerakan.
01:32
So, notice that, as more people join in,
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Perhatikan, semakin banyak orang yang ikut
01:34
it's less risky.
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resikonya mengecil
01:36
So those that were sitting on the fence before, now have no reason not to.
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Jadi mereka yang hanya duduk dipinggir sebelumnya, tak punya alasan lagi.
01:39
They won't stand out,
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Mereka tidak akan terlihat aneh.
01:41
they won't be ridiculed,
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Mereka tidak akan diolok.
01:43
but they will be part of the in-crowd if they hurry.
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Namun, mereka bisa bergabung bila bergerak cepat
01:45
(Laughter)
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(Tertawa)
01:48
So, over the next minute,
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Lalu, sepanjang satu menit kedepan,
01:50
you'll see all of those that prefer to stick with the crowd
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Terlihat semua orang bergabung dengan keramaian
01:52
because eventually they would be ridiculed
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karena mereka akan diolok-olok
01:54
for not joining in.
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bila tidak bergabung,
01:56
And that's how you make a movement.
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dan inilah caranya kamu memulai suatu gerakan.
01:58
But let's recap some lessons from this.
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Ayo kita petik beberapa kesimpulan dari ini
02:00
So first, if you are the type,
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Jadi pertama, jika kamu bertipe,
02:03
like the shirtless dancing guy that is standing alone,
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seperti pria tak berkaos yang berjoget sendirian,
02:06
remember the importance of nurturing
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ingatlah akan pentingnya mendidik
02:08
your first few followers as equals
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para pengikut awal sebagai sama dan sederajat
02:10
so it's clearly about the movement, not you.
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ini jelas semata mengenai gerakan, bukan kamu.
02:13
Okay, but we might have missed the real lesson here.
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Oke, tetapi kita kurang menyadari pelajaran utamanya.
02:16
The biggest lesson, if you noticed --
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Pelajaran terbesar, jika kamu perhatikan --
02:18
did you catch it? -- is that leadership
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kamu sadar tidak? -- yaitu kepemimpinan
02:20
is over-glorified.
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agak terlalu dilebih-lebihkan,
02:22
That, yes, it was the shirtless guy who was first,
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memang iya, si pria tak berkaos yang memulai,
02:24
and he'll get all the credit,
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dan dia mendapat semua pujian,
02:26
but it was really the first follower
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tetapi sebenarnya pengikut pertamalah
02:28
that transformed the lone nut into a leader.
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yang merubah seorang sinting menjadi pemimpin.
02:31
So, as we're told that we should all be leaders,
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Jadi, kita sering didorong agar menjadi pemimpin semua,
02:33
that would be really ineffective.
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itu akan sangat tidak efektif.
02:35
If you really care about starting a movement,
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Jika kamu sangat ingin memulai sebuah gerakan,
02:37
have the courage to follow
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beranilah untuk mengikuti
02:39
and show others how to follow.
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dan tunjukkan yang lain caranya mengikuti.
02:41
And when you find a lone nut doing something great,
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Bila kamu melihat seseorang melakukan sesuatu yang aneh tapi bagus,
02:43
have the guts to be the first one
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Beranikan diri untuk menjadi yang pertama
02:45
to stand up and join in.
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untuk berdiri dan bergabung.
02:47
And what a perfect place to do that, at TED.
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Dan tempat terbaik untuk itu, adalah TED.
02:49
Thanks.
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Terima kasih.
02:51
(Applause)
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(Tepuk tangan)
ABOUT THE SPEAKER
Derek Sivers - EntrepreneurThrough his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.
Why you should listen
Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.
In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."
Derek Sivers | Speaker | TED.com