TED2010
Derek Sivers: How to start a movement
Derek Sirvers: Nola hasi mugimendu bat
Filmed:
Readability: 2.9
8,596,071 views
Derek Sirversek mugimendu bat nola sortzen den azaltzen du benetan irudi harrigarri batzuen laguntzaz. (Pista: bi behar dira)
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Double-click the English transcript below to play the video.
00:15
So, ladies and gentlemen, at TED
0
0
2000
Jaun andereok, TED-en
00:17
we talk a lot about leadership and how to make a movement.
1
2000
3000
lidergoaz eta mugimendua sortzeaz asko hitz egin dugu.
00:20
So let's watch a movement happen, start to finish, in under three minutes
2
5000
3000
Mugimendu bat nola sortzen den ikusiko dugu, hasieratik amaierara, hiru minutu baino gutxiagoan.
00:23
and dissect some lessons from it.
3
8000
3000
Har ditzagun lezio batzuk.
00:26
First, of course you know, a leader needs the guts
4
11000
2000
Hasteko, badakizue, lider batek atentzioa emateko
00:28
to stand out and be ridiculed.
5
13000
3000
eta barregarri geratzeko adorea izan behar du.
00:32
But what he's doing is so easy to follow.
6
17000
2000
Baina berak egiten duena jarraitzea erraza da.
00:34
So here's his first follower with a crucial role;
7
19000
3000
Hemen dago bere lehenengo jarraitzailea paper erabakigarriarekin.
00:37
he's going to show everyone else how to follow.
8
22000
2000
Nola jarraitu behar duten erakutsiko die besteei.
00:39
Now, notice that the leader embraces him as an equal.
9
24000
2000
Ikusi liderrak nola hartzen duen beste bat bezala.
00:41
So, now it's not about the leader anymore;
10
26000
2000
Beraz, orain ez dago liderra
00:43
it's about them, plural.
11
28000
2000
baizik eta eurak, pluralean.
00:45
Now, there he is calling to his friends.
12
30000
2000
Hemen bera lagunei deika dago.
00:47
Now, if you notice that the first follower
13
32000
2000
Konturatzen bazarete, lehenengo jarraitzailea
00:49
is actually an underestimated form of leadership in itself.
14
34000
4000
gutxietsitako lidergoaren forma hartzen du.
00:53
It takes guts to stand out like that.
15
38000
2000
Kemena behar da horrela nabarmentzeko.
00:55
The first follower is what transforms
16
40000
3000
Lehenengo jarraitzailea da
00:58
a lone nut into a leader.
17
43000
2000
ero bakarti bat lider bihurtzen duena.
01:00
(Laughter)
18
45000
2000
(Barreak)
01:02
(Applause)
19
47000
3000
(Txaloak)
01:05
And here comes a second follower.
20
50000
2000
Hemen dator bigarren jarraitzailea.
01:07
Now it's not a lone nut, it's not two nuts --
21
52000
2000
Jada ez da ero bat soilik, ezta 2,
01:09
three is a crowd, and a crowd is news.
22
54000
3000
3 ere, jendetza eta jendetza albistea da.
01:12
So a movement must be public.
23
57000
2000
Mugimendu batek publikoa izan behar du.
01:14
It's important to show not just to show the leader, but the followers,
24
59000
3000
Garrantzitsua da, liderraz gain jarraitzaileak ere azaltzea
01:17
because you find that new followers
25
62000
2000
,batek ikusten duelako nola jarraitzaile berriek
01:19
emulate the followers, not the leader.
26
64000
3000
jarraitzaileen mailara iritsi nahi duten, ez liderrarenera.
01:22
Now, here come two more people, and immediately after,
27
67000
2000
Hemen datoz bi gehiago, eta berehala,
01:24
three more people.
28
69000
2000
hiru pertsona gehiago.
01:26
Now we've got momentum. This is the tipping point.
29
71000
2000
Orain inpultsoa dugu. Hau inflexio puntua.
01:28
Now we've got a movement.
30
73000
3000
Mugimendu bat dugu.
01:32
So, notice that, as more people join in,
31
77000
2000
Horrela, nabaritu geroz eta pertsona gehiago izan
01:34
it's less risky.
32
79000
2000
gutxiago arriskatzen direla.
01:36
So those that were sitting on the fence before, now have no reason not to.
33
81000
3000
Lehen burdin hesian zeudenak, orain ez dute ez egiteko arrazoirik.
01:39
They won't stand out,
34
84000
2000
Ez dira nabarmenduko.
01:41
they won't be ridiculed,
35
86000
2000
Ez dira barregarri geratuko.
01:43
but they will be part of the in-crowd if they hurry.
36
88000
2000
“Modan” dagoen jendetzaren parte izango dira mugitzen badira.
01:45
(Laughter)
37
90000
3000
(Barreak)
01:48
So, over the next minute,
38
93000
2000
Hurrengo minutuan
01:50
you'll see all of those that prefer to stick with the crowd
39
95000
2000
ikusiko dituzue taldera ez batzeagatik
01:52
because eventually they would be ridiculed
40
97000
2000
denbora batean barregarri geratuko direlako
01:54
for not joining in.
41
99000
2000
jendetzaren parte izan nahi dutenak,
01:56
And that's how you make a movement.
42
101000
2000
eta horrela egiten da mugimendu bat.
01:58
But let's recap some lessons from this.
43
103000
2000
Laburbildu ditzagun honen lezio batzuk.
02:00
So first, if you are the type,
44
105000
3000
Lehenengoa, kamisetarik gabe,
02:03
like the shirtless dancing guy that is standing alone,
45
108000
3000
bakarrik dantzatzen zuen horren mota berekoak bazarete,
02:06
remember the importance of nurturing
46
111000
2000
gogoratu lehenengo jarraitzaileak
02:08
your first few followers as equals
47
113000
2000
onartzearen garrantzia
02:10
so it's clearly about the movement, not you.
48
115000
3000
horrela geratzen bazara argi dago mugimendu bat dela, ez zurea.
02:13
Okay, but we might have missed the real lesson here.
49
118000
3000
Baina, benetako lezioak agian ez dugu ikasi.
02:16
The biggest lesson, if you noticed --
50
121000
2000
Lezio handiena, nabaritu baduzue...
02:18
did you catch it? -- is that leadership
51
123000
2000
harrapatu duzue? .... lidergoa
02:20
is over-glorified.
52
125000
2000
goraipatuegia dagoela da,
02:22
That, yes, it was the shirtless guy who was first,
53
127000
2000
bai, kamiseta gabeko tipoa izan zen lehenengoa
02:24
and he'll get all the credit,
54
129000
2000
eta ospe osoa izango du,
02:26
but it was really the first follower
55
131000
2000
baina lehenengo jarraitzailea izan zen
02:28
that transformed the lone nut into a leader.
56
133000
3000
benetan ero bakarti hori lider bilakatu zuena.
02:31
So, as we're told that we should all be leaders,
57
136000
2000
Guztiok lider izan beharko genukeela esaten zaigu;
02:33
that would be really ineffective.
58
138000
2000
ez litzateke batere eraginkorra izango.
02:35
If you really care about starting a movement,
59
140000
2000
Mugimendu bat hasteak kezkatzen bazaitu,
02:37
have the courage to follow
60
142000
2000
jarraitzeko eta beste batzuei nola jarraitu erakusteko
02:39
and show others how to follow.
61
144000
2000
adorea izan.
02:41
And when you find a lone nut doing something great,
62
146000
2000
Ero bat aparta den zerbait ikusten baduzue,
02:43
have the guts to be the first one
63
148000
2000
nabarmentzen lehenengoak izateko
02:45
to stand up and join in.
64
150000
2000
eta batzeko gai izan.
02:47
And what a perfect place to do that, at TED.
65
152000
2000
Eta zein da TED baino leku paregabeagoa hori egiteko.
02:49
Thanks.
66
154000
2000
Eskerrik asko
02:51
(Applause)
67
156000
11000
Txaloak)
ABOUT THE SPEAKER
Derek Sivers - EntrepreneurThrough his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.
Why you should listen
Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.
In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."
Derek Sivers | Speaker | TED.com