TED2015
Monica Lewinsky: The price of shame
Monika Levinski (Monica Lewinsky): Cena srama
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Te 1998, kaže Monika Levinski: "Bila sam nulti pacijent u gubljenju ličnog ugleda na svetskom nivou, skoro momentalno". Danas je posramljivanje na internetu, slično onom kroz koje je prošla, postalo konstanta. Svojim hrabrim govorom, osvrće se na našu "kulturu ponižavanja", u kojoj sramota na internetu donosi novac - i zahteva drugačiji način.
Monica Lewinsky - Social activist
Monica Lewinsky advocates for a safer and more compassionate social media environment, drawing from her unique experiences at the epicenter of a media maelstrom in 1998. Full bio
Monica Lewinsky advocates for a safer and more compassionate social media environment, drawing from her unique experiences at the epicenter of a media maelstrom in 1998. Full bio
Double-click the English transcript below to play the video.
00:12
You're looking at a woman
who was publicly silent for a decade.
who was publicly silent for a decade.
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Gledate u ženu koja se deceniju
nije javno obraćala.
nije javno obraćala.
00:18
Obviously, that's changed,
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Očigledno, to se promenilo,
00:20
but only recently.
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ali tek nedavno.
00:23
It was several months ago
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Pre nekoliko meseci
00:24
that I gave my very first
major public talk
major public talk
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sam održala svoj prvi
značajniji javni govor
značajniji javni govor
00:27
at the Forbes 30 Under 30 summit:
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na samitu Forbsovih 30, mlađih od 30:
00:30
1,500 brilliant people,
all under the age of 30.
all under the age of 30.
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1500 briljantnih ljudi,
svi ispod 30 godina.
svi ispod 30 godina.
00:35
That meant that in 1998,
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Što će reći da su 1998,
00:37
the oldest among the group were only 14,
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najstariji iz grupe, imali tek 14 godina,
00:41
and the youngest, just four.
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a najmlađi tek četiri.
00:45
I joked with them that some
might only have heard of me
might only have heard of me
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Šalila sam se s njima
da su možda neki od njih čuli za mene
da su možda neki od njih čuli za mene
00:48
from rap songs.
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iz rep pesama.
00:50
Yes, I'm in rap songs.
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Da, ja sam u rep pesmama.
00:53
Almost 40 rap songs. (Laughter)
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U skoro 40 rep pesama. (Smeh)
00:58
But the night of my speech,
a surprising thing happened.
a surprising thing happened.
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Ali te noći, kad sam držala govor,
nešto zanimljivo se desilo.
nešto zanimljivo se desilo.
01:02
At the age of 41, I was hit on
by a 27-year-old guy.
by a 27-year-old guy.
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U 41. godini, udvarao mi se
dvadesetsedmogodišnjak.
dvadesetsedmogodišnjak.
01:09
I know, right?
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Znam, je l' da?
01:12
He was charming and I was flattered,
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Bio je šarmantan i laskalo mi je
01:14
and I declined.
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i odbila sam ga.
01:17
You know what his
unsuccessful pickup line was?
unsuccessful pickup line was?
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Znate kojom me je
neuspešnom žvakom odbio?
neuspešnom žvakom odbio?
01:21
He could make me feel 22 again.
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Zbog njega bih mogla da se osećam
kao da su mi ponovo 22 godine.
kao da su mi ponovo 22 godine.
01:24
(Laughter) (Applause)
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(Smeh) (Aplauz)
01:30
I realized later that night,
I'm probably the only person over 40
I'm probably the only person over 40
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Shvatila sam kasnije iste noći, da sam
verovatno jedina osoba starija od 40
verovatno jedina osoba starija od 40
01:35
who does not want to be 22 again.
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koja ne želi da ima 22 godine ponovo.
01:38
(Laughter)
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(Smeh)
01:41
(Applause)
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(Aplauz)
01:47
At the age of 22,
I fell in love with my boss,
I fell in love with my boss,
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S 22 godine sam se zaljubila u svog šefa,
01:52
and at the age of 24,
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a sa 24 godine
01:55
I learned the devastating consequences.
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sam spoznala poražavajuće posledice toga.
01:59
Can I see a show of hands of anyone here
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Možete li da podignete ruke,
bilo ko od vas
bilo ko od vas
02:02
who didn't make a mistake
or do something they regretted at 22?
or do something they regretted at 22?
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ko nije grešio ili uradio nešto
s 22 godine zbog čega se kaje?
s 22 godine zbog čega se kaje?
02:09
Yep. That's what I thought.
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Da. Tako sam i mislila.
02:12
So like me, at 22, a few of you
may have also taken wrong turns
may have also taken wrong turns
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Poput mene, s 22 godine, neki od vas
su verovatno krenuli pogrešnim putem
su verovatno krenuli pogrešnim putem
02:18
and fallen in love with the wrong person,
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i zaljubili se u pogrešnu osobu,
02:21
maybe even your boss.
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možda čak u svog šefa.
02:24
Unlike me, though, your boss
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Za razliku od mog, pak, vaš šef
02:26
probably wasn't the president
of the United States of America.
of the United States of America.
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verovatno nije bio predsednik SAD-a.
02:31
Of course, life is full of surprises.
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Naravno, život je pun iznenađenja.
02:36
Not a day goes by that I'm not
reminded of my mistake,
reminded of my mistake,
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Ne prođe dan, a da me
ne podsete na moju grešku
ne podsete na moju grešku
02:41
and I regret that mistake deeply.
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i ja se iskreno kajem zbog te greške.
02:45
In 1998, after having been swept up
into an improbable romance,
into an improbable romance,
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Godine 1998, nakon što sam
upala u vrtlog nemoguće romanse,
upala u vrtlog nemoguće romanse,
02:52
I was then swept up into the eye
of a political, legal and media maelstrom
of a political, legal and media maelstrom
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potom sam upala u samo srce
političkog, pravnog i medijskog vrtloga
političkog, pravnog i medijskog vrtloga
02:57
like we had never seen before.
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kakav nikad ranije nismo videli.
Ne zaboravite,
samo nekoliko godina ranije,
samo nekoliko godina ranije,
03:01
Remember, just a few years earlier,
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03:03
news was consumed from just three places:
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vesti ste dobijali na samo tri mesta:
03:06
reading a newspaper or magazine,
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čitajući novine i časopise,
slušajući radio
03:09
listening to the radio,
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ili gledajući televiziju.
03:11
or watching television.
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To je bilo to.
03:13
That was it.
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03:14
But that wasn't my fate.
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No to meni nije bilo suđeno.
03:18
Instead, this scandal was brought to you
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Umesto toga, ovaj skandal
vam je obezbedila
vam je obezbedila
03:21
by the digital revolution.
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digitalna revolucija.
03:24
That meant we could access
all the information we wanted,
all the information we wanted,
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To je značilo da smo imali pristup
svim informacijama koje smo želeli,
svim informacijama koje smo želeli,
03:27
when we wanted it, anytime, anywhere,
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kada smo ih želeli, bilo kad, bilo gde,
03:32
and when the story broke in January 1998,
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i kada je priča obelodanjena
u januaru 1998,
u januaru 1998,
03:36
it broke online.
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obelodanjena je preko interneta.
03:39
It was the first time the traditional news
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Prvi put se desilo da tradicionalne vesti
03:42
was usurped by the Internet
for a major news story,
for a major news story,
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ustupe mesto internetu
zbog velike priče,
zbog velike priče,
03:47
a click that reverberated
around the world.
around the world.
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klik koji je odjeknuo svetom.
03:52
What that meant for me personally
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To je za mene lično značilo
03:54
was that overnight I went
from being a completely private figure
from being a completely private figure
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da sam preko noći prešla put
od potpuno nepoznate osobe
od potpuno nepoznate osobe
04:00
to a publicly humiliated one worldwide.
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do one javno ponižavane širom sveta.
Ja sam bila nulti pacijent
u gubljenju ličnog ugleda
u gubljenju ličnog ugleda
04:05
I was patient zero
of losing a personal reputation
of losing a personal reputation
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na globalnom nivou, skoro momentalno.
04:09
on a global scale almost instantaneously.
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Tehnologija je omogućila
da ishitrene osude
da ishitrene osude
04:15
This rush to judgment,
enabled by technology,
enabled by technology,
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04:17
led to mobs of virtual stone-throwers.
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dovedu do kamenovanja
od strane virtuelne rulje.
od strane virtuelne rulje.
04:22
Granted, it was before social media,
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Jasno, bilo je to pre društvenih mreža,
ali ljudi su i dalje mogli
da ostavljaju komentare,
da ostavljaju komentare,
04:25
but people could still comment online,
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prosleđuju mejlovima priče
i, naravno, okrutne viceve.
i, naravno, okrutne viceve.
04:28
email stories, and, of course,
email cruel jokes.
email cruel jokes.
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04:34
News sources plastered
photos of me all over
photos of me all over
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Medijski izvori su lepili moje slike svuda
04:37
to sell newspapers, banner ads online,
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kako bi prodavali novine,
oglasne banere na sajtovima
oglasne banere na sajtovima
04:41
and to keep people tuned to the TV.
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i da bi zadržali gledaoce ispred ekrana.
04:45
Do you recall a particular image of me,
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Da li se naročito sećate
neke moje slike,
neke moje slike,
04:49
say, wearing a beret?
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recimo s beretkom?
04:53
Now, I admit I made mistakes,
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E sad, priznajem, grešila sam,
04:56
especially wearing that beret.
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naročito zbog toga
što sam nosila tu beretku.
što sam nosila tu beretku.
05:00
But the attention and judgment
that I received, not the story,
that I received, not the story,
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Ali pažnja i osude
koje sam dobila ja, ne sama priča,
koje sam dobila ja, ne sama priča,
05:04
but that I personally received,
was unprecedented.
was unprecedented.
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već one koje su bile upućene lično meni,
bile su bez premca.
bile su bez premca.
05:08
I was branded as a tramp,
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Žigosali su me kao laku ženu,
05:12
tart, slut, whore, bimbo,
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bludnicu, drolju, kurvu, lujku
05:18
and, of course, that woman.
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i naravno kao "onu ženu".
05:22
I was seen by many
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Znali su za mene mnogi,
05:25
but actually known by few.
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poznavali su me samo retki.
05:28
And I get it: it was easy to forget
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I razumem, bilo je lako zaboraviti
05:32
that that woman was dimensional,
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da se radi o kompleksnoj ličnosti,
05:34
had a soul, and was once unbroken.
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koja ima dušu
i nije oduvek bila slomljena.
i nije oduvek bila slomljena.
05:41
When this happened to me 17 years ago,
there was no name for it.
there was no name for it.
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Kada mi se to desilo, pre 17 godina,
nije postojao naziv za to.
nije postojao naziv za to.
05:46
Now we call it cyberbullying
and online harassment.
and online harassment.
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Danas to zovemo sajber maltretiranje
i uznemiravanje na internetu.
i uznemiravanje na internetu.
05:52
Today, I want to share
some of my experience with you,
some of my experience with you,
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Danas želim da podelim sa vama
neka svoja iskustva,
neka svoja iskustva,
05:55
talk about how that experience has helped
shape my cultural observations,
shape my cultural observations,
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da govorim o tome kako je to iskustvo
oblikovalo moja kulturološka zapažanja
oblikovalo moja kulturološka zapažanja
06:00
and how I hope my past experience
can lead to a change that results
can lead to a change that results
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i nadam se da će moje iskustvo
dovesti do promene
dovesti do promene
koja će rezultirati
manjom patnjom kod drugih.
manjom patnjom kod drugih.
06:05
in less suffering for others.
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Godine 1998. sam izgubila
ugled i dostojanstvo.
ugled i dostojanstvo.
06:10
In 1998, I lost my reputation
and my dignity.
and my dignity.
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06:15
I lost almost everything,
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Izgubila sam gotovo sve,
06:18
and I almost lost my life.
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umalo čak i život.
06:24
Let me paint a picture for you.
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Dozvolite da vam opišem situaciju.
06:29
It is September of 1998.
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Septembar je 1998.
06:32
I'm sitting in a windowless office room
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Sedim u kancelariji bez prozora,
06:35
inside the Office
of the Independent Counsel
of the Independent Counsel
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unutar Kancelarije
za nezavisno savetovanje,
za nezavisno savetovanje,
06:38
underneath humming fluorescent lights.
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ispod treperavih fluorescentnih svetala.
06:43
I'm listening to the sound of my voice,
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Slušam zvuk svog glasa,
06:46
my voice on surreptitiously
taped phone calls
taped phone calls
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svog glasa na krišom snimljenim
telefonskim pozivima
telefonskim pozivima
koje je moj, navodno, prijatelj
snimio prethodne godine.
snimio prethodne godine.
06:50
that a supposed friend
had made the year before.
had made the year before.
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06:53
I'm here because
I've been legally required
I've been legally required
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Tu sam jer je zakonski od mene traženo
06:57
to personally authenticate
all 20 hours of taped conversation.
all 20 hours of taped conversation.
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da lično utvrdim verodostojnost
svih 20 sati snimljenog razgovora.
svih 20 sati snimljenog razgovora.
U prethodnih osam meseci,
misteriozni sadržaj tih snimaka
misteriozni sadržaj tih snimaka
07:05
For the past eight months,
the mysterious content of these tapes
the mysterious content of these tapes
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07:09
has hung like the Sword
of Damocles over my head.
of Damocles over my head.
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visio mi je nad glavom,
poput Damoklovog mača.
poput Damoklovog mača.
Mislim, ko bi se setio
šta je sve rekao pre godinu dana?
šta je sve rekao pre godinu dana?
07:13
I mean, who can remember
what they said a year ago?
what they said a year ago?
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07:17
Scared and mortified, I listen,
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Uplašena na smrt, slušala sam,
07:23
listen as I prattle on
about the flotsam and jetsam of the day;
about the flotsam and jetsam of the day;
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slušala sam kako brbljam
o svakidašnjim tricama i kučinama,
o svakidašnjim tricama i kučinama,
07:27
listen as I confess my love
for the president,
for the president,
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slušala sam kako priznajem
svoju ljubav prema predsedniku,
svoju ljubav prema predsedniku,
i naravno o svom slomljenom srcu;
07:31
and, of course, my heartbreak;
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07:34
listen to my sometimes catty,
sometimes churlish, sometimes silly self
sometimes churlish, sometimes silly self
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slušala sam sebe, čas malicioznu,
čas nevaspitanu, čas luckastu,
čas nevaspitanu, čas luckastu,
07:39
being cruel, unforgiving, uncouth;
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kako postajem okrutna,
zlopamtilo, neotesana;
zlopamtilo, neotesana;
slušala sam duboko, duboko posramljena,
07:45
listen, deeply, deeply ashamed,
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07:48
to the worst version of myself,
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najgoru verziju sebe,
07:50
a self I don't even recognize.
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sebe koju čak ni ne prepoznajem.
07:56
A few days later, the Starr Report
is released to Congress,
is released to Congress,
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Nekoliko dana kasnije, izveštaj Star
je objavljen u kongresu,
je objavljen u kongresu,
08:00
and all of those tapes and transcripts,
those stolen words, form a part of it.
those stolen words, form a part of it.
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i svi ti snimci i transkripti,
te ukradene reči, bili su deo njega.
te ukradene reči, bili su deo njega.
08:06
That people can read the transcripts
is horrific enough,
is horrific enough,
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To da ljudi mogu da čitaju transkripte
je bilo dovoljno strašno,
je bilo dovoljno strašno,
08:10
but a few weeks later,
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ali nekoliko sedmica kasnije,
08:13
the audio tapes are aired on TV,
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audio snimci su emitovani na TV-u,
08:17
and significant portions
made available online.
made available online.
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a značajan deo je bio
dostupan na internetu.
dostupan na internetu.
08:22
The public humiliation was excruciating.
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Javno poniženje je bolelo.
Život skoro da je bio nepodnošljiv.
08:27
Life was almost unbearable.
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08:32
This was not something that happened
with regularity back then in 1998,
with regularity back then in 1998,
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Ovo se nije često dešavalo te 1998,
08:38
and by this, I mean the stealing
of people's private words, actions,
of people's private words, actions,
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pod ovim, mislim na
krađu privatnih reči, dela,
krađu privatnih reči, dela,
08:43
conversations or photos,
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razgovora ili fotografija
08:46
and then making them public --
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i na njihovo objavljivanje -
objavljivanje bez dozvole,
08:49
public without consent,
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objavljivanje mimo konteksta
08:51
public without context,
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08:53
and public without compassion.
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i objavljivanje bez saosećanja.
Preskočićemo 12 godina do 2010.
08:58
Fast forward 12 years to 2010,
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09:01
and now social media has been born.
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i sada imamo društvene mreže.
09:05
The landscape has sadly become much
more populated with instances like mine,
more populated with instances like mine,
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Pejzaž je sada, nažalost, ispunjen
slučajevima poput mog,
slučajevima poput mog,
09:10
whether or not someone
actually make a mistake,
actually make a mistake,
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bez obzira na to da li je neko
zapravo zgrešio
zapravo zgrešio
09:13
and now it's for both public
and private people.
and private people.
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i sada su tu i javna i privatna lica.
Za neke su posledice
bile kobne, uistinu kobne.
bile kobne, uistinu kobne.
09:18
The consequences for some
have become dire, very dire.
have become dire, very dire.
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09:25
I was on the phone with my mom
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Razgovarala sam preko telefona sa mamom,
septembra 2010,
09:28
in September of 2010,
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pričali smo o vesti
09:31
and we were talking about the news
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o mladom brucošu
s univerziteta Ratgers
s univerziteta Ratgers
09:32
of a young college freshman
from Rutgers University
from Rutgers University
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09:35
named Tyler Clementi.
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koji se zvao Tajler Klementi.
09:38
Sweet, sensitive, creative Tyler
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Slatkog, nežnog, kreativnog Tajlera
09:41
was secretly webcammed by his roommate
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je tajno snimao njegov cimer
09:44
while being intimate with another man.
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u momentu intimnosti s drugim muškarcem.
09:48
When the online world
learned of this incident,
learned of this incident,
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Kada je svet interneta
saznao za ovaj incident,
saznao za ovaj incident,
09:51
the ridicule and cyberbullying ignited.
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ismevanje i sajber maltretiranje
je eksplodiralo.
je eksplodiralo.
09:56
A few days later,
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Nekoliko dana kasnije,
09:57
Tyler jumped from
the George Washington Bridge
the George Washington Bridge
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Tajler je skočio
s mosta Džordža Vašingtona
s mosta Džordža Vašingtona
10:01
to his death.
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u smrt.
10:03
He was 18.
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Imao je 18 godina.
10:07
My mom was beside herself about
what happened to Tyler and his family,
what happened to Tyler and his family,
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Moja majka je bila izbezumljena
zbog Tajlera i njegove porodice,
zbog Tajlera i njegove porodice,
10:12
and she was gutted with pain
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bol ju je razdirao
10:14
in a way that I just couldn't
quite understand,
quite understand,
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onako kako nisam mogla
u potpunosti da shvatim,
u potpunosti da shvatim,
10:18
and then eventually I realized
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a onda sam konačno shvatila,
10:20
she was reliving 1998,
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proživljavala je 1998,
10:23
reliving a time when she sat
by my bed every night,
by my bed every night,
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proživljavala je vreme kada je sedela
pored mog kreveta svake noći,
pored mog kreveta svake noći,
10:30
reliving a time when she made me shower
with the bathroom door open,
with the bathroom door open,
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proživljavala je vreme kada me je terala
da se tuširam s otvorenim vratima
da se tuširam s otvorenim vratima
10:36
and reliving a time
when both of my parents feared
when both of my parents feared
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i proživljavala je vreme
kada su se oba moja roditelja plašila
kada su se oba moja roditelja plašila
10:40
that I would be humiliated to death,
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da će me na smrt poniziti,
10:43
literally.
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bukvalno.
10:48
Today, too many parents
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Danas, isuviše roditelja
10:51
haven't had the chance to step in
and rescue their loved ones.
and rescue their loved ones.
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nije imalo šansu da interveniše
i spasi svoje voljene.
i spasi svoje voljene.
10:54
Too many have learned
of their child's suffering and humiliation
of their child's suffering and humiliation
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Isuviše njih je saznalo
za dečje patnje i poniženja
za dečje patnje i poniženja
10:58
after it was too late.
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kada je već bilo kasno.
11:01
Tyler's tragic, senseless death
was a turning point for me.
was a turning point for me.
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Tajlerova tragična, brutalna smrt
je bila prekretnica za mene.
je bila prekretnica za mene.
11:06
It served to recontextualize
my experiences,
my experiences,
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Poslužila mi je da stavim
svoja iskustva u novi kontekst
svoja iskustva u novi kontekst
i onda sam počela da zapažam
svet ponižavanja i maltretiranja oko sebe
svet ponižavanja i maltretiranja oko sebe
11:10
and I then began to look at the world
of humiliation and bullying around me
of humiliation and bullying around me
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11:14
and see something different.
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i da vidim nešto drugo.
11:18
In 1998, we had no way of knowing
where this brave new technology
where this brave new technology
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Te 1998. nismo mogli da znamo
kuda će nas ova vrla nova tehnologija,
zvana internet, odvesti.
zvana internet, odvesti.
11:23
called the Internet would take us.
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11:26
Since then, it has connected people
in unimaginable ways,
in unimaginable ways,
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Od tada je povezala ljude
na nezamislive načine,
na nezamislive načine,
11:30
joining lost siblings,
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spajajući izgubljenu braću i sestre,
11:32
saving lives, launching revolutions,
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spašavajući živote, pokrećući revolucije,
11:36
but the darkness, cyberbullying,
and slut-shaming that I experienced
and slut-shaming that I experienced
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no mrak, sajber maltretiranje
i opsceno vređanje, koje sam ja iskusila
i opsceno vređanje, koje sam ja iskusila
se namnožilo.
11:41
had mushroomed.
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11:45
Every day online, people,
especially young people
especially young people
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Svakoga dana na internetu, ljude,
naročito mlade ljude
naročito mlade ljude
11:49
who are not developmentally
equipped to handle this,
equipped to handle this,
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koji nemaju dovoljno iskustva
da se izbore s tim,
da se izbore s tim,
11:52
are so abused and humiliated
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toliko zlostavljaju i ponižavaju
11:55
that they can't imagine living
to the next day,
to the next day,
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da oni ne mogu ni da zamisle
da će doživeti sutra
da će doživeti sutra
11:57
and some, tragically, don't,
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i neki, tragično, i ne dožive,
12:01
and there's nothing virtual about that.
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i ništa tu nije virtuelno.
ChildLine, Britanska neprofitna
organizacija, koja pomaže mladima
organizacija, koja pomaže mladima
12:05
ChildLine, a U.K. nonprofit that's focused
on helping young people on various issues,
on helping young people on various issues,
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12:11
released a staggering statistic
late last year:
late last year:
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objavila je prošle godine
zapanjujuću statistiku:
zapanjujuću statistiku:
12:15
From 2012 to 2013,
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Od 2012. do 2013.
12:18
there was an 87 percent increase
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došlo je do porasta od 87%
12:22
in calls and emails related
to cyberbullying.
to cyberbullying.
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u pozivima i mejlovima
zbog sajber maltretiranja.
zbog sajber maltretiranja.
12:27
A meta-analysis done
out of the Netherlands
out of the Netherlands
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Metaanaliza urađena u Holandiji
12:29
showed that for the first time,
189
737262
1995
prvi put je pokazala
12:31
cyberbullying was leading
to suicidal ideations
to suicidal ideations
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da sajber maltretiranje
dovodi do začetka ideje o samoubistvu,
dovodi do začetka ideje o samoubistvu,
12:36
more significantly than offline bullying.
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znatno češće nego
maltretiranje van interneta.
maltretiranje van interneta.
12:40
And you know what shocked me,
although it shouldn't have,
although it shouldn't have,
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I znate šta me je zapanjilo,
iako ne bi trebalo,
iako ne bi trebalo,
12:43
was other research last year
that determined humiliation
that determined humiliation
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jedno drugo prošlogodišnje istraživanje
koje je utvrdilo da je poniženje
koje je utvrdilo da je poniženje
12:47
was a more intensely felt emotion
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emocija jačeg intenziteta
12:50
than either happiness or even anger.
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i od sreće, pa čak i od besa.
12:56
Cruelty to others is nothing new,
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3185
Okrutnost prema drugima nije novina,
12:59
but online, technologically
enhanced shaming is amplified,
enhanced shaming is amplified,
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ali na internetu, tehnološki potpomognuto
posramljivanje je naglašenije,
posramljivanje je naglašenije,
13:05
uncontained, and permanently accessible.
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neobuzdano i trajno dostupno.
13:11
The echo of embarrassment used to extend
only as far as your family, village,
only as far as your family, village,
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5690
Eho sramote se nekad prostirao
samo do vaše porodice, sela,
samo do vaše porodice, sela,
škole ili zajednice,
13:16
school or community,
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ali danas je tu i internet zajednica.
13:19
but now it's the online community too.
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Milioni ljudi, često anonimno,
13:23
Millions of people, often anonymously,
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13:25
can stab you with their words,
and that's a lot of pain,
and that's a lot of pain,
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3993
mogu da vas povrede svojim rečima,
a to je mnogo bolno,
a to je mnogo bolno,
13:29
and there are no perimeters
around how many people
around how many people
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i ne postoje parametri koliko ljudi
13:33
can publicly observe you
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može javno da vas promatra
i da vas smesti u javni tor.
13:35
and put you in a public stockade.
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Prilično je lična cena
13:39
There is a very personal price
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13:42
to public humiliation,
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javnog poniženja,
13:45
and the growth of the Internet
has jacked up that price.
has jacked up that price.
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a rast interneta ju je uvećao.
13:51
For nearly two decades now,
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819841
2427
Već skoro dve decenije,
mi polako sejemo seme
srama i javnog poniženja
srama i javnog poniženja
13:54
we have slowly been sowing the seeds
of shame and public humiliation
of shame and public humiliation
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4118
13:58
in our cultural soil,
both on- and offline.
both on- and offline.
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5821
u naše kulturno tlo,
kako van interneta, tako i na njemu.
kako van interneta, tako i na njemu.
Tračerski sajtovi, paparaci,
rijalitiji, politika,
rijalitiji, politika,
14:04
Gossip websites, paparazzi,
reality programming, politics,
reality programming, politics,
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sadržaj vesti, a ponekad i hakeri,
svi trguju sramotom.
svi trguju sramotom.
14:09
news outlets and sometimes hackers
all traffic in shame.
all traffic in shame.
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5836
14:14
It's led to desensitization
and a permissive environment online
and a permissive environment online
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4218
To je dovelo do bezosećajnosti
i popustljivosti u internet okruženju
i popustljivosti u internet okruženju
14:19
which lends itself to trolling,
invasion of privacy, and cyberbullying.
invasion of privacy, and cyberbullying.
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koje sebi dopušta trolovanja, narušavanje
privatnosti i sajber maltretiranje.
privatnosti i sajber maltretiranje.
Ovaj preokret je stvorio,
ono što profesor Nikolas Mils zove
ono što profesor Nikolas Mils zove
14:25
This shift has created
what Professor Nicolaus Mills calls
what Professor Nicolaus Mills calls
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14:29
a culture of humiliation.
218
857306
3784
kulturom ponižavanja.
Razmotrite nekoliko reprezentativnih
uzoraka samo u proteklih šest meseci.
uzoraka samo u proteklih šest meseci.
14:33
Consider a few prominent examples
just from the past six months alone.
just from the past six months alone.
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14:38
Snapchat, the service which is used
mainly by younger generations
mainly by younger generations
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Snepčat, servis koji koriste
uglavnom mlađe generacije
uglavnom mlađe generacije
14:43
and claims that its messages
only have the lifespan
only have the lifespan
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i koji tvrdi da njihove poruke
imaju rok trajanja
imaju rok trajanja
14:46
of a few seconds.
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1703
svega nekoliko sekundi.
14:47
You can imagine the range
of content that that gets.
of content that that gets.
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Možete da zamislite opseg
sadržaja koji tu stiže.
sadržaja koji tu stiže.
14:51
A third-party app which Snapchatters
use to preserve the lifespan
use to preserve the lifespan
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Spoljna aplikacija koju korisnici Snepčata
koriste da sačuvaju poruke
koriste da sačuvaju poruke
14:55
of the messages was hacked,
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2694
je hakovana
14:57
and 100,000 personal conversations,
photos, and videos were leaked online
photos, and videos were leaked online
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i 100.000 ličnih prepiski,
fotografija i snimaka je procurelo
fotografija i snimaka je procurelo
15:04
to now have a lifespan of forever.
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4257
i time dobilo neograničen rok trajanja.
15:09
Jennifer Lawrence and several other actors
had their iCloud accounts hacked,
had their iCloud accounts hacked,
228
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4156
Hakovani su iCloud nalozi
Dženifer Lorens i nekih drugih glumaca,
Dženifer Lorens i nekih drugih glumaca,
15:13
and private, intimate, nude photos
were plastered across the Internet
were plastered across the Internet
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te su privatne, intimne, golišave slike
polepljene svuda po internetu
polepljene svuda po internetu
15:17
without their permission.
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bez njihove dozvole.
15:19
One gossip website
had over five million hits
had over five million hits
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Jedna tračerska internet stranica
je imala preko pet miliona pregleda
je imala preko pet miliona pregleda
15:23
for this one story.
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2575
samo za ovu priču.
Šta je sa hakovanjem Soni pikčersa?
15:27
And what about the Sony Pictures
cyberhacking?
cyberhacking?
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3499
15:30
The documents which received
the most attention
the most attention
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Dokumenta koja su dobila najviše pažnje
15:33
were private emails that had
maximum public embarrassment value.
maximum public embarrassment value.
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6036
bili su privatni mejlovi čija se bruka
najviše cenila u javnosti.
najviše cenila u javnosti.
15:39
But in this culture of humiliation,
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Ali u ovoj kulturi posramljivanja,
postoji i druga cena
koja ide uz javno posramljivanje.
koja ide uz javno posramljivanje.
15:42
there is another kind of price tag
attached to public shaming.
attached to public shaming.
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Cena koja se ne meri
time koliko je žrtva platila,
time koliko je žrtva platila,
15:47
The price does not measure
the cost to the victim,
the cost to the victim,
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3158
15:50
which Tyler and too many others,
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2253
koju su Tajler i mnogi drugi,
15:53
notably women, minorities,
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941050
1974
naročito žene, pripadnici manjina,
15:55
and members of the LGBTQ
community have paid,
community have paid,
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4178
i pripadnici LGBTK zajednice platili,
15:59
but the price measures the profit
of those who prey on them.
of those who prey on them.
242
947202
4556
već cena koja meri profit
onima koji su se okoristili njima.
onima koji su se okoristili njima.
16:04
This invasion of others is a raw material,
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Ovaj upad u tuđe živote je sirovina
16:08
efficiently and ruthlessly mined,
packaged and sold at a profit.
packaged and sold at a profit.
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5990
efikasno i nemilosrdno iskopana,
upakovana i prodata zbog zarade.
upakovana i prodata zbog zarade.
16:14
A marketplace has emerged
where public humiliation is a commodity
where public humiliation is a commodity
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Pojavilo se tržište
na kome je javno poniženje roba
na kome je javno poniženje roba
16:20
and shame is an industry.
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968703
3344
a sramota je industrija.
16:24
How is the money made?
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3692
Kako se novac zarađuje?
16:27
Clicks.
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1834
Klikovima.
16:29
The more shame, the more clicks.
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2531
Što više srama, to više klikova.
16:32
The more clicks,
the more advertising dollars.
the more advertising dollars.
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3854
Što više klikova, više novca od reklama.
16:37
We're in a dangerous cycle.
251
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2205
U opasnom smo krugu.
16:39
The more we click on this kind of gossip,
252
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2925
Što više klikćemo na ovakve tračeve,
16:42
the more numb we get
to the human lives behind it,
to the human lives behind it,
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3721
sve smo bezosećajniji
prema ljudskim životima iza njih,
prema ljudskim životima iza njih,
16:46
and the more numb we get,
the more we click.
the more we click.
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5456
a što smo bezosećajniji, to više klikćemo.
Sve vreme, neko zarađuje novac
16:51
All the while, someone is making money
255
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2923
na grbači tuđe patnje.
16:54
off of the back
of someone else's suffering.
of someone else's suffering.
256
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2883
Svakim klikom pravimo izbor.
16:58
With every click, we make a choice.
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2803
Što više zasitimo našu kulturu
javnim posramljivanjem,
javnim posramljivanjem,
17:01
The more we saturate our culture
with public shaming,
with public shaming,
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1009674
3412
to nam je ono prihvatljivije,
17:05
the more accepted it is,
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1859
17:06
the more we will see behavior
like cyberbullying,
like cyberbullying,
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3203
i sve češće ćemo da gledamo ponašanja,
poput sajber maltretiranja,
poput sajber maltretiranja,
17:10
trolling, some forms of hacking,
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2647
trolovanja, nekih oblika hakovanja
17:12
and online harassment.
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2926
i uznemiravanja na internetu.
Zašto? Jer je u srži svega toga poniženje.
17:15
Why? Because they all have
humiliation at their cores.
humiliation at their cores.
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1023721
7708
Ovo ponašanje je posledica
kulture koju smo stvorili.
kulture koju smo stvorili.
17:23
This behavior is a symptom
of the culture we've created.
of the culture we've created.
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17:27
Just think about it.
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2307
Razmislite malo o tome.
Promena ponašanja nastaje
razvojem stavova.
razvojem stavova.
17:31
Changing behavior begins
with evolving beliefs.
with evolving beliefs.
266
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3412
17:34
We've seen that to be true
with racism, homophobia,
with racism, homophobia,
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3506
Videli smo da je tako
u slučaju rasizma, homofobije
u slučaju rasizma, homofobije
i kod drugih predrasuda,
prošlih i sadašnjih.
prošlih i sadašnjih.
17:38
and plenty of other biases,
today and in the past.
today and in the past.
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3950
Kako smo menjali stavove
o istopolnim brakovima,
o istopolnim brakovima,
17:42
As we've changed beliefs
about same-sex marriage,
about same-sex marriage,
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3158
jednaka sloboda izbora
je ponuđena sve većem broju ljudi.
je ponuđena sve većem broju ljudi.
17:46
more people have been
offered equal freedoms.
offered equal freedoms.
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4482
Kada smo počeli da cenimo održivost,
17:50
When we began valuing sustainability,
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2183
17:52
more people began to recycle.
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2948
sve više ljudi je počelo da reciklira.
17:55
So as far as our culture
of humiliation goes,
of humiliation goes,
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3275
Što se tiče naše kulture posramljivanja,
17:58
what we need is a cultural revolution.
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3645
potrebna nam je kulturna revolucija.
Javno posramljivanje
kao krvavi sport, mora da prestane.
kao krvavi sport, mora da prestane.
18:02
Public shaming
as a blood sport has to stop,
as a blood sport has to stop,
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1070601
3923
18:06
and it's time for an intervention
on the Internet and in our culture.
on the Internet and in our culture.
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4877
Vreme je za posredovanje,
na internetu i u našoj kulturi.
na internetu i u našoj kulturi.
18:11
The shift begins with something simple,
but it's not easy.
but it's not easy.
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Preokret počinje nečim jednostavnim,
ali nije to lako.
ali nije to lako.
18:16
We need to return to a long-held value
of compassion -- compassion and empathy.
of compassion -- compassion and empathy.
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Moramo se vratiti starim vrednostima,
saosećanju i empatiji.
saosećanju i empatiji.
18:22
Online, we've got a compassion deficit,
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Na internetu imamo deficit u saosećanju,
18:25
an empathy crisis.
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krizu empatije.
18:29
Researcher Brené Brown said, and I quote,
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Naučnica Brene Braun je rekla, citiram:
"Sram ne može da preživi empatiju."
18:32
"Shame can't survive empathy."
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Sram ne može da preživi empatiju.
18:36
Shame cannot survive empathy.
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18:42
I've seen some very dark days in my life,
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Imala sam prilično mračne
periode u mom životu,
periode u mom životu,
18:46
and it was the compassion and empathy
from my family, friends, professionals,
from my family, friends, professionals,
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a saosećanje i empatija
moje porodice, prijatelja, profesionalaca,
moje porodice, prijatelja, profesionalaca,
18:52
and sometimes even strangers
that saved me.
that saved me.
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a ponekad čak i stranaca su me spasili.
18:57
Even empathy from one person
can make a difference.
can make a difference.
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Čak i empatija jedne osobe
može mnogo da znači.
može mnogo da znači.
19:02
The theory of minority influence,
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Teorija uticaja manjine,
19:04
proposed by social psychologist
Serge Moscovici,
Serge Moscovici,
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koju je predložio socio-psiholog
Serž Moskovici,
Serž Moskovici,
19:08
says that even in small numbers,
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tvrdi da čak i izražena u malom broju,
19:10
when there's consistency over time,
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ukoliko postoji istrajnost tokom vremena,
19:13
change can happen.
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promena je moguća.
19:15
In the online world,
we can foster minority influence
we can foster minority influence
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U internet svetu,
možemo da gajimo uticaj manjine
možemo da gajimo uticaj manjine
19:19
by becoming upstanders.
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i postanemo pravdoljubivi.
19:21
To become an upstander means
instead of bystander apathy,
instead of bystander apathy,
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Postati pravdoljubiv znači
odbaciti apatiju posmatrača,
odbaciti apatiju posmatrača,
19:25
we can post a positive comment for someone
or report a bullying situation.
or report a bullying situation.
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možemo da postavimo pozitivan komentar
o nekome i da prijavimo maltretiranje.
o nekome i da prijavimo maltretiranje.
19:30
Trust me, compassionate comments
help abate the negativity.
help abate the negativity.
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Verujte mi, saosećajni komentari
pomažu umanjenju negativnosti.
pomažu umanjenju negativnosti.
19:35
We can also counteract the culture
by supporting organizations
by supporting organizations
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Možemo se takođe suprotstaviti kulturi,
podržavajući organizacije
podržavajući organizacije
19:39
that deal with these kinds of issues,
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koje se bave ovim pitanjima,
19:41
like the Tyler Clementi
Foundation in the U.S.,
Foundation in the U.S.,
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poput fondacije Tajlera Klementija
u SAD-u,
u SAD-u,
19:44
In the U.K., there's Anti-Bullying Pro,
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u Britaniji imamo organizaciju
Anti-Bulling Pro,
Anti-Bulling Pro,
19:47
and in Australia, there's Project Rockit.
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a u Australiji imamo projekat Rockit.
19:52
We talk a lot about our right
to freedom of expression,
to freedom of expression,
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Govorimo mnogo o našem pravu
na slobodu izražavanja,
na slobodu izražavanja,
19:58
but we need to talk more about
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ali moramo da govorimo više
o odgovornosti zbog slobode izražavanja.
20:00
our responsibility
to freedom of expression.
to freedom of expression.
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20:03
We all want to be heard,
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Svi želimo da nas čuju,
ali hajde da prepoznamo razliku
između isticanja s razlogom
između isticanja s razlogom
20:06
but let's acknowledge the difference
between speaking up with intention
between speaking up with intention
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i isticanja radi pažnje.
20:11
and speaking up for attention.
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20:15
The Internet is
the superhighway for the id,
the superhighway for the id,
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Internet je super auto-put ida,
20:19
but online, showing empathy to others
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ali pokazivanje empatije
za druge na internetu
za druge na internetu
20:22
benefits us all and helps create
a safer and better world.
a safer and better world.
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koristi svima nama i pomaže nam
da stvorimo sigurniji i bolji svet.
da stvorimo sigurniji i bolji svet.
20:27
We need to communicate
online with compassion,
online with compassion,
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Moramo da komuniciramo
na internetu sa saosećanjem,
na internetu sa saosećanjem,
da prihvatamo vesti sa saosećanjem
20:31
consume news with compassion,
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20:33
and click with compassion.
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i da klikćemo saosećajno.
20:36
Just imagine walking a mile
in someone else's headline.
in someone else's headline.
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Samo se zamislite na kratko
u tuđem naslovu.
u tuđem naslovu.
20:43
I'd like to end on a personal note.
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Volela bih da završim u ličnom tonu.
20:47
In the past nine months,
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U proteklih devet meseci,
pitanje koje mi
često postavljaju je: zašto.
često postavljaju je: zašto.
20:49
the question I've been
asked the most is why.
asked the most is why.
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Zašto sada? Zašto virim iza naslona?
20:53
Why now? Why was I
sticking my head above the parapet?
sticking my head above the parapet?
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20:57
You can read between the lines
in those questions,
in those questions,
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Možete da čitate
između redova ova pitanja,
između redova ova pitanja,
20:59
and the answer has nothing
to do with politics.
to do with politics.
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a odgovor nema nikakve veze s politikom.
21:03
The top note answer was and is
because it's time:
because it's time:
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Glavni odgovor je bio,
i jeste, zato što je vreme:
i jeste, zato što je vreme:
21:09
time to stop tip-toeing around my past;
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vreme je da prestanem
da se šunjam po prošlosti;
da se šunjam po prošlosti;
21:11
time to stop living a life of opprobrium;
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vreme da prestanem da živim u beščašću;
21:15
and time to take back my narrative.
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i vreme je da preuzmem svoj narativ.
21:18
It's also not just about saving myself.
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Takođe se ne radi samo o mom spasenju.
21:23
Anyone who is suffering from shame
and public humiliation
and public humiliation
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Svi koji proživljavate sram
i javno ponižavanje
i javno ponižavanje
21:26
needs to know one thing:
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morate jedno da znate:
21:29
You can survive it.
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možete preživeti.
Znam da je teško.
21:32
I know it's hard.
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Možda nije bezbolno, brzo, ni lako,
21:34
It may not be painless, quick or easy,
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ali možete da zahtevate
drugačiji kraj svoje priče.
drugačiji kraj svoje priče.
21:38
but you can insist
on a different ending to your story.
on a different ending to your story.
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Imajte samilosti prema sebi.
21:43
Have compassion for yourself.
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Svi zaslužujemo samilost,
21:46
We all deserve compassion,
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kao i da živimo, i na internetu
i van njega, u saosećajnijem svetu.
i van njega, u saosećajnijem svetu.
21:49
and to live both online and off
in a more compassionate world.
in a more compassionate world.
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Hvala na pažnji.
21:55
Thank you for listening.
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21:58
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Monica Lewinsky - Social activistMonica Lewinsky advocates for a safer and more compassionate social media environment, drawing from her unique experiences at the epicenter of a media maelstrom in 1998.
Why you should listen
After becoming the focus of the history-changing federal investigation into her private life, Monica Lewinsky found herself, at 24 years old, one of the first targets of a “culture of humiliation”: a now-familiar cycle of media, political and personal harassment – particularly online.
Lewinsky survived to reclaim her personal narrative. During a decade of silence she received her Masters in Social Psychology from the London School of Economics and Political Science. In 2014, Lewinsky returned to the public eye with an acclaimed essay for Vanity Fair, which has been nominated for a National Magazine Award for best Essay Writing, and with a widely viewed speech at Forbes’ 30 Under 30 Summit.
Monica Lewinsky | Speaker | TED.com