TEDGlobal 2014
Bel Pesce: 5 ways to kill your dreams
Bel Pesce: 5个毁灭梦想的办法
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我们都想要发明那个改变世界的产品，打造那个成功的公司，写那本畅销书，然而只有少数人能真正做到。巴西企业家 Bel Pesce 给我们详细介绍了五个很多人相信的谎言，相信这些谎言能保证你的梦想永不实现。
Bel Pesce - Entrepreneur
Bel Pesce left Brazil to study at MIT. But after a successful stint in Silicon Valley, she returned to inspire others with great ideas in her country to make them a reality. Full bio
Bel Pesce left Brazil to study at MIT. But after a successful stint in Silicon Valley, she returned to inspire others with great ideas in her country to make them a reality. Full bio
Double-click the English transcript below to play the video.
00:12
I dedicated the past two years
to understanding
to understanding
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我花了两年的时间去理解
00:15
how people achieve their dreams.
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人们如何实现他们的梦想。
00:17
When we think about the dreams we have,
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说到我们的梦想、
00:19
and the dent we want to leave
in the universe,
in the universe,
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我们想要在这个宇宙留下的痕迹，
00:21
it is striking to see how big
of an overlap there is
of an overlap there is
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让人吃惊的是
00:25
between the dreams that we have
and projects that never happen.
and projects that never happen.
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我们的梦想常常只是梦。
00:29
(Laughter)
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（笑声）
00:30
So I'm here to talk to you today
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今天我在这里要讲的就是
00:32
about five ways how not
to follow your dreams.
to follow your dreams.
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5个如何毁灭梦想的办法。
00:36
One: Believe in overnight success.
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第一：相信一夜成名。
00:41
You know the story, right?
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你肯定听过这样的故事：
00:43
The tech guy built a mobile app
and sold it very fast for a lot of money.
and sold it very fast for a lot of money.
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一个技术男开发了一个移动应用
并迅速转卖赚了很多钱。
并迅速转卖赚了很多钱。
00:48
You know, the story may seem real,
but I bet it's incomplete.
but I bet it's incomplete.
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这个故事可能是真的，但是很可能是不完整的。
00:52
If you go investigate further,
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如果你深入研究就发现，
00:54
the guy has done 30 apps before
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这个人在之前已经开发了30个应用，
00:57
and he has done a master's
on the topic, a Ph.D.
on the topic, a Ph.D.
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他有相关的硕士和博士学历，
00:59
He has been working
on the topic for 20 years.
on the topic for 20 years.
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他研究这个领域已经20年了。
01:03
This is really interesting,
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这很有意思。
01:05
I myself have a story in Brazil
that people think is an overnight success.
that people think is an overnight success.
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我自己本身在巴西也是一个“一夜成名”的故事。
01:10
I come from a humble family,
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我来自一个普通家庭，
01:13
and two weeks before
the deadline to apply to MIT,
the deadline to apply to MIT,
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麻省理工大学（MIT）申请截止日期两个星期前，
01:16
I started the application process.
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我开始申请。
01:18
And, voila! I got in.
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哇啦，我被录取了！
01:21
People may think it's
an overnight success,
an overnight success,
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人们可能认为这是“一夜成名”，
01:24
but that only worked because
for the 17 years prior to that,
for the 17 years prior to that,
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但是这背后是我17年来
01:29
I took life and education seriously.
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对生活和教育的执着努力。
01:31
Your overnight success story
is always a result
is always a result
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“一夜成名”总是
你之前所有努力加起来的结果。
01:34
of everything you've done in your
life through that moment.
life through that moment.
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01:38
Two: Believe someone else
has the answers for you.
has the answers for you.
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第二：相信别人有你需要的答案。
01:42
Constantly, people want
to help out, right?
to help out, right?
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人们总是很乐意帮助，对吗？
01:44
All sorts of people: your family,
your friends, your business partners,
your friends, your business partners,
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各种各样的人，你的家人、朋友、商业伙伴，
01:47
they all have opinions
on which path you should take:
on which path you should take:
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他们都觉得你应该这样或那样做。
01:51
"And let me tell you,
go through this pipe."
go through this pipe."
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“听我说，走这个管道。”
01:53
But whenever you go inside, there are
other ways you have to pick as well.
other ways you have to pick as well.
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但是你进到里边，你还需做出其他的选择，
01:58
And you need to make
those decisions yourself.
those decisions yourself.
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而你需要自己做出这些选择。
02:01
No one else has the perfect
answers for your life.
answers for your life.
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没有人能给你的人生提供完美的答案，
02:05
And you need to keep picking
those decisions, right?
those decisions, right?
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你自己需要做出决定，对吗？
02:07
The pipes are infinite and
you're going to bump your head,
you're going to bump your head,
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管道无穷无尽，你可能会磕到头，
02:10
and it's a part of the process.
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这是这个过程的的一部分。
02:13
Three, and it's very subtle
but very important:
but very important:
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第三点不太明显但是很重要，
02:18
Decide to settle when
growth is guaranteed.
growth is guaranteed.
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在一时的成功面前止步。
02:20
So when your life is going great,
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你的生活很不错，
02:22
you have put together a great team,
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你组建的团队很棒。
02:25
and you have growing revenue,
and everything is set --
and everything is set --
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你们的收入持续增长，一切都很好——
02:28
time to settle.
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可以休息了。
02:30
When I launched my first book,
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在我出版了我的第一本书之后，
02:31
I worked really, really hard to
distribute it everywhere in Brazil.
distribute it everywhere in Brazil.
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我非常努力在巴西到处宣传。
02:34
With that, over three million
people downloaded it,
people downloaded it,
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伴随我的努力，超过300万人下载了这本书，
02:37
over 50,000 people
bought physical copies.
bought physical copies.
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超过5万人买了印刷版。
02:40
When I wrote a sequel,
some impact was guaranteed.
some impact was guaranteed.
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当我写续集的时候，影响力已经得到保障
02:44
Even if I did little, sales would be okay.
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即使我只付出一点点，销售量也应该还可以。
02:48
But okay is never okay.
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但是还可以是永远不够的。
02:50
When you're growing towards a peak,
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当你朝着一个顶峰前进的时候，
02:52
you need to work harder than ever
and find yourself another peak.
and find yourself another peak.
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你需要更加努力来找到另一个顶峰。
02:56
Maybe if I did little, a couple hundred
thousand people would read it,
thousand people would read it,
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也许如果我只付出一点点，几十万人会读续集，
03:00
and that's great already.
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这固然很棒，
03:02
But if I work harder than ever,
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但是如果我付出前所未有的努力，
03:04
I can bring this number up to millions.
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我可以把这个数字推到几百万。
03:07
That's why I decided, with my new book,
to go to every single state of Brazil.
to go to every single state of Brazil.
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这就是为什么我决定
把我的新书介绍到巴西的每一个州，
把我的新书介绍到巴西的每一个州，
03:11
And I can already see a higher peak.
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我已经能够看到一个更高的顶峰。
03:13
There's no time to settle down.
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没有时间止步。
03:15
Fourth tip, and that's really important:
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第四点，也是非常重要的一点：
03:18
Believe the fault is someone else's.
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相信错误永远是别人的。
03:21
I constantly see people saying,
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我经常听到人们说：
03:23
"Yes, I had this great idea,
but no investor had the vision to invest."
but no investor had the vision to invest."
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“是的，我有过一个非常好的想法，
但是没有有远见的投资者愿意投资。”
但是没有有远见的投资者愿意投资。”
03:27
"Oh, I created this great product,
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“哦，我做了这个很棒的产品，
03:29
but the market is so bad,
the sales didn't go well."
the sales didn't go well."
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但是市场太糟糕了，销售情况不是很好。”
03:34
Or, "I can't find good talent; my team
is so below expectations."
is so below expectations."
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或者，“我找不到人才，我的团队实在太差了。”
03:38
If you have dreams,
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如果你有梦想，
03:40
it's your responsibility
to make them happen.
to make them happen.
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让梦想实现是你的责任。
03:43
Yes, it may be hard to find talent.
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是的，人才也许很难找，
03:46
Yes, the market may be bad.
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是的，市场也许很糟糕，
03:48
But if no one invested in your idea,
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但是如果没有人愿意对你的想法进行投资，
03:50
if no one bought your product,
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如果没有人买你的产品，
03:52
for sure, there is something
there that is your fault.
there that is your fault.
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这其中肯定是因为你做错了什么。
03:55
(Laughter)
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（笑声）
03:57
Definitely.
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肯定！
03:59
You need to get your dreams
and make them happen.
and make them happen.
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你需要努力把你的梦想变成现实。
04:02
And no one achieved their goals alone.
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没有人可以一个人单独实现梦想，
04:05
But if you didn't make them happen,
it's your fault and no one else's.
it's your fault and no one else's.
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但是如果你不努力实现它，
那是你自己的错而非他人。
那是你自己的错而非他人。
04:09
Be responsible for your dreams.
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你需要对你的梦想负责。
04:12
And one last tip, and this one is
really important as well:
really important as well:
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最后一点也是非常重要的一点：
04:18
Believe that the only things that matter
are the dreams themselves.
are the dreams themselves.
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相信只有梦想本身是最重要的。
04:23
Once I saw an ad,
and it was a lot of friends,
and it was a lot of friends,
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我曾经看到过一个广告，
很多朋友在一起，
很多朋友在一起，
04:26
they were going up a mountain,
it was a very high mountain,
it was a very high mountain,
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我们在爬山，这是一座很高的山，
04:29
and it was a lot of work.
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他们爬得很辛苦，
04:30
You could see that they
were sweating and this was tough.
were sweating and this was tough.
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你能看到他们汗流浃背很累，
04:33
And they were going up,
and they finally made it to the peak.
and they finally made it to the peak.
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他们往上爬最终爬到了顶峰。
04:36
Of course, they decided
to celebrate, right?
to celebrate, right?
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当然，他们决定庆祝，对吗？
04:38
I'm going to celebrate, so,
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开始庆祝，有人说
04:40
"Yes! We made it, we're at the top!"
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“耶！我们到啦，我们到达顶峰啦！”
04:42
Two seconds later, one looks
at the other and says,
at the other and says,
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两秒钟以后，其中两人互相看了看说：
04:45
"Okay, let's go down."
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“那么，我们下山吧。”
04:47
(Laughter)
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（笑声）
04:48
Life is never about the goals themselves.
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人生不是关于目标本身，
04:51
Life is about the journey.
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而是关于旅程。
04:54
Yes, you should enjoy
the goals themselves,
the goals themselves,
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当然，你应该享受目标本身，
04:56
but people think that you have dreams,
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但是人们往往觉得如果你有梦想，
04:59
and whenever you get to reaching
one of those dreams,
one of those dreams,
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而你实现梦想的时候，
05:01
it's a magical place where
happiness will be all around.
happiness will be all around.
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那是一个神奇的地方，那里被幸福环绕。
05:05
But achieving a dream
is a momentary sensation,
is a momentary sensation,
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但是梦想实现的那一刻只是短暂的瞬间，
05:08
and your life is not.
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而你的人生不是一瞬。
05:11
The only way to really achieve
all of your dreams
all of your dreams
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真正实现所有梦想的唯一办法就是
05:14
is to fully enjoy every step
of your journey.
of your journey.
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尽情享受旅程的每一步。
05:18
That's the best way.
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这是最好的办法。
05:19
And your journey is simple --
it's made of steps.
it's made of steps.
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你的旅程很简单——
它是由一步一步组成的。
它是由一步一步组成的。
05:21
Some steps will be right on.
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有的你会走得很顺利，
05:24
Sometimes you will trip.
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有的时候你也会被绊倒。
05:26
If it's right on, celebrate, because
some people wait a lot to celebrate.
some people wait a lot to celebrate.
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如果很顺利，那么庆祝吧，
因为有的人等很久才能庆祝，
因为有的人等很久才能庆祝，
05:30
And if you tripped, turn that
into something to learn.
into something to learn.
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如果被绊倒了，把它变成学习的机会。
05:34
If every step becomes something
to learn or something to celebrate,
to learn or something to celebrate,
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如果每一步都是用来学习或者庆祝，
05:39
you will for sure enjoy the journey.
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你肯定会享受这个旅程。
05:42
So, five tips:
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总结一下，5个办法：
05:44
Believe in overnight success,
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相信一夜成名，
05:46
believe someone else
has the answers for you,
has the answers for you,
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相信别人有你需要的答案，
05:48
believe that when growth is guaranteed,
you should settle down,
you should settle down,
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相信在一时的成功面前应该止步，
05:51
believe the fault is someone else's,
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相信错误永远是别人的，
05:54
and believe that only
the goals themselves matter.
the goals themselves matter.
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相信只有目标本身是重要的。
05:57
Believe me, if you do that,
you will destroy your dreams.
you will destroy your dreams.
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相信我，如果你做了以上这些，
你肯定能成功毁灭你的梦想。
你肯定能成功毁灭你的梦想。
06:00
(Laughter)
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（笑声）
06:01
(Applause)
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（掌声）
06:02
Thank you.
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谢谢！
ABOUT THE SPEAKER
Bel Pesce - EntrepreneurBel Pesce left Brazil to study at MIT. But after a successful stint in Silicon Valley, she returned to inspire others with great ideas in her country to make them a reality.
Why you should listen
Bel Pesce has worked at big technology companies — in at internship at Microsoft, she led the team for Microsoft Touchless and, as an intern at Google, she worked to improve the Google Translate system. She has also worked in finance, at Deutsche Bank, and helped launch several startups — most notably, the video platform Ooyala and Lemon Wallet, an app that replicates the contents of your wallet on your phone. But for her latest venture, Pesce is looking to inspire. She has opened a school, FazINOVA, which is dedicated to helping students — both in live courses in Sao Paulo, Brazil, and online — persevere toward their dreams. The school has grown tremendously since its establishment in 2013.
Pesce, a TED Fellow, is also the author of three books: The Brazilian Girl from Silicon Valley, Superheroes: WANTED and The Girl from Silicon Valley 2. She has been named one of the "100 most influential people of Brazil" by Época Magazine.
Bel Pesce | Speaker | TED.com