TEDGlobal 2014
Bel Pesce: 5 ways to kill your dreams
Bel Pesce: 5 načinov, kako zatremo svoje sanje.
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Vsi si želimo izumiti produkt, ki bo spremenil svet, začeti uspešno podjetje in napisati uspešnico. A vseeno nas tako malo to stori. Brazilska podjetnica Bel Pesce razbie 5 mitov, ki jim zlahka verjamemo, ki zagotavljajo, da ne boste nikoli uresničili svojih sanjsih projektov.
Bel Pesce - Entrepreneur
Bel Pesce left Brazil to study at MIT. But after a successful stint in Silicon Valley, she returned to inspire others with great ideas in her country to make them a reality. Full bio
Bel Pesce left Brazil to study at MIT. But after a successful stint in Silicon Valley, she returned to inspire others with great ideas in her country to make them a reality. Full bio
Double-click the English transcript below to play the video.
00:12
I dedicated the past two years
to understanding
to understanding
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Zadnji dve leti sem posvetila
razumevanju,
razumevanju,
00:15
how people achieve their dreams.
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kako ljudje dosegajo svoje sanje.
00:17
When we think about the dreams we have,
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Ko pomislimo na sanje,
ki jih imamo
ki jih imamo
00:19
and the dent we want to leave
in the universe,
in the universe,
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in vtis, ki ga želimo pustiti
v vesolju,
v vesolju,
00:21
it is striking to see how big
of an overlap there is
of an overlap there is
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je presenetljivo videti,
kako veliko je prekrivanje
kako veliko je prekrivanje
00:25
between the dreams that we have
and projects that never happen.
and projects that never happen.
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med sanjami, ki jih imamo
in projekti, ki se nikoli ne zgodijo.
in projekti, ki se nikoli ne zgodijo.
00:29
(Laughter)
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(smeh)
00:30
So I'm here to talk to you today
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Zato vam bom danes govorila
00:32
about five ways how not
to follow your dreams.
to follow your dreams.
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o petih načinih, kako ne
slediti svojim sanjam.
slediti svojim sanjam.
00:36
One: Believe in overnight success.
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Prvič: Verjemite v uspeh čez noč.
00:41
You know the story, right?
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Saj poznate zgodbo?
00:43
The tech guy built a mobile app
and sold it very fast for a lot of money.
and sold it very fast for a lot of money.
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Računalničarju uspelo čez noč obogateti
z mobilno aplikacijo, ki jo je naredil.
z mobilno aplikacijo, ki jo je naredil.
00:48
You know, the story may seem real,
but I bet it's incomplete.
but I bet it's incomplete.
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Zgodba sicer zveni realna, a stavim,
da ni popolna.
da ni popolna.
00:52
If you go investigate further,
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Če pobrskate malo dlje
00:54
the guy has done 30 apps before
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ugotovite, da je prej ustvaril že
30 aplikacij
30 aplikacij
00:57
and he has done a master's
on the topic, a Ph.D.
on the topic, a Ph.D.
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in ima na tem področju magisterij
ali doktorat.
ali doktorat.
00:59
He has been working
on the topic for 20 years.
on the topic for 20 years.
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Na tem je delal že 20 let.
01:03
This is really interesting,
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To je resnično zanimivo.
01:05
I myself have a story in Brazil
that people think is an overnight success.
that people think is an overnight success.
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Tudi sama imam podobno zgodbo
iz Brazilije.
iz Brazilije.
01:10
I come from a humble family,
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Prihajam iz skromne družine
01:13
and two weeks before
the deadline to apply to MIT,
the deadline to apply to MIT,
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in 2 tedna pred rokom za prijavo na
Tehnološki Inštitut v Massachusettsu
Tehnološki Inštitut v Massachusettsu
01:16
I started the application process.
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sem začela s procesom prijave.
01:18
And, voila! I got in.
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In, voila!, bila sem sprejeta.
01:21
People may think it's
an overnight success,
an overnight success,
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Ljudje verjetno mislijo,
da mi je uspelo čez noč,
da mi je uspelo čez noč,
01:24
but that only worked because
for the 17 years prior to that,
for the 17 years prior to that,
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a mi je uspelo predvsem zato,
ker sem 17 let pred tem
ker sem 17 let pred tem
01:29
I took life and education seriously.
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življenje in izobrazbo jemala resno.
01:31
Your overnight success story
is always a result
is always a result
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Uspeh čez noč je vedno rezultat
01:34
of everything you've done in your
life through that moment.
life through that moment.
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vsega, kar ste v življenju počeli.
01:38
Two: Believe someone else
has the answers for you.
has the answers for you.
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Drugič: Verjemite, da ima nekdo drug
odgovore za vas.
odgovore za vas.
01:42
Constantly, people want
to help out, right?
to help out, right?
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Ljudje konstantno želijo pomagati,
je tako?
je tako?
01:44
All sorts of people: your family,
your friends, your business partners,
your friends, your business partners,
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Vse vrste ljudi: vaša družina, prijatelji,
poslovni partnerji,
poslovni partnerji,
01:47
they all have opinions
on which path you should take:
on which path you should take:
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vsi imajo mnenja, katera pot je
za vas najboljša:
za vas najboljša:
01:51
"And let me tell you,
go through this pipe."
go through this pipe."
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"In naj ti povem,
pojdi skozi to cev."
pojdi skozi to cev."
01:53
But whenever you go inside, there are
other ways you have to pick as well.
other ways you have to pick as well.
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A ne glede na to, kje greste, obstajajo še
druge stvari, ki jih morate izbrati.
druge stvari, ki jih morate izbrati.
01:58
And you need to make
those decisions yourself.
those decisions yourself.
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In te odločitve morate sprejeti sami.
02:01
No one else has the perfect
answers for your life.
answers for your life.
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Nihče drug nima popolnih odgovorov za
vaše življenje.
vaše življenje.
02:05
And you need to keep picking
those decisions, right?
those decisions, right?
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In izbirati morate te odločitve, kajne?
02:07
The pipes are infinite and
you're going to bump your head,
you're going to bump your head,
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Cevi so neskončne in udarili se boste,
02:10
and it's a part of the process.
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a to je del procesa.
02:13
Three, and it's very subtle
but very important:
but very important:
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Tretjič, diskretno, a zelo pomembno:
02:18
Decide to settle when
growth is guaranteed.
growth is guaranteed.
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Ustalite se takrat,
ko je rast zagotovljena.
ko je rast zagotovljena.
02:20
So when your life is going great,
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Ko vam gre v življenjenju enkratno,
02:22
you have put together a great team,
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imate odlično ekipo,
02:25
and you have growing revenue,
and everything is set --
and everything is set --
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rastoče prihodke in je vse določeno --
02:28
time to settle.
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čas je, da se ustalite.
02:30
When I launched my first book,
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Ob izidu svoje prve knjige
02:31
I worked really, really hard to
distribute it everywhere in Brazil.
distribute it everywhere in Brazil.
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sem delala res močno, da sem jo
razširila po Braziliji.
razširila po Braziliji.
02:34
With that, over three million
people downloaded it,
people downloaded it,
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Upoštevajoč 3 milijone prenosov,
02:37
over 50,000 people
bought physical copies.
bought physical copies.
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več kot 50 tisoč ljudi je kupilo
papirnate kopije.
papirnate kopije.
02:40
When I wrote a sequel,
some impact was guaranteed.
some impact was guaranteed.
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Ko sem napisala nadaljevanje,
je bil nek vpliv zagotovljen.
je bil nek vpliv zagotovljen.
02:44
Even if I did little, sales would be okay.
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Tudi, če ne bi naredila veliko,
prodaja bi bila zadovoljiva.
prodaja bi bila zadovoljiva.
02:48
But okay is never okay.
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A zadovoljivo ni nikoli dovolj.
02:50
When you're growing towards a peak,
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Ko greš proti vrhu,
02:52
you need to work harder than ever
and find yourself another peak.
and find yourself another peak.
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se moraš močno potruditi
in si najti drug vrh.
in si najti drug vrh.
02:56
Maybe if I did little, a couple hundred
thousand people would read it,
thousand people would read it,
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Če bi storila nekaj malega, bi jo prebralo
nekaj sto tisoč ljudi
nekaj sto tisoč ljudi
03:00
and that's great already.
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in že to je odlično.
03:02
But if I work harder than ever,
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A, če se potrudim bolj kot kadarkoli,
03:04
I can bring this number up to millions.
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številka lahko naraste na milijone.
03:07
That's why I decided, with my new book,
to go to every single state of Brazil.
to go to every single state of Brazil.
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Zato sem se odločila, da grem s svojo novo
knjigo v vsako državo Brazilije.
knjigo v vsako državo Brazilije.
03:11
And I can already see a higher peak.
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In že lahko vidim višji vrh.
03:13
There's no time to settle down.
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Ni časa za ustalitev.
03:15
Fourth tip, and that's really important:
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Četrti nasvet in ta je zelo pomemben:
03:18
Believe the fault is someone else's.
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Verjemite, da je kriv nekdo drug.
03:21
I constantly see people saying,
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Neprestano slišim ljudi, ki pravijo:
03:23
"Yes, I had this great idea,
but no investor had the vision to invest."
but no investor had the vision to invest."
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"Imel sem odlično idejo, a nisem našel
investitorja, ki bi verjel vanjo."
investitorja, ki bi verjel vanjo."
03:27
"Oh, I created this great product,
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"Ustvaril sem odličen produkt,
03:29
but the market is so bad,
the sales didn't go well."
the sales didn't go well."
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a prodaja ni bila uspešna,
zaradi situacije na trgu."
zaradi situacije na trgu."
03:34
Or, "I can't find good talent; my team
is so below expectations."
is so below expectations."
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Ali: "Ne morem najti pravih ljudi, moja
ekipa pa je pod pričakovanji."
ekipa pa je pod pričakovanji."
03:38
If you have dreams,
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Če imate sanje
03:40
it's your responsibility
to make them happen.
to make them happen.
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imate tudi odgovornost,
da jih uresničite.
da jih uresničite.
03:43
Yes, it may be hard to find talent.
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Da, mogoče je res težko
najti talentirane ljudi.
najti talentirane ljudi.
03:46
Yes, the market may be bad.
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Da, mogoče je situacija na trgu res slaba.
03:48
But if no one invested in your idea,
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A, če nihče ni investiral v vašo idejo,
03:50
if no one bought your product,
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če nihče ni kupil vašega produkta,
03:52
for sure, there is something
there that is your fault.
there that is your fault.
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zagotovo je nekje nekaj,
kar je vaša krivda.
kar je vaša krivda.
03:55
(Laughter)
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(smeh)
03:57
Definitely.
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Definitivno.
03:59
You need to get your dreams
and make them happen.
and make them happen.
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Sanje morate uresničiti.
04:02
And no one achieved their goals alone.
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Nihče ni svojih ciljev uresničil sam.
04:05
But if you didn't make them happen,
it's your fault and no one else's.
it's your fault and no one else's.
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A, če jih niste uresničili vi,
je to vaša krivda.
je to vaša krivda.
04:09
Be responsible for your dreams.
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Bodite odgovorni za svoje sanje.
04:12
And one last tip, and this one is
really important as well:
really important as well:
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In še zadnji namig in tudi ta je
zelo pomemben:
zelo pomemben:
04:18
Believe that the only things that matter
are the dreams themselves.
are the dreams themselves.
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Verjemite, da so pomembne
samo vaše sanje.
samo vaše sanje.
04:23
Once I saw an ad,
and it was a lot of friends,
and it was a lot of friends,
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Nekoč sem videla oglas,
skupina prijateljev
skupina prijateljev
04:26
they were going up a mountain,
it was a very high mountain,
it was a very high mountain,
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je potovala na goro.
In bila je zelo visoka gora
In bila je zelo visoka gora
04:29
and it was a lot of work.
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in pot je bila naporna.
04:30
You could see that they
were sweating and this was tough.
were sweating and this was tough.
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Videlo se je, da so se potili
in bilo je težko.
in bilo je težko.
04:33
And they were going up,
and they finally made it to the peak.
and they finally made it to the peak.
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Hodili so in končno jim je
uspelo priti na vrh.
uspelo priti na vrh.
04:36
Of course, they decided
to celebrate, right?
to celebrate, right?
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Odločili so se, da bodo proslavili,
kajne?
kajne?
04:38
I'm going to celebrate, so,
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Proslavili bom torej:
04:40
"Yes! We made it, we're at the top!"
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"Da! Uspelo nam je, na vrhu smo!"
04:42
Two seconds later, one looks
at the other and says,
at the other and says,
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Dve sekundi kasneje je eden od njih
pogledal drugega in rekel:
pogledal drugega in rekel:
04:45
"Okay, let's go down."
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"Ok, pojdimo nazaj dol."
04:47
(Laughter)
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(smeh)
04:48
Life is never about the goals themselves.
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Življenje niso nikoli samo cilji.
04:51
Life is about the journey.
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Življenje je pot do njih.
04:54
Yes, you should enjoy
the goals themselves,
the goals themselves,
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Res je, uživati morate na cilju,
04:56
but people think that you have dreams,
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a ljudje mislijo, če imaš sanje
04:59
and whenever you get to reaching
one of those dreams,
one of those dreams,
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in ko jih poskušaš doseči,
05:01
it's a magical place where
happiness will be all around.
happiness will be all around.
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da je to magični kraj,
kjer je sreča vsepovsod.
kjer je sreča vsepovsod.
05:05
But achieving a dream
is a momentary sensation,
is a momentary sensation,
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A uresničitev sanj je
kratkotrajen občutek,
kratkotrajen občutek,
05:08
and your life is not.
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vaše življenje pa ni.
05:11
The only way to really achieve
all of your dreams
all of your dreams
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Edini način, da zares uresničite
vse vaše sanje je,
vse vaše sanje je,
05:14
is to fully enjoy every step
of your journey.
of your journey.
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da uživate v vsakem koraku
na poti do njih.
na poti do njih.
05:18
That's the best way.
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To je najboljši način.
05:19
And your journey is simple --
it's made of steps.
it's made of steps.
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In pot je preprosta --
sestavljena je iz korakov.
sestavljena je iz korakov.
05:21
Some steps will be right on.
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Nekateri koraki bodo pravi.
05:24
Sometimes you will trip.
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Ob nekaterih se boste spotaknili.
05:26
If it's right on, celebrate, because
some people wait a lot to celebrate.
some people wait a lot to celebrate.
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Če si želite, praznujte, nekateri namreč
čakajo dolgo, da bi lahko praznovali.
čakajo dolgo, da bi lahko praznovali.
05:30
And if you tripped, turn that
into something to learn.
into something to learn.
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In, če ste se spotaknili,
naučite se nekaj iz tega.
naučite se nekaj iz tega.
05:34
If every step becomes something
to learn or something to celebrate,
to learn or something to celebrate,
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Če vsak korak postane lekcija ali
razlog za praznovanje,
razlog za praznovanje,
05:39
you will for sure enjoy the journey.
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boste zagotovo uživali na poti.
05:42
So, five tips:
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Torej, 5 namigov:
05:44
Believe in overnight success,
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Verjemite v uspeh čez noč,
05:46
believe someone else
has the answers for you,
has the answers for you,
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da ima nekdo odgovore za vas,
05:48
believe that when growth is guaranteed,
you should settle down,
you should settle down,
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da je ob zagotovljeni rasti čas
za ustalitev,
za ustalitev,
05:51
believe the fault is someone else's,
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verjemite, da krivda ni vaša
05:54
and believe that only
the goals themselves matter.
the goals themselves matter.
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in da so pomembni samo vaši cilji.
05:57
Believe me, if you do that,
you will destroy your dreams.
you will destroy your dreams.
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Verjemite mi, če boste to storili,
boste uničili svoje sanje.
boste uničili svoje sanje.
06:00
(Laughter)
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(smeh)
06:01
(Applause)
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(aplavz)
06:02
Thank you.
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ABOUT THE SPEAKER
Bel Pesce - EntrepreneurBel Pesce left Brazil to study at MIT. But after a successful stint in Silicon Valley, she returned to inspire others with great ideas in her country to make them a reality.
Why you should listen
Bel Pesce has worked at big technology companies — in at internship at Microsoft, she led the team for Microsoft Touchless and, as an intern at Google, she worked to improve the Google Translate system. She has also worked in finance, at Deutsche Bank, and helped launch several startups — most notably, the video platform Ooyala and Lemon Wallet, an app that replicates the contents of your wallet on your phone. But for her latest venture, Pesce is looking to inspire. She has opened a school, FazINOVA, which is dedicated to helping students — both in live courses in Sao Paulo, Brazil, and online — persevere toward their dreams. The school has grown tremendously since its establishment in 2013.
Pesce, a TED Fellow, is also the author of three books: The Brazilian Girl from Silicon Valley, Superheroes: WANTED and The Girl from Silicon Valley 2. She has been named one of the "100 most influential people of Brazil" by Época Magazine.
Bel Pesce | Speaker | TED.com