TEDGlobal 2014
Bel Pesce: 5 ways to kill your dreams
貝兒．派斯: 五種扼殺夢想的方法
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Readability: 2.6
5,370,012 views
我們都想發明那個翻轉世界的產品、創立那個成功的公司、寫那本暢銷書。然而卻只有少數人真的能做到。巴西企業家貝兒．派斯為我們帶來了五個容易誤信的迷思，這些迷思能確保你的夢想永不實現。
Bel Pesce - Entrepreneur
Bel Pesce left Brazil to study at MIT. But after a successful stint in Silicon Valley, she returned to inspire others with great ideas in her country to make them a reality. Full bio
Bel Pesce left Brazil to study at MIT. But after a successful stint in Silicon Valley, she returned to inspire others with great ideas in her country to make them a reality. Full bio
Double-click the English transcript below to play the video.
00:12
I dedicated the past two years
to understanding
to understanding
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在過去兩年中，我致力於了解
00:15
how people achieve their dreams.
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大家如何達成夢想。
00:17
When we think about the dreams we have,
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當我們思考我們所擁有的夢想，
00:19
and the dent we want to leave
in the universe,
in the universe,
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以及我們想要在宇宙中
所留下的印記，
所留下的印記，
00:21
it is striking to see how big
of an overlap there is
of an overlap there is
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我們會很驚訝的發現，
夢想和未實現的計畫
這兩者之間有多雷同。
這兩者之間有多雷同。
00:25
between the dreams that we have
and projects that never happen.
and projects that never happen.
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00:29
(Laughter)
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（笑聲）
00:30
So I'm here to talk to you today
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所以我今天在這裡要說的是，
00:32
about five ways how not
to follow your dreams.
to follow your dreams.
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五種不追隨你夢想的方法。
00:36
One: Believe in overnight success.
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第一：相信一夜成功。
00:41
You know the story, right?
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你一定聽過這樣的故事，對吧？
00:43
The tech guy built a mobile app
and sold it very fast for a lot of money.
and sold it very fast for a lot of money.
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有個玩科技的傢伙做了手機應用程式，
然後很快賣掉，賺了一大筆錢。
然後很快賣掉，賺了一大筆錢。
00:48
You know, the story may seem real,
but I bet it's incomplete.
but I bet it's incomplete.
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你知道的，這故事聽起來很真實，
但我跟你打賭這不是全貌。
但我跟你打賭這不是全貌。
00:52
If you go investigate further,
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如果你更深入的去了解的話，
00:54
the guy has done 30 apps before
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你會發現他已經
開發三十個應用程式了，
開發三十個應用程式了，
00:57
and he has done a master's
on the topic, a Ph.D.
on the topic, a Ph.D.
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並且也得到相關領域的
專家及博士頭銜。
專家及博士頭銜。
00:59
He has been working
on the topic for 20 years.
on the topic for 20 years.
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他在這個領域已經深耕了二十年。
01:03
This is really interesting,
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這真的很有意思。
01:05
I myself have a story in Brazil
that people think is an overnight success.
that people think is an overnight success.
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我自己本身在巴西就有這樣一個，
大家都覺得是一夜成功的故事。
大家都覺得是一夜成功的故事。
01:10
I come from a humble family,
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我出身於一個卑微的家庭，
01:13
and two weeks before
the deadline to apply to MIT,
the deadline to apply to MIT,
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在麻省理工學院
入學申請截止的兩週前，
入學申請截止的兩週前，
01:16
I started the application process.
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我才開始準備入學申請作業。
01:18
And, voila! I got in.
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然後，哇啦！我錄取了。
01:21
People may think it's
an overnight success,
an overnight success,
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大家可能覺得這就是一夜成功，
01:24
but that only worked because
for the 17 years prior to that,
for the 17 years prior to that,
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但這是因為在那之前的十七年中，
01:29
I took life and education seriously.
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我都很認真看待生活與教育。
01:31
Your overnight success story
is always a result
is always a result
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這些你們所稱一夜成功的故事，
01:34
of everything you've done in your
life through that moment.
life through that moment.
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都是你生命中每一刻
所付出努力的總和。
所付出努力的總和。
01:38
Two: Believe someone else
has the answers for you.
has the answers for you.
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第二：認為別人手裡有你要的答案。
01:42
Constantly, people want
to help out, right?
to help out, right?
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總是有人熱心於給予幫助，對吧？
01:44
All sorts of people: your family,
your friends, your business partners,
your friends, your business partners,
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各種類型的人：你的家人、
你的朋友、你的工作夥伴，
你的朋友、你的工作夥伴，
01:47
they all have opinions
on which path you should take:
on which path you should take:
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都對你的下一步有不同的看法：
01:51
"And let me tell you,
go through this pipe."
go through this pipe."
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「我跟你說，這條管道才對。」
01:53
But whenever you go inside, there are
other ways you have to pick as well.
other ways you have to pick as well.
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但不管你走哪一條，
之後總有更多條路要選擇。
之後總有更多條路要選擇。
01:58
And you need to make
those decisions yourself.
those decisions yourself.
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而你必須自己去面對這些抉擇。
02:01
No one else has the perfect
answers for your life.
answers for your life.
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沒有人能給你的人生
提供最完美的答案。
提供最完美的答案。
02:05
And you need to keep picking
those decisions, right?
those decisions, right?
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你需要不斷為自己做出決定，對吧？
02:07
The pipes are infinite and
you're going to bump your head,
you're going to bump your head,
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這些管線永無止盡，
你一定會撞到頭，
你一定會撞到頭，
02:10
and it's a part of the process.
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但這都是過程的一部分。
02:13
Three, and it's very subtle
but very important:
but very important:
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三：這點很微妙，但卻十分重要：
02:18
Decide to settle when
growth is guaranteed.
growth is guaranteed.
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在你生活一路平順時安定下來。
02:20
So when your life is going great,
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當你的日子過得很好，
02:22
you have put together a great team,
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你有個很棒的團隊，
02:25
and you have growing revenue,
and everything is set --
and everything is set --
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你的收入穩定成長，
一切都很好——
一切都很好——
02:28
time to settle.
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是該休息的時候了。
02:30
When I launched my first book,
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我出版第一本書之後，
02:31
I worked really, really hard to
distribute it everywhere in Brazil.
distribute it everywhere in Brazil.
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我非常非常努力
在巴西的各個角落宣傳。
在巴西的各個角落宣傳。
02:34
With that, over three million
people downloaded it,
people downloaded it,
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因此，有超過三百萬人下載我的書，
02:37
over 50,000 people
bought physical copies.
bought physical copies.
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五萬人以上買了實體書。
02:40
When I wrote a sequel,
some impact was guaranteed.
some impact was guaranteed.
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當我寫第二本書的時候，
我的影響力已經得到了保證。
我的影響力已經得到了保證。
02:44
Even if I did little, sales would be okay.
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就算我沒做什麼努力，
銷售量也不會太差。
銷售量也不會太差。
02:48
But okay is never okay.
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但只有好是不夠的。
02:50
When you're growing towards a peak,
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當你已經朝著一個巔峰邁進時，
02:52
you need to work harder than ever
and find yourself another peak.
and find yourself another peak.
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你就要更加努力去找尋另一個巔峰。
02:56
Maybe if I did little, a couple hundred
thousand people would read it,
thousand people would read it,
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如果我輕鬆面對，
或許會有幾十萬人讀這本續作，
或許會有幾十萬人讀這本續作，
03:00
and that's great already.
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這樣當然已經很棒了。
03:02
But if I work harder than ever,
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但如果我付出前所未有的努力，
03:04
I can bring this number up to millions.
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我可以讓這個數字增加到幾百萬以上。
03:07
That's why I decided, with my new book,
to go to every single state of Brazil.
to go to every single state of Brazil.
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這就是為什麼我決定
在巴西的每個州都宣傳我的新書。
在巴西的每個州都宣傳我的新書。
03:11
And I can already see a higher peak.
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而我已經可以看見
另一個更高的巔峰了。
另一個更高的巔峰了。
03:13
There's no time to settle down.
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從來就沒有時間能夠安定下來。
03:15
Fourth tip, and that's really important:
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第四點，這點非常重要：
03:18
Believe the fault is someone else's.
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覺得錯誤永遠都是別人造成的。
03:21
I constantly see people saying,
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我常常聽到有人說：
03:23
"Yes, I had this great idea,
but no investor had the vision to invest."
but no investor had the vision to invest."
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「是呀，我之前有過這個好點子，
但就沒人有遠見要來投資。」
但就沒人有遠見要來投資。」
03:27
"Oh, I created this great product,
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「噢，我做了這個很棒的產品，
03:29
but the market is so bad,
the sales didn't go well."
the sales didn't go well."
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但因為市場環境不好，
所以就賣不好。」
所以就賣不好。」
03:34
Or, "I can't find good talent; my team
is so below expectations."
is so below expectations."
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或是，「我找不到人才，
我的團隊太不符合期待了。」
我的團隊太不符合期待了。」
03:38
If you have dreams,
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如果你有夢想的話，
03:40
it's your responsibility
to make them happen.
to make them happen.
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讓它成真是你的責任。
03:43
Yes, it may be hard to find talent.
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沒錯，人才或許難尋。
03:46
Yes, the market may be bad.
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沒錯，市場環境可能不好。
03:48
But if no one invested in your idea,
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但如果沒有人投資你的想法，
03:50
if no one bought your product,
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如果沒有人買你的產品，
03:52
for sure, there is something
there that is your fault.
there that is your fault.
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那肯定有某部分是你的錯。
03:55
(Laughter)
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（笑聲）
03:57
Definitely.
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真的。
03:59
You need to get your dreams
and make them happen.
and make them happen.
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你要去追尋你的夢想並使之成真。
04:02
And no one achieved their goals alone.
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而且沒有人只靠自己就完成夢想。
04:05
But if you didn't make them happen,
it's your fault and no one else's.
it's your fault and no one else's.
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但如果你沒有讓夢想實現的話，
那絕對不是別人的錯，是你的。
那絕對不是別人的錯，是你的。
要為你的夢想負起責任。
04:09
Be responsible for your dreams.
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04:12
And one last tip, and this one is
really important as well:
really important as well:
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最後一點，這點也非常重要：
04:18
Believe that the only things that matter
are the dreams themselves.
are the dreams themselves.
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覺得只有夢想本身最重要。
04:23
Once I saw an ad,
and it was a lot of friends,
and it was a lot of friends,
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有次我看到一個廣告，
裡面有一大群好朋友，
裡面有一大群好朋友，
04:26
they were going up a mountain,
it was a very high mountain,
it was a very high mountain,
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他們正要爬山，
那是一座很高的山。
那是一座很高的山。
04:29
and it was a lot of work.
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過程非常辛苦。
04:30
You could see that they
were sweating and this was tough.
were sweating and this was tough.
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你可以看見他們流著汗
克服那些難關。
克服那些難關。
04:33
And they were going up,
and they finally made it to the peak.
and they finally made it to the peak.
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他們繼續往上爬，
最後終於攻上山頂。
最後終於攻上山頂。
04:36
Of course, they decided
to celebrate, right?
to celebrate, right?
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當然，他們該慶祝吧？
04:38
I'm going to celebrate, so,
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於是就開始慶祝了：
04:40
"Yes! We made it, we're at the top!"
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「耶！我們辦到了！
我們攻下這座山了！」
我們攻下這座山了！」
04:42
Two seconds later, one looks
at the other and says,
at the other and says,
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兩秒過後，其中一個人看著
另一個人，然後說：
另一個人，然後說：
04:45
"Okay, let's go down."
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「好了，我們下山吧。」
04:47
(Laughter)
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（笑聲）
04:48
Life is never about the goals themselves.
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人生從來都不是只有目標而已。
04:51
Life is about the journey.
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人生的重點在於旅程。
04:54
Yes, you should enjoy
the goals themselves,
the goals themselves,
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是啊，你當然該享受
那些達成目標的時刻，
那些達成目標的時刻，
04:56
but people think that you have dreams,
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但人們總想像，當你懷抱著夢想，
04:59
and whenever you get to reaching
one of those dreams,
one of those dreams,
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而實現了某一個夢想時，
05:01
it's a magical place where
happiness will be all around.
happiness will be all around.
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那將會是多神奇而美好的境界，
充滿著快樂。
充滿著快樂。
05:05
But achieving a dream
is a momentary sensation,
is a momentary sensation,
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但實現夢想只在短暫的一瞬間，
05:08
and your life is not.
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而你的生命卻不是。
05:11
The only way to really achieve
all of your dreams
all of your dreams
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要實現你所有夢想的唯一辦法，
05:14
is to fully enjoy every step
of your journey.
of your journey.
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就是盡情享受你在旅程中
所踏下的每一步。
所踏下的每一步。
05:18
That's the best way.
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這就是最好的方法了。
05:19
And your journey is simple --
it's made of steps.
it's made of steps.
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你的旅程很簡單──
它由你的每一步所組成。
它由你的每一步所組成。
05:21
Some steps will be right on.
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有些步伐會走得很順利，
05:24
Sometimes you will trip.
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有些時候你會被絆倒。
05:26
If it's right on, celebrate, because
some people wait a lot to celebrate.
some people wait a lot to celebrate.
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如果很順利的話，就慶祝吧，
因為有好多人等很久才能慶祝呢。
因為有好多人等很久才能慶祝呢。
05:30
And if you tripped, turn that
into something to learn.
into something to learn.
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但如果你絆倒了，
就將它轉變成為學習的機會。
就將它轉變成為學習的機會。
05:34
If every step becomes something
to learn or something to celebrate,
to learn or something to celebrate,
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如果你踏出的每一步都變成
可以學習與慶祝的事情，
可以學習與慶祝的事情，
05:39
you will for sure enjoy the journey.
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你肯定會享受你的旅程。
05:42
So, five tips:
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所以，五點：
05:44
Believe in overnight success,
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相信一夜成功、
05:46
believe someone else
has the answers for you,
has the answers for you,
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認為別人有你要的答案、
05:48
believe that when growth is guaranteed,
you should settle down,
you should settle down,
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在你生活一路平順時安定下來、
05:51
believe the fault is someone else's,
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覺得錯誤永遠都是別人造成的，
05:54
and believe that only
the goals themselves matter.
the goals themselves matter.
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還有，覺得只有夢想本身才重要。
05:57
Believe me, if you do that,
you will destroy your dreams.
you will destroy your dreams.
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相信我，如果你做了這些事，
你就能摧毀你的夢想。
你就能摧毀你的夢想。
06:00
(Laughter)
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（笑聲）
06:01
(Applause)
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（掌聲）
06:02
Thank you.
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謝謝大家。
ABOUT THE SPEAKER
Bel Pesce - EntrepreneurBel Pesce left Brazil to study at MIT. But after a successful stint in Silicon Valley, she returned to inspire others with great ideas in her country to make them a reality.
Why you should listen
Bel Pesce has worked at big technology companies — in at internship at Microsoft, she led the team for Microsoft Touchless and, as an intern at Google, she worked to improve the Google Translate system. She has also worked in finance, at Deutsche Bank, and helped launch several startups — most notably, the video platform Ooyala and Lemon Wallet, an app that replicates the contents of your wallet on your phone. But for her latest venture, Pesce is looking to inspire. She has opened a school, FazINOVA, which is dedicated to helping students — both in live courses in Sao Paulo, Brazil, and online — persevere toward their dreams. The school has grown tremendously since its establishment in 2013.
Pesce, a TED Fellow, is also the author of three books: The Brazilian Girl from Silicon Valley, Superheroes: WANTED and The Girl from Silicon Valley 2. She has been named one of the "100 most influential people of Brazil" by Época Magazine.
Bel Pesce | Speaker | TED.com