Full Spectrum Auditions
Joe Sabia: The technology of storytelling
Joe Sabia: Historiefortællingens teknologi
Filmed:
Readability: 4.3
1,352,099 views
iPad-historiefortælleren Joe Sabia introducerer os for Lothar Meggendorfer, en opfinder, der i det sidste århundrede skabte en dristig teknologi til historiefortælling: pop op-bogen. Sabia viser, hvordan ny teknologi altid har hjulpet os med at fortælle vores egne historier, fra hulernes vægge til hans egen iPad på scenen.
Joe Sabia - Storyteller
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative. Full bio
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative. Full bio
Double-click the English transcript below to play the video.
00:15
Ladies and gentlemen, gather around.
0
0
2000
Mine damer og herrer, kom nærmere,
00:17
I would love to share with you a story.
1
2000
3000
jeg ville elske at dele med jer en historie.
00:20
Once upon a time
2
5000
2000
Der var engang
00:22
in 19th century Germany,
3
7000
2000
i det 19. århundredes Tyskland
00:24
there was the book.
4
9000
2000
bogen.
00:26
Now during this time,
5
11000
2000
Altså på denne tid
00:28
the book was the king of storytelling.
6
13000
2000
var bogen kongen af historiefortælling.
00:30
It was venerable.
7
15000
2000
Den var ærværdig.
00:32
It was ubiquitous.
8
17000
2000
Den var allestedsnærværende.
00:34
But it was a little bit boring.
9
19000
4000
Men den var en lille smule kedelig.
00:38
Because in its 400 years of existence,
10
23000
3000
For i de 400 år den havde eksisteret,
00:41
storytellers never evolved the book
11
26000
2000
havde historiefortællere aldrig udviklet bogen
00:43
as a storytelling device.
12
28000
2000
som et fortællemiddel.
00:45
But then one author arrived,
13
30000
2000
Men så kom en forfatter,
00:47
and he changed the game forever.
14
32000
4000
og han gav piben en anden lyd for altid.
00:51
(Music)
15
36000
2000
(Musik)
00:53
His name was Lothar,
16
38000
2000
Hans navn var Lothar,
00:55
Lothar Meggendorfer.
17
40000
3000
Lothar Meggendorfer.
00:58
Lothar Meggendorfer put his foot down,
18
43000
3000
Lothar Meggendorfer slog i bordet,
01:01
and he said, "Genug ist genug!"
19
46000
3000
og han sagde, "Genug ist genug!"
01:07
He grabbed his pen,
20
52000
2000
Han greb sin pen,
01:09
he snatched his scissors.
21
54000
2000
han snappede sine sakse.
01:11
This man refused to fold to the conventions of normalcy
22
56000
2000
Denne mand nægtede at folde det normales konventioner
01:13
and just decided to fold.
23
58000
2000
og besluttede bare at folde.
01:15
History would know Lothar Meggendorfer
24
60000
2000
Historien kom til at kende Lothar Meggendorfer
01:17
as -- who else? --
25
62000
2000
som -- hvem ellers? --
01:19
the world's first true inventor
26
64000
2000
verdens første sande opfinder
01:21
of the children's pop-up book.
27
66000
3000
af børnenes pop op-bog.
01:24
(Music)
28
69000
2000
(Musik)
01:26
For this delight and for this wonder,
29
71000
2000
Over denne fryd og over dette vidunder
01:28
people rejoiced.
30
73000
2000
glædede folk sig.
01:30
(Cheering)
31
75000
3000
(Glædesråb)
01:33
They were happy because the story survived,
32
78000
3000
De var glade, fordi historien overlevede,
01:36
and that the world would keep on spinning.
33
81000
2000
og at verden ville fortsætte med at dreje.
01:38
Lothar Meggendorfer wasn't the first
34
83000
2000
Lothar Meggendorfer var ikke den første
01:40
to evolve the way a story was told,
35
85000
2000
til at udvikle måden, en historie blev fortalt,
01:42
and he certainly wasn't the last.
36
87000
2000
og han var bestemt ikke den sidste.
01:44
Whether storytellers realized it or not,
37
89000
2000
Uanset om historiefortællere indså det eller ej,
01:46
they were channeling Meggendorfer's spirit
38
91000
2000
kanaliserede de Meggendorfers ånd,
01:48
when they moved opera to vaudville,
39
93000
5000
da de flyttede opera til vaudville,
01:53
radio news to radio theater,
40
98000
3000
radio-nyheder til radio-teater,
01:56
film to film in motion
41
101000
3000
billeder til levende billeder
01:59
to film in sound, color, 3D,
42
104000
3000
til film med lyd, farve, 3D,
02:02
on VHS and on DVD.
43
107000
2000
på VHS og på DVD.
02:04
There seemed to be no cure for this Meggendorferitis.
44
109000
3000
Der lod ikke til at være nogen kur mod denne Meggendorferitis.
02:07
And things got a lot more fun when the Internet came around.
45
112000
3000
Og det hele blev meget sjovere, da internettet kom frem.
02:10
(Laughter)
46
115000
2000
(Latter)
02:12
Because, not only could people broadcast their stories throughout the world,
47
117000
3000
For ikke alene kunne folk sende deres historier ud til hele verden,
02:15
but they could do so
48
120000
2000
men de kunne gøre det
02:17
using what seemed to be an infinite amount of devices.
49
122000
3000
ved at bruge, hvad syntes at være en uendelig mængde apparater.
02:20
For example, one company
50
125000
3000
For eksempel, et firma
02:23
would tell a story of love
51
128000
2000
ville fortælle en historie om kærlighed
02:25
through its very own search engine.
52
130000
3000
gennem dets helt egen søgemaskine.
02:30
One Taiwanese production studio
53
135000
2000
Et taiwanesisk produktionsstudie
02:32
would interpret American politics in 3D.
54
137000
3000
ville fortolk amerikansk politik i 3D.
02:35
(Laughter)
55
140000
5000
(Latter)
02:40
And one man would tell the stories of his father
56
145000
4000
Og en mand ville fortælle sin fars historier
02:44
by using a platform called Twitter
57
149000
2000
ved at bruge en platform kaldet Twitter
02:46
to communicate the excrement his father would gesticulate.
58
151000
3000
til at kommunikere ekskrementerne hans far ville gestikulere.
02:49
And after all this, everyone paused;
59
154000
2000
Og efter alt dette, holdt alle inde;
02:51
they took a step back.
60
156000
2000
de tog et skridt tilbage.
02:53
They realized that, in 6,000 years of storytelling,
61
158000
3000
De indså, at over 6.000 års historiefortælling
02:56
they've gone from depicting hunting on cave walls
62
161000
4000
er de gået fra at afbilde jagt på hulevægge
03:00
to depicting Shakespeare on Facebook walls.
63
165000
4000
til at afbilde Shakespeare på Facebook-vægge.
03:04
And this was a cause for celebration.
64
169000
3000
Og dette var grund til fejring.
03:07
The art of storytelling has remained unchanged.
65
172000
2000
Kunsten at fortælle en historie har forblevet uforandret.
03:09
And for the most part, the stories are recycled.
66
174000
3000
Og for størstedelen bliver historierne genbrugt.
03:12
But the way that humans tell the stories
67
177000
2000
Men den måde, mennesker fortæller historierne,
03:14
has always evolved
68
179000
2000
har altid udviklet sig
03:16
with pure, consistent novelty.
69
181000
3000
med ren, ensartet nyhedsværdi.
03:19
And they remembered a man,
70
184000
2000
Og de huskede en mand,
03:21
one amazing German,
71
186000
3000
én fantastisk tysker,
03:24
every time a new storytelling device
72
189000
4000
hver gang et nyt fortællemiddel
03:28
popped up next.
73
193000
2000
dukkede op igen.
03:30
And for that,
74
195000
2000
Og for det
03:32
the audience --
75
197000
2000
ville publikum --
03:34
the lovely, beautiful audience --
76
199000
2000
det dejlige, smukke publikum --
03:36
would live happily ever after.
77
201000
3000
ville leve lykkeligt til deres dages ende.
03:39
(Applause)
78
204000
5000
(Bifald)
ABOUT THE SPEAKER
Joe Sabia - StorytellerJoe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative.
Why you should listen
Joe Sabia is a NYC-based conceptual digital video artist who creates shareable videos and formats across a multitude of genres, amassing more than 1 billion views in total. As a creative consultant, Moth Programming Board member, and award-winning director/editor, his current role has him creating franchise video formats across the Conde Nast Portfolio as VP of Creative Development.
You may recognize his voice as the guy on Vogue's "73 Questions." Some of his work includes the "Wired Autocomplete Interview" series, "You Sang My Song" on Glamour, and "Lie Detector" and "Tinder Takeover" on Vanity Fair. Joe created "African Men, Hollywood Stereotypes" which launched the awareness campaign of Africa-based non-profit Mama Hope. He spent two years making an art project called "The Office Stare Machine" which takes 700 stares from The Office and catalogues them against hundreds of emotions. He also co-founded "CDZA", a music channel featuring hundreds of conservatory-trained musicians in viral videos, including directing a set with Spike Jonze at the first ever YouTube Music Awards.
Sabia's hobbies include being an amateur classical pianist, the 2007 international pun champion and proud co-owner of an Italian restaurant. He also documents management facility in the Republic of Georgia.
Joe Sabia | Speaker | TED.com