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Joe Sabia: The technology of storytelling
Džo Sabija: Stāstniecības tehnoloģija
Filmed:
Readability: 4.3
1,352,099 views
iPad stāstnieks Džo Sabija iepazīstina mūs ar Lotāru Megendorferu, izgudrotāju, kurš iepriekšējā gadsimtā radīja pārdrošu stāstniecības tehnoloģiju: grāmatu ar atlokāmām ilustrācijām. Sabija parāda, kā jauna tehnoloģija mums ir vienmēr palīdzējusi dalīties ar saviem stāstiem, no alu sienām līdz viņa uz skatuves līdzi paņemtajam iPad.
Joe Sabia - Storyteller
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative. Full bio
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative. Full bio
Double-click the English transcript below to play the video.
00:15
Ladies and gentlemen, gather around.
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Dāmas un kungi, sanāciet.
00:17
I would love to share with you a story.
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Es vēlētos dalīties ar jums ar stāstu,
00:20
Once upon a time
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Reiz sensenos laikos,
00:22
in 19th century Germany,
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19. gadsimta Vācijā,
00:24
there was the book.
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bija grāmata.
00:26
Now during this time,
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Šajā laikā
00:28
the book was the king of storytelling.
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grāmata bija stāstniecības meistars.
00:30
It was venerable.
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Tā bija godājama.
00:32
It was ubiquitous.
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Tā bija visuresoša.
00:34
But it was a little bit boring.
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Taču tā bija mazliet garlaicīga.
00:38
Because in its 400 years of existence,
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Jo tās 400 gadu pastāvēšanas vēsturē
00:41
storytellers never evolved the book
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stāstnieki nekad nebija grāmatu attīstījuši
00:43
as a storytelling device.
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kā stāstniecības ierīci.
00:45
But then one author arrived,
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Taču tad ieradās autors,
00:47
and he changed the game forever.
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kurš mainīja spēles noteikumus uz visiem laikiem.
00:51
(Music)
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(Mūzika)
00:53
His name was Lothar,
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Viņu sauca Lotārs,
00:55
Lothar Meggendorfer.
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Lotārs Megendorfers.
00:58
Lothar Meggendorfer put his foot down,
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Lotārs Megendorfers piecirta ar kāju
01:01
and he said, "Genug ist genug!"
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un paziņoja: „Genug ist genug!” (Ekrāns: Nu jau gana!)
01:07
He grabbed his pen,
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Viņš paķēra pildspalvu,
01:09
he snatched his scissors.
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pagrāba šķēres.
01:11
This man refused to fold to the conventions of normalcy
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Šīs vīrs atteicās locīties viduvējības normu priekšā
01:13
and just decided to fold.
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un nolēma locīt pats.
01:15
History would know Lothar Meggendorfer
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Lotārs Megendorfers vēsturē iegājis
01:17
as -- who else? --
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kā... kurš gan cits?...
01:19
the world's first true inventor
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pirmais īstais izgudrotājs
01:21
of the children's pop-up book.
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grāmatām ar atlokāmām ilustrācijām.
01:24
(Music)
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(Mūzika)
01:26
For this delight and for this wonder,
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Ļaudis līksmoja par šo prieku
01:28
people rejoiced.
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un brīnumu.
01:30
(Cheering)
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(Gaviles)
01:33
They were happy because the story survived,
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Viņi bija priecīgi, jo stāsts saglabājās,
01:36
and that the world would keep on spinning.
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un pasaule turpināja griezties.
01:38
Lothar Meggendorfer wasn't the first
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Lotārs Megendorfers nebija pirmais,
01:40
to evolve the way a story was told,
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kurš attīstīja jaunu veidu, kā stāstīt stātus,
01:42
and he certainly wasn't the last.
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un noteikti nebija arī pēdējais.
01:44
Whether storytellers realized it or not,
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Vienalga, vai stāstnieki to apzinājās, vai ne,
01:46
they were channeling Meggendorfer's spirit
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viņi virzīja Megendorfera garu,
01:48
when they moved opera to vaudville,
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no operas izveidojot vodeviļu,
01:53
radio news to radio theater,
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no radio ziņām uz radio teātri,
01:56
film to film in motion
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no attēliem uz kinofilmu,
01:59
to film in sound, color, 3D,
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filmu ar skaņu, krāsu un 3 dimensijām,
02:02
on VHS and on DVD.
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VHS un DVD formātos.
02:04
There seemed to be no cure for this Meggendorferitis.
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Šķita, pret šo megendorferītu nav nekādu zāļu.
02:07
And things got a lot more fun when the Internet came around.
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Parādoties internetam, viss kļuva vēl interesantāk.
02:10
(Laughter)
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(Smiekli)
02:12
Because, not only could people broadcast their stories throughout the world,
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Jo cilvēki savus stāstus varēja ne vien raidīt visai pasaulei,
02:15
but they could do so
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bet viņi varēja to darīt,
02:17
using what seemed to be an infinite amount of devices.
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izmantojot šķietami neierobežotu ierīču daudzumu.
02:20
For example, one company
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Piemēram, kāds uzņēmums
02:23
would tell a story of love
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pastāstīja mīlas stāstu
02:25
through its very own search engine.
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ar savu meklēšanas programmu.
02:30
One Taiwanese production studio
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Kāda taivāniešu producentu studija
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would interpret American politics in 3D.
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izskaidroja amerikāņu politiku 3D.
02:35
(Laughter)
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(Smiekli)
02:40
And one man would tell the stories of his father
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Kāds vīrs dalījās ar sava tēva stāstiem,
02:44
by using a platform called Twitter
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izmantojot platformu, sauktu par Tviteri,
02:46
to communicate the excrement his father would gesticulate.
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lai darītu zināmus izkārnījumus, ko pauda viņa tēvs.
02:49
And after all this, everyone paused;
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Tad visi apstājās
02:51
they took a step back.
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un pakāpās soli atpakaļ.
02:53
They realized that, in 6,000 years of storytelling,
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Viņi saprata, ka 6000 stāstniecības gados
02:56
they've gone from depicting hunting on cave walls
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no medību attēlošanas uz alu sienām viņi bija nonākuši
03:00
to depicting Shakespeare on Facebook walls.
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līdz Šekspīra attēlošanai uz Facebook sienām.
03:04
And this was a cause for celebration.
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Tas bija iemesls svinībām.
03:07
The art of storytelling has remained unchanged.
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Stāsniecības māksla ir palikusi nemainīga.
03:09
And for the most part, the stories are recycled.
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Stāstus lielākoties pārstāsta.
03:12
But the way that humans tell the stories
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Tomēr veids, kā cilvēki dalās ar stāstiem,
03:14
has always evolved
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vienmēr ir attīstījies
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with pure, consistent novelty.
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ar patiesu un neapsīkstošu jaunradi.
03:19
And they remembered a man,
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Ikreiz, kad atklāj jaunu
03:21
one amazing German,
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stāstniecības ierīci,
03:24
every time a new storytelling device
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viņi atceras šo vīru,
03:28
popped up next.
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šo apbrīnojamo vācieti.
03:30
And for that,
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Tādēļ
03:32
the audience --
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publika,
03:34
the lovely, beautiful audience --
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burvīgā un lieliskā publika,
03:36
would live happily ever after.
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dzīvoja ilgi un laimīgi.
03:39
(Applause)
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(Aplausi)
ABOUT THE SPEAKER
Joe Sabia - StorytellerJoe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative.
Why you should listen
Joe Sabia is a NYC-based conceptual digital video artist who creates shareable videos and formats across a multitude of genres, amassing more than 1 billion views in total. As a creative consultant, Moth Programming Board member, and award-winning director/editor, his current role has him creating franchise video formats across the Conde Nast Portfolio as VP of Creative Development.
You may recognize his voice as the guy on Vogue's "73 Questions." Some of his work includes the "Wired Autocomplete Interview" series, "You Sang My Song" on Glamour, and "Lie Detector" and "Tinder Takeover" on Vanity Fair. Joe created "African Men, Hollywood Stereotypes" which launched the awareness campaign of Africa-based non-profit Mama Hope. He spent two years making an art project called "The Office Stare Machine" which takes 700 stares from The Office and catalogues them against hundreds of emotions. He also co-founded "CDZA", a music channel featuring hundreds of conservatory-trained musicians in viral videos, including directing a set with Spike Jonze at the first ever YouTube Music Awards.
Sabia's hobbies include being an amateur classical pianist, the 2007 international pun champion and proud co-owner of an Italian restaurant. He also documents management facility in the Republic of Georgia.
Joe Sabia | Speaker | TED.com