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Joe Sabia: The technology of storytelling
Joe Sabia: D'Technologie vum Geschichtenerzielen
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Den iPad Geschichtenerzieler Joe Sabia stellt eis de Lothar Meggendorfer fir, deen am leschte Jorhonnert eng gewoten Technologie fir Geschichten ze erziele creéiert huet: d'Obklappbuch. De Sabia weist wéi nei Technologie emmer gehollef huet eis eege Geschichten ze erzielen, vun den Höhlemauere bis zu sengem eegenen iPad ob der Bühn.
Joe Sabia - Storyteller
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative. Full bio
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative. Full bio
Double-click the English transcript below to play the video.
00:15
Ladies and gentlemen, gather around.
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Dir Dammen an dir Hären, kommt all erbäi.
00:17
I would love to share with you a story.
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Ech géing iech gären eng Geschicht erzielen.
00:20
Once upon a time
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Viru laanger Zäit
00:22
in 19th century Germany,
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an Däitschland am 19ten Jorhonnert,
00:24
there was the book.
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gouf et e Buch.
00:26
Now during this time,
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Deemools
00:28
the book was the king of storytelling.
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war d'Buch de Kinnek vum Geschichtenerzielen.
00:30
It was venerable.
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Et war éierwierdeg.
00:32
It was ubiquitous.
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Et war allgéigewäerteg.
00:34
But it was a little bit boring.
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Mee et war e bësse langweileg.
00:38
Because in its 400 years of existence,
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Well a senger 400-järeger Existenz,
00:41
storytellers never evolved the book
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hunn d'Geschichtenerzieler d'Buch ni
00:43
as a storytelling device.
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als Medium fir Geschichten ze erziele weider entwéckelt.
00:45
But then one author arrived,
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Mee du koum en Auteur,
00:47
and he changed the game forever.
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an hien huet d'Spill fir ëmmer geännert.
00:51
(Music)
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(Musik)
00:53
His name was Lothar,
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Säi Numm war Lothar,
00:55
Lothar Meggendorfer.
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Lothar Meggendorfer.
00:58
Lothar Meggendorfer put his foot down,
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De Lothar Meggendorfer huet mat der Fauscht ob den Dësch geschloen
01:01
and he said, "Genug ist genug!"
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a gesot: "Genuch ass genuch!"
01:07
He grabbed his pen,
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Hien huet e Bic an de Grapp geholl,
01:09
he snatched his scissors.
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hien huet no senger Schéier gegraff.
01:11
This man refused to fold to the conventions of normalcy
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Dëse Mann huet refuséiert sech de Conventioune vun der Normalitéit ze erginn
01:13
and just decided to fold.
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an décidéiert Pabeier ze falen.
01:15
History would know Lothar Meggendorfer
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Geschicht kennt den Lothar Meggendorfer
01:17
as -- who else? --
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als - wee soss? -
01:19
the world's first true inventor
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de weltwäit éichten wirklechen Erfinder
01:21
of the children's pop-up book.
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vum Opklappbuch fir d'Kanner.
01:24
(Music)
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(Musik)
01:26
For this delight and for this wonder,
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Fir des Freed a Wonner
01:28
people rejoiced.
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hun d'Leit gejubelt.
01:30
(Cheering)
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(Jubel)
01:33
They were happy because the story survived,
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Si ware frou well d'Geschichten haten iwerlieft,
01:36
and that the world would keep on spinning.
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an d'Welt wärt sech der emmer weider ausdenken.
01:38
Lothar Meggendorfer wasn't the first
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De Lothar Meggendorfer war net deen éichten
01:40
to evolve the way a story was told,
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den d'Art a Weis wéi eng Geschicht gezielt get weiderentweckelt huet,
01:42
and he certainly wasn't the last.
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an hee war ganz secher net dee leschten.
01:44
Whether storytellers realized it or not,
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Ob Geschichtenerzieler et realiséiert hun oder net,
01:46
they were channeling Meggendorfer's spirit
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si hun dem Meggendorfer säi Geescht kanaliséiert
01:48
when they moved opera to vaudville,
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wéi se vun Oper ob Vaudeville,
01:53
radio news to radio theater,
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vu Radio Norichten ob Hörspiele,
01:56
film to film in motion
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vu Film ob bewegte Film
01:59
to film in sound, color, 3D,
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ob Film mat Toun, Faarw, 3D,
02:02
on VHS and on DVD.
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ob Videokassett an DVD weider gaangen sin.
02:04
There seemed to be no cure for this Meggendorferitis.
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Et huet geschengt wi wann et kee Géigemettel fir d'Meggendorferitis géif gin.
02:07
And things got a lot more fun when the Internet came around.
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An d'Saach as nach vill mi flott gin wi den Internet bis obkomm as.
02:10
(Laughter)
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(Laachen)
02:12
Because, not only could people broadcast their stories throughout the world,
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Well, net nemmen konnten d'Leit hier Geschichten duech d'Welt senden,
02:15
but they could do so
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mee si konnten dat maan
02:17
using what seemed to be an infinite amount of devices.
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mat Hellef vun et schengt onendlech villen Hellefsmettel.
02:20
For example, one company
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Zum Beispill, eng Entreprise
02:23
would tell a story of love
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kann eng Liebesgeschicht azielen
02:25
through its very own search engine.
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mat Hellef vun hierer eegener Sichmaschinn.
02:30
One Taiwanese production studio
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Een Produktiouns-Studio an Taiwan
02:32
would interpret American politics in 3D.
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kann amerikanesch Politik an 3D interpretéieren.
02:35
(Laughter)
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(Laachen)
02:40
And one man would tell the stories of his father
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An ee Mann kann d'Geschichten vu sengem Papp azielen
02:44
by using a platform called Twitter
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an deems en eng Platform di Twitter heescht benotzt
02:46
to communicate the excrement his father would gesticulate.
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fir seng Ausscheedungen a Gebärden ze kommunizéieren.
02:49
And after all this, everyone paused;
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A no all deem huet jidderen fir e Moment stall gehal
02:51
they took a step back.
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an ee Schrett no hannen gemaach.
02:53
They realized that, in 6,000 years of storytelling,
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Se hu realiséiert, dat se an 6000 Joer Geschichtenerzielen,
02:56
they've gone from depicting hunting on cave walls
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vum Duerstellen vun Juegt ob Höhlenmaueren
03:00
to depicting Shakespeare on Facebook walls.
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ob Duerstellen von Shakespeare ob Facebook Pinnwänn gaangen sin.
03:04
And this was a cause for celebration.
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An dat war e Grond fir ze feieren.
03:07
The art of storytelling has remained unchanged.
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D'Konscht vum Geschichtenerzielen as onverännert bliwen.
03:09
And for the most part, the stories are recycled.
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An zum gréißten Deel gin d'Geschichten recycléiert.
03:12
But the way that humans tell the stories
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Mee d'Art a Weis wi d'Menschen Geschichten erzielen
03:14
has always evolved
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huet sech emmer weiderentweckelt
03:16
with pure, consistent novelty.
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mat purer, bestänneger Neiheet.
03:19
And they remembered a man,
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An si wärten sech emmer un ee Mann arenneren,
03:21
one amazing German,
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een immensen Däitschen,
03:24
every time a new storytelling device
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all Kéiers wann e neit Mettel fir Geschichten ze erzielen
03:28
popped up next.
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obkomm as.
03:30
And for that,
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An dofir
03:32
the audience --
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wärt d'Publikum -
03:34
the lovely, beautiful audience --
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eist allerléifst, wonnerbart Publikum -
03:36
would live happily ever after.
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wann se net gestuerwen sin, haut nach liewen.
03:39
(Applause)
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(Applaus)
ABOUT THE SPEAKER
Joe Sabia - StorytellerJoe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative.
Why you should listen
Joe Sabia is a NYC-based conceptual digital video artist who creates shareable videos and formats across a multitude of genres, amassing more than 1 billion views in total. As a creative consultant, Moth Programming Board member, and award-winning director/editor, his current role has him creating franchise video formats across the Conde Nast Portfolio as VP of Creative Development.
You may recognize his voice as the guy on Vogue's "73 Questions." Some of his work includes the "Wired Autocomplete Interview" series, "You Sang My Song" on Glamour, and "Lie Detector" and "Tinder Takeover" on Vanity Fair. Joe created "African Men, Hollywood Stereotypes" which launched the awareness campaign of Africa-based non-profit Mama Hope. He spent two years making an art project called "The Office Stare Machine" which takes 700 stares from The Office and catalogues them against hundreds of emotions. He also co-founded "CDZA", a music channel featuring hundreds of conservatory-trained musicians in viral videos, including directing a set with Spike Jonze at the first ever YouTube Music Awards.
Sabia's hobbies include being an amateur classical pianist, the 2007 international pun champion and proud co-owner of an Italian restaurant. He also documents management facility in the Republic of Georgia.
Joe Sabia | Speaker | TED.com