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Joe Sabia: The technology of storytelling
Joe Sabia: Istorijos pasakojimo technologija
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Joe Sabia - planšetinio kompiuterio iPad pagalba supažindina mus su išradėju Lotar Meggendorfer, kuris sukūrė drąsią pasakojimo technolgiją: knygą su iškylančiais paveiksliukais. Sabia rodo kaip naujos technologijos visada padėjo mums pasakoti savo istorijas, pradedant piešiniais ant sienų ir baigiant jo scenoje naudojamu iPad'u
Joe Sabia - Storyteller
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative. Full bio
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative. Full bio
Double-click the English transcript below to play the video.
00:15
Ladies and gentlemen, gather around.
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Susirinkite aplink, ponios ir ponai.
00:17
I would love to share with you a story.
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Aš su jumis norėčiau pasidalinti istorija.
00:20
Once upon a time
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Vieną kartą
00:22
in 19th century Germany,
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19 amžiuje Vokietijoje
00:24
there was the book.
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buvo knyga.
00:26
Now during this time,
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Tuo laikotarpiu
00:28
the book was the king of storytelling.
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knyga buvo "pasakotoja - karalienė".
00:30
It was venerable.
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Ji buvo gerbiama.
00:32
It was ubiquitous.
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Ji buvo visur.
00:34
But it was a little bit boring.
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Tačiau ji buvo šiek tiek nuobodoka.
00:38
Because in its 400 years of existence,
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Nes per jos 400 metų egzistenciją,
00:41
storytellers never evolved the book
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pasakotojai niekada neplėtojo knygos,
00:43
as a storytelling device.
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kaip pasakojimo prietaiso.
00:45
But then one author arrived,
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Tačiau atsirdo autorius,
00:47
and he changed the game forever.
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kuris pakeitė žaidimą visiems laikams.
00:51
(Music)
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(Muzika)
00:53
His name was Lothar,
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Jo vardas buvo Lothar,
00:55
Lothar Meggendorfer.
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Lothar Meggendorfer.
00:58
Lothar Meggendorfer put his foot down,
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Lothar Meggendorfer tvirtai žengė
01:01
and he said, "Genug ist genug!"
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ir tarė, "Genug ist genug!" (Ekrane: pakanka)
01:07
He grabbed his pen,
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Griebė rašiklį,
01:09
he snatched his scissors.
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čiupo žirkles.
01:11
This man refused to fold to the conventions of normalcy
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Žmogus atsisakė būti įprastuose "normalumo" rėmuose
01:13
and just decided to fold.
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ir tiesiog nusprendė sulenkti lapą.
01:15
History would know Lothar Meggendorfer
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Istorijoje Lothar Meggendorfer bus žinomas
01:17
as -- who else? --
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ne kas kitas, kaip
01:19
the world's first true inventor
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pirmas vaikiškų knygelių
01:21
of the children's pop-up book.
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su iškylančiais paveiksliukais išradėjas.
01:24
(Music)
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(Muzika)
01:26
For this delight and for this wonder,
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Šis žavus stebuklas,
01:28
people rejoiced.
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vertė žmones džiūgauti.
01:30
(Cheering)
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(Džiūgesio šuksmai)
01:33
They were happy because the story survived,
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Jie buvo laimingi, nes pasakojimas išgyeno
01:36
and that the world would keep on spinning.
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ir pasaulis sukasi toliau.
01:38
Lothar Meggendorfer wasn't the first
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Lothar Meggendorfer nebuvo pirmas,
01:40
to evolve the way a story was told,
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kuris sugalvojo naujų pasakojimo būdų
01:42
and he certainly wasn't the last.
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ir tikrai nebuvo paskutinis.
01:44
Whether storytellers realized it or not,
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Nepaisant to ar pasakotojai suprato tai ar ne,
01:46
they were channeling Meggendorfer's spirit
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jie vienas kitam perdavė Meggendorfer'io dvasią
01:48
when they moved opera to vaudville,
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kai perkėlė operą į vodevilį,
01:53
radio news to radio theater,
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radijo žinias į radijo teatrą,
01:56
film to film in motion
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kai sukurė judantį filmą
01:59
to film in sound, color, 3D,
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filma su garsu, spalvomis, 3D kiną,
02:02
on VHS and on DVD.
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vaizdajuostėse ir DVD.
02:04
There seemed to be no cure for this Meggendorferitis.
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Atrodė, kad "Meggendorferitis" neišgydoma.
02:07
And things got a lot more fun when the Internet came around.
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O viskas pasidarė dar smagiau atsiradus internetui.
02:10
(Laughter)
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(Juokas)
02:12
Because, not only could people broadcast their stories throughout the world,
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Mat žmonės dabar ne tik galėjo transliuoti savo pasakojimus visame pasaulyje,
02:15
but they could do so
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bet jie tai galėjo daryti
02:17
using what seemed to be an infinite amount of devices.
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naudodami kone begalybe įrankių.
02:20
For example, one company
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Pavyzdžiui viena kompanija
02:23
would tell a story of love
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pasakotų meilės istoriją,
02:25
through its very own search engine.
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naudodami savo paieškos sistemą.
02:30
One Taiwanese production studio
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Viena Taivano įrašų studija
02:32
would interpret American politics in 3D.
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interpretuotų Amerikos politiką 3D filme.
02:35
(Laughter)
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(Juokas)
02:40
And one man would tell the stories of his father
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Ir vienas žmogus pasakotų istorijas savo tėvui
02:44
by using a platform called Twitter
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naudodamas vadinamą Twitter platformą
02:46
to communicate the excrement his father would gesticulate.
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Bendraudamas nešvankiai, jo tėvas gestikuliuotų.
02:49
And after all this, everyone paused;
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Ir po viso to, visi nutilo;
02:51
they took a step back.
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jie žengė atgal.
02:53
They realized that, in 6,000 years of storytelling,
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Jie suvoke, kad per 6000 pasakojimo metų,
02:56
they've gone from depicting hunting on cave walls
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jie pradėjo piešdami ant uolų sienų savo medžiokles,
03:00
to depicting Shakespeare on Facebook walls.
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o dabar piešia Šekspyrą ant Facebook sienų.
03:04
And this was a cause for celebration.
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Tai buvo priežastis atšvesti.
03:07
The art of storytelling has remained unchanged.
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Pasakojimo menas nepakito.
03:09
And for the most part, the stories are recycled.
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Dauguma istorijų išliko nepakitusios.
03:12
But the way that humans tell the stories
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Tačiau būdas, kaip pasakojimos istorijos
03:14
has always evolved
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nuolatos vystėsi,
03:16
with pure, consistent novelty.
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jis nuolatos atsinaujindavo.
03:19
And they remembered a man,
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Ir jie atsiminė žmogų,
03:21
one amazing German,
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vieną nuostabų Vokietį,
03:24
every time a new storytelling device
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kiekvieną kartą, kai tik atsirasdavo,
03:28
popped up next.
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iššokdavo naujas pasakojimo prietaisas.
03:30
And for that,
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Ir būtent dėl to,
03:32
the audience --
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publika --
03:34
the lovely, beautiful audience --
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miela, nuostabi publika
03:36
would live happily ever after.
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gyventų ilgai ir laimingai.
03:39
(Applause)
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(Aplodismentai)
ABOUT THE SPEAKER
Joe Sabia - StorytellerJoe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative.
Why you should listen
Joe Sabia is a NYC-based conceptual digital video artist who creates shareable videos and formats across a multitude of genres, amassing more than 1 billion views in total. As a creative consultant, Moth Programming Board member, and award-winning director/editor, his current role has him creating franchise video formats across the Conde Nast Portfolio as VP of Creative Development.
You may recognize his voice as the guy on Vogue's "73 Questions." Some of his work includes the "Wired Autocomplete Interview" series, "You Sang My Song" on Glamour, and "Lie Detector" and "Tinder Takeover" on Vanity Fair. Joe created "African Men, Hollywood Stereotypes" which launched the awareness campaign of Africa-based non-profit Mama Hope. He spent two years making an art project called "The Office Stare Machine" which takes 700 stares from The Office and catalogues them against hundreds of emotions. He also co-founded "CDZA", a music channel featuring hundreds of conservatory-trained musicians in viral videos, including directing a set with Spike Jonze at the first ever YouTube Music Awards.
Sabia's hobbies include being an amateur classical pianist, the 2007 international pun champion and proud co-owner of an Italian restaurant. He also documents management facility in the Republic of Georgia.
Joe Sabia | Speaker | TED.com