Full Spectrum Auditions
Joe Sabia: The technology of storytelling
Joe Sabia: Teknologjia e rrefim-tregimeve
Filmed:
Readability: 4.3
1,352,099 views
Rrefim treguesi i Ipad-it Joe Sabia na njofton ne me Lothar Meggendorfer, një zbulues i cili shekullin e kaluar krijoi teknologjine e guximshme e rrefim-tregimit: Libri i saposhfaqur. Sabia na tregon sesi teknologjia e re gjithmonë na ka ndihmuar ne në tregimin e rrëfimeve tona. Nga muret e shpellave deri tek Ipad-i i tij në skenë.
Joe Sabia - Storyteller
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative. Full bio
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative. Full bio
Double-click the English transcript below to play the video.
00:15
Ladies and gentlemen, gather around.
0
0
2000
Zonja dhe zoterinj, jemi mbledhur sot te gjithe se bashku.
00:17
I would love to share with you a story.
1
2000
3000
Pasi, dëshirojë të ndaj me ju një tregim.
00:20
Once upon a time
2
5000
2000
Na ishte një herë
00:22
in 19th century Germany,
3
7000
2000
në Gjermanin e shekullit të 19,
00:24
there was the book.
4
9000
2000
një libër.
00:26
Now during this time,
5
11000
2000
Gjatë asaj kohe,
00:28
the book was the king of storytelling.
6
13000
2000
libri ishte një lloj rrëfim-treguesi.
00:30
It was venerable.
7
15000
2000
Ishte i lashtë.
00:32
It was ubiquitous.
8
17000
2000
Ishte i kudogjindur.
00:34
But it was a little bit boring.
9
19000
4000
Ishte pak sa i mërzitshem.
00:38
Because in its 400 years of existence,
10
23000
3000
Sepse në ekzistimin e tij 400 vjecarë,
00:41
storytellers never evolved the book
11
26000
2000
rrëfimtreguesit kurre nuk e kane treguar
00:43
as a storytelling device.
12
28000
2000
si një mjet rrëfimtregues.
00:45
But then one author arrived,
13
30000
2000
Mirepo një autor arriti,
00:47
and he changed the game forever.
14
32000
4000
dhe ndryshoi lojen përgjithmone.
00:51
(Music)
15
36000
2000
(Muzike)
00:53
His name was Lothar,
16
38000
2000
Emri i tij ishte Lothar,
00:55
Lothar Meggendorfer.
17
40000
3000
Lothar Meggendorfer.
00:58
Lothar Meggendorfer put his foot down,
18
43000
3000
Lothar Meggendorfer vendos këmben e tij posht,
01:01
and he said, "Genug ist genug!"
19
46000
3000
dhe thotë "Genungi është genung!"
01:07
He grabbed his pen,
20
52000
2000
Ai merr lapsin,
01:09
he snatched his scissors.
21
54000
2000
dhe rrëmben gërshëret e tij.
01:11
This man refused to fold to the conventions of normalcy
22
56000
2000
Ky njeri refuzon te palos kuvendin e normalitetit
01:13
and just decided to fold.
23
58000
2000
dhe vendos vetem ta palos.
01:15
History would know Lothar Meggendorfer
24
60000
2000
Historia do ta njoh Lothar Meggendorfer
01:17
as -- who else? --
25
62000
2000
si -- kush tjeter ? --
01:19
the world's first true inventor
26
64000
2000
si zbuluesi i parë i vërtet
01:21
of the children's pop-up book.
27
66000
3000
i fëmijeve te librit pop-up
01:24
(Music)
28
69000
2000
(Muzike)
01:26
For this delight and for this wonder,
29
71000
2000
Për këtë kenaqësi dhe për këtë cudi,
01:28
people rejoiced.
30
73000
2000
njerëzitu gezuan.
01:30
(Cheering)
31
75000
3000
(Brohoritje)
01:33
They were happy because the story survived,
32
78000
3000
Ata ishin të lumtur sepse tregimi i tyre mbijetoi,
01:36
and that the world would keep on spinning.
33
81000
2000
sepse bota do të vazhdonte rrotullimin e saj.
01:38
Lothar Meggendorfer wasn't the first
34
83000
2000
Lothar Meggendorfer nuk ishte i pari
01:40
to evolve the way a story was told,
35
85000
2000
qe tregoi se si një tregim ishte treguar,
01:42
and he certainly wasn't the last.
36
87000
2000
dhe sigurisht që nuk ishte i fundit.
01:44
Whether storytellers realized it or not,
37
89000
2000
Nese rrëfimtreguesit e kane vërejtur ose jo,
01:46
they were channeling Meggendorfer's spirit
38
91000
2000
ata kane mishëruar shpirtin e Meggendorferit
01:48
when they moved opera to vaudville,
39
93000
5000
kur opera u shprengul në vaudville,
01:53
radio news to radio theater,
40
98000
3000
lajmet në radio ne lajmet në teater,
01:56
film to film in motion
41
101000
3000
dhe lëvizjet nga filmi në film
01:59
to film in sound, color, 3D,
42
104000
3000
nga filmi në zë, kolor, në 3 dimensione (3D),
02:02
on VHS and on DVD.
43
107000
2000
nga kasetat në Disqe ( DVD).
02:04
There seemed to be no cure for this Meggendorferitis.
44
109000
3000
Duket se nuk do të kishte kurim për këtë Meggendoferitis.
02:07
And things got a lot more fun when the Internet came around.
45
112000
3000
Dhe kjo u bë më e hareshme me prezencen e internetit.
02:10
(Laughter)
46
115000
2000
(Te qeshura)
02:12
Because, not only could people broadcast their stories throughout the world,
47
117000
3000
Sepse, jo vetem njerezit mund të transmetojne tregimet e tyre nëpër bote,
02:15
but they could do so
48
120000
2000
por edhe mund të bëjne atë
02:17
using what seemed to be an infinite amount of devices.
49
122000
3000
duke përdorur atë që dukej të ishin paisje të panumerta.
02:20
For example, one company
50
125000
3000
Përshembull, një kompani
02:23
would tell a story of love
51
128000
2000
do të tregoj një tregim për dashurinë
02:25
through its very own search engine.
52
130000
3000
nga motorri kërkues i tyre.
02:30
One Taiwanese production studio
53
135000
2000
Një studio produksioni Taivanez
02:32
would interpret American politics in 3D.
54
137000
3000
do të interpretoj politikanet Amerikan në 3 dimension (3D).
02:35
(Laughter)
55
140000
5000
(Te qeshura)
02:40
And one man would tell the stories of his father
56
145000
4000
Dhe një njeri mund te tregoj tregimin për baban e tij
02:44
by using a platform called Twitter
57
149000
2000
duke përdorur një platform të quajtur Twitter
02:46
to communicate the excrement his father would gesticulate.
58
151000
3000
dhe për të komunikuar jashtëqitjet e babait te tij do ta bënte me xheste.
02:49
And after all this, everyone paused;
59
154000
2000
Dhe pas gjithe kësaj, cdo njeri ndaloi;
02:51
they took a step back.
60
156000
2000
dhe moren një hap mbrapa.
02:53
They realized that, in 6,000 years of storytelling,
61
158000
3000
Ata kuptuan se në 6,000 vjetorin e rrëfimtregimit.
02:56
they've gone from depicting hunting on cave walls
62
161000
4000
ata kane shkuar nga gjuetia nëpër muret e shpellave
03:00
to depicting Shakespeare on Facebook walls.
63
165000
4000
per te paraqitur Shekspirin në muret e Facebook-ut.
03:04
And this was a cause for celebration.
64
169000
3000
Dhe ky ka qenë një rast për tu festuar.
03:07
The art of storytelling has remained unchanged.
65
172000
2000
Arti i rrëfimtregimit nuk ka ndryshuar.
03:09
And for the most part, the stories are recycled.
66
174000
3000
Dhe për shumicen e pjeseve, tregimet janë të recikluara.
03:12
But the way that humans tell the stories
67
177000
2000
Por mënyra se si njerezimi tregon rrëfimet
03:14
has always evolved
68
179000
2000
gjithmone ka evoluar
03:16
with pure, consistent novelty.
69
181000
3000
me thjeshtesi dhe risi te qendrueshme.
03:19
And they remembered a man,
70
184000
2000
Ata kujtuan një njeri,
03:21
one amazing German,
71
186000
3000
një Gjerman të mahnitëshem,
03:24
every time a new storytelling device
72
189000
4000
cdo herë qe nje paisje e re e tregimit
03:28
popped up next.
73
193000
2000
shfaqet.
03:30
And for that,
74
195000
2000
Dhe për kete,
03:32
the audience --
75
197000
2000
audienca --
03:34
the lovely, beautiful audience --
76
199000
2000
audienca e bukur dhe e mahnitshme --
03:36
would live happily ever after.
77
201000
3000
do te jetoje i lumtur pergjithmone.
03:39
(Applause)
78
204000
5000
(Duartrokitje)
ABOUT THE SPEAKER
Joe Sabia - StorytellerJoe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative.
Why you should listen
Joe Sabia is a NYC-based conceptual digital video artist who creates shareable videos and formats across a multitude of genres, amassing more than 1 billion views in total. As a creative consultant, Moth Programming Board member, and award-winning director/editor, his current role has him creating franchise video formats across the Conde Nast Portfolio as VP of Creative Development.
You may recognize his voice as the guy on Vogue's "73 Questions." Some of his work includes the "Wired Autocomplete Interview" series, "You Sang My Song" on Glamour, and "Lie Detector" and "Tinder Takeover" on Vanity Fair. Joe created "African Men, Hollywood Stereotypes" which launched the awareness campaign of Africa-based non-profit Mama Hope. He spent two years making an art project called "The Office Stare Machine" which takes 700 stares from The Office and catalogues them against hundreds of emotions. He also co-founded "CDZA", a music channel featuring hundreds of conservatory-trained musicians in viral videos, including directing a set with Spike Jonze at the first ever YouTube Music Awards.
Sabia's hobbies include being an amateur classical pianist, the 2007 international pun champion and proud co-owner of an Italian restaurant. He also documents management facility in the Republic of Georgia.
Joe Sabia | Speaker | TED.com