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Joe Sabia: The technology of storytelling
Joe Sabia: A tecnoloxía da narración
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Readability: 4.3
1,352,099 views
O contacontos iPad Joe Sabia preséntanos a Lothar Meggendorfer, un inventor que, no século pasado, desenvolveu unha tecnoloxía ousada para contar historias: o libro despregable. Sabia mostra como a tecnoloxía sempre nos axudou a contar as nosas propias historias, dende as paredes das cavernas ata o iPad que ten nas súas mans.
Joe Sabia - Storyteller
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative. Full bio
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative. Full bio
Double-click the English transcript below to play the video.
00:15
Ladies and gentlemen, gather around.
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Señoras e señores, presten atención.
00:17
I would love to share with you a story.
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Gustaríame contarlles unha historia.
00:20
Once upon a time
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Érase unha vez
00:22
in 19th century Germany,
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na Alemaña do século XIX
00:24
there was the book.
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o libro.
00:26
Now during this time,
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Naquela época
00:28
the book was the king of storytelling.
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o libro era o rei da narrativa.
00:30
It was venerable.
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Era venerábel.
00:32
It was ubiquitous.
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Omnipresente.
00:34
But it was a little bit boring.
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Pero..., un pouquiño aburrido.
00:38
Because in its 400 years of existence,
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Porque nos seus 400 anos de existencia
00:41
storytellers never evolved the book
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os narradores nunca transformaran o libro
00:43
as a storytelling device.
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nunha ferramenta para contar historias.
00:45
But then one author arrived,
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Pero un día apareceu un autor
00:47
and he changed the game forever.
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que cambiou as cousas para sempre.
00:51
(Music)
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(Música)
00:53
His name was Lothar,
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Chamábase Lothar
00:55
Lothar Meggendorfer.
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Lothar Meggendorfer.
00:58
Lothar Meggendorfer put his foot down,
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Lothar Meggendorfer púxose serio
01:01
and he said, "Genug ist genug!"
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e dixo: "Genug ist genug!" (Xa basta!)
01:07
He grabbed his pen,
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Agarrou a pluma
01:09
he snatched his scissors.
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e colleu as tesoiras.
01:11
This man refused to fold to the conventions of normalcy
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Non quixo dobregarse ante as convencións da normalidade
01:13
and just decided to fold.
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e simplemente decidiu dobrar.
01:15
History would know Lothar Meggendorfer
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Lothar Meggendorfer quedará nos anais da historia
01:17
as -- who else? --
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como (quen senón?)
01:19
the world's first true inventor
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o primeiro e verdadeiro inventor mundial
01:21
of the children's pop-up book.
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do libro despregable para nenos.
01:24
(Music)
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(Música)
01:26
For this delight and for this wonder,
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Para a súa gran satisfacción
01:28
people rejoiced.
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á xente encantoulle.
01:30
(Cheering)
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(Ovacións)
01:33
They were happy because the story survived,
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Estaban contentos porque a historia sobrevivira
01:36
and that the world would keep on spinning.
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e o mundo ía continuar xirando.
01:38
Lothar Meggendorfer wasn't the first
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Lothar Meggendorfer non foi o primeiro
01:40
to evolve the way a story was told,
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en transformar a forma de contar historias
01:42
and he certainly wasn't the last.
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e definitivamente non foi o último.
01:44
Whether storytellers realized it or not,
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Xa se desen de conta ou non os narradores
01:46
they were channeling Meggendorfer's spirit
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estaban canalizando o espírito de Meggendorfer
01:48
when they moved opera to vaudville,
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cando transformaron a ópera en vodevil
01:53
radio news to radio theater,
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as noticias radiofónicas en radioteatro
01:56
film to film in motion
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a fotografía en películas
01:59
to film in sound, color, 3D,
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películas con son, cor, en 3D
02:02
on VHS and on DVD.
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en VHS e en DVD.
02:04
There seemed to be no cure for this Meggendorferitis.
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Parecía non haber cura para esta Meggendorferite.
02:07
And things got a lot more fun when the Internet came around.
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E a cousa púxose moito máis divertida cando apareceu Internet.
02:10
(Laughter)
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(Risas)
02:12
Because, not only could people broadcast their stories throughout the world,
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Porque a xente empezou a poder difundir as súas historias por todo o mundo
02:15
but they could do so
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e non só iso
02:17
using what seemed to be an infinite amount of devices.
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usaban o que semellaba unha cantidade infinita de dispositivos.
02:20
For example, one company
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Por exemplo, unha empresa
02:23
would tell a story of love
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contaba unha historia de amor
02:25
through its very own search engine.
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a través do seu propio buscador.
02:30
One Taiwanese production studio
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Un estudo de produción taiwanés
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would interpret American politics in 3D.
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interpretaba a política estadounidense en 3D.
02:35
(Laughter)
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(Risas)
02:40
And one man would tell the stories of his father
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E un home contaba as historias do seu pai
02:44
by using a platform called Twitter
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utilizando unha plataforma chamada Twitter
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to communicate the excrement his father would gesticulate.
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para comunicar o excremento que o seu pai xesticulaba.
02:49
And after all this, everyone paused;
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E despois de todo isto, todo o mundo parou
02:51
they took a step back.
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e deu un paso atrás.
02:53
They realized that, in 6,000 years of storytelling,
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Déronse conta de que, en 6.000 anos de historias
02:56
they've gone from depicting hunting on cave walls
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pasaran de representar esceas de caza nas paredes das cavernas
03:00
to depicting Shakespeare on Facebook walls.
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a representar a Shakespeare nos taboleiros de Facebook.
03:04
And this was a cause for celebration.
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E isto era motivo de celebración.
03:07
The art of storytelling has remained unchanged.
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A arte de contar historias permaneceu intacta
03:09
And for the most part, the stories are recycled.
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e a maioría das veces as historias recíclanse.
03:12
But the way that humans tell the stories
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Pero a forma na que os seres humanos contamos esas historias
03:14
has always evolved
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sempre evolucionou
03:16
with pure, consistent novelty.
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con innovación pura e consistente.
03:19
And they remembered a man,
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E recordaban a un home
03:21
one amazing German,
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un alemán alucinante
03:24
every time a new storytelling device
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cada vez que unha nova ferramenta para contar historias
03:28
popped up next.
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aparecía.
03:30
And for that,
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E por isto
03:32
the audience --
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as persoas do público
03:34
the lovely, beautiful audience --
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estas marabillosas e encantadoras persoas
03:36
would live happily ever after.
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vivirán felices e comerán perdices.
03:39
(Applause)
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(Aplausos)
ABOUT THE SPEAKER
Joe Sabia - StorytellerJoe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative.
Why you should listen
Joe Sabia is a NYC-based conceptual digital video artist who creates shareable videos and formats across a multitude of genres, amassing more than 1 billion views in total. As a creative consultant, Moth Programming Board member, and award-winning director/editor, his current role has him creating franchise video formats across the Conde Nast Portfolio as VP of Creative Development.
You may recognize his voice as the guy on Vogue's "73 Questions." Some of his work includes the "Wired Autocomplete Interview" series, "You Sang My Song" on Glamour, and "Lie Detector" and "Tinder Takeover" on Vanity Fair. Joe created "African Men, Hollywood Stereotypes" which launched the awareness campaign of Africa-based non-profit Mama Hope. He spent two years making an art project called "The Office Stare Machine" which takes 700 stares from The Office and catalogues them against hundreds of emotions. He also co-founded "CDZA", a music channel featuring hundreds of conservatory-trained musicians in viral videos, including directing a set with Spike Jonze at the first ever YouTube Music Awards.
Sabia's hobbies include being an amateur classical pianist, the 2007 international pun champion and proud co-owner of an Italian restaurant. He also documents management facility in the Republic of Georgia.
Joe Sabia | Speaker | TED.com