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Joe Sabia: The technology of storytelling
Joe Sabia: Teknologi mendongeng
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Si pendongeng dengan menggunakan iPad, Joe Sabia, memperkenalkan Lothar Meggendorfer, seorang penemu yang pada abad yang lalu menciptakan teknologi terobosan dalam mendongeng: buku sembul/lipat. Sabia menunjukkan bagaimana teknologi baru selalu membantu kita dalam menceritakan kisah kita sendiri, mulai dari dengan menggunakan lukisan di gua batu sampai dengan iPad-nya di atas panggung.
Joe Sabia - Storyteller
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative. Full bio
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative. Full bio
Double-click the English transcript below to play the video.
00:15
Ladies and gentlemen, gather around.
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Para hadirin, harap berkumpul.
00:17
I would love to share with you a story.
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Saya ingin berbagi cerita dengan Anda.
00:20
Once upon a time
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Pada suatu ketika
00:22
in 19th century Germany,
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di abad ke-19 di Jerman,
00:24
there was the book.
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ada buku.
00:26
Now during this time,
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Pada zaman itu,
00:28
the book was the king of storytelling.
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buku adalah raja dalam hal mendongeng.
00:30
It was venerable.
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Buku itu sangat disanjung
00:32
It was ubiquitous.
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dan dapat ditemukan di mana-mana
00:34
But it was a little bit boring.
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Tetapi sedikit membosankan.
00:38
Because in its 400 years of existence,
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Karena selama 400 tahun keberadaannya,
00:41
storytellers never evolved the book
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para pendongeng tidak pernah mengembangkannya lebih jauh
00:43
as a storytelling device.
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sebagai alat untuk mendongeng.
00:45
But then one author arrived,
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Tetapi kemudian muncullah seorang penulis
00:47
and he changed the game forever.
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dan dia mengubah kisah ini selamanya.
00:51
(Music)
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(Musik)
00:53
His name was Lothar,
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Namanya adalah Lothar,
00:55
Lothar Meggendorfer.
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Lothar Meggendorfer.
00:58
Lothar Meggendorfer put his foot down,
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Lothar Meggendorfer menghentakkan kakinya,
01:01
and he said, "Genug ist genug!"
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dan berkata, "Sudah cukup!"
01:07
He grabbed his pen,
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Dia mengambil penanya,
01:09
he snatched his scissors.
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menyambar guntingnya.
01:11
This man refused to fold to the conventions of normalcy
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Pria ini menolak untuk melipat dengan cara konvensional
01:13
and just decided to fold.
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dan memutuskan untuk melipatnya.
01:15
History would know Lothar Meggendorfer
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Sejarah kemudian mencatat Lothar Meggendorfer
01:17
as -- who else? --
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sebagai -- siapa lagi kalau bukan --
01:19
the world's first true inventor
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penemu sebenarnya
01:21
of the children's pop-up book.
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dari buku sembul/lipat anak-anak.
01:24
(Music)
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(Musik)
01:26
For this delight and for this wonder,
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Karena kepuasan dan keajaiban ini,
01:28
people rejoiced.
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orang-orang bersuka ria.
01:30
(Cheering)
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(Sorak-sorai)
01:33
They were happy because the story survived,
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Mereka bahagia karena cerita itu bisa terus hidup,
01:36
and that the world would keep on spinning.
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dan dunia akan terus berputar.
01:38
Lothar Meggendorfer wasn't the first
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Lothar Meggendorfer bukanlah orang yang pertama
01:40
to evolve the way a story was told,
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mengembangkan cara mendongeng
01:42
and he certainly wasn't the last.
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dan tentu saja bukan yang terakhir.
01:44
Whether storytellers realized it or not,
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Entah mereka menyadarinya ataupun tidak,
01:46
they were channeling Meggendorfer's spirit
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para pendongeng sedang menyalurkan semangat Meggendorfer
01:48
when they moved opera to vaudville,
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tatkala mereka memindahkan opera ke gelanggang akrobat
01:53
radio news to radio theater,
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berita radio ke teater radio
01:56
film to film in motion
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film ke film bergerak
01:59
to film in sound, color, 3D,
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ke film dengan suara, gambar, 3 dimensi
02:02
on VHS and on DVD.
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dalam kemasan VHS dan kemudian DVD
02:04
There seemed to be no cure for this Meggendorferitis.
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Tampaknya, para ahli waris semangat Meggendorferitis ini tidak dapat dihentiikan,
02:07
And things got a lot more fun when the Internet came around.
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Dan banyak hal menjadi jauh lebih menyenangkan ketika Internet muncul.
02:10
(Laughter)
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(Tertawa)
02:12
Because, not only could people broadcast their stories throughout the world,
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Karena orang tidak hanya dapat menyiarkan kisah-kisah mereka ke seluruh dunia
02:15
but they could do so
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tetapi juga dapat melakukannya
02:17
using what seemed to be an infinite amount of devices.
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dengan menggunakan berbagai perangkat yang tampak tidak ada habisnya.
02:20
For example, one company
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Contohnya, sebuah perusahaan
02:23
would tell a story of love
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menceritakan sebuah kisah cinta
02:25
through its very own search engine.
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melalui mesin pencarinya sendiri
02:30
One Taiwanese production studio
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Sebuah studio produksi dari Taiwan
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would interpret American politics in 3D.
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menafsirkan politik Amerika Serikat dalam animasi 3 dimensi
02:35
(Laughter)
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(Tertawa)
02:40
And one man would tell the stories of his father
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Dan seorang pria menuturkan kisah-kisah tentang ayahnya
02:44
by using a platform called Twitter
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dengan menggunakan perangkat bernama Twitter
02:46
to communicate the excrement his father would gesticulate.
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menuturkan bualan yang dilakukan ayahnya dengan gerak-gerik tangannya
02:49
And after all this, everyone paused;
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Dan setelah semuanya ini, setiap orang berdiam sejenak
02:51
they took a step back.
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mengambil satu langkah mundur
02:53
They realized that, in 6,000 years of storytelling,
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Dan menyadari bahwa dalam sejarah mendongeng yang sudah 6000 tahun ini,
02:56
they've gone from depicting hunting on cave walls
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mereka telah beralih dari melukiskan perburuan di dinding gua
03:00
to depicting Shakespeare on Facebook walls.
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menjadi mengisahkan Shakespeare di dinding Facebook
03:04
And this was a cause for celebration.
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Dan kita perlu bersukacita karena kemajuan ini.
03:07
The art of storytelling has remained unchanged.
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Seni mendongeng tidaklah berubah
03:09
And for the most part, the stories are recycled.
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Dan sebagain besarnya, cerita-cerita itu dikisahkan ulang.
03:12
But the way that humans tell the stories
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Tetapi cara manusia menyampaikan cerita
03:14
has always evolved
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selalu berkembang
03:16
with pure, consistent novelty.
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dengan kebaruan yang murni dan konsisten
03:19
And they remembered a man,
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Dan mereka senantiasa mengingat seorang pria
03:21
one amazing German,
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seorang Jerman yang menakjubkan
03:24
every time a new storytelling device
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setiap kali perangkat baru dalam mendongeng
03:28
popped up next.
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memunculkan perangkat baru berikutnya.
03:30
And for that,
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Dan karena itu,
03:32
the audience --
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para hadirin -
03:34
the lovely, beautiful audience --
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hadirin yang indah dan rupawan --
03:36
would live happily ever after.
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akan hidup bahagia selamanya.
03:39
(Applause)
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(Tepuk tangan)
ABOUT THE SPEAKER
Joe Sabia - StorytellerJoe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative.
Why you should listen
Joe Sabia is a NYC-based conceptual digital video artist who creates shareable videos and formats across a multitude of genres, amassing more than 1 billion views in total. As a creative consultant, Moth Programming Board member, and award-winning director/editor, his current role has him creating franchise video formats across the Conde Nast Portfolio as VP of Creative Development.
You may recognize his voice as the guy on Vogue's "73 Questions." Some of his work includes the "Wired Autocomplete Interview" series, "You Sang My Song" on Glamour, and "Lie Detector" and "Tinder Takeover" on Vanity Fair. Joe created "African Men, Hollywood Stereotypes" which launched the awareness campaign of Africa-based non-profit Mama Hope. He spent two years making an art project called "The Office Stare Machine" which takes 700 stares from The Office and catalogues them against hundreds of emotions. He also co-founded "CDZA", a music channel featuring hundreds of conservatory-trained musicians in viral videos, including directing a set with Spike Jonze at the first ever YouTube Music Awards.
Sabia's hobbies include being an amateur classical pianist, the 2007 international pun champion and proud co-owner of an Italian restaurant. He also documents management facility in the Republic of Georgia.
Joe Sabia | Speaker | TED.com