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Joe Sabia: The technology of storytelling
Joe Sabia: La tecnologia della narrazione
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"Il narratore per iPad" Joe Sabia ci presenta Lothar Meggendorfer, un inventore che, nel secolo scorso, creò un modo tecnologico e innovativo di raccontare storie: il libro animato. Sabia mostra come le nuove tecnologie ci hanno sempre aiutato a raccontare le nostre storie, dalle pareti delle caverne al proprio "palco iPad".
Joe Sabia - Storyteller
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative. Full bio
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative. Full bio
Double-click the English transcript below to play the video.
00:15
Ladies and gentlemen, gather around.
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Signore e signori, facciamo un cerchio.
00:17
I would love to share with you a story.
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Vorrei condividere con voi una storia.
00:20
Once upon a time
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C'era una volta,
00:22
in 19th century Germany,
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nel 19° secolo, in Germania,
00:24
there was the book.
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il libro.
00:26
Now during this time,
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In questo periodo,
00:28
the book was the king of storytelling.
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il libro era il re della narrazione.
00:30
It was venerable.
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Era venerato.
00:32
It was ubiquitous.
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Era onnipresente.
00:34
But it was a little bit boring.
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Ma era un po' noioso.
00:38
Because in its 400 years of existence,
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Perché nei suoi 400 anni di esistenza,
00:41
storytellers never evolved the book
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i narratori non l'hanno mai fatto evolvere
00:43
as a storytelling device.
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come un dispositivo narrativo.
00:45
But then one author arrived,
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Ma poi arrivò un autore
00:47
and he changed the game forever.
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che cambiò il gioco per sempre.
00:51
(Music)
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(Musica)
00:53
His name was Lothar,
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Il suo nome era Lothar,
00:55
Lothar Meggendorfer.
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Lothar Meggendorfer.
00:58
Lothar Meggendorfer put his foot down,
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Lothar Meggendorfer si impuntò
01:01
and he said, "Genug ist genug!"
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e disse: "Genug ist genug!" (Ora basta!)
01:07
He grabbed his pen,
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Prese penna
01:09
he snatched his scissors.
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e forbici.
01:11
This man refused to fold to the conventions of normalcy
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Quest'uomo si rifiutò di seguire le convenzioni della normalità
01:13
and just decided to fold.
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e decise di piegare la carta.
01:15
History would know Lothar Meggendorfer
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La storia conobbe Lothar Meggendorfer
01:17
as -- who else? --
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- e chi se non lui? -
01:19
the world's first true inventor
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come il primo vero inventore al mondo
01:21
of the children's pop-up book.
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del libro animato per bambini.
01:24
(Music)
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(Musica)
01:26
For this delight and for this wonder,
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La gente apprezzò tale meraviglia
01:28
people rejoiced.
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con gioia e stupore.
01:30
(Cheering)
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(Acclamazioni)
01:33
They were happy because the story survived,
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Erano contenti perché la storia sopravviveva
01:36
and that the world would keep on spinning.
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e il mondo avrebbe continuato a girare.
01:38
Lothar Meggendorfer wasn't the first
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Lothar Meggendorfer non fu il primo
01:40
to evolve the way a story was told,
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ad elaborare il modo di raccontare una storia,
01:42
and he certainly wasn't the last.
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e non fu sicuramente l'ultimo.
01:44
Whether storytellers realized it or not,
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Consapevoli o meno, i narratori
01:46
they were channeling Meggendorfer's spirit
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incanalarono lo spirito di Meggendorfer
01:48
when they moved opera to vaudville,
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quando passarono dalla lirica al vaudeville,
01:53
radio news to radio theater,
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dalle notizie di radio al teatro radiofonico,
01:56
film to film in motion
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dalla pellicola al film in movimento,
01:59
to film in sound, color, 3D,
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al film con sonoro, a colori, in 3D,
02:02
on VHS and on DVD.
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su VHS e DVD.
02:04
There seemed to be no cure for this Meggendorferitis.
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Sembrava che non ci fosse una cura per questa Meggendorferite.
02:07
And things got a lot more fun when the Internet came around.
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E le cose diventarono molto più divertenti con l'arrivo di internet.
02:10
(Laughter)
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(Risate)
02:12
Because, not only could people broadcast their stories throughout the world,
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Perché, non solo le persone potevano trasmettere le loro storie in tutto il mondo,
02:15
but they could do so
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ma potevano farlo
02:17
using what seemed to be an infinite amount of devices.
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usando quelli che sembravano quantità infinita di dispositivi.
02:20
For example, one company
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Per esempio, un'azienda
02:23
would tell a story of love
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che racconta una storia d'amore
02:25
through its very own search engine.
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attraverso il suo personalissimo motore di ricerca.
02:30
One Taiwanese production studio
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Uno studio di produzione taiwanese
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would interpret American politics in 3D.
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che interpreta la politica americana in 3D.
02:35
(Laughter)
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(Risate)
02:40
And one man would tell the stories of his father
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E un uomo che racconta le storie di suo padre
02:44
by using a platform called Twitter
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usando una piattaforma chiamata Twitter
02:46
to communicate the excrement his father would gesticulate.
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per comunicare le sciocchezze da lui pronunciate.
02:49
And after all this, everyone paused;
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Dopo questi avvenimenti, tutti si sono fermati
02:51
they took a step back.
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e hanno fatto un passo indietro.
02:53
They realized that, in 6,000 years of storytelling,
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Si sono accorti che, nei 6000 anni della narrativa,
02:56
they've gone from depicting hunting on cave walls
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si era passati dalla raffigurazione della caccia sulle pareti delle grotte
03:00
to depicting Shakespeare on Facebook walls.
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alla raffigurazione di Shakespeare sulle bacheche di Facebook.
03:04
And this was a cause for celebration.
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E questo è stato un motivo per festeggiare.
03:07
The art of storytelling has remained unchanged.
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L'arte della narrazione è rimasta invariata.
03:09
And for the most part, the stories are recycled.
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E per la maggior parte, le storie vengono riciclate.
03:12
But the way that humans tell the stories
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Ma il modo in cui gli umani raccontano le storie
03:14
has always evolved
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si è sempre evoluto
03:16
with pure, consistent novelty.
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con pura e continua novità.
03:19
And they remembered a man,
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E si ricordavano di un uomo,
03:21
one amazing German,
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uno straordinario tedesco,
03:24
every time a new storytelling device
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ogni volta che saltava fuori un nuovo
03:28
popped up next.
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dispositivo narrativo.
03:30
And for that,
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E per questo,
03:32
the audience --
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il pubblico -
03:34
the lovely, beautiful audience --
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lo splendido e bellissimo pubblico -
03:36
would live happily ever after.
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visse felice e contento.
03:39
(Applause)
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(Applausi)
ABOUT THE SPEAKER
Joe Sabia - StorytellerJoe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative.
Why you should listen
Joe Sabia is a NYC-based conceptual digital video artist who creates shareable videos and formats across a multitude of genres, amassing more than 1 billion views in total. As a creative consultant, Moth Programming Board member, and award-winning director/editor, his current role has him creating franchise video formats across the Conde Nast Portfolio as VP of Creative Development.
You may recognize his voice as the guy on Vogue's "73 Questions." Some of his work includes the "Wired Autocomplete Interview" series, "You Sang My Song" on Glamour, and "Lie Detector" and "Tinder Takeover" on Vanity Fair. Joe created "African Men, Hollywood Stereotypes" which launched the awareness campaign of Africa-based non-profit Mama Hope. He spent two years making an art project called "The Office Stare Machine" which takes 700 stares from The Office and catalogues them against hundreds of emotions. He also co-founded "CDZA", a music channel featuring hundreds of conservatory-trained musicians in viral videos, including directing a set with Spike Jonze at the first ever YouTube Music Awards.
Sabia's hobbies include being an amateur classical pianist, the 2007 international pun champion and proud co-owner of an Italian restaurant. He also documents management facility in the Republic of Georgia.
Joe Sabia | Speaker | TED.com