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Joe Sabia: The technology of storytelling
जो साइबा :“कथा प्रस्तुतिको प्रविधि”
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कथा वाचक जो साबिया आफ्नो आइ-प्याडको सहायताले हामीलाई लोथर मेगनडोर्फरका बारेमा सुनाउछन्। लोथर जसले १९औं शताब्दिको अन्त्यमा पप-अप चित्र कथाको आविश्कार गरेका थिए । साबिया हामिलाई कसरी हामिले आफ्ना कथाहरु ओडारका भित्तामा कोर्न बाट शुरु गरेर, यो फोन इन्टरनेट र आइ-प्याड (जुन उनले यो प्रस्तुतिमा प्रयोग गरेका छन्) सम्म आइपुग्यौं भन्ने कथा सुनाइरहेका छन्।
Joe Sabia - Storyteller
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative. Full bio
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative. Full bio
Double-click the English transcript below to play the video.
00:15
Ladies and gentlemen, gather around.
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महिला तथा सज्जनबृंद, एकतृत भइदिनुहोला ।
00:17
I would love to share with you a story.
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तपाईंहरुलाई एऊटा कथा सुनाउन गइरहेको छु
00:20
Once upon a time
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१९औं शताब्दिमा
00:22
in 19th century Germany,
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जर्मनीमा
00:24
there was the book.
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'पुस्तक' थियो ।
00:26
Now during this time,
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त्यस समयमा, पुस्तक
00:28
the book was the king of storytelling.
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कथा प्रस्तुतिको एउटै मात्र माध्यम थियो ।
00:30
It was venerable.
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पुस्तक सम्माननिय थियो ।
00:32
It was ubiquitous.
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सर्वव्यापी थियो ।
00:34
But it was a little bit boring.
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तर अलि अल्छिलाग्दो थियो ।
00:38
Because in its 400 years of existence,
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किनकी यसको ४०० बर्षको इतिहासमा,
00:41
storytellers never evolved the book
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कथाकारहरुले पुस्तकलाई
00:43
as a storytelling device.
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कथा प्रस्तुतिको उपकरण बनाएनन् ।
00:45
But then one author arrived,
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तर एक कथाकार निस्किए,
00:47
and he changed the game forever.
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जसले इतिहास बदलिए ।
00:51
(Music)
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(संगीत)
00:53
His name was Lothar,
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उनको नाम थियो लोथर ।
00:55
Lothar Meggendorfer.
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लोथर मेगनडोर्फर ।
00:58
Lothar Meggendorfer put his foot down,
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लोथरले अठोट गरे
01:01
and he said, "Genug ist genug!"
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अनि भने, “गेनग इस्त गेनग”।
01:07
He grabbed his pen,
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आफ्नो कलम समाए।
01:09
he snatched his scissors.
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कैंची समाए ।
01:11
This man refused to fold to the conventions of normalcy
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यथास्थितीबादबाट
01:13
and just decided to fold.
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मुक्त हुने निर्णय गरे
01:15
History would know Lothar Meggendorfer
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इतिहासले जान्नेछ लोथर लाई
01:17
as -- who else? --
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को हुन उनि ?
01:19
the world's first true inventor
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एक आविश्कारक,
01:21
of the children's pop-up book.
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जसले बच्चाहरुका लागि पप-अप चित्रकथा बनाए
01:24
(Music)
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(संगीत)
01:26
For this delight and for this wonder,
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यो खुशी र यो नयाँपनमा
01:28
people rejoiced.
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मानिसहरुले उत्शव मनाए
01:30
(Cheering)
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(उत्साह)
01:33
They were happy because the story survived,
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उनिहरु खुशी भए किनकि त्यो कथाले पुनर्जन्म पायो ।
01:36
and that the world would keep on spinning.
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र त्यो चलिरह्यो ।
01:38
Lothar Meggendorfer wasn't the first
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लोथर मात्र पहिलो एक थिएनन्
01:40
to evolve the way a story was told,
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जस्ले कथा प्रस्तुतिको यो रुप प्रयोग गरेका थिए
01:42
and he certainly wasn't the last.
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र लोथरनै अन्तिम पनि थिएनन् ।
01:44
Whether storytellers realized it or not,
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शायद कथा प्रस्तोताहरुले अनुभव गरे या गरेनन्,
01:46
they were channeling Meggendorfer's spirit
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उनिहरुले लोथरकै प्रयोगलाई निरन्तरता दिइरहेका थिए
01:48
when they moved opera to vaudville,
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जब उनिहरु ओपेरा हुँदै नाटक,
01:53
radio news to radio theater,
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रेडियो समाचार हुँदै रेडियो नाटक,
01:56
film to film in motion
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तस्बिर हुँदै चलचित्र
01:59
to film in sound, color, 3D,
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रंगिन हुँदै थ्री-डी,
02:02
on VHS and on DVD.
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क्यासेट हुँदै सिडी-डिभिडी सम्म आइपुगे ।
02:04
There seemed to be no cure for this Meggendorferitis.
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र यो सिलसिला रोकिन सक्ने पनि थिएन ।
02:07
And things got a lot more fun when the Internet came around.
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र जब इन्टरनेट आयो, तब समय झन् रोमाञ्चक बन्यो ।
02:10
(Laughter)
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( हाँसो )
02:12
Because, not only could people broadcast their stories throughout the world,
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किनकी अब मानिसलाई
02:15
but they could do so
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आफ्नो कथा प्रस्तुतिका लागी
02:17
using what seemed to be an infinite amount of devices.
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कयौँ माध्यमहरु बनिसकेका थिए ।
02:20
For example, one company
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उदाहरणका लागी एक कम्पनिले
02:23
would tell a story of love
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आफ्नो प्रेम-कथा
02:25
through its very own search engine.
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आफ्नै सर्च-इन्जिन बाट प्रकट गर्छ ।
02:30
One Taiwanese production studio
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एउटा ताइवानी स्टुडियोले
02:32
would interpret American politics in 3D.
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अमेरिकन राजनितिलाई थ्रि-डिमा प्रस्तुत गर्छ।
02:35
(Laughter)
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( हाँसो )
02:40
And one man would tell the stories of his father
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अनि एक युवकले आफ्नो बुवाको कथा
02:44
by using a platform called Twitter
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ट्विटर मार्फत राख्छ ।
02:46
to communicate the excrement his father would gesticulate.
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र उसको बुवाको क्रियाकलापलाई प्रस्तुत गर्छ ।
02:49
And after all this, everyone paused;
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त्यसपछि, सबै शान्त हुन्छन्;
02:51
they took a step back.
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एकपटक पछाडि फर्कन्छन ।
02:53
They realized that, in 6,000 years of storytelling,
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र थाहा पाउँछन् कि, ६ हजार वर्षको यो कथाको इतिहासमा,
02:56
they've gone from depicting hunting on cave walls
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उनिहरु, ओडारहरुमा चित्र खोप्ने हुँदै
03:00
to depicting Shakespeare on Facebook walls.
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शेक्सपियरलाई फेसबुकमा राख्न सम्म भ्याइसकेका थिए ।
03:04
And this was a cause for celebration.
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र यो ठुलो उपलब्धि थियो ।
03:07
The art of storytelling has remained unchanged.
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कथा प्रस्तुतिको यो कला सँधै उस्तै रह्यो।
03:09
And for the most part, the stories are recycled.
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वास्तवमा कथाहरु दोहोरिरहेका थिए ।
03:12
But the way that humans tell the stories
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तर मानिसहरुको
03:14
has always evolved
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कथा प्रस्तुत गर्ने तरिका भने
03:16
with pure, consistent novelty.
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शुद्ध र बौद्धिक थियो ।
03:19
And they remembered a man,
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र उनिहरुले सम्झिरहन्थे,
03:21
one amazing German,
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त्यो एक जर्मनलाई
03:24
every time a new storytelling device
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जब हरेक पटक कथामा
03:28
popped up next.
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नयाँ प्रबिधि जन्मन्थ्यो ।
03:30
And for that,
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यसकारण,
03:32
the audience --
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पाठक अनि दर्शकहरु
03:34
the lovely, beautiful audience --
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प्यारा दर्शक-स्रोताहरु,
03:36
would live happily ever after.
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सँधै खुशी रहन थाले ।
03:39
(Applause)
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(ताली)
ABOUT THE SPEAKER
Joe Sabia - StorytellerJoe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative.
Why you should listen
Joe Sabia is a NYC-based conceptual digital video artist who creates shareable videos and formats across a multitude of genres, amassing more than 1 billion views in total. As a creative consultant, Moth Programming Board member, and award-winning director/editor, his current role has him creating franchise video formats across the Conde Nast Portfolio as VP of Creative Development.
You may recognize his voice as the guy on Vogue's "73 Questions." Some of his work includes the "Wired Autocomplete Interview" series, "You Sang My Song" on Glamour, and "Lie Detector" and "Tinder Takeover" on Vanity Fair. Joe created "African Men, Hollywood Stereotypes" which launched the awareness campaign of Africa-based non-profit Mama Hope. He spent two years making an art project called "The Office Stare Machine" which takes 700 stares from The Office and catalogues them against hundreds of emotions. He also co-founded "CDZA", a music channel featuring hundreds of conservatory-trained musicians in viral videos, including directing a set with Spike Jonze at the first ever YouTube Music Awards.
Sabia's hobbies include being an amateur classical pianist, the 2007 international pun champion and proud co-owner of an Italian restaurant. He also documents management facility in the Republic of Georgia.
Joe Sabia | Speaker | TED.com