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Joe Sabia: The technology of storytelling
Joe Sabia: Tehnologija pripovedovanja zgodb
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Pripovedovalec zgodb z iPadom Joe Sabia nam predstavi Lotharja Meggendorferja, izumitelja, ki je v prejšnjem stoletju ustvaril pogumno tehnologijo za pripovedovanje: knjigo z zgibankami. Sabia pokaže, kako so nam nove tehnologije vedno pomagale pri pripovedovanju naših zgodb, od jamskih sten do njegovega lastnega iPada na odru.
Joe Sabia - Storyteller
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative. Full bio
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative. Full bio
Double-click the English transcript below to play the video.
00:15
Ladies and gentlemen, gather around.
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Dame in gospodje, zberite se.
00:17
I would love to share with you a story.
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Z vami bi rad delil zgodbo.
00:20
Once upon a time
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Pred davnimi, davnimi časi,
00:22
in 19th century Germany,
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v Nemčiji 19. stoletja
00:24
there was the book.
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je bila knjiga.
00:26
Now during this time,
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V tem času je bila knjiga
00:28
the book was the king of storytelling.
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kraljica pripovedovanja.
00:30
It was venerable.
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Bila je velespoštovana.
00:32
It was ubiquitous.
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Bila je vseprisotna.
00:34
But it was a little bit boring.
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A bila je rahlo dolgočasna.
00:38
Because in its 400 years of existence,
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V 400 letih njenega obstoja
00:41
storytellers never evolved the book
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je pripovedovalci namreč nikoli niso razvijali
00:43
as a storytelling device.
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kot sredstvo za pripovedovanje.
00:45
But then one author arrived,
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Potem pa je prišel avtor,
00:47
and he changed the game forever.
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ki je igro spremenil za vedno.
00:51
(Music)
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(glasba)
00:53
His name was Lothar,
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Ime mu je bilo Lothar,
00:55
Lothar Meggendorfer.
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Lothar Meggendorfer.
00:58
Lothar Meggendorfer put his foot down,
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Lothar Meggendorfer je udaril z nogo
01:01
and he said, "Genug ist genug!"
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in rekel, "Genug ist genug!"
01:07
He grabbed his pen,
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Zagrabil je svoje pero,
01:09
he snatched his scissors.
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pograbil svoje škarje.
01:11
This man refused to fold to the conventions of normalcy
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Ta mož se je uprl konvencijam normalnosti
01:13
and just decided to fold.
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in se odločil, da bo kar zgibal.
01:15
History would know Lothar Meggendorfer
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Zgodovina Lotharja Meggendorferja pozna
01:17
as -- who else? --
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kot -- kaj pa drugega? --
01:19
the world's first true inventor
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prvega pravega izumitelja
01:21
of the children's pop-up book.
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otroških knjig z zgibankami na svetu.
01:24
(Music)
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(glasba)
01:26
For this delight and for this wonder,
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Te slasti in tega čuda
01:28
people rejoiced.
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so se ljudje razveselili.
01:30
(Cheering)
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(navijanje)
01:33
They were happy because the story survived,
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Veseli so bili, ker je zgodba preživela
01:36
and that the world would keep on spinning.
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in se bo svet še naprej vrtel.
01:38
Lothar Meggendorfer wasn't the first
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Lothar Meggendorfer ni bil prvi,
01:40
to evolve the way a story was told,
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ki je razvil način pripovedi zgodbe
01:42
and he certainly wasn't the last.
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in zagotovo ni bil zadnji.
01:44
Whether storytellers realized it or not,
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Naj so se pripovedovalci zavedali ali ne,
01:46
they were channeling Meggendorfer's spirit
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a kanalizirali so Meggendorferjev duh,
01:48
when they moved opera to vaudville,
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ko so opero pripeljali do vaudevilla,
01:53
radio news to radio theater,
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radijske novice do radijskih iger,
01:56
film to film in motion
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sliko do gibajočih slik,
01:59
to film in sound, color, 3D,
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do filma z zvokom, barvo, 3D,
02:02
on VHS and on DVD.
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na VHS in na DVD.
02:04
There seemed to be no cure for this Meggendorferitis.
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Za ta Meggendorferitis ni bilo videti zdravila.
02:07
And things got a lot more fun when the Internet came around.
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Ko pa je prispel internet, so stvari postale veliko bolj zabavne.
02:10
(Laughter)
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INTERNET: RESEN POSEL (smeh)
02:12
Because, not only could people broadcast their stories throughout the world,
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Ker ne le, da so lahko ljudje oddajali svoje zgodbe po celem svetu,
02:15
but they could do so
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za to so lahko uporabili
02:17
using what seemed to be an infinite amount of devices.
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praktično neskončno število naprav.
02:20
For example, one company
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Na primer, eno podjetje
02:23
would tell a story of love
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je povedalo ljubezensko zgodbo
02:25
through its very own search engine.
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skozi svoj iskalnik.
02:30
One Taiwanese production studio
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Nek Taiwanski produkcijski studio
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would interpret American politics in 3D.
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interpretira ameriško politiko v 3D.
02:35
(Laughter)
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(smeh)
02:40
And one man would tell the stories of his father
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In nek moški pripoveduje zgodbe o svojem očetu
02:44
by using a platform called Twitter
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skozi platformo, ki ji pravimo Twitter,
02:46
to communicate the excrement his father would gesticulate.
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da bi sporočil "izmečke", ki jih njegov oče gestikulira.
02:49
And after all this, everyone paused;
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In po vsem tem so se vsi ustavili;
02:51
they took a step back.
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stopili so korak nazaj.
02:53
They realized that, in 6,000 years of storytelling,
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Spoznali so, da so v 6.000 letih pripovedovanja
02:56
they've gone from depicting hunting on cave walls
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prišli od risb lova na jamskih stenah,
03:00
to depicting Shakespeare on Facebook walls.
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do upodabljanja Shakespeara na Facebookovih zidovih.
03:04
And this was a cause for celebration.
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In to je bil razlog za slavje.
03:07
The art of storytelling has remained unchanged.
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Umetnost pripovedovanja je ostala nespremenjena.
03:09
And for the most part, the stories are recycled.
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In v večini primerov so zgodbe reciklirane.
03:12
But the way that humans tell the stories
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A način, na katerega so ljudje pripovedovali zgodbe,
03:14
has always evolved
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se je vedno razvijal
03:16
with pure, consistent novelty.
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s čistimi, doslednimi novostmi.
03:19
And they remembered a man,
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In spomnili so se možakarja,
03:21
one amazing German,
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enega čudovitega Nemca,
03:24
every time a new storytelling device
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vsakič, ko se je pojavila nova
03:28
popped up next.
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naprava za pripovedovanje zgodb.
03:30
And for that,
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In zato
03:32
the audience --
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bo publika --
03:34
the lovely, beautiful audience --
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ljubka, krasna publika --
03:36
would live happily ever after.
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živela srečno do konca svojih dni.
03:39
(Applause)
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(aplavz)
ABOUT THE SPEAKER
Joe Sabia - StorytellerJoe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative.
Why you should listen
Joe Sabia is a NYC-based conceptual digital video artist who creates shareable videos and formats across a multitude of genres, amassing more than 1 billion views in total. As a creative consultant, Moth Programming Board member, and award-winning director/editor, his current role has him creating franchise video formats across the Conde Nast Portfolio as VP of Creative Development.
You may recognize his voice as the guy on Vogue's "73 Questions." Some of his work includes the "Wired Autocomplete Interview" series, "You Sang My Song" on Glamour, and "Lie Detector" and "Tinder Takeover" on Vanity Fair. Joe created "African Men, Hollywood Stereotypes" which launched the awareness campaign of Africa-based non-profit Mama Hope. He spent two years making an art project called "The Office Stare Machine" which takes 700 stares from The Office and catalogues them against hundreds of emotions. He also co-founded "CDZA", a music channel featuring hundreds of conservatory-trained musicians in viral videos, including directing a set with Spike Jonze at the first ever YouTube Music Awards.
Sabia's hobbies include being an amateur classical pianist, the 2007 international pun champion and proud co-owner of an Italian restaurant. He also documents management facility in the Republic of Georgia.
Joe Sabia | Speaker | TED.com