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Joe Sabia: The technology of storytelling
Joe Sabia: A tecnologia de contar histórias.
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O contador de histórias Joe Sabia apresenta-nos a Lothar Meggendorfer, um inventor que, no último século, criou uma tecnologia avançada para contar histórias: o livro a três dimensões. Sabia mostra-nos como a nova tecnologia nos ajudou sempre a contar as nossas histórias, das paredes das cavernas até ao seu próprio Ipad que nos mostra no palco.
Joe Sabia - Storyteller
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative. Full bio
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative. Full bio
Double-click the English transcript below to play the video.
00:15
Ladies and gentlemen, gather around.
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Senhores e senhoras, aproximem-se.
00:17
I would love to share with you a story.
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Eu gostava de vos contar uma história.
00:20
Once upon a time
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Era uma vez
00:22
in 19th century Germany,
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no século 19, na Alemanha,
00:24
there was the book.
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havia o livro.
00:26
Now during this time,
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Bem, naqueles tempos,
00:28
the book was the king of storytelling.
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o livro era o rei dos contadores de histórias.
00:30
It was venerable.
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Era venerável.
00:32
It was ubiquitous.
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Era omnipresente.
00:34
But it was a little bit boring.
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Mas era um bocado aborrecido.
00:38
Because in its 400 years of existence,
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Porque nos seus 400 anos de existência,
00:41
storytellers never evolved the book
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os contadores de histórias nunca fizeram evoluír o livro
00:43
as a storytelling device.
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como um aparelho para contar histórias.
00:45
But then one author arrived,
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Mas então apareceu um autor,
00:47
and he changed the game forever.
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e ele mudou o jogo para sempre.
00:51
(Music)
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(Música)
00:53
His name was Lothar,
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O nome dele era Lothar,
00:55
Lothar Meggendorfer.
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Lothar Meggendorfer.
00:58
Lothar Meggendorfer put his foot down,
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O Lothar Meggendorfer bateu o pé,
01:01
and he said, "Genug ist genug!"
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e depois disse "Alto e pára o baile!"
01:07
He grabbed his pen,
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Ele pegou na sua caneta,
01:09
he snatched his scissors.
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ele armou-se com a sua tesoura.
01:11
This man refused to fold to the conventions of normalcy
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Este homem recusou dobrar-se perante as normas da normalidade
01:13
and just decided to fold.
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e decidiu apenas dobrar.
01:15
History would know Lothar Meggendorfer
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A história viria a reconhecer Lothar Meggendorfer
01:17
as -- who else? --
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como... quem mais?...
01:19
the world's first true inventor
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o primeiro inventor do mundo
01:21
of the children's pop-up book.
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dos livros a três dimensões para crianças.
01:24
(Music)
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(Música)
01:26
For this delight and for this wonder,
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Por esta alegria, e esta maravilha,
01:28
people rejoiced.
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as pessoas vibraram.
01:30
(Cheering)
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(Aplausos)
01:33
They were happy because the story survived,
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Eles ficaram felizes porque a história sobreviveu,
01:36
and that the world would keep on spinning.
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e assim o mundo iria continuar a girar.
01:38
Lothar Meggendorfer wasn't the first
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Lothar Meggendorfer não foi o primeiro
01:40
to evolve the way a story was told,
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a desenvolver a maneira como uma história era contada,
01:42
and he certainly wasn't the last.
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e certamente não foi o último.
01:44
Whether storytellers realized it or not,
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Quer os contadores de histórias percebessem ou não,
01:46
they were channeling Meggendorfer's spirit
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eles estavam a canalizar o espírito de Meggendorfer
01:48
when they moved opera to vaudville,
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quando transformaram a ópera em musical,
01:53
radio news to radio theater,
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as notícias de rádio para o teatro radiofónico,
01:56
film to film in motion
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o filme para filme em movimento
01:59
to film in sound, color, 3D,
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o filme com som, com cor, em 3D,
02:02
on VHS and on DVD.
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em VHS e em DVD.
02:04
There seemed to be no cure for this Meggendorferitis.
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Parecia não haver cura para esta "Meggendorfite".
02:07
And things got a lot more fun when the Internet came around.
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E as coisas tornaram-se muito mais divertidas quando apareceu a internet.
02:10
(Laughter)
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(Risos)
02:12
Because, not only could people broadcast their stories throughout the world,
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Porque, não só as pessoas podiam emitir as suas histórias para todo o mundo,
02:15
but they could do so
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mas também podiam fazê-lo
02:17
using what seemed to be an infinite amount of devices.
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usando o que parecia ser uma quantidade infinita de aparelhos.
02:20
For example, one company
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Por exemplo, uma companhia
02:23
would tell a story of love
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contava uma história de amor
02:25
through its very own search engine.
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através do seu próprio motor de pesquisa.
02:30
One Taiwanese production studio
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Um estúdio de produção de Taiwan
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would interpret American politics in 3D.
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interpretaria a politica americana em 3D.
02:35
(Laughter)
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(Risos)
02:40
And one man would tell the stories of his father
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E um homem contaria as histórias do seu pai
02:44
by using a platform called Twitter
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usando uma plataforma chamada Twitter
02:46
to communicate the excrement his father would gesticulate.
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para comunicar as idiotices que o seu pai gesticulava.
02:49
And after all this, everyone paused;
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E depois disto, toda a gente parou;
02:51
they took a step back.
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deram um passo atrás.
02:53
They realized that, in 6,000 years of storytelling,
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Eles perceberam que, em 6.000 anos de contar histórias,
02:56
they've gone from depicting hunting on cave walls
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eles tinham partido do pintar caçadas nas paredes das cavernas
03:00
to depicting Shakespeare on Facebook walls.
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a representar Shakespeare nas paredes do Facebook.
03:04
And this was a cause for celebration.
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E isto foi um motivo de celebração.
03:07
The art of storytelling has remained unchanged.
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A arte de contar histórias permaneceu inalterada.
03:09
And for the most part, the stories are recycled.
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E na maioria das vezes, as histórias são recicladas.
03:12
But the way that humans tell the stories
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Mas a forma como os humanos contam as histórias
03:14
has always evolved
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evoluiu sempre
03:16
with pure, consistent novelty.
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com inovação pura e consistente.
03:19
And they remembered a man,
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E todas elas recordam um homem,
03:21
one amazing German,
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um alemão espantoso
03:24
every time a new storytelling device
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cada vez que um novo aparelho de contar histórias
03:28
popped up next.
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aparecia.
03:30
And for that,
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E por causa disso,
03:32
the audience --
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o público...
03:34
the lovely, beautiful audience --
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o lindo e maravilhoso público...
03:36
would live happily ever after.
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viverá para feliz para sempre.
03:39
(Applause)
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(Aplausos)
ABOUT THE SPEAKER
Joe Sabia - StorytellerJoe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative.
Why you should listen
Joe Sabia is a NYC-based conceptual digital video artist who creates shareable videos and formats across a multitude of genres, amassing more than 1 billion views in total. As a creative consultant, Moth Programming Board member, and award-winning director/editor, his current role has him creating franchise video formats across the Conde Nast Portfolio as VP of Creative Development.
You may recognize his voice as the guy on Vogue's "73 Questions." Some of his work includes the "Wired Autocomplete Interview" series, "You Sang My Song" on Glamour, and "Lie Detector" and "Tinder Takeover" on Vanity Fair. Joe created "African Men, Hollywood Stereotypes" which launched the awareness campaign of Africa-based non-profit Mama Hope. He spent two years making an art project called "The Office Stare Machine" which takes 700 stares from The Office and catalogues them against hundreds of emotions. He also co-founded "CDZA", a music channel featuring hundreds of conservatory-trained musicians in viral videos, including directing a set with Spike Jonze at the first ever YouTube Music Awards.
Sabia's hobbies include being an amateur classical pianist, the 2007 international pun champion and proud co-owner of an Italian restaurant. He also documents management facility in the Republic of Georgia.
Joe Sabia | Speaker | TED.com