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Joe Sabia: The technology of storytelling
Joe Sabia: Tæknin við að segja sögur.
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Sagnaþulurinn Joe Sabia notar lófatölvuna iPad til að kynna okkur uppfinningamanninn Lothar Meggendorfer sem á síðustu öld bjó til nýja tækni til að segja sögur: sprettibókina. Joe Sabia sýnir hér hvernig ný tækni hefur sífellt hjálpað til við að segja sögur, frá hellisveggjum til hans eigin iPad lófatölvu á sviðinu.
Joe Sabia - Storyteller
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative. Full bio
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative. Full bio
Double-click the English transcript below to play the video.
00:15
Ladies and gentlemen, gather around.
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Dömur mínar og herrar, hlýðið á.
00:17
I would love to share with you a story.
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Sögu vil ég segja stutta.
00:20
Once upon a time
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Einu sinni
00:22
in 19th century Germany,
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í Þýskalandi á 19. öld
00:24
there was the book.
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var bókin.
00:26
Now during this time,
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Á þeim tíma
00:28
the book was the king of storytelling.
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var bókin best í að segja sögur.
00:30
It was venerable.
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Hún naut virðingar.
00:32
It was ubiquitous.
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Hún var alls staðar.
00:34
But it was a little bit boring.
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En var svolítið leiðigjörn.
00:38
Because in its 400 years of existence,
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Því í 400 ára sögu bókarinnar
00:41
storytellers never evolved the book
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höfðu sangnamenn ekkert þróað bókina sjálfa
00:43
as a storytelling device.
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sem tæki til að segja sögur.
00:45
But then one author arrived,
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Þá kom fram höfundur
00:47
and he changed the game forever.
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sem breytti gangi sögunnar.
00:51
(Music)
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(Tónlist)
00:53
His name was Lothar,
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Hann hét Lothar,
00:55
Lothar Meggendorfer.
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Lothar Meggendorfer.
00:58
Lothar Meggendorfer put his foot down,
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Lothar Meggendorfer tók á sig rögg
01:01
and he said, "Genug ist genug!"
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og sagði „Genug ist genug!“ (Nóg er nóg!)
01:07
He grabbed his pen,
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Hann greip pennann
01:09
he snatched his scissors.
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hrifsaði til sín skærin.
01:11
This man refused to fold to the conventions of normalcy
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Þessi maður neitaði að láta brjóta sig í hefðbundið brot
01:13
and just decided to fold.
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og tók til við brot sín.
01:15
History would know Lothar Meggendorfer
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Sagan mun þekkja Lothar Meggendorfer
01:17
as -- who else? --
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sem -- hvern annan en? --
01:19
the world's first true inventor
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hinn eina og sanna upphafsmann
01:21
of the children's pop-up book.
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sprettibóka fyrir börn.
01:24
(Music)
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(Tónlist)
01:26
For this delight and for this wonder,
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Þessum undrum og stórmerkjum
01:28
people rejoiced.
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fagnaði fólkið.
01:30
(Cheering)
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(Fagnarðarlæti)
01:33
They were happy because the story survived,
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Þau glöddust því sagan lifði af
01:36
and that the world would keep on spinning.
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og heimurinn snérist áfram.
01:38
Lothar Meggendorfer wasn't the first
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Lothar Meggendorfer var ekki sá fyrsti
01:40
to evolve the way a story was told,
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sem þróaði það hvernig sagan er sögð
01:42
and he certainly wasn't the last.
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og sannarlega ekki sá síðasti.
01:44
Whether storytellers realized it or not,
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Hvort sem sagnamenn gerðu sér það ljóst eða ekki
01:46
they were channeling Meggendorfer's spirit
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voru þeir að feta í fótspor Meggendorfers
01:48
when they moved opera to vaudville,
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þegar óperan varð að revíu,
01:53
radio news to radio theater,
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útvarpsfréttir að útvarps leikhúsi,
01:56
film to film in motion
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ljósmyndir að kvikmyndum
01:59
to film in sound, color, 3D,
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að hljóðmyndum, litmyndum, þrívídd
02:02
on VHS and on DVD.
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á myndböndum og diskum.
02:04
There seemed to be no cure for this Meggendorferitis.
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Það virðist ekki til nein lækning á Meggendorgfer-æði
02:07
And things got a lot more fun when the Internet came around.
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og gamanið jókst með tilkomu netsins.
02:10
(Laughter)
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(Hlátur)
02:12
Because, not only could people broadcast their stories throughout the world,
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Því fólk gat ekki bara útvarpað sögum sínum um allan heim,
02:15
but they could do so
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heldur gert það með,
02:17
using what seemed to be an infinite amount of devices.
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að því er virðist, óteljandi tækjum og tólum.
02:20
For example, one company
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Eitt fyrirtæki, til dæmis
02:23
would tell a story of love
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sagði ástarsögu
02:25
through its very own search engine.
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með eigin leitarvél.
02:30
One Taiwanese production studio
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Framleiðslu fyrirtæki í Tævan
02:32
would interpret American politics in 3D.
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túlkaði bandarísk stjórnmál í þrívídd.
02:35
(Laughter)
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(Hlátur)
02:40
And one man would tell the stories of his father
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Maður einn sagði sögur af föður sínum
02:44
by using a platform called Twitter
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og notaði Twitter
02:46
to communicate the excrement his father would gesticulate.
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til að koma til skila drullunni sem faðir hans lét út úr sér.
02:49
And after all this, everyone paused;
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Nú tóku allir pásu;
02:51
they took a step back.
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tóku skref afturábak.
02:53
They realized that, in 6,000 years of storytelling,
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og gerðu sér grein fyrir því að eftir að hafa sagt sögur í 6.000 ár,
02:56
they've gone from depicting hunting on cave walls
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höfðu þau farið frá því að segja veiðisögur á hellis veggnum
03:00
to depicting Shakespeare on Facebook walls.
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til þess að segja Shakespeare sögur á Fésbókar veggnum.
03:04
And this was a cause for celebration.
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Og þetta var tilefni til að fagna.
03:07
The art of storytelling has remained unchanged.
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Listin að segja sögur hafði staðist tímans tönn.
03:09
And for the most part, the stories are recycled.
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Og að stærstum hluta voru sögurnar endurnýttar.
03:12
But the way that humans tell the stories
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En það hvernig mannkynið segir sögur
03:14
has always evolved
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hefur tekið sífelldum breytingum
03:16
with pure, consistent novelty.
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af hreinni og tærri snilld.
03:19
And they remembered a man,
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Og þeim varð hugsað til manns,
03:21
one amazing German,
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undraverðs þjóðverja,
03:24
every time a new storytelling device
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hvenær sem nýtt tæki til að segja sögur
03:28
popped up next.
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spratt upp.
03:30
And for that,
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Og þess vegna
03:32
the audience --
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munu áheyrendur --
03:34
the lovely, beautiful audience --
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hinir elskulegu, fallegu áheyrendur --
03:36
would live happily ever after.
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lifa hamingjusamir til æviloka.
03:39
(Applause)
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(Lófatak)
ABOUT THE SPEAKER
Joe Sabia - StorytellerJoe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative.
Why you should listen
Joe Sabia is a NYC-based conceptual digital video artist who creates shareable videos and formats across a multitude of genres, amassing more than 1 billion views in total. As a creative consultant, Moth Programming Board member, and award-winning director/editor, his current role has him creating franchise video formats across the Conde Nast Portfolio as VP of Creative Development.
You may recognize his voice as the guy on Vogue's "73 Questions." Some of his work includes the "Wired Autocomplete Interview" series, "You Sang My Song" on Glamour, and "Lie Detector" and "Tinder Takeover" on Vanity Fair. Joe created "African Men, Hollywood Stereotypes" which launched the awareness campaign of Africa-based non-profit Mama Hope. He spent two years making an art project called "The Office Stare Machine" which takes 700 stares from The Office and catalogues them against hundreds of emotions. He also co-founded "CDZA", a music channel featuring hundreds of conservatory-trained musicians in viral videos, including directing a set with Spike Jonze at the first ever YouTube Music Awards.
Sabia's hobbies include being an amateur classical pianist, the 2007 international pun champion and proud co-owner of an Italian restaurant. He also documents management facility in the Republic of Georgia.
Joe Sabia | Speaker | TED.com