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Joe Sabia: The technology of storytelling
Joe Sabia: Teknologin för berättandet
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iPadberättaren Joe Sabia introducerar oss för Lothar Meggendorfer, en uppfinnare som, i det senaste århundradet, skapade en vågad teknik för berättandet, pop-up-boken. Sabia visar hur ny teknik alltid har hjälpt oss berätta våra historier, från väggarna i grottor till hans egen iPad på scenen.
Joe Sabia - Storyteller
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative. Full bio
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative. Full bio
Double-click the English transcript below to play the video.
00:15
Ladies and gentlemen, gather around.
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Damer och Herrar, samlas här.
00:17
I would love to share with you a story.
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Jag skulle älska att få dela en berättelse med er.
00:20
Once upon a time
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Det var en gång
00:22
in 19th century Germany,
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i 1800-talets Tyskland,
00:24
there was the book.
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något som hette boken.
00:26
Now during this time,
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Under den här tiden,
00:28
the book was the king of storytelling.
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var boken kung av berättandet.
00:30
It was venerable.
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Den var vördnadsvärd.
00:32
It was ubiquitous.
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Den var allnärvarande.
00:34
But it was a little bit boring.
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Men den var lite grann tråkig.
00:38
Because in its 400 years of existence,
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Eftersom berättare under 400 år,
00:41
storytellers never evolved the book
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aldrig hade utvecklat boken
00:43
as a storytelling device.
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som verktyg för berättandet.
00:45
But then one author arrived,
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Men sedan dök en författare upp,
00:47
and he changed the game forever.
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och han ändrade spelets regler för alltid.
00:51
(Music)
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(Musik)
00:53
His name was Lothar,
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Hans namn var Lothar,
00:55
Lothar Meggendorfer.
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Lothar Meggendorfer.
00:58
Lothar Meggendorfer put his foot down,
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Lothar Meggendorfer satte ner foten,
01:01
and he said, "Genug ist genug!"
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och sa, "Genug ist genug!"
01:07
He grabbed his pen,
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Han fattade sin penna,
01:09
he snatched his scissors.
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han tog sin sax.
01:11
This man refused to fold to the conventions of normalcy
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Denna man vägrade vika sig för de normala reglerna
01:13
and just decided to fold.
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och bestämde sig för att bara vika.
01:15
History would know Lothar Meggendorfer
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Historien skulle komma ihåg Lothar Meggendorfer
01:17
as -- who else? --
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som -- vem annars? --
01:19
the world's first true inventor
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världens första sanna uppfinnare
01:21
of the children's pop-up book.
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av barns pop-up-böcker.
01:24
(Music)
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(Musik)
01:26
For this delight and for this wonder,
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För denna fröjd och förundran,
01:28
people rejoiced.
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gladde sig folket.
01:30
(Cheering)
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(Hurra-rop)
01:33
They were happy because the story survived,
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De var lyckliga eftersom berättelsen överlevde,
01:36
and that the world would keep on spinning.
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och världen kunde fortsätta snurra.
01:38
Lothar Meggendorfer wasn't the first
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Lothar Meggendorfer var inte den första
01:40
to evolve the way a story was told,
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att utveckla hur en berättelse berättas,
01:42
and he certainly wasn't the last.
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och han var verkligen inte den sista.
01:44
Whether storytellers realized it or not,
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Vare sig berättare insåg det eller ej,
01:46
they were channeling Meggendorfer's spirit
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kanaliserade de Meggendorfers anda
01:48
when they moved opera to vaudville,
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när de flyttade opera till varité,
01:53
radio news to radio theater,
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radionyheter till radioteater,
01:56
film to film in motion
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film till rörlig film
01:59
to film in sound, color, 3D,
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till film med ljud, färg, 3D,
02:02
on VHS and on DVD.
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på VHS och DVD.
02:04
There seemed to be no cure for this Meggendorferitis.
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Det verkade inte finnas någon bot mot Meggendorfitis.
02:07
And things got a lot more fun when the Internet came around.
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Och saker blev mycket roligare när Internet dök upp.
02:10
(Laughter)
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(Skratt)
02:12
Because, not only could people broadcast their stories throughout the world,
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Eftersom man nu inte bara kunde sända sina berättelser över världen,
02:15
but they could do so
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man kunde även göra det
02:17
using what seemed to be an infinite amount of devices.
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genom användandet av vad som verkar vara en oändlig mängd apparater.
02:20
For example, one company
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Som exempel, ett bolag
02:23
would tell a story of love
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kom att berätta om kärlek
02:25
through its very own search engine.
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genom sin egna sökmotor.
02:30
One Taiwanese production studio
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En Taiwanesisk produktionsstudio
02:32
would interpret American politics in 3D.
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kom att tolka Amerikans politik i 3D.
02:35
(Laughter)
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(Skratt)
02:40
And one man would tell the stories of his father
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Och en man kom att ge berättelser om sin far
02:44
by using a platform called Twitter
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genom en plattform som heter Twitter
02:46
to communicate the excrement his father would gesticulate.
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för att kommunicera den skit hans far kom att uttrycka.
02:49
And after all this, everyone paused;
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Efter allt detta, stannade alla upp;
02:51
they took a step back.
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de tog ett steg tillbaka.
02:53
They realized that, in 6,000 years of storytelling,
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De insåg att, under 6,000 år av berättande,
02:56
they've gone from depicting hunting on cave walls
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har de gått från att måla jakten på grottväggar
03:00
to depicting Shakespeare on Facebook walls.
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till att avbilda Shakespeare på Facebook.
03:04
And this was a cause for celebration.
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Detta var en anledning att fira.
03:07
The art of storytelling has remained unchanged.
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Berättandekonsten hade förblivit oförändrad.
03:09
And for the most part, the stories are recycled.
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Och till stor del, var berättelserna återvunna.
03:12
But the way that humans tell the stories
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Men sättet människor berättar dessa
03:14
has always evolved
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har alltid utvecklats
03:16
with pure, consistent novelty.
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med ren, fortsatt nymodighet.
03:19
And they remembered a man,
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Och de kom ihåg en man,
03:21
one amazing German,
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en otrolig Tysk,
03:24
every time a new storytelling device
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varje gång en ny berättarapparat
03:28
popped up next.
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poppade upp.
03:30
And for that,
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På grund av det,
03:32
the audience --
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skulle publiken --
03:34
the lovely, beautiful audience --
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den underbara, vackra publiken --
03:36
would live happily ever after.
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leva lyckliga i alla sina dagar.
03:39
(Applause)
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(Applåder)
ABOUT THE SPEAKER
Joe Sabia - StorytellerJoe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative.
Why you should listen
Joe Sabia is a NYC-based conceptual digital video artist who creates shareable videos and formats across a multitude of genres, amassing more than 1 billion views in total. As a creative consultant, Moth Programming Board member, and award-winning director/editor, his current role has him creating franchise video formats across the Conde Nast Portfolio as VP of Creative Development.
You may recognize his voice as the guy on Vogue's "73 Questions." Some of his work includes the "Wired Autocomplete Interview" series, "You Sang My Song" on Glamour, and "Lie Detector" and "Tinder Takeover" on Vanity Fair. Joe created "African Men, Hollywood Stereotypes" which launched the awareness campaign of Africa-based non-profit Mama Hope. He spent two years making an art project called "The Office Stare Machine" which takes 700 stares from The Office and catalogues them against hundreds of emotions. He also co-founded "CDZA", a music channel featuring hundreds of conservatory-trained musicians in viral videos, including directing a set with Spike Jonze at the first ever YouTube Music Awards.
Sabia's hobbies include being an amateur classical pianist, the 2007 international pun champion and proud co-owner of an Italian restaurant. He also documents management facility in the Republic of Georgia.
Joe Sabia | Speaker | TED.com