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Joe Sabia: The technology of storytelling
Joe Sabia: la tecnología de la narrativa
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El narrador de iPad, Joe Sabia, nos presenta al inventor Lothar Meggendorfer quien, en el siglo pasado, creó una tecnología audaz para la narración: el libro desplegable. Sabia muestra cómo la nueva tecnología siempre nos ha ayudado a contar historias, desde las paredes de las cuevas a su iPad de escena.
Joe Sabia - Storyteller
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative. Full bio
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative. Full bio
Double-click the English transcript below to play the video.
00:15
Ladies and gentlemen, gather around.
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Damas y caballeros, acérquense.
00:17
I would love to share with you a story.
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Quiero compartir con Uds. una historia.
00:20
Once upon a time
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Había una vez,
00:22
in 19th century Germany,
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en la Alemania del s.XIX,
00:24
there was the book.
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el libro.
00:26
Now during this time,
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Durante ese tiempo,
00:28
the book was the king of storytelling.
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el libro era el rey de la narrativa.
00:30
It was venerable.
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Era venerable.
00:32
It was ubiquitous.
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Era omnipresente.
00:34
But it was a little bit boring.
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Pero... era un poco aburrido...
00:38
Because in its 400 years of existence,
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Porque en sus 400 años de existencia,
00:41
storytellers never evolved the book
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los narradores nunca desarrollaron al libro
00:43
as a storytelling device.
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como un dispositivo narrativo.
00:45
But then one author arrived,
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Hasta que un autor llegó,
00:47
and he changed the game forever.
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y lo cambió para siempre.
00:51
(Music)
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(Música)
00:53
His name was Lothar,
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Su nombre era Lothar,
00:55
Lothar Meggendorfer.
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Lothar Meggendorfer.
00:58
Lothar Meggendorfer put his foot down,
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Él, con firmeza,
01:01
and he said, "Genug ist genug!"
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dijo: “¡Genug ist genug!” (¡ya basta!)
01:07
He grabbed his pen,
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Tomó su pluma,
01:09
he snatched his scissors.
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y cogió sus tijeras.
01:11
This man refused to fold to the conventions of normalcy
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Este hombre se rehusó a seguir las convenciones de la normalidad
01:13
and just decided to fold.
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y decidió plegar.
01:15
History would know Lothar Meggendorfer
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La historia conocería a Lothar Meggendorfer
01:17
as -- who else? --
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como -¿quién más? -
01:19
the world's first true inventor
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el verdadero inventor
01:21
of the children's pop-up book.
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de los libros desplegables para niños.
01:24
(Music)
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(Música)
01:26
For this delight and for this wonder,
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Para su agrado y sorpresa,
01:28
people rejoiced.
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la gente se alegró mucho.
01:30
(Cheering)
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(Ovación)
01:33
They were happy because the story survived,
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Ellos estaban felices porque el cuento sobrevivió,
01:36
and that the world would keep on spinning.
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y porque el mundo continuaría girando.
01:38
Lothar Meggendorfer wasn't the first
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Lothat Meggendorfer no fue el primero
01:40
to evolve the way a story was told,
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en desarrollar la manera en que las historias eran contadas;
01:42
and he certainly wasn't the last.
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y desde luego que no fue el último.
01:44
Whether storytellers realized it or not,
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Aunque los narradores se dieran cuenta de esto o no,
01:46
they were channeling Meggendorfer's spirit
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ellos estaban encauzando el espíritu de Meggendorfer
01:48
when they moved opera to vaudville,
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cuando transformaron la ópera en un vodevil,
01:53
radio news to radio theater,
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las noticias de la radio en radio teatro;
01:56
film to film in motion
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la película en movimiento
01:59
to film in sound, color, 3D,
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a la película con sonido, en color, 3D,
02:02
on VHS and on DVD.
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en VHS, y en DVD.
02:04
There seemed to be no cure for this Meggendorferitis.
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No parecía haber ninguna cura para esta Meggendeferitis.
02:07
And things got a lot more fun when the Internet came around.
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Y las cosas fueron mas divertidas cuando apareció Internet.
02:10
(Laughter)
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(Risas)
02:12
Because, not only could people broadcast their stories throughout the world,
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Porque la gente pudo difundir sus historias en todo el mundo,
02:15
but they could do so
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y pudo hacerlo,
02:17
using what seemed to be an infinite amount of devices.
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usando lo que parecía ser una cantidad infinita de dispositivos.
02:20
For example, one company
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Por ejemplo, una compañía
02:23
would tell a story of love
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podría contar una historia de amor
02:25
through its very own search engine.
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a través del buscador propio.
02:30
One Taiwanese production studio
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Un estudio de producción taiwanés
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would interpret American politics in 3D.
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podría interpretar la política estadounidense en 3D.
02:35
(Laughter)
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(Risas)
02:40
And one man would tell the stories of his father
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Y un hombre podría contar las historias de su padre
02:44
by using a platform called Twitter
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mediante una plataforma llamada Twitter,
02:46
to communicate the excrement his father would gesticulate.
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para comunicar las groserías que su padre pudiera gesticular.
02:49
And after all this, everyone paused;
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Y después de todo esto, todos se detuvieron;
02:51
they took a step back.
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dieron un paso atrás.
02:53
They realized that, in 6,000 years of storytelling,
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Se dieron cuenta que durante 6000 años de narrativa,
02:56
they've gone from depicting hunting on cave walls
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se ha pasado de representar la caza en las paredes de las cavernas,
03:00
to depicting Shakespeare on Facebook walls.
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a representar a Shakespeare en los muros de facebook.
03:04
And this was a cause for celebration.
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Y esto fue motivo de celebración.
03:07
The art of storytelling has remained unchanged.
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El arte de la narración ha permanecido intacto.
03:09
And for the most part, the stories are recycled.
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Y en su mayoría, la historias se reciclan.
03:12
But the way that humans tell the stories
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Pero la manera en que los seres humanos contamos las historias
03:14
has always evolved
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siempre ha evolucionado
03:16
with pure, consistent novelty.
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con la novedad pura y consistente.
03:19
And they remembered a man,
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Y ellos recordaron a un hombre,
03:21
one amazing German,
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un alemán increíble,
03:24
every time a new storytelling device
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cada vez que un dispositivo narrativo
03:28
popped up next.
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surgió.
03:30
And for that,
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Y por eso,
03:32
the audience --
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la audiencia
03:34
the lovely, beautiful audience --
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-la encantadora, bella audiencia-
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would live happily ever after.
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vivirá feliz para siempre.
03:39
(Applause)
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(Aplausos)
ABOUT THE SPEAKER
Joe Sabia - StorytellerJoe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative.
Why you should listen
Joe Sabia is a NYC-based conceptual digital video artist who creates shareable videos and formats across a multitude of genres, amassing more than 1 billion views in total. As a creative consultant, Moth Programming Board member, and award-winning director/editor, his current role has him creating franchise video formats across the Conde Nast Portfolio as VP of Creative Development.
You may recognize his voice as the guy on Vogue's "73 Questions." Some of his work includes the "Wired Autocomplete Interview" series, "You Sang My Song" on Glamour, and "Lie Detector" and "Tinder Takeover" on Vanity Fair. Joe created "African Men, Hollywood Stereotypes" which launched the awareness campaign of Africa-based non-profit Mama Hope. He spent two years making an art project called "The Office Stare Machine" which takes 700 stares from The Office and catalogues them against hundreds of emotions. He also co-founded "CDZA", a music channel featuring hundreds of conservatory-trained musicians in viral videos, including directing a set with Spike Jonze at the first ever YouTube Music Awards.
Sabia's hobbies include being an amateur classical pianist, the 2007 international pun champion and proud co-owner of an Italian restaurant. He also documents management facility in the Republic of Georgia.
Joe Sabia | Speaker | TED.com