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Joe Sabia: The technology of storytelling
Joe Sabia: Technológia rozprávania príbehov
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Joe Sabia, rozprávač používajúci iPad, nám predstavuje Lothara Meggendorfera, vynálezcu, ktorý v minulom storočí vytvoril smelú technológiu na rozprávanie príbehov: knihu s rozkladacími obrázkami. Sabia predvádza, ako nám nové technológie vždy pomaháli vyrozprávať naše príbehy, od stien jaskýň až po jeho vlastný iPad na pódiu.
Joe Sabia - Storyteller
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative. Full bio
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative. Full bio
Double-click the English transcript below to play the video.
00:15
Ladies and gentlemen, gather around.
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Dámy a páni, zhromaždite sa.
00:17
I would love to share with you a story.
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Rád by som sa s vami podelil o jeden príbeh.
00:20
Once upon a time
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Kde bolo, tam bolo,
00:22
in 19th century Germany,
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v 19. storočí v Nemecku,
00:24
there was the book.
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bola jedna kniha.
00:26
Now during this time,
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V tom čase
00:28
the book was the king of storytelling.
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bola kniha kráľom rozprávania príbehov.
00:30
It was venerable.
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Bola vážená.
00:32
It was ubiquitous.
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Bola všadeprítomná.
00:34
But it was a little bit boring.
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Ale bola tak trošku nudná.
00:38
Because in its 400 years of existence,
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Pretože počas svojej 400-ročnej existencie
00:41
storytellers never evolved the book
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rozprávači nikdy nezdokonaľovali knihu,
00:43
as a storytelling device.
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ako nástroj na rozprávanie príbehov.
00:45
But then one author arrived,
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Ale potom prišiel jeden autor
00:47
and he changed the game forever.
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a raz a navždy všetko zmenil.
00:51
(Music)
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(Hudba)
00:53
His name was Lothar,
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Jeho meno bolo Lothar,
00:55
Lothar Meggendorfer.
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Lothar Meggendorfer.
00:58
Lothar Meggendorfer put his foot down,
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Lothar Meggendorfer dupol nohou
01:01
and he said, "Genug ist genug!"
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a povedal, "Už bolo toho dosť!"
01:07
He grabbed his pen,
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Schmatol pero,
01:09
he snatched his scissors.
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zdrapil nožnice.
01:11
This man refused to fold to the conventions of normalcy
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Tento muž odmietol nasledovať konvencie
01:13
and just decided to fold.
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a rozhodol sa ten papier zložiť.
01:15
History would know Lothar Meggendorfer
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História pozná Lothara Meggendorfera
01:17
as -- who else? --
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ako - koho iného? -
01:19
the world's first true inventor
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prvého skutočného vynálezcu
01:21
of the children's pop-up book.
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detských kníh s rozkladacími obrázkami na svete.
01:24
(Music)
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(Hudba)
01:26
For this delight and for this wonder,
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Z tohto potešenia a údivu
01:28
people rejoiced.
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sa ľudia radovali.
01:30
(Cheering)
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(Povzbudzovanie)
01:33
They were happy because the story survived,
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Boli šťastní, pretože príbehy prežili
01:36
and that the world would keep on spinning.
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a svet sa stále točil.
01:38
Lothar Meggendorfer wasn't the first
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Lothar Meggendorfer nebol prvý,
01:40
to evolve the way a story was told,
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kto rozvinul spôsob rozprávania príbehov
01:42
and he certainly wasn't the last.
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a rozhodne nebol ani posledný.
01:44
Whether storytellers realized it or not,
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Či si to rozprávači uvedomili alebo nie,
01:46
they were channeling Meggendorfer's spirit
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šírili Meggendorferovho ducha,
01:48
when they moved opera to vaudville,
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keď sa presunuli od opery k estráde,
01:53
radio news to radio theater,
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od rozhlasových správ k rozhlasovému divadlu,
01:56
film to film in motion
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od filmu k pohyblivému filmu,
01:59
to film in sound, color, 3D,
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k filmu so zvukom, farbou, 3D,
02:02
on VHS and on DVD.
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na VHS a na DVD.
02:04
There seemed to be no cure for this Meggendorferitis.
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Zdalo sa, že neexistuje liek na Meggendorferitídu.
02:07
And things got a lot more fun when the Internet came around.
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A všetko začalo byť ešte zábavnejšie, keď prišiel internet.
02:10
(Laughter)
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(Smiech)
02:12
Because, not only could people broadcast their stories throughout the world,
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Pretože, nielen že ľudia mohli vysielať svoje príbehy do celého sveta,
02:15
but they could do so
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ale mohli to robiť
02:17
using what seemed to be an infinite amount of devices.
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použitím nekonečného množstva zariadení.
02:20
For example, one company
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Napríklad, jedna spoločnosť
02:23
would tell a story of love
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vyrozprávala príbeh lásky
02:25
through its very own search engine.
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prostredníctvom ich vlastného vyhľadávača.
02:30
One Taiwanese production studio
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Jedno taiwanské produkčné štúdio
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would interpret American politics in 3D.
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interpretovalo americkú politiku v 3D.
02:35
(Laughter)
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(Smiech)
02:40
And one man would tell the stories of his father
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A jeden muž vyrozprával príbehy svojho otca
02:44
by using a platform called Twitter
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použitím platformy menom Twitter,
02:46
to communicate the excrement his father would gesticulate.
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aby komunikoval nezmysly, ktoré jeho otec gestikuloval.
02:49
And after all this, everyone paused;
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A po tomto všetkom sa všetci zastavili;
02:51
they took a step back.
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urobili krok späť.
02:53
They realized that, in 6,000 years of storytelling,
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Uvedomili si, že za 6000 rokov rozprávania príbehov
02:56
they've gone from depicting hunting on cave walls
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prešli od znázorňovania lovenia na jaskynných stenách
03:00
to depicting Shakespeare on Facebook walls.
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k znázorňovaniu Shakespeara na stenách Facebooku.
03:04
And this was a cause for celebration.
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A to bol dôvod k oslavám.
03:07
The art of storytelling has remained unchanged.
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Umenie rozprávania príbehov zostalo nezmenené.
03:09
And for the most part, the stories are recycled.
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A príbehy sa väčšinou recyklujú.
03:12
But the way that humans tell the stories
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Ale spôsob, akým ľudia príbehy rozprávajú
03:14
has always evolved
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sa vždy vyvíjal
03:16
with pure, consistent novelty.
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s čistou a konzistentnou inováciou.
03:19
And they remembered a man,
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Spomenuli si na muža,
03:21
one amazing German,
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jedného skvelého Nemca,
03:24
every time a new storytelling device
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zakaždým, keď sa objavilo
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popped up next.
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nové zariadenie na rozprávanie príbehov.
03:30
And for that,
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A preto,
03:32
the audience --
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publikum -
03:34
the lovely, beautiful audience --
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pôvabné, krásne publikum -
03:36
would live happily ever after.
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žilo šťastne až do smrti.
03:39
(Applause)
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(Potlesk)
ABOUT THE SPEAKER
Joe Sabia - StorytellerJoe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative.
Why you should listen
Joe Sabia is a NYC-based conceptual digital video artist who creates shareable videos and formats across a multitude of genres, amassing more than 1 billion views in total. As a creative consultant, Moth Programming Board member, and award-winning director/editor, his current role has him creating franchise video formats across the Conde Nast Portfolio as VP of Creative Development.
You may recognize his voice as the guy on Vogue's "73 Questions." Some of his work includes the "Wired Autocomplete Interview" series, "You Sang My Song" on Glamour, and "Lie Detector" and "Tinder Takeover" on Vanity Fair. Joe created "African Men, Hollywood Stereotypes" which launched the awareness campaign of Africa-based non-profit Mama Hope. He spent two years making an art project called "The Office Stare Machine" which takes 700 stares from The Office and catalogues them against hundreds of emotions. He also co-founded "CDZA", a music channel featuring hundreds of conservatory-trained musicians in viral videos, including directing a set with Spike Jonze at the first ever YouTube Music Awards.
Sabia's hobbies include being an amateur classical pianist, the 2007 international pun champion and proud co-owner of an Italian restaurant. He also documents management facility in the Republic of Georgia.
Joe Sabia | Speaker | TED.com