TED2012
Steven Addis: A father-daughter bond, one photo at a time
Steven Addis: Vez med očetom in hčerjo s pomočjo fotografij
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Leta nazaj, je Steve Addis stal na vogalu v New Yorku in v naročju držal svojo enoletno hčer, medtem pa je njegova žena posnela fotografijo. Prav ta slika je bila povod za vsakoletno tradicijo fotografiranja na istem mestu in ob istem času. Addis z nami deli petnajst dragocenih fotografij in razloži, zakaj mu je ta majhna tradicija tako pri srcu.
Steven Addis - Brand strategist
Steven Addis is a father and photography buff who, by day, harnesses the power of branding for social change. Full bio
Steven Addis is a father and photography buff who, by day, harnesses the power of branding for social change. Full bio
Double-click the English transcript below to play the video.
00:16
Photography has been my passion
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Fotografija je bila moja strast
00:17
ever since I was old enough to pick up a camera,
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odkar sem zmogel držati fotoaparat.
00:20
but today I want to share with you
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Danes bi rad z vami delil
00:23
the 15 most treasured photos of mine,
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svojih petnajst najdragocenejših slik,
00:26
and I didn't take any of them.
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a nobene nisem posnel sam.
00:27
There were no art directors, no stylists,
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Ni bilo umetniških vodij,
00:30
no chance for reshoots, not even any regard for lighting.
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možnosti ponovitve posnetka ali upoštevanja svetlobe.
00:35
In fact, most of them were taken by random tourists.
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Večino fotografij so posneli naključni turisti.
00:39
My story begins
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Moja zgodba se prične,
00:41
when I was in New York City for a speaking engagement,
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ko sem bil v New Yorku zaradi nekega predavanja.
00:43
and my wife took this picture of me holding my daughter
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Moja žena je posnela tole fotografijo, kjer držim svojo hčer
00:46
on her first birthday. We're on the corner of 57th and 5th.
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na njen prvi rojstni dan. Bili smo na vogalu 57. ulice in 5. avenije.
00:50
We happened to be back in New York exactly a year later,
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Naključno smo se v New York vrnili točno leto dni kasneje
00:54
so we decided to take the same picture.
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in se odločili, da posnamemo enako fotografijo.
00:57
Well you can see where this is going.
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Najbrž veste, kaj sledi.
00:59
Approaching my daughter's third birthday,
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Bližal se je hčerin tretji rojstni dan
01:01
my wife said, "Hey, why don't you take Sabina back to New York
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in je žena predlagala, da se vrneva v New York
01:04
and make it a father-daughter trip, and continue the ritual?"
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in nadaljujeva najino tradicijo.
01:08
This is when we started asking passing tourists to take the picture.
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Mimoidoče turiste sva prosila, da naju slikajo.
01:11
You know, it's remarkable how universal
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Neverjetno, kako univerzalna je gesta,
01:14
the gesture is of handing your camera to a total stranger.
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s katero popolnega neznanca prosiš za fotografijo.
01:17
No one's ever refused, and luckily no one's ever run off with our camera.
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Nihče še ni odklonil ali pobegnil z našim fotoaparatom.
01:22
Back then, we had no idea how much this trip would change our lives.
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Takrat se nama ni sanjalo, da bo ta izlet spremenil najino življenje.
01:26
It's really become sacred to us.
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Ta tradicija nama je postala zelo pomembna.
01:28
This one was taken just weeks after 9/11,
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Tale je bila posneta le tedne po 11. septembru.
01:30
and I found myself trying to explain what had happened that day
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Svoji petletnici sem skušal razložiti,
01:35
in ways a five-year-old could understand.
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kaj se je takrat zgodilo.
01:37
So these photos are far more than proxies
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Te fotografije so mnogo več kot spomini
01:40
for a single moment, or even a specific trip.
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na določen trenutek ali izlet.
01:43
They're also ways for us to freeze time
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Omogočijo nama, da ustaviva čas
01:46
for one week in October
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za teden dni v oktobru.
01:50
and reflect on our times
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Da razmisliva, kaj sva doživela
01:53
and how we change from year to year,
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in kako sva se spremenila.
01:55
and not just physically, but in every way.
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V vsakem pogledu, ne le navzven.
01:58
Because while we take the same photo,
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Ko posnameva enako fotografijo,
02:00
our perspectives change,
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se najin pogled na svet spremeni.
02:02
and she reaches new milestones,
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Hči dosega nove mejnike,
02:06
and I get to see life through her eyes,
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jaz pa lahko vidim življenje skozi njene oči.
02:08
and how she interacts with and sees everything.
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Spoznam, kako se sporazumeva in opazuje.
02:13
This very focused time we get to spend together
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Tega časa, ki ga bova preživela skupaj,
02:16
is something we cherish and anticipate the entire year.
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se veseliva celo leto.
02:21
Recently, on one trip, we were walking,
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Na nedavnem izletu sva se sprehajala
02:24
and she stops dead in her tracks,
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in ona se nenadoma ustavi.
02:26
and she points to a red awning of the doll store
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S prstom pokaže na rdeč baldahin nad trgovino z igračami,
02:30
that she loved when she was little
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ki jo je imela tako rada
02:32
on our earlier trips.
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na naših prejšnjih izletih.
02:35
And she describes to me the feeling she felt
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Povedala mi je, kako se je počutila,
02:37
as a five-year-old standing in that exact spot.
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ko je kot petletnica stala na tem kraju.
02:41
She said she remembers her heart bursting out of her chest
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Rekla je, da ji je srce močno razbijalo,
02:44
when she saw that place for the very first time
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ko je trgovino zagledala prvikrat
02:46
nine years earlier.
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pred devetimi leti.
02:49
And now what she's looking at in New York
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Zdaj pa v New Yorku išče
02:51
are colleges,
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primerno fakulteto,
02:53
because she's determined to go to school in New York.
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ker je odločena, da bo tam študirala.
02:56
And it hit me: One of the most important things
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Zadelo me je. Ena najpomembnejših stvari
02:59
we all make are memories.
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je ustvarjanje spominov.
03:03
So I want to share the idea of taking an active role
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Zato želim, da aktivno sodelujete
03:07
in consciously creating memories.
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pri ustvarjanju spominov.
03:10
I don't know about you, but aside from these 15 shots,
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Če odštejem teh petnajst slik,
03:13
I'm not in many of the family photos.
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sem redko prisoten na družinskih fotografijah.
03:15
I'm always the one taking the picture.
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Ponavadi sem jaz tisti, ki fotografira.
03:17
So I want to encourage everyone today
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Zato želim danes vse spodbuditi,
03:20
to get in the shot,
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da stopite pred kamero tudi sami.
03:22
and don't hesitate to go up to someone and ask,
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In naj vam ne bo nerodno neznanca vprašati:
03:25
"Will you take our picture?"
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"Bi naju lahko fotografirali?"
03:27
Thank you. (Applause)
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Hvala. (Aplavz)
ABOUT THE SPEAKER
Steven Addis - Brand strategistSteven Addis is a father and photography buff who, by day, harnesses the power of branding for social change.
Why you should listen
In the late ‘80s, Steven Addis imagined a creative agency that merged strategy and design, breaking down the walls between strategists, copywriters and designers. That vision evolved into Addis Creson, a brand strategy firm set on creating positive change by working with clients to market meaningful products and to improve their social benefit. The firm is behind the rapid rise of Kashi, the naming of Shutterfly and the launching of the sustainably raised salmon brand, Verlasso.
A photographer, film buff and writer, Addis began documenting the evolution of branding as the online world took shape. An avid traveler and supporter of the arts, he also advises businesses and non-profits through board work for the UC Berkeley Art Museum & Pacific Film Archive and MapLight.
Steven Addis | Speaker | TED.com