TED2012
Steven Addis: A father-daughter bond, one photo at a time
Steven Addis: Nasc Athar-iníne, grianghraf i ndiaidh grianghraif
Filmed:
Readability: 3.5
1,553,695 views
Is fada ón lá a sheas Steve Addis ar chúinne lena iníon ina bhaclainn aige, nuair a thóg a bhean grianghraf dóibh. D'eascraigh deasghnách athar-iníne as an íomha sin, ina athchrúthaíonn Addis agus an iníon aige an grianghraf céanna, ar an gcúinne céanna gach uile bhliain. Roineann Addis 15 ghrianghraf maoineach ón sraith linn, agus léiríonn sé cén fáth go bhfuil an deasgnáth beag leantach seo chomh tábhachtach dó.
Steven Addis - Brand strategist
Steven Addis is a father and photography buff who, by day, harnesses the power of branding for social change. Full bio
Steven Addis is a father and photography buff who, by day, harnesses the power of branding for social change. Full bio
Double-click the English transcript below to play the video.
00:16
Photography has been my passion
0
570
1486
Bhí dúil agam sa bhfótagrafaíocht
00:17
ever since I was old enough to pick up a camera,
1
2056
2778
ón uair a bhí mé in ann ceamara a phiocadh suas,
00:20
but today I want to share with you
2
4834
2360
ach inniu ba mhaith liom
00:23
the 15 most treasured photos of mine,
3
7194
3282
na 15 grianghraif is ansa liom, a roinnt libh
00:26
and I didn't take any of them.
4
10476
1595
agus níor thóg mé aon cheann acu.
00:27
There were no art directors, no stylists,
5
12071
2891
Ní raibh aon stiúrthóirí ealaíne nó stílíthe ann
00:30
no chance for reshoots, not even any regard for lighting.
6
14962
4436
ní raibh deis chun iad a thógáil arís,
gan trácht ar an soilsiú.
gan trácht ar an soilsiú.
00:35
In fact, most of them were taken by random tourists.
7
19398
4276
Mar a tharla sé, thóg turasóirí fánacha
an chuid is mó acu.
an chuid is mó acu.
00:39
My story begins
8
23674
1512
Tosaíonn mo scéal féin
00:41
when I was in New York City for a speaking engagement,
9
25186
2518
nuair a bhí mé i Nua Eabhrac
le haghaidh coinne óráide,
le haghaidh coinne óráide,
00:43
and my wife took this picture of me holding my daughter
10
27704
2763
agus thóg mo bhean an grianghriaf dom
lem' iníon i mo bhaclainn agam
lem' iníon i mo bhaclainn agam
00:46
on her first birthday. We're on the corner of 57th and 5th.
11
30467
4436
ar a céad breithlá. Táimid ar an gcúinne idir 57ú agus 5ú.
00:50
We happened to be back in New York exactly a year later,
12
34903
3541
Mar a tharla sé, bhíomar ar ais i Nua Eabhrac
an bhliain dár gcionn,
an bhliain dár gcionn,
00:54
so we decided to take the same picture.
13
38444
3399
agus bheartaíomar an grianghraif céanna a thógáil.
00:57
Well you can see where this is going.
14
41843
2249
Feiceann sibh anois cad a tharla ina dhiaidh sin.
00:59
Approaching my daughter's third birthday,
15
44092
1734
Ag druidim i dtreo tríú bhreithlá m'iníonsa,
01:01
my wife said, "Hey, why don't you take Sabina back to New York
16
45826
2442
dúirt mo bhean liom "Cén fáth nach dteann tú ar ais go Nua Eabhrac le Sabina
01:04
and make it a father-daughter trip, and continue the ritual?"
17
48268
4131
agus turas d'athair agus d'iníon a dhéanamh as, agus leanfaidh sibh ar aghaidh leis an traidisiún?
01:08
This is when we started asking passing tourists to take the picture.
18
52399
3027
B'in an uair a thosaíomar ag iarraidh ar turasóirí fánacha an grianghraif a thógail.
01:11
You know, it's remarkable how universal
19
55426
3317
Tá sé suntasach cé chomh uilíoch is atá sé
01:14
the gesture is of handing your camera to a total stranger.
20
58743
3116
do cheamara a thabhairt do dhuine nach bhfuil aithne ar bith agat orthu.
01:17
No one's ever refused, and luckily no one's ever run off with our camera.
21
61859
4902
Níor dhiúltaigh éinne ríomh, agus tá an t-ádh orainn nár goideadh an ceamara uainn.
01:22
Back then, we had no idea how much this trip would change our lives.
22
66761
3664
Ag an am sin, ní raibh fhios againn cé chomh mór a rachadh an turas seo i bhfeidhm orainn.
01:26
It's really become sacred to us.
23
70425
2001
Tá sé fíorthabhachtach dúinn anois.
01:28
This one was taken just weeks after 9/11,
24
72426
2631
Togadh an ceann seo
cúpla seachtain díreach i ndiaidh 9/11,
cúpla seachtain díreach i ndiaidh 9/11,
01:30
and I found myself trying to explain what had happened that day
25
75057
4215
agus thug mé faoi deara
go raibh mé ag iarraidh eachtraí an lae
go raibh mé ag iarraidh eachtraí an lae
01:35
in ways a five-year-old could understand.
26
79272
2760
a mhiniú ar bhealach a thuigeadh páiste.
01:37
So these photos are far more than proxies
27
82032
2607
Mar sin, ní hionann na grianghraifeanna seo
01:40
for a single moment, or even a specific trip.
28
84639
3141
agus moimint amháin, nó turas faoi leith.
01:43
They're also ways for us to freeze time
29
87780
3163
Is bealach iad chun am a chalcadh
01:46
for one week in October
30
90943
3916
le haghaidh seachtain amháin i Deireadh Fomhair
01:50
and reflect on our times
31
94859
2348
agus macnamh a dhéanamh ar ar linne
01:53
and how we change from year to year,
32
97207
2152
agus ar chonas a athraímíd ó bhliain go bliain,
01:55
and not just physically, but in every way.
33
99359
3121
ní hamháin go fisiciúil, ach i ngach ghné.
01:58
Because while we take the same photo,
34
102480
2367
Mar nuair a thógaimid an grianghraf céanna,
02:00
our perspectives change,
35
104847
2208
athraíonn ár dearcthaí,
02:02
and she reaches new milestones,
36
107055
3353
agus baineann sí marcanna nua dá saol amach
02:06
and I get to see life through her eyes,
37
110408
2479
agus is féidir liom an saol a fhéiceáil trína súile,
02:08
and how she interacts with and sees everything.
38
112887
4725
agus conas a théann sí i ngleic le gach rud.
02:13
This very focused time we get to spend together
39
117612
2763
Is aoibhinn linn an t-am fócasaithe a chaithimid le chéile
02:16
is something we cherish and anticipate the entire year.
40
120375
5487
agus bímid ag tnúth leis an bhliain ar fad.
02:21
Recently, on one trip, we were walking,
41
125862
3061
Le déanaí, ar thuras amháin, bhíomar ag siúil,
02:24
and she stops dead in her tracks,
42
128923
2172
agus stop sí ina seasamh,
02:26
and she points to a red awning of the doll store
43
131095
3471
agus shín sí a méar
chuig tairseach dearg siopa na bábóige
chuig tairseach dearg siopa na bábóige
02:30
that she loved when she was little
44
134566
2424
a thaithin go mór léi nuair a bhí sí níos óige
02:32
on our earlier trips.
45
136990
2272
ar ár dturais níos luaithe.
02:35
And she describes to me the feeling she felt
46
139262
2632
Agus cuireann sí in iúl dom conas mar a bhraith sí
02:37
as a five-year-old standing in that exact spot.
47
141894
3384
ar an láithreán sin
agus í ina páiste de chúig bhliana d'aois.
agus í ina páiste de chúig bhliana d'aois.
02:41
She said she remembers her heart bursting out of her chest
48
145278
3029
Dúirt sí go gcuimhin léi a croí ag léimt amach as a hucht
02:44
when she saw that place for the very first time
49
148307
2661
nuair a chonaic sí an áit sin don chéad uair
02:46
nine years earlier.
50
150968
2672
naoi bhliain níos luaithe.
02:49
And now what she's looking at in New York
51
153640
2128
Anois is é atá á lorg aici in Nua Eabhrac
02:51
are colleges,
52
155768
1924
ná coláistí,
02:53
because she's determined to go to school in New York.
53
157692
3300
mar tá sí cinnte go bhfreastalóidh sí ar scoil
i Nua Eabhrac.
i Nua Eabhrac.
02:56
And it hit me: One of the most important things
54
160992
2881
Agus buail smaoineamh mé:
Ceann de na rudaí is tabhachtaí a chruthaímid
Ceann de na rudaí is tabhachtaí a chruthaímid
02:59
we all make are memories.
55
163873
4009
ná cuimhní.
03:03
So I want to share the idea of taking an active role
56
167882
3224
Mar sin, ba mhaith liom nós a roint libh:
03:07
in consciously creating memories.
57
171106
3933
go nglacfaidh sibh ról gníomhach i gcruthú cuimhní.
03:10
I don't know about you, but aside from these 15 shots,
58
175039
2779
N'fheadar cad fúibhse,
ach lasmuigh de na 15 ghrianghraif seo,
ach lasmuigh de na 15 ghrianghraif seo,
03:13
I'm not in many of the family photos.
59
177818
1654
nílim i mórán de na grianghraif teaghlaigh.
03:15
I'm always the one taking the picture.
60
179472
2499
Is mise a thógann na grianghraif i gconaí.
03:17
So I want to encourage everyone today
61
181971
2455
Mar sin, ba mhaith liom chuile duine anseo inniu
03:20
to get in the shot,
62
184426
2099
a spreagadh chun a bheith sa ghrianghraif,
03:22
and don't hesitate to go up to someone and ask,
63
186525
2779
agus ná bíodh drogall oraibh labhairt le duine éigint
03:25
"Will you take our picture?"
64
189304
2042
agus "An féidir leat ár ngrianghraf a thógáil"
a chur orthu.
a chur orthu.
03:27
Thank you. (Applause)
65
191346
5738
Go raibh maith agaibh (Bualadh bos)
ABOUT THE SPEAKER
Steven Addis - Brand strategistSteven Addis is a father and photography buff who, by day, harnesses the power of branding for social change.
Why you should listen
In the late ‘80s, Steven Addis imagined a creative agency that merged strategy and design, breaking down the walls between strategists, copywriters and designers. That vision evolved into Addis Creson, a brand strategy firm set on creating positive change by working with clients to market meaningful products and to improve their social benefit. The firm is behind the rapid rise of Kashi, the naming of Shutterfly and the launching of the sustainably raised salmon brand, Verlasso.
A photographer, film buff and writer, Addis began documenting the evolution of branding as the online world took shape. An avid traveler and supporter of the arts, he also advises businesses and non-profits through board work for the UC Berkeley Art Museum & Pacific Film Archive and MapLight.
Steven Addis | Speaker | TED.com