TED2012
Steven Addis: A father-daughter bond, one photo at a time
Steven Addis: Lidhja baba-bije, nga nje foto c'do here
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Shume kohe perpara ne New York, Steve Addis qendroi ne nje cep godine me vajzen e tij 1-vjeçare ne krahet e tij; gruaja i beri nje fotografi.Kjo fotografi ka frymezuar nje ritual vjetor baba-vajze, ku te dy pozojne per te njejten fotografi dhe ne te njejtin cep çdo vit. Addis na tregon 15 fotografi te cmuara nga kjo seri e dashur per te, dhe eksploron pse ky ritual perserites dhe i vogel, ka kaq shume kuptim per te.
Steven Addis - Brand strategist
Steven Addis is a father and photography buff who, by day, harnesses the power of branding for social change. Full bio
Steven Addis is a father and photography buff who, by day, harnesses the power of branding for social change. Full bio
Double-click the English transcript below to play the video.
00:16
Photography has been my passion
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Fotografia ka qene pasioni im
00:17
ever since I was old enough to pick up a camera,
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qe ne moshen kur isha i afte te mbaja nje aparat fotografik,
00:20
but today I want to share with you
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por sot dua te ndaj me ju
00:23
the 15 most treasured photos of mine,
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15 thesaret e mia fotografike,
00:26
and I didn't take any of them.
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te cilat faktikisht nuk i kam bere une.
00:27
There were no art directors, no stylists,
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Nuk ka as drejtues artisik, as stilist,
00:30
no chance for reshoots, not even any regard for lighting.
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asnjë shanc per riberje fotosh, madje as ndonje interesim per ndriçimin.
00:35
In fact, most of them were taken by random tourists.
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Ne fakt, shumica e tyra jane bere nga turiste te çastit.
00:39
My story begins
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Pikerisht ketu fillon historia ime
00:41
when I was in New York City for a speaking engagement,
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kur isha ne New York per nje leksion,
00:43
and my wife took this picture of me holding my daughter
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dhe gruaja ime me beri kete foto duke mbajtur ne duar vajzen
00:46
on her first birthday. We're on the corner of 57th and 5th.
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per ditelindjen e saj te pare. Ishim ne cepin e rruges 57 dhe shetitores 5-se.
00:50
We happened to be back in New York exactly a year later,
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Rastisi qe mbas nje viti te ishim ne New York, po ne ate vend,
00:54
so we decided to take the same picture.
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dhe vendosem te benim te njejten poze.
00:57
Well you can see where this is going.
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Tani besoj e kuptuat ku dua te dal.
00:59
Approaching my daughter's third birthday,
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Meqenese vajzes po i afrohej ditlindja,
01:01
my wife said, "Hey, why don't you take Sabina back to New York
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gruaja me thote, "Hej, pse nuk e çon Sabinen në New York
01:04
and make it a father-daughter trip, and continue the ritual?"
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duke vazhduar ritualin e udhetimeve baba-vajze?
01:08
This is when we started asking passing tourists to take the picture.
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Ketu eshte kur filluam te pyesim turistat qe kalonin per te na marre ne foto.
01:11
You know, it's remarkable how universal
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Eshte mahnitese se sa universale eshte
01:14
the gesture is of handing your camera to a total stranger.
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ideja e dhenies se kameras nje te huaj .
01:17
No one's ever refused, and luckily no one's ever run off with our camera.
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Asnjeri nuk ka refuzuar , dhe asnjeri nuk ja mbathi me aparatin.
01:22
Back then, we had no idea how much this trip would change our lives.
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Deri me ate pike, ne nuk e kishim idene se sa ky udhetim do te na ndyshonte jeten.
01:26
It's really become sacred to us.
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Eshte kthyer ne dicka te shenjte per ne.
01:28
This one was taken just weeks after 9/11,
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Kjo foto eshte bere disa jave pas 9/11,
01:30
and I found myself trying to explain what had happened that day
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dhe e gejta veten duke u munduar te shpjegoja se çfare kishte ndodhur ate dite.
01:35
in ways a five-year-old could understand.
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në nje menyre te thjeshte qe edhe nje 5 vjecar do ta kuptonte.
01:37
So these photos are far more than proxies
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Pra, ketëo foto jane shume se Proxies
01:40
for a single moment, or even a specific trip.
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per nje çast, ose per nje udhetim me specifik.
01:43
They're also ways for us to freeze time
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Ka gjithashtu menyra per ne te ndalojme kohen
01:46
for one week in October
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per nje jave ne Tetor
01:50
and reflect on our times
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dhe te reflaktojme per kohet tona
01:53
and how we change from year to year,
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dhe sesi ne ndryshojme nga viti ne vit,
01:55
and not just physically, but in every way.
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dhe jo vetem fizikisht, por ne çdo menyre.
01:58
Because while we take the same photo,
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Sepse, ndersa ne bejme te njeten foto,
02:00
our perspectives change,
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perspektiva jone ndryshon,
02:02
and she reaches new milestones,
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dhe vajza arrin nje etape te re,
02:06
and I get to see life through her eyes,
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dhe une mund te shoh jeten nepermjet syve te saj,
02:08
and how she interacts with and sees everything.
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dhe menyres si ajo ndervepron dhe shikon gjithcka.
02:13
This very focused time we get to spend together
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Kjo kohe kaq e fokusuar qe ne kalojme se bashku
02:16
is something we cherish and anticipate the entire year.
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eshte dicka presim me padurim pergjate gjithe vitit.
02:21
Recently, on one trip, we were walking,
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Se fundmi, ne nje nga udhetimet tona. duke ecur,
02:24
and she stops dead in her tracks,
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ajo ndalon pernjehere
02:26
and she points to a red awning of the doll store
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dhe trgon me gisht nga nje strehe e kuqe dyqani kukullash
02:30
that she loved when she was little
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qe ajo e kish shume perzemer ne vegjeli
02:32
on our earlier trips.
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ne udhetimet tona te para.
02:35
And she describes to me the feeling she felt
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Dhe me pershkruan ndjesine qe pati
02:37
as a five-year-old standing in that exact spot.
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ne moshen pese vjecare, pikerisht ku qendronte sot.
02:41
She said she remembers her heart bursting out of her chest
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Ajo tha qe i kujtohej fare mire zemra tek i rrihte me force
02:44
when she saw that place for the very first time
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momentin qe e pa per here te pare ate vend
02:46
nine years earlier.
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nente vite te shkuara.
02:49
And now what she's looking at in New York
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Dhe tanime, ato c'ka ajo sheh ne New York
02:51
are colleges,
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jane kolegjet,
02:53
because she's determined to go to school in New York.
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sepse e ka vendosur te shkoj ne kolegj ne New York.
02:56
And it hit me: One of the most important things
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Kjo me ngacmoi: Nje nga gjerat me te rendesishme
02:59
we all make are memories.
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qe krijojme, jane memorjet.
03:03
So I want to share the idea of taking an active role
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Sot me ju, dua te ndaj idene e te paturit nje rol me aktiv
03:07
in consciously creating memories.
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ne krijimin e memorjeve ne menyre koshiente.
03:10
I don't know about you, but aside from these 15 shots,
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Nuk e di ju, por perpos ketyre 15 fotografive,
03:13
I'm not in many of the family photos.
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une nuk jam ne shume foto te tjera familjare.
03:15
I'm always the one taking the picture.
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Jam gjithnje personi pas aparatit fotografik.
03:17
So I want to encourage everyone today
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Ndaj, dua t'ju inkurajoj sot
03:20
to get in the shot,
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qe te dilni ne fotografi,
03:22
and don't hesitate to go up to someone and ask,
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dhe mos hezitoni ti kerkoni dikujt,
03:25
"Will you take our picture?"
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"A na beni dot nje foto?"
03:27
Thank you. (Applause)
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Faleminderit. (Duartrokitje)
ABOUT THE SPEAKER
Steven Addis - Brand strategistSteven Addis is a father and photography buff who, by day, harnesses the power of branding for social change.
Why you should listen
In the late ‘80s, Steven Addis imagined a creative agency that merged strategy and design, breaking down the walls between strategists, copywriters and designers. That vision evolved into Addis Creson, a brand strategy firm set on creating positive change by working with clients to market meaningful products and to improve their social benefit. The firm is behind the rapid rise of Kashi, the naming of Shutterfly and the launching of the sustainably raised salmon brand, Verlasso.
A photographer, film buff and writer, Addis began documenting the evolution of branding as the online world took shape. An avid traveler and supporter of the arts, he also advises businesses and non-profits through board work for the UC Berkeley Art Museum & Pacific Film Archive and MapLight.
Steven Addis | Speaker | TED.com