TED2012
Steven Addis: A father-daughter bond, one photo at a time
史提芬阿迪斯：父女情缘，一年一拍
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很久以前，史提芬阿迪斯站在纽约街头抱着他的女儿，妻子帮他们拍了一张照片。这张照片引发了每年一度的父女小传统，阿迪斯和女儿每年在同一地方摆同一个姿势拍照。阿提斯分享了这15张珍贵的照片，并探讨为什么这些重复的小传统意义非凡。
Steven Addis - Brand strategist
Steven Addis is a father and photography buff who, by day, harnesses the power of branding for social change. Full bio
Steven Addis is a father and photography buff who, by day, harnesses the power of branding for social change. Full bio
Double-click the English transcript below to play the video.
00:16
Photography has been my passion
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自从我足够大拿起相机以来，
00:17
ever since I was old enough to pick up a camera,
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我一直热衷摄影，
00:20
but today I want to share with you
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但我今天想和你们分享
00:23
the 15 most treasured photos of mine,
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15张我最珍爱的照片，
00:26
and I didn't take any of them.
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它们没有一张是我拍的。
00:27
There were no art directors, no stylists,
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没有艺术指导，没有造型师，
00:30
no chance for reshoots, not even any regard for lighting.
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没有重拍的机会，更别提灯光效果。
00:35
In fact, most of them were taken by random tourists.
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事实上，它们大多数是随机找来的游客拍的。
00:39
My story begins
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我的故事源起于
00:41
when I was in New York City for a speaking engagement,
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有一次我获邀到纽约市演讲，
00:43
and my wife took this picture of me holding my daughter
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我的妻子拍了张照片，我抱着我的女儿
00:46
on her first birthday. We're on the corner of 57th and 5th.
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那天是她的一岁生日。我们站在第57大道和第5大道的交界处。
00:50
We happened to be back in New York exactly a year later,
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碰巧一年后，我们又回到了纽约市，
00:54
so we decided to take the same picture.
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所以我们决定拍一张同样的照片。
00:57
Well you can see where this is going.
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你可以猜到事情是怎么发展的。
00:59
Approaching my daughter's third birthday,
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接近女儿三岁生日时，
01:01
my wife said, "Hey, why don't you take Sabina back to New York
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妻子说，“嘿，你为什么不带萨比娜回纽约，
01:04
and make it a father-daughter trip, and continue the ritual?"
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来个父女之旅，继续这个小传统？”
01:08
This is when we started asking passing tourists to take the picture.
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也就是从这次开始我们找路上的游客帮我们拍照。
01:11
You know, it's remarkable how universal
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你们知道，把相机递给一个完全陌生人拍照
01:14
the gesture is of handing your camera to a total stranger.
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是多么普遍而又不寻常的事。
01:17
No one's ever refused, and luckily no one's ever run off with our camera.
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没有人会拒绝，幸运的是也没有人拿着我们的相机跑掉。
01:22
Back then, we had no idea how much this trip would change our lives.
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那时，我们并不知道这样的旅程会深深改变我们的生活。
01:26
It's really become sacred to us.
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对我们而言，它渐渐变得神圣起来。
01:28
This one was taken just weeks after 9/11,
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这张是在911的几周后拍的，
01:30
and I found myself trying to explain what had happened that day
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我那时尝试解释911那天发生的事
01:35
in ways a five-year-old could understand.
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试图采用让这个五岁孩子明白的方式。
01:37
So these photos are far more than proxies
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所以这些照片远远不止是记录了
01:40
for a single moment, or even a specific trip.
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一个瞬间，或一次特别的旅程。
01:43
They're also ways for us to freeze time
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它们是我们保藏时间的方式
01:46
for one week in October
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记住10月的某一周，
01:50
and reflect on our times
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让我们回想岁月，
01:53
and how we change from year to year,
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以及我们年复一年是如何变化的，
01:55
and not just physically, but in every way.
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不止是身体上的变化，而是各方面的变化。
01:58
Because while we take the same photo,
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因为，我每年们拍同样的照片，
02:00
our perspectives change,
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我们的视角并不一样，
02:02
and she reaches new milestones,
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女儿她到达新的里程碑，
02:06
and I get to see life through her eyes,
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我透过她的眼睛看待生活，
02:08
and how she interacts with and sees everything.
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看她如何反应，如何看待一切。
02:13
This very focused time we get to spend together
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这是我们亲子相处的时间，
02:16
is something we cherish and anticipate the entire year.
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是一年里面我们最珍惜也最期待的时间。
02:21
Recently, on one trip, we were walking,
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最近一次旅程，我们在路上走着，
02:24
and she stops dead in her tracks,
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她突然停了下来，
02:26
and she points to a red awning of the doll store
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她指着一间玩偶店的红色外棚
02:30
that she loved when she was little
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说她小时候非常喜欢那外棚
02:32
on our earlier trips.
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也就是从我们之前的旅程开始。
02:35
And she describes to me the feeling she felt
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她向我形容
02:37
as a five-year-old standing in that exact spot.
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5岁的时候，她站在那个拍照点时的感受。
02:41
She said she remembers her heart bursting out of her chest
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她说她记得第一次看到那个地方时
02:44
when she saw that place for the very first time
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她的心快要跳出来，
02:46
nine years earlier.
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那是9年前的事了。
02:49
And now what she's looking at in New York
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现在她去纽约关注的是
02:51
are colleges,
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大学校园，
02:53
because she's determined to go to school in New York.
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因为她决定要去纽约读书。
02:56
And it hit me: One of the most important things
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我突然明白：我们创造的最重要的事情之一
02:59
we all make are memories.
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是我们的记忆。
03:03
So I want to share the idea of taking an active role
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所以我希望分享这种主动
03:07
in consciously creating memories.
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且有意识去创造记忆的想法。
03:10
I don't know about you, but aside from these 15 shots,
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我不知道你们的情况，但我个人而言，除了这15张照片，
03:13
I'm not in many of the family photos.
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我不会经常出现在家庭照片里面。
03:15
I'm always the one taking the picture.
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我总是那个拿相机拍照的人。
03:17
So I want to encourage everyone today
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我希望鼓励今天在座的各位，
03:20
to get in the shot,
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争取到照片里面去，
03:22
and don't hesitate to go up to someone and ask,
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别犹豫，走向前问路人，
03:25
"Will you take our picture?"
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“可以帮我们拍照吗？”
03:27
Thank you. (Applause)
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谢谢。（掌声）
ABOUT THE SPEAKER
Steven Addis - Brand strategistSteven Addis is a father and photography buff who, by day, harnesses the power of branding for social change.
Why you should listen
In the late ‘80s, Steven Addis imagined a creative agency that merged strategy and design, breaking down the walls between strategists, copywriters and designers. That vision evolved into Addis Creson, a brand strategy firm set on creating positive change by working with clients to market meaningful products and to improve their social benefit. The firm is behind the rapid rise of Kashi, the naming of Shutterfly and the launching of the sustainably raised salmon brand, Verlasso.
A photographer, film buff and writer, Addis began documenting the evolution of branding as the online world took shape. An avid traveler and supporter of the arts, he also advises businesses and non-profits through board work for the UC Berkeley Art Museum & Pacific Film Archive and MapLight.
Steven Addis | Speaker | TED.com