TEDGlobal 2007
Marisa Fick-Jordan: The wonder of Zulu wire art
Marisa Fick-Hordan pokazuje čuda Zulu umjetnosti od žice
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U ovom kratkom govoru, punom slika, Marisa Fick-Jordan govori kako je jedno selo tradicionalnih Zulu tkača sa žicom izgradilo svjetsko tržište za svoj izuzetan rad.
Marisa Fick-Jordan - Craft artist, product designer
South African product designer Marisa Fick-Jordan works with Zulu wire artists to develop a sustainable, worldwide market for their bold and shimmering work. Full bio
South African product designer Marisa Fick-Jordan works with Zulu wire artists to develop a sustainable, worldwide market for their bold and shimmering work. Full bio
Double-click the English transcript below to play the video.
00:12
The decorative use of wire in southern Africa
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Korištenje žice u dekorativne svrhe u Južnoj Africi
00:15
dates back hundreds of years.
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traje nekoliko stotina godina.
00:17
But modernization actually brought communication
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Ali modernizacija je donijela komunikaciju
00:20
and a whole new material, in the form of telephone wire.
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i potpuno novi materijal u obliku telefonske žice.
00:24
Rural to urban migration meant that newfound industrial materials
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Migracija iz sela u gradove značila je da su novopronađeni industrijski materijali
00:29
started to replace hard-to-come-by natural grasses.
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zamijenili rijetke prirodne trave.
00:33
So, here you can see the change
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Ovdje vidite promjenu
00:35
from use -- starting to use contemporary materials.
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u korištenju - početak korištenja modernih materijala.
00:37
These pieces date back from the '40s to the late '50s.
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Ovi komadi datiraju iz četrdesetih i kasnih pedesetih godina.
00:42
In the '90s, my interest and passion for transitional art forms
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U '90., moje zanimanje i strast za prijelaznim umjetničkim oblicima
00:46
led me to a new form,
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doveli su me do novog oblika
00:48
which came from a squatter camp outside Durban.
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koji je potekao iz ilegalnog naselja kod Durbana.
00:50
And I got the opportunity to start working with this community
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Dobila sam priliku početi raditi s ovom zajednicom
00:54
at that point, and started developing, really,
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u tom trenutku i počela sam ih razvijat
00:57
and mentoring them in terms of scale, in terms of the design.
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i podučavat o odnosima veličine, o dizajnu.
01:03
And the project soon grew from five to 50 weavers in about a year.
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Projekt je uskoro porastao sa 5 na 50 tkača za oko godinu dana.
01:07
Soon we had outgrown the scrap yards, what they could provide,
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Uskoro smo prerasli otpade i ono što smo tamo mogli naći,
01:11
so we coerced a wire manufacturer to help us,
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pa smo zatražili pomoć od jednog proizvođača žice,
01:14
and not only to supply the materials on bobbins,
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i to ne samo da nam isporučuje materijale na kalemima,
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but to produce to our color specifications.
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nego i da nam proizvodi posebne boje.
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At the same time, I was thinking, well,
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U isto vrijeme sam mislila da
01:22
there's lots of possibility here to produce contemporary products,
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ovdje ima dosta mogućnosti za proizvodnju suvremenih proizvoda,
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away from the ethnic, a little bit more contemporary.
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ne toliko etničkih, nego suvremenijih.
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So I developed a whole range around -- mass-produced range --
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Tako sam razvila čitavu masovnu proizvodnju,
01:33
that obviously fitted into a much higher-end decor market
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koja se očito uklapala u najkvalitetnije tržište
01:37
that could be exported and also service our local market.
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i koja se mogla izvesti ali i prodavati lokalno
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We started experimenting, as you can see, in terms of shapes,
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Kao što vidite, počeli smo eksperimentirati sa oblicima,
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forms. The scale became very important,
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formama, proporcije su postale važne,
01:49
and it's become our pet project. It's successful,
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i to je naš mali projekt. Uspješan je,
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it's been running for 12 years. And we supply the Conran shops,
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traje već 12 godina i opskrbljujemo "Conran" prodavnice
01:57
and Donna Karan, and so it's kind of great.
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i Donnu Karan, tako da je super.
02:00
This is our group, our main group of weavers.
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Ovo je naša grupa glavnih tkalja.
02:03
They come on a weekly basis to Durban.
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Jednom tjedno dolaze u Durban.
02:05
They all have bank accounts.
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Sve imaju bankovne račune.
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They've all moved back to the rural area where they came from.
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Sve su se odselile u sela iz kojih su potekle.
02:09
It's a weekly turnaround of production.
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To je radno vrijeme jednom tjedno.
02:11
This is the community that I originally showed you the slide of.
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Na početku sam pokazala slajd ove zajednice.
02:15
And that's also modernized today,
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I ona je danas modernizirana,
02:17
and it's supporting work for 300 weavers.
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tu radi 300 tkalja.
02:21
And the rest says it all.
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A ostalo vam sve govori.
02:24
Thank you very much.
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Hvala vam puno.
02:25
(Applause)
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(pljesak)
ABOUT THE SPEAKER
Marisa Fick-Jordan - Craft artist, product designerSouth African product designer Marisa Fick-Jordan works with Zulu wire artists to develop a sustainable, worldwide market for their bold and shimmering work.
Why you should listen
Marisa Fick-Jordan is the co-author of Wired, the authoritative work on Zulu wire art. Using castoff telephone wire -- those plastic-coated copper strands you sometimes find outside switching boxes -- practitioners of this art create tightly woven pieces with bold patterning and fields of shimmering color.
Working with these talented African artists, Fick-Jordan has brought this art to the world, developing products and building a distribution network for a worldwide market. The end result: a traditional art form is preserved and developed -- and a village of weavers can earn a living through their art.
Marisa Fick-Jordan | Speaker | TED.com