TEDGlobal 2007
Marisa Fick-Jordan: The wonder of Zulu wire art
Marisa Fick-Jordan: Čudeži Zulu umetnosti iz žice
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V tem kratkem govoru, polnem slik, Marisa Fick-Jordan pove, kako je vas tradicionalnih Zulu tkalcev žice zgradila mednarodni trg za svoje osupljive izdelke.
Marisa Fick-Jordan - Craft artist, product designer
South African product designer Marisa Fick-Jordan works with Zulu wire artists to develop a sustainable, worldwide market for their bold and shimmering work. Full bio
South African product designer Marisa Fick-Jordan works with Zulu wire artists to develop a sustainable, worldwide market for their bold and shimmering work. Full bio
Double-click the English transcript below to play the video.
00:12
The decorative use of wire in southern Africa
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Dekorativna uporaba žice
v južnem delu Afrike,
v južnem delu Afrike,
00:15
dates back hundreds of years.
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sega več sto let v preteklost.
00:17
But modernization actually brought communication
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Ampak modernizacija
je prinesla komunikacijo
je prinesla komunikacijo
00:20
and a whole new material, in the form of telephone wire.
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in popolnoma nov material,
v obliki telefonske žice.
v obliki telefonske žice.
00:24
Rural to urban migration meant that newfound industrial materials
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Zaradi selitve iz podeželja v mesto
so na novo odkriti industrijski materiali
so na novo odkriti industrijski materiali
00:29
started to replace hard-to-come-by natural grasses.
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začeli nadomeščati težko dostopne
naravne trave.
naravne trave.
00:33
So, here you can see the change
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Tu, lahko vidite spremembo v uporabi,
00:35
from use -- starting to use contemporary materials.
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začetek uporabe sodobnih materialov.
00:37
These pieces date back from the '40s to the late '50s.
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To so kosi iz obdobja 40-ih
do poznih 50-ih.
do poznih 50-ih.
V 90ih, me je zanimanje in strast
za prehodne oblike umetnosti
za prehodne oblike umetnosti
00:42
In the '90s, my interest and passion for transitional art forms
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vodila v novo obliko, ki je prišla
00:46
led me to a new form,
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00:48
which came from a squatter camp outside Durban.
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iz skvoterskega kampa zunaj Durbana.
00:50
And I got the opportunity to start working with this community
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Dobila sem priložnost dela s to skupnostjo
00:54
at that point, and started developing, really,
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in začela z razvojem,
00:57
and mentoring them in terms of scale, in terms of the design.
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postala njihov mentor glede velikosti
in oblikovanja.
in oblikovanja.
In kmalu je projekt zrasel
s pet na 50 tkalcev v enem letu.
s pet na 50 tkalcev v enem letu.
01:03
And the project soon grew from five to 50 weavers in about a year.
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01:07
Soon we had outgrown the scrap yards, what they could provide,
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Kmalu smo prerasli smetišča,
kar smo lahko dobili tam,
kar smo lahko dobili tam,
zato smo prisilili proizvajalca žic,
da nam je pomagal,
da nam je pomagal,
01:11
so we coerced a wire manufacturer to help us,
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01:14
and not only to supply the materials on bobbins,
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in ne samo,
da nam je dobavil material na tulcih,
da nam je dobavil material na tulcih,
01:17
but to produce to our color specifications.
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ampak, da ga je proizvedel
po naših barvnih zahtevah.
po naših barvnih zahtevah.
01:20
At the same time, I was thinking, well,
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Obenem sem razmišljala,
01:22
there's lots of possibility here to produce contemporary products,
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da je tu veliko priložnosti
za proizvodnjo sodobnih izdelkov,
za proizvodnjo sodobnih izdelkov,
01:26
away from the ethnic, a little bit more contemporary.
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stran od ljudskega, malo bolj sodobno.
zato sem razvila celotno ponudbo
-- masovno proizvodnjo ponudbe--
-- masovno proizvodnjo ponudbe--
01:30
So I developed a whole range around -- mass-produced range --
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01:33
that obviously fitted into a much higher-end decor market
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ki je spadala v veliko višji razred
tržišča notranje opreme,
tržišča notranje opreme,
01:37
that could be exported and also service our local market.
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ki bi ga lahko izvažali
in tudi prodajali na lokalnem trgu.
in tudi prodajali na lokalnem trgu.
01:41
We started experimenting, as you can see, in terms of shapes,
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Začeli smo eksperimentirati,
kot lahko vidite, v oblikah, formi.
kot lahko vidite, v oblikah, formi.
01:45
forms. The scale became very important,
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Velikost je postala zelo pomembna
in to je postal naš posebni projekt.
Zelo je uspešen,
Zelo je uspešen,
01:49
and it's become our pet project. It's successful,
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teče že 12 let.
Dobavljamo trgovinam Conran
Dobavljamo trgovinam Conran
01:53
it's been running for 12 years. And we supply the Conran shops,
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01:57
and Donna Karan, and so it's kind of great.
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in Donni Karan, torej je super.
02:00
This is our group, our main group of weavers.
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To je naša skupina,
naša glavna skupina tkalcev.
naša glavna skupina tkalcev.
02:03
They come on a weekly basis to Durban.
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Vsak teden pridejo v Durban.
02:05
They all have bank accounts.
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Vsi imajo bančne račune.
02:07
They've all moved back to the rural area where they came from.
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Vsi so se preselili nazaj na podeželje.
02:09
It's a weekly turnaround of production.
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Gre za tedenski obrat proizvodnje.
02:11
This is the community that I originally showed you the slide of.
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To je skupnost, ki sem vam jo pokazala.
02:15
And that's also modernized today,
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Tudi to se je danes moderniziralo,
02:17
and it's supporting work for 300 weavers.
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in zagotavlja delo 300 tkalcem.
02:21
And the rest says it all.
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In ostalo pove vse.
02:24
Thank you very much.
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Najlepša hvala.
02:25
(Applause)
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(Aplavz)
ABOUT THE SPEAKER
Marisa Fick-Jordan - Craft artist, product designerSouth African product designer Marisa Fick-Jordan works with Zulu wire artists to develop a sustainable, worldwide market for their bold and shimmering work.
Why you should listen
Marisa Fick-Jordan is the co-author of Wired, the authoritative work on Zulu wire art. Using castoff telephone wire -- those plastic-coated copper strands you sometimes find outside switching boxes -- practitioners of this art create tightly woven pieces with bold patterning and fields of shimmering color.
Working with these talented African artists, Fick-Jordan has brought this art to the world, developing products and building a distribution network for a worldwide market. The end result: a traditional art form is preserved and developed -- and a village of weavers can earn a living through their art.
Marisa Fick-Jordan | Speaker | TED.com