TEDGlobal>Geneva
Wael Ghonim: Let's design social media that drives real change
Vael Gonim (Wael Ghonim): Hajde da kreiramo društvene medije koji bi pokretali istinske promene
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Vael Gonim je pomogao u pokretanju Arapskog proleća u svom rodnom Egiptu... prosto kreiravši Fejsbuk stranicu. Kako nam otkriva, čim se revolucija izlila na ulice, prešla je iz nečeg obećavajućeg u nered, zatim u nešto ružno i srceparajuće. A društveni mediji su se prilagodili. Ono što je nekad bilo mesto za kolektivno prikupljanje informacija, angažman i deljenje, postalo je polarizovano ratište. Gonim pita: šta možemo danas da uradimo povodom ponašanja na internetu? Kako da koristimo internet i društvene medije da bismo stvorili učtivost i razumne rasprave?
Wael Ghonim - Internet activist and computer engineer
Wael Ghonim believes that the Internet can be the most powerful platform for connecting humanity, if we can bring civility and thoughtful conversations back to it. Full bio
Wael Ghonim believes that the Internet can be the most powerful platform for connecting humanity, if we can bring civility and thoughtful conversations back to it. Full bio
Double-click the English transcript below to play the video.
00:13
I once said,
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Jednom sam rekao:
00:14
"If you want to liberate a society,
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"Ako želite da oslobodite društvo,
00:17
all you need is the Internet."
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sve što vam je potrebno je internet."
00:20
I was wrong.
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Nisam bio u pravu.
00:22
I said those words back in 2011,
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Te reči sam izrekao 2011,
00:24
when a Facebook page I anonymously created
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kada je Fejsbuk stranica
koju sam anonimno napravio
koju sam anonimno napravio
00:27
helped spark the Egyptian revolution.
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potpomogla u pokretanju
egipatske revolucije.
egipatske revolucije.
00:30
The Arab Spring revealed
social media's greatest potential,
social media's greatest potential,
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Arapsko proleće je otkrilo
najveći potencijal društvenih medija,
najveći potencijal društvenih medija,
00:35
but it also exposed
its greatest shortcomings.
its greatest shortcomings.
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ali je takođe razotkrilo
njihove najveće mane.
njihove najveće mane.
00:40
The same tool that united us
to topple dictators
to topple dictators
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Isto ono oruđe koje nas je ujedinilo
u svrgavanju diktatora,
u svrgavanju diktatora,
00:45
eventually tore us apart.
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vremenom nas je razjedinilo.
00:48
I would like to share my own experience
in using social media for activism,
in using social media for activism,
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Želeo bih da podelim sopstveno iskustvo
korišćenja društvenih medija u aktivizmu
korišćenja društvenih medija u aktivizmu
00:53
and talk about some of the challenges
I have personally faced
I have personally faced
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i da govorim o nekim od izazova
sa kojima sam se lično suočio
sa kojima sam se lično suočio
00:56
and what we could do about them.
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i šta bismo mogli da učinimo povodom njih.
00:59
In the early 2000s,
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Ranih 2000-ih,
01:02
Arabs were flooding the web.
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internet je bio preplavljen Arapima;
01:05
Thirsty for knowledge, for opportunities,
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žednim znanja, prilika,
01:08
for connecting with the rest
of the people around the globe,
of the people around the globe,
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povezivanja sa ostatkom sveta.
01:12
we escaped our frustrating
political realities
political realities
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Bežali smo od frustrirajućih
političkih stvarnosti
političkih stvarnosti
01:16
and lived a virtual, alternative life.
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i živeli smo virtuelni,
alternativni život.
alternativni život.
01:21
Just like many of them,
I was completely apolitical until 2009.
I was completely apolitical until 2009.
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Baš kao i većina,
bio sam u potpunosti apolitičan do 2009.
bio sam u potpunosti apolitičan do 2009.
01:26
At the time, when I logged
into social media,
into social media,
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Kad sam se priključio
društvenim medijima,
društvenim medijima,
01:30
I started seeing more and more Egyptians
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počeo sam da viđam sve više Egipćana
01:32
aspiring for political change
in the country.
in the country.
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koji teže političkim promenama u zemlji.
01:36
It felt like I was not alone.
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Osetio sam da nisam usamljen.
01:40
In June 2010,
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Juna 2010,
01:42
Internet changed my life forever.
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internet mi je zauvek promenio život.
01:47
While browsing Facebook,
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Dok sam pretraživao po Fejsbuku,
01:50
I saw a photo, a terrifying photo,
of a tortured, dead body
of a tortured, dead body
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ugledao sam sliku, zastrašujuću sliku
izmučenog, mrtvog tela
izmučenog, mrtvog tela
01:55
of a young Egyptian guy.
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mladog Egipćanina.
01:57
His name was Khaled Said.
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Zvao se Haled Said.
02:01
Khaled was a 29-year-old Alexandrian
who was killed by police.
who was killed by police.
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Haled je bio 29-ogodišnji Aleksandrijac
koga je ubila policija.
koga je ubila policija.
02:07
I saw myself in his picture.
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Prepoznao sam se na toj slici.
02:09
I thought, "I could be Khaled."
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Pomislio sam: "Mogao bih da budem Haled."
02:12
I could not sleep that night,
and I decided to do something.
and I decided to do something.
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Te noći nisam mogao da spavam
i odlučio sam da nešto preduzmem.
i odlučio sam da nešto preduzmem.
02:17
I anonymously created a Facebook page
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Anonimno sam napravio Fejsbuk stranicu
02:20
and called it "We are all Khaled Said."
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i naslovio je "Svi smo Haled Said".
02:24
In just three days, the page
had over 100,000 people,
had over 100,000 people,
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Za samo tri dana, na stranici
je bilo preko 100,000 ljudi,
je bilo preko 100,000 ljudi,
02:29
fellow Egyptians who shared
the same concern.
the same concern.
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braće Egipćana
koji su delili istu zabrinutost.
koji su delili istu zabrinutost.
02:33
Whatever was happening had to stop.
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Šta god da se dešavalo,
moralo je da prestane.
moralo je da prestane.
02:36
I recruited my co-admin,
AbdelRahman Mansour.
AbdelRahman Mansour.
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Regrutovao sam saadministratora,
Abdel-Rahmana Mansura.
Abdel-Rahmana Mansura.
02:40
We worked together for hours and hours.
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Zajedno smo radili satima.
02:42
We were crowdsourcing
ideas from the people.
ideas from the people.
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Sakupljali smo ideje od ljudi.
02:45
We were engaging them.
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Angažovali smo ih.
02:47
We were calling collectively for actions,
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Pozivali smo na kolektivno delanje
02:49
and sharing news that the regime
did not want Egyptians to know.
did not want Egyptians to know.
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i delili smo vesti koje režim
nije želeo da Egipćani znaju.
nije želeo da Egipćani znaju.
02:54
The page became the most followed page
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Stranica je postala najpraćenija
02:57
in the Arab world.
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u arapskom svetu.
02:59
It had more fans than established
media organizations
media organizations
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Imala je više fanova
od renomiranih medijskih organizacija,
od renomiranih medijskih organizacija,
03:03
and even top celebrities.
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pa čak i od vrhunskih zvezda.
03:06
On January 14, 2011,
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14. januara 2011,
03:09
Ben Ali fled out of Tunisia
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Ben Ali je pobegao iz Tunisa
03:12
after mounting protests
against his regime.
against his regime.
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nakon nagomilanih protesta
protiv njegovog režima.
protiv njegovog režima.
03:15
I saw a spark of hope.
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Video sam iskru nade.
03:18
Egyptians on social media were wondering,
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Egipćani su se
na društvenim medijima pitali:
na društvenim medijima pitali:
03:21
"If Tunisia did it, why can't we?"
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"Ako je to Tunis uradio,
zašto mi ne bismo mogli?"
zašto mi ne bismo mogli?"
03:24
I posted an event
on Facebook and called it
on Facebook and called it
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Postavio sam događaj na Fejsbuku
i naslovio ga:
i naslovio ga:
03:26
"A Revolution against Corruption,
Injustice and Dictatorship."
Injustice and Dictatorship."
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"Revolucija protiv korupcije,
nepravde i diktature."
nepravde i diktature."
03:32
I posed a question to the 300,000 users
of the page at the time:
of the page at the time:
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Postavio sam pitanje za 300,000
tadašnjih korisnika stranice:
tadašnjih korisnika stranice:
03:37
"Today is the 14th of January.
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"Danas je 14. januar.
03:40
The 25th of January is Police Day.
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25. januar je Dan policije.
03:44
It's a national holiday.
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To je nacionalni praznik.
03:46
If 100,000 of us take
to the streets of Cairo,
to the streets of Cairo,
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Ako 100,000 nas izađe na ulice Kaira,
03:50
no one is going to stop us.
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niko nas neće moći zaustaviti.
03:52
I wonder if we could do it."
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Pitam se možemo li to."
03:54
In just a few days, the invitation
reached over a million people,
reached over a million people,
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Za samo nekoliko dana,
poziv je dopro do preko milion ljudi,
poziv je dopro do preko milion ljudi,
03:59
and over 100,000 people
confirmed attendance.
confirmed attendance.
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a preko 100,000 ljudi
je potvrdilo dolazak.
je potvrdilo dolazak.
04:03
Social media was crucial
for this campaign.
for this campaign.
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Društveni mediji su bili ključni
za ovu kampanju.
za ovu kampanju.
04:06
It helped a decentralized movement arise.
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Potpomogli su nastajanje
decentralizovanog pokreta.
decentralizovanog pokreta.
04:09
It made people realize
that they were not alone.
that they were not alone.
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Pomogli su ljudima da shvate
da nisu usamljeni.
da nisu usamljeni.
04:12
And it made it impossible
for the regime to stop it.
for the regime to stop it.
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I bilo je nemoguće za režim
da ga zaustavi.
da ga zaustavi.
04:16
At the time, they didn't
even understand it.
even understand it.
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U to vreme, režim
to nije čak ni razumevao.
to nije čak ni razumevao.
04:19
And on January 25th, Egyptians flooded
the streets of Cairo and other cities,
the streets of Cairo and other cities,
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a 25. januara, Egipćani
su prepavili ulice Kaira i drugih gradova,
su prepavili ulice Kaira i drugih gradova,
04:25
calling for change,
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tražeći promene,
04:27
breaking the barrier of fear
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razbijajući barijere straha
04:30
and announcing a new era.
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i najavljujući novo doba.
04:33
Then came the consequences.
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A onda su stigle posledice.
04:36
A few hours before the regime cut off
the Internet and telecommunications,
the Internet and telecommunications,
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Nekoliko sati pre nego što je režim
ugasio internet i telekomunikacije,
ugasio internet i telekomunikacije,
04:41
I was walking in a dark street
in Cairo, around midnight.
in Cairo, around midnight.
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šetao sam mračnom ulicom
u Kairu, oko ponoći.
u Kairu, oko ponoći.
04:46
I had just tweeted, "Pray for Egypt.
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Upravo sam poslao tvit:
"Molite se za Egipat.
"Molite se za Egipat.
04:49
The government must be planning
a massacre tomorrow."
a massacre tomorrow."
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Vlada sigurno planira masakr sutra."
04:53
I was hit hard on my head.
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Udaren sam snažno u glavu.
04:56
I lost my balance and fell down,
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Izgubio sam ravnotežu i pao,
04:58
to find four armed men surrounding me.
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otkrivši četiri naoružana muškarca
kako me opkoljavaju.
kako me opkoljavaju.
05:02
One covered my mouth
and the others paralyzed me.
and the others paralyzed me.
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Jedan mi je pokrio usta,
a drugi su me paralizovali.
a drugi su me paralizovali.
05:06
I knew I was being kidnapped
by state security.
by state security.
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Znao sam da me je kidnapovala
državna bezbednost.
državna bezbednost.
05:10
I found myself in a cell,
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Zatekao sam se u ćeliji,
05:14
handcuffed, blindfolded.
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s lisicama na rukama, povezom preko očiju.
05:17
I was terrified.
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Bio sam preplašen.
05:18
So was my family,
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Kao i moja porodica,
05:20
who started looking for me
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koja je počela da me traži
05:22
in hospitals, police stations
and even morgues.
and even morgues.
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po bolnicama, policijskim stanicama,
pa čak i mrtvačnicama.
pa čak i mrtvačnicama.
05:26
After my disappearance,
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Nakon mog nestanka,
05:27
a few of my fellow colleagues who knew
I was the admin of the page
I was the admin of the page
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nekoliko mojih kolega, koji su znali
da sam administrator stranice,
da sam administrator stranice,
05:31
told the media about
my connection with that page,
my connection with that page,
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su saopštili medijima
o mojoj povezanosti sa stranicom
o mojoj povezanosti sa stranicom
05:35
and that I was likely arrested
by state security.
by state security.
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i da me je verovatno
uhapsila državna bezbednost.
uhapsila državna bezbednost.
05:39
My colleagues at Google started
a search campaign trying to find me,
a search campaign trying to find me,
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Moje kolege iz Gugla
su započele potragu za mnom,
su započele potragu za mnom,
05:43
and the fellow protesters in the square
demanded my release.
demanded my release.
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a kolege protestanti na trgu
su zahtevali da me oslobode.
su zahtevali da me oslobode.
05:48
After 11 days of complete darkness,
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Nakon 11 dana potpunog mraka,
05:50
I was set free.
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oslobođen sam.
05:52
And three days later,
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A tri dana kasnije,
05:54
Mubarak was forced to step down.
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Mubarak je primoran da se povuče.
05:57
It was the most inspiring
and empowering moment of my life.
and empowering moment of my life.
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Bio je to najinspirativniji
i najmoćniji trenutak u mom životu.
i najmoćniji trenutak u mom životu.
06:02
It was a time of great hope.
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Beše to vreme velikog nadanja.
06:05
Egyptians lived a utopia for 18 days
during the revolution.
during the revolution.
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Egipćani su živeli u utopiji
18 dana tokom revolucije.
18 dana tokom revolucije.
06:09
They all shared the belief
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Svi su delili verovanje
06:11
that we could actually live together
despite our differences,
despite our differences,
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da možemo da živimo zajedno,
uprkos našim razlikama;
uprkos našim razlikama;
06:15
that Egypt after Mubarak would be for all.
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da će Egipat nakon Mubaraka biti za sve.
06:19
But unfortunately,
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Međutim, nažalost,
06:20
the post-revolution events
were like a punch in the gut.
were like a punch in the gut.
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događaji nakon revolucije
su bili poput udarca u stomak.
su bili poput udarca u stomak.
06:26
The euphoria faded,
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Euforija je izbledela,
06:28
we failed to build consensus,
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nismo uspeli da postignemo konsenzus,
06:31
and the political struggle
led to intense polarization.
led to intense polarization.
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a politička borba
je dovela do intenzivne polarizacije.
je dovela do intenzivne polarizacije.
06:35
Social media only amplified that state,
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Društveni mediji
su samo pojačali to stanje,
su samo pojačali to stanje,
06:38
by facilitating the spread
of misinformation, rumors,
of misinformation, rumors,
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omogućujući širenje
dezinformacija, tračeva,
dezinformacija, tračeva,
06:42
echo chambers and hate speech.
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eho komora i govora mržnje.
06:45
The environment was purely toxic.
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Okruženje je bilo krajnje otrovno.
06:48
My online world became a battleground
filled with trolls, lies, hate speech.
filled with trolls, lies, hate speech.
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Moj svet interneta je postao ratište
ispunjeno trolovima, lažima, mržnjom.
ispunjeno trolovima, lažima, mržnjom.
06:55
I started to worry
about the safety of my family.
about the safety of my family.
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Postao sam zabrinut
za bezbednost moje porodice.
za bezbednost moje porodice.
06:59
But of course, this wasn't just about me.
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Ali, naravno, nije se radilo samo o meni.
07:03
The polarization reached its peak
between the two main powers --
between the two main powers --
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Polarizacija je dostigla vrhunac
između dve glavne sile --
između dve glavne sile --
07:08
the army supporters and the Islamists.
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podržavalaca vojske i islamista.
07:10
People in the center, like me,
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Ljudi u središtu, poput mene,
07:13
started feeling helpless.
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počeli su da se osećaju nemoćno.
07:16
Both groups wanted you to side with them;
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Obe grupe su tražile
da budete na njihovoj strani;
da budete na njihovoj strani;
07:19
you were either with them or against them.
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bili ste s njima ili protiv njih.
07:22
And on the 3rd of July 2013,
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A 3. jula 2013,
07:24
the army ousted Egypt's first
democratically elected president,
democratically elected president,
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vojska je svrgla prvog egipatskog
demokratski izabranog predsednika,
demokratski izabranog predsednika,
07:29
after three days of popular protest
that demanded his resignation.
that demanded his resignation.
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nakon trodnevnih narodnih protesta
kojima je zahtevana njegova ostavka.
kojima je zahtevana njegova ostavka.
07:34
That day I made a very hard decision.
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Tog dana sam doneo veoma tešku odluku.
07:37
I decided to go silent, completely silent.
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Odlučio sam da ućutim, potpuno da ućutim.
07:42
It was a moment of defeat.
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Bio je to trenutak poraza.
07:45
I stayed silent for more than two years,
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Ćutao sam preko dve godine
07:47
and I used the time to reflect
on everything that happened,
on everything that happened,
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i iskoristio sam to vreme
da se osvrnem na sve što se desilo,
da se osvrnem na sve što se desilo,
07:51
trying to understand why did it happen.
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pokušavajući da shvatim zašto se desilo.
07:54
It became clear to me
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Postalo mi je jasno
07:56
that while it's true that polarization
is primarily driven
is primarily driven
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da, iako je polarizacija pre svega vođena
08:01
by our human behavior,
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našim ljudskim ponašanjem,
08:03
social media shapes this behavior
and magnifies its impact.
and magnifies its impact.
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društveni mediji oblikuju dato ponašanje
i pojačavaju njegov uticaj.
i pojačavaju njegov uticaj.
08:08
Say you want to say something
that is not based on a fact,
that is not based on a fact,
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Recimo da želite da kažete nešto
što nema uporište u činjenicama,
što nema uporište u činjenicama,
08:11
pick a fight or ignore
someone that you don't like.
someone that you don't like.
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započnete svađu ili ignorišete
nekoga ko vam se ne sviđa.
nekoga ko vam se ne sviđa.
08:14
These are all natural human impulses,
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Sve su to prirodni ljudski porivi,
08:17
but because of technology,
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ali zahvaljujući tehnologiji,
08:19
acting on these impulses
is only one click away.
is only one click away.
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vođenje tim porivima
je samo jedan klik od vas.
je samo jedan klik od vas.
08:24
In my view, there are five
critical challenges
critical challenges
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Po mom viđenju, društveni mediji se danas
suočavaju s pet ključnih izazova.
suočavaju s pet ključnih izazova.
08:27
facing today's social media.
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08:30
First, we don't know
how to deal with rumors.
how to deal with rumors.
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Prvo, ne znamo
kako da se odnosimo prema tračevima.
kako da se odnosimo prema tračevima.
08:34
Rumors that confirm people's biases
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Tračevima koji učvršćuju
ljudske predrasude
ljudske predrasude
08:37
are now believed and spread
among millions of people.
among millions of people.
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se danas veruje i šire se
među milionima ljudi.
među milionima ljudi.
08:42
Second, we create our own echo chambers.
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Drugo, stvaramo sopstvene eho komore.
08:46
We tend to only communicate
with people that we agree with,
with people that we agree with,
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Jedino komuniciramo
s ljudima s kojima se slažemo,
s ljudima s kojima se slažemo,
08:49
and thanks to social media,
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a zahvaljujući društvenim medijima,
08:52
we can mute, un-follow
and block everybody else.
and block everybody else.
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možemo da utišamo, prestanemo da pratimo
i blokiramo sve ostale.
i blokiramo sve ostale.
08:58
Third, online discussions
quickly descend into angry mobs.
quickly descend into angry mobs.
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Treće, rasprave na internetu
brzo prelaze u gnevne rulje.
brzo prelaze u gnevne rulje.
09:03
All of us probably know that.
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Svako od nas to verovatno zna.
09:05
It's as if we forget
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Kao da smo zaboravili
09:07
that the people behind screens
are actually real people
are actually real people
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da su ljudi iza ekrana
zapravo stvarni ljudi,
zapravo stvarni ljudi,
09:10
and not just avatars.
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a ne puki avatari.
09:13
And fourth, it became really hard
to change our opinions.
to change our opinions.
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I četvrto, postalo je zaista teško
promeniti naše mišljenje.
promeniti naše mišljenje.
09:18
Because of the speed
and brevity of social media,
and brevity of social media,
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Zbog brzine i kratkotrajnosti
društvenih medija,
društvenih medija,
09:21
we are forced to jump to conclusions
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prinuđeni smo na ishitrene zaključke
09:24
and write sharp opinions in 140 characters
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i da pišemo oštra mišljenja
u 140 karaktera
u 140 karaktera
09:27
about complex world affairs.
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o složenim svetskim pojavama.
09:30
And once we do that,
it lives forever on the Internet,
it lives forever on the Internet,
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A jednom kad to napišemo,
ostaje večno na internetu
ostaje večno na internetu
09:34
and we are less motivated
to change these views,
to change these views,
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i mi smo manje motivisani
da menjamo dati pogled,
da menjamo dati pogled,
09:37
even when new evidence arises.
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čak i kad se pojave novi dokazi.
09:40
Fifth -- and in my point of view,
this is the most critical --
this is the most critical --
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Peto - i s moje tačke gledišta,
ovo je najkrucijalnije -
ovo je najkrucijalnije -
09:44
today, our social media experiences
are designed in a way
are designed in a way
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danas su naša iskustva
na društvenim medijima osmišljena tako
na društvenim medijima osmišljena tako
09:48
that favors broadcasting over engagements,
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da se favorizuje izveštavanje
naspram angažovanosti,
naspram angažovanosti,
09:51
posts over discussions,
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objave naspram rasprava,
09:54
shallow comments over deep conversations.
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plitki komentari
naspram dubokih razgovora.
naspram dubokih razgovora.
09:57
It's as if we agreed that
we are here to talk at each other
we are here to talk at each other
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Kao da smo se dogovorili
da smo tu da govorimo jedni drugima,
da smo tu da govorimo jedni drugima,
10:01
instead of talking with each other.
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umesto da govorimo jedni s drugima.
10:05
I witnessed how these
critical challenges contributed
critical challenges contributed
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Bio sam svedok
kako su ovi izazovi bili presudni
kako su ovi izazovi bili presudni
10:07
to an already polarized
Egyptian society,
Egyptian society,
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za već polarizovano egipatsko društvo,
10:11
but this is not just about Egypt.
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ali ne radi se samo o Egiptu.
10:13
Polarization is on the rise
in the whole world.
in the whole world.
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Polarizacija je u usponu u čitavom svetu.
10:17
We need to work hard on figuring out
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Moramo vredno da radimo
da bismo shvatili
da bismo shvatili
10:19
how technology could be
part of the solution,
part of the solution,
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kako bi tehnologija mogla da bude
deo rešenja,
deo rešenja,
10:23
rather than part of the problem.
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a ne deo problema.
10:27
There's a lot of debate today
on how to combat online harassment
on how to combat online harassment
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Trenutno se mnogo raspravlja
o borbi protiv uznemiravanja na internetu
o borbi protiv uznemiravanja na internetu
10:30
and fight trolls.
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i borbi protiv trolova.
10:31
This is so important.
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Ovo je veoma važno.
10:33
No one could argue against that.
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Niko to ne može da spori.
10:36
But we need to also think about how
to design social media experiences
to design social media experiences
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Ali bi trebalo i da razmišljamo o tome
kako da osmislimo društvene medije
kako da osmislimo društvene medije
10:41
that promote civility
and reward thoughtfulness.
and reward thoughtfulness.
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koji bi promovisali učtivost
i nagrađivali razboritost.
i nagrađivali razboritost.
10:45
I know for a fact
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Zasigurno znam,
10:46
if I write a post
that is more sensational,
that is more sensational,
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da ako napišem senzacionalističku objavu,
10:50
more one-sided, sometimes
angry and aggressive,
angry and aggressive,
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jednostranu, ponekad besnu i agresivnu,
10:53
I get to have more people see that post.
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više ljudi će da pogleda tu objavu.
10:56
I will get more attention.
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Dobiću veću pažnju.
10:59
But what if we put more focus on quality?
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Šta ako bismo se
više fokusirali na kvalitet?
više fokusirali na kvalitet?
11:03
What is more important:
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Šta je važnije:
11:04
the total number of readers
of a post you write,
of a post you write,
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ukupan broj čitalaca vaše objave
11:07
or who are the people who have impact
that read what you write?
that read what you write?
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ili ko su uticajni ljudi
koji čitaju to što ste napisali?
koji čitaju to što ste napisali?
11:12
Couldn't we just give people more
incentives to engage in conversations,
incentives to engage in conversations,
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Zar ne bi mogli da ljudima dajemo više
podsticaja da se angažuju u raspravama,
podsticaja da se angažuju u raspravama,
11:17
rather than just broadcasting
opinions all the time?
opinions all the time?
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umesto što samo prenosimo
mišljenja sve vreme?
mišljenja sve vreme?
Ili da nagrađujemo ljude za čitanje
11:20
Or reward people for reading
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11:22
and responding to views
that they disagree with?
that they disagree with?
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i odgovaranje na stavove
s kojima se ne slažu?
s kojima se ne slažu?
11:26
And also, make it socially acceptable
that we change our minds,
that we change our minds,
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I da učinimo društveno prihvatljivom
promenu mišljenja
promenu mišljenja
11:30
or probably even reward that?
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ili da čak to nagrađujemo?
11:33
What if we have a matrix that says
how many people changed their minds,
how many people changed their minds,
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Šta ako bismo imali matricu
koja bi saopštavala
koliko ljudi je promenilo mišljenje
koliko ljudi je promenilo mišljenje
11:37
and that becomes part
of our social media experience?
of our social media experience?
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i da to postane deo
našeg iskustva na društvenim medijima?
našeg iskustva na društvenim medijima?
Ako bih mogao da pratim koliko je ljudi
promenilo svoje mišljenje,
promenilo svoje mišljenje,
11:41
If I could track how many people
are changing their minds,
are changing their minds,
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11:44
I'd probably write more
thoughtfully, trying to do that,
thoughtfully, trying to do that,
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verovatno bih pisao promišljenije,
pokušavajući da to postignem,
pokušavajući da to postignem,
11:48
rather than appealing to the people
who already agree with me
who already agree with me
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umesto da apelujem na ljude
koji se već slažu sa mnom
koji se već slažu sa mnom
11:51
and "liking" because I just
confirmed their biases.
confirmed their biases.
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i koji "lajkuju" samo zato
što potvrđujem njihove predrasude.
što potvrđujem njihove predrasude.
Moramo i da razmišljamo o učinkovitim
mehanizmima kolektivnog deljenja:
mehanizmima kolektivnog deljenja:
11:55
We also need to think about effective
crowdsourcing mechanisms,
crowdsourcing mechanisms,
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11:59
to fact-check widely spread
online information,
online information,
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proveri činjenica iz informacija
koje se dele naširoko na internetu
koje se dele naširoko na internetu
12:02
and reward people who take part in that.
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i da nagrađujemo ljude
koji uzimaju učešća u tome.
koji uzimaju učešća u tome.
12:05
In essence, we need to rethink
today's social media ecosystem
today's social media ecosystem
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U suštini, moramo da se ponovo osvrnemo
na trenutni ekosistem društvenih medija
na trenutni ekosistem društvenih medija
12:10
and redesign its experiences
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i da nanovo osmislimo iskustva na njima,
12:13
to reward thoughtfulness, civility
and mutual understanding.
and mutual understanding.
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da nagrađujemo promišljenost, učtivost
i međusobno razumevanje.
i međusobno razumevanje.
12:17
As a believer in the Internet,
I teamed up with a few friends,
I teamed up with a few friends,
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Kao neko ko veruje u internet,
udružio sam se s nekoliko prijatelja,
udružio sam se s nekoliko prijatelja,
12:20
started a new project,
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započeo sam novi projekat,
12:22
trying to find answers
and explore possibilities.
and explore possibilities.
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pokušavajući da nađem odgovore
i da istražim mogućnosti.
i da istražim mogućnosti.
12:26
Our first product is a new
media platform for conversations.
media platform for conversations.
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Naš prvi proizvod je nova
medijska platforma za rasprave.
medijska platforma za rasprave.
12:30
We're hosting conversations
that promote mutual understanding
that promote mutual understanding
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Domaćini smo za rasprave
koje promovišu međusobno razumevanje
koje promovišu međusobno razumevanje
12:34
and hopefully change minds.
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i nadam se da menjaju mišljenja.
12:36
We don't claim to have the answers,
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Ne tvrdimo da imamo odgovore,
12:38
but we started experimenting
with different discussions
with different discussions
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ali smo počeli da eksperimentišemo
s različitim raspravama
s različitim raspravama
12:42
about very divisive issues,
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o izuzetno razdornim pitanjima,
12:44
such as race, gun control,
the refugee debate,
the refugee debate,
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poput rase, kontrole oružja,
debate o izbeglicama,
debate o izbeglicama,
12:48
relationship between Islam and terrorism.
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vezi između islama i terorizma.
12:51
These are conversations that matter.
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To su bitni razgovori.
12:54
Today, at least one out of three
people on the planet
people on the planet
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Trenutno, bar jedan
od tri čoveka na planeti
od tri čoveka na planeti
12:59
have access to the Internet.
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ima pristup internetu.
13:02
But part of this Internet
is being held captive
is being held captive
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Međutim deo interneta je zatočen
13:06
by the less noble aspects
of our human behavior.
of our human behavior.
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od strane manje časnih aspekata
našeg ljudskog ponašanja.
našeg ljudskog ponašanja.
13:10
Five years ago, I said,
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Pre pet godina sam rekao:
13:13
"If you want to liberate society,
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"Ako želite da oslobodite društvo,
13:16
all you need is the Internet."
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sve što vam je potrebno je internet."
13:19
Today, I believe if we want
to liberate society,
to liberate society,
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Danas verujem da,
ako želimo da oslobodimo društvo,
ako želimo da oslobodimo društvo,
13:24
we first need to liberate the Internet.
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prvo moramo da oslobodimo internet.
13:27
Thank you very much.
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Mnogo vam hvala.
13:28
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Wael Ghonim - Internet activist and computer engineerWael Ghonim believes that the Internet can be the most powerful platform for connecting humanity, if we can bring civility and thoughtful conversations back to it.
Why you should listen
Wael Ghonim is a computer engineer, an Internet activist, and a social entrepreneur. He is a co-founder of Parlio, a new media platform for public conversations that rewards civility, which has been acquired by Quora. Wael is a senior fellow at Ash Center for Democratic Governance at Harvard University.
Wael spent 6 years at Google during which he used to head up Marketing and Product in the MENA region responsible of driving the growth of Google's products across the region and evangelizing the use of the Internet and growing the Arabic content in the region.
In 2011, Wael was nominated for the Nobel Peace Prize, was named one of Time 100's most influential and received JFK Profile in Courage Award. Coined the "keyboard freedom fighter," he used the power of the internet and social media to fight for social justice, democracy and human rights in Egypt.
He is the founder of "Tahrir Academy", a nonprofit online knowledge sharing platform for Arab youth. Wael received his Bachelor's Degree in Computer Engineering from Cairo University and earned an MBA from the American University in Cairo.
Wael Ghonim | Speaker | TED.com