TED2016
Joe Gebbia: How Airbnb designs for trust
喬 ‧ 傑比亞: Airbnb 點樣令人放心
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Readability: 3.5
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喬 ‧ 傑比亞係 Airbnb 嘅其中一個創辦人，佢用公司打賭人彼此嘅信任大到可以令人放心住喺陌生人屋企。佢係點樣拋棄陌生人都係危險嘅觀念？答案係藉著好嘅設計。緃使 Airbnb 現時已經有 123 萬次接待晚數，喬 ‧ 傑比亞仍然喺度將佢嘅夢想實現，為世界帶嚟一種分享文化，令人連繫一齊、感覺係社群一分子，而唔係分開、孤立。
Joe Gebbia - Designer, co-founder of Airbnb
As a designer, entrepreneur and the co-founder and Chief Product Officer of Airbnb, Joe Gebbia helped redesign the way the world travels and people connect. Full bio
As a designer, entrepreneur and the co-founder and Chief Product Officer of Airbnb, Joe Gebbia helped redesign the way the world travels and people connect. Full bio
Double-click the English transcript below to play the video.
00:12
I want to tell you the story
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我想同大家講
我差點被綁架喺
馬自達 Miata 嘅車尾箱嘅故事
馬自達 Miata 嘅車尾箱嘅故事
00:14
about the time I almost got kidnapped
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00:18
in the trunk of a red Mazda Miata.
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嗰陣我喺設計學院畢業之後第一日
00:22
It's the day after graduating
from design school
from design school
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我正喺後院拍賣
00:25
and I'm having a yard sale.
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呢個時候有個男人渣住架
紅色 Mazda，停咗喺度
紅色 Mazda，停咗喺度
00:26
And this guy pulls up in this red Mazda
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喺度摷我嘅拍賣品
00:29
and he starts looking through my stuff.
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佢買咗我做嘅一件作品
00:31
And he buys a piece of art that I made.
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00:34
And it turns out he's alone
in town for the night,
in town for the night,
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原來佢要返去和平護衛隊
但自己一個穿州過省
00:38
driving cross-country on a road trip
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仲要留喺個鎮過夜
00:40
before he goes into the Peace Corps.
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00:42
So I invite him out for a beer
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所以我請佢一齊飲酒
佢同我講佢想令世界唔一樣
00:45
and he tells me all about his passion
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00:47
for making a difference in the world.
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00:50
Now it's starting to get late,
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呢個時候開始夜啦
我都好累啦
00:52
and I'm getting pretty tired.
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00:54
As I motion for the tab,
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當我示意埋單時
我唔小心問佢
00:56
I make the mistake of asking him,
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「你今晚住邊呀？」
00:59
"So where are you staying tonight?"
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01:01
And he makes it worse by saying,
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但情況更加壞，因為佢話
「其實，我冇地方瞓。」
01:04
"Actually, I don't have a place."
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01:07
And I'm thinking, "Oh, man!"
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我就心諗，
「吓！唔係掛！你做咩架？」
「吓！唔係掛！你做咩架？」
01:10
What do you do?
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我哋都經歷過呢類情型，係嗎？
01:12
We've all been there, right?
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我應唔應該招待呢個男人？
01:15
Do I offer to host this guy?
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但係，我至係啱啱識佢
01:17
But, I just met him -- I mean,
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但佢話佢要返去和平護衛隊
01:19
he says he's going to the Peace Corps,
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但係我唔知佢係咪
真係返去和平護衛隊
真係返去和平護衛隊
01:21
but I don't really know if he's going
to the Peace Corps
to the Peace Corps
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我又唔想被綁架喺車尾箱
01:24
and I don't want to end up kidnapped
in the trunk of a Miata.
in the trunk of a Miata.
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仲要係一個細嘅車尾箱！
01:26
That's a small trunk!
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01:30
So then I hear myself saying,
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然後，我聽到自己講
01:32
"Hey, I have an airbed you can stay on
in my living room."
in my living room."
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「喂，我有一個充氣床，
你可以喺我客廳瞓。」
你可以喺我客廳瞓。」
01:36
And the voice in my head goes,
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跟住，我腦入邊有把聲講
「等陣，你講咩哇？」
01:37
"Wait, what?"
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嗰晚，我瞓喺床上望住天花喺度諗
01:40
That night, I'm laying in bed,
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01:42
I'm staring at the ceiling and thinking,
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「天呀，我做咗乜嘢？
01:45
"Oh my god, what have I done?
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客廳瞓咗個完全唔識嘅陌生人
01:48
There's a complete stranger
sleeping in my living room.
sleeping in my living room.
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萬一佢係精神病咁點？」
01:52
What if he's psychotic?"
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01:55
My anxiety grows so much,
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我嘅焦慮越嚟越勁
我彈起身，趷高腳行到門口鎖咗房門
01:56
I leap out of bed,
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01:58
I sneak on my tiptoes to the door,
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02:00
and I lock the bedroom door.
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好彩佢唔係精神病
02:04
It turns out he was not psychotic.
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02:06
We've kept in touch ever since.
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自此之後我哋一直保持聯絡
02:08
And the piece of art
he bought at the yard sale
he bought at the yard sale
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嗰幅佢係我後院買到嘅畫
掛咗喺佢課室裏面
掛咗喺佢課室裏面
02:10
is hanging in his classroom;
he's a teacher now.
he's a teacher now.
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佢宜家係一名老師
呢個就係我第一次招待嘅經驗
02:15
This was my first hosting experience,
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呢次經歷完全改變我嘅看法
02:16
and it completely changed my perspective.
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02:21
Maybe the people that my childhood
taught me to label as strangers
taught me to label as strangers
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或者童年我所學到嘅陌生人
其實係等待我去認識嘅新朋友
02:25
were actually friends waiting
to be discovered.
to be discovered.
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接待人嚟屋企嘅氣墊床瞓
對我嚟講越嚟越普通
對我嚟講越嚟越普通
02:29
The idea of hosting people on airbeds
gradually became natural to me
gradually became natural to me
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當我搬到三藩市，我帶埋充氣床喺身邊
02:33
and when I moved to San Francisco,
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02:35
I brought the airbed with me.
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02:37
So now it's two years later.
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兩年之後，我失業，幾乎破產
02:39
I'm unemployed, I'm almost broke,
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02:42
my roommate moves out,
and then the rent goes up.
and then the rent goes up.
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我嘅室友搬走咗，跟住又加租
嗰陣我知道有一個設計會議會舉行
02:46
And then I learn there's a design
conference coming to town,
conference coming to town,
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所有酒店房間都訂咗
02:49
and all the hotels are sold out.
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而我成日認為將恐懼轉化為樂趣
02:50
And I've always believed
that turning fear into fun
that turning fear into fun
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係創作嘅恩物
02:54
is the gift of creativity.
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所以，我就向我嘅好朋友
兼新嘅室友布莱恩 · 切斯基講
兼新嘅室友布莱恩 · 切斯基講
02:56
So here's what I pitch my best friend
and my new roommate Brian Chesky:
and my new roommate Brian Chesky:
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「布萊恩，我諗到一個賺錢嘅方法，
03:02
"Brian, thought of a way
to make a few bucks --
to make a few bucks --
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就係將我哋屋企變成
『設計師民宿兼包早餐』，
『設計師民宿兼包早餐』，
03:04
turning our place into 'designers
bed and breakfast,'
bed and breakfast,'
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畀年輕設計師嚟到城市之後
有一個過夜嘅地方，
有一個過夜嘅地方，
03:06
offering young designers who come
to town a place to crash,
to town a place to crash,
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包無線上網、一張細書枱、
03:09
complete with wireless Internet,
a small desk space,
a small desk space,
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一張睡墊同每朝早餐。哈哈！」
03:12
sleeping mat, and breakfast each morning.
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03:14
Ha!"
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我哋整咗簡單網站
Airbnb 就咁樣誕生咗
Airbnb 就咁樣誕生咗
03:16
We built a basic website
and Airbed and Breakfast was born.
and Airbed and Breakfast was born.
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03:20
Three lucky guests got to stay
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有三位幸運嘅客人嚟住
佢哋瞓喺硬木地板上面
價值 20 美元嘅氣墊床
價值 20 美元嘅氣墊床
03:22
on a 20-dollar airbed
on the hardwood floor.
on the hardwood floor.
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03:26
But they loved it, and so did we.
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不過佢哋好滿意，我哋都係
03:29
I swear, the ham
and Swiss cheese omelets we made
and Swiss cheese omelets we made
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我發誓，我哋煮嘅瑞士芝士蛋餅
味道零舍唔同
03:31
tasted totally different
because we made them for our guests.
because we made them for our guests.
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因為我哋親自為客人而做
03:35
We took them on adventures
around the city,
around the city,
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我哋帶佢哋遊覽城市
當我哋同最後一位客人
講再見，閂咗門之後
講再見，閂咗門之後
03:37
and when we said goodbye
to the last guest,
to the last guest,
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03:40
the door latch clicked,
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03:42
Brian and I just stared at each other.
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布萊恩同我互望
03:45
Did we just discover
it was possible to make friends
it was possible to make friends
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我哋發現咗一種既可以交朋友
又可以收租嘅方法
03:49
while also making rent?
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於是一切開始啦
03:52
The wheels had started to turn.
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我嘅舊室友內森 ‧ 布萊卡斯亞克
03:54
My old roommate, Nate Blecharczyk,
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加入我哋公司成為技術創辦人
03:55
joined as engineering co-founder.
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03:58
And we buckled down to see
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我哋認真了解下
我哋可唔可以
將呢樣嘢變成一門生意
將呢樣嘢變成一門生意
04:00
if we could turn this into a business.
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04:03
Here's what we pitched investors:
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我哋同投資者講
「我哋想建立一個網站，
04:08
"We want to build a website
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等大家可以將佢哋
04:09
where people publicly post pictures
of their most intimate spaces,
of their most intimate spaces,
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最私人嘅空間嘅相
發佈到網站上，
發佈到網站上，
04:13
their bedrooms, the bathrooms --
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例如睡房、洗手間，
嗰啲人哋嚟到
你唔想畀人睇到嘅房。
你唔想畀人睇到嘅房。
04:15
the kinds of rooms you usually keep closed
when people come over.
when people come over.
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然後，透過網絡，
04:18
And then, over the Internet,
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佢哋可以邀請陌生人到屋企留宿。
04:20
they're going to invite complete strangers
to come sleep in their homes.
to come sleep in their homes.
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呢樣一定有錢賺呀！」
04:23
It's going to be huge!"
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（笑聲）
04:25
(Laughter)
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我哋坐低，之後
就等我哋嘅事業蓬勃發展
就等我哋嘅事業蓬勃發展
04:27
We sat back, and we waited
for the rocket ship to blast off.
for the rocket ship to blast off.
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但係事業仍然停滯不前
04:31
It did not.
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無人願意投資一種
畀陌生人到自己屋企過夜嘅服務
畀陌生人到自己屋企過夜嘅服務
04:34
No one in their right minds
would invest in a service
would invest in a service
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04:37
that allows strangers
to sleep in people's homes.
to sleep in people's homes.
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04:40
Why?
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點解？
04:41
Because we've all been taught
as kids, strangers equal danger.
as kids, strangers equal danger.
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因為我哋自細就被教話
陌生人等於危險
陌生人等於危險
當你遇到問題時
你會用已知嘅嘢去解決問題
你會用已知嘅嘢去解決問題
04:46
Now, when you're faced with a problem,
you fall back on what you know,
you fall back on what you know,
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嗰陣我哋淨係識得設計
04:49
and all we really knew was design.
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04:52
In art school, you learn
that design is much more
that design is much more
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喺藝術學校，你學到
設計比物件嘅外表同觸感重要得多
04:55
than the look and feel of something --
it's the whole experience.
it's the whole experience.
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因為係關乎整體經歷
我哋對物件會識咁樣做
04:58
We learned to do that for objects,
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但係宜家我哋嘅目標係
05:00
but here, we were aiming
to build Olympic trust
to build Olympic trust
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點樣令兩個素未謀面嘅人彼此信任
05:04
between people who had never met.
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設計可否令此會發生呢？
05:08
Could design make that happen?
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究竟有冇可能設計出「信任」呢？
05:11
Is it possible to design for trust?
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我想畀你哋感受下
05:15
I want to give you a sense
of the flavor of trust
of the flavor of trust
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我哋想追求嘅「信任」
05:18
that we were aiming to achieve.
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我會進行一個三十秒嘅實驗
05:21
I've got a 30-second experiment
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令你哋走出安樂窩
05:23
that will push you past your comfort zone.
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如果你願意參加，請豎起你嘅手指公！
05:25
If you're up for it, give me a thumbs-up.
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05:30
OK, I need you to take out your phones.
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好，我需要各位拎出手機
05:38
Now that you have your phone out,
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擺出之後
請解鎖手機
05:40
I'd like you to unlock your phone.
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05:45
Now hand your unlocked phone
to the person on your left.
to the person on your left.
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然後將手機交畀你隔籬嘅人
（笑聲）
05:49
(Laughter)
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06:01
That tiny sense of panic
you're feeling right now --
you're feeling right now --
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宜家你感覺到嘅驚慌
（笑聲）
06:04
(Laughter)
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就好似第一次打開家門
向客人提供住宿嘅宿主
向客人提供住宿嘅宿主
06:06
is exactly how hosts feel the first time
they open their home.
they open their home.
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06:10
Because the only thing
more personal than your phone
more personal than your phone
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因為唯一比自己手機更私人嘅
就係你屋企
06:13
is your home.
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06:15
People don't just see your messages,
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人哋唔只睇到你嘅信息
仲睇到你嘅睡房
06:16
they see your bedroom,
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廚房同洗手間
06:18
your kitchen, your toilet.
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06:21
Now, how does it feel holding
someone's unlocked phone?
someone's unlocked phone?
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宜家攞住人哋解鎖咗嘅手機
感覺如何？
感覺如何？
06:26
Most of us feel really responsible.
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我哋大多數都突然有一種責任感
呢個就係大部分房客住宿時嘅感覺
06:29
That's how most guests feel
when they stay in a home.
when they stay in a home.
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因此客人都有呢種責任心
我哋公司先會生存到宜家
我哋公司先會生存到宜家
06:32
And it's because of this
that our company can even exist.
that our company can even exist.
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06:36
By the way, who's holding Al Gore's phone?
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順便一提，邊位攞住 Al Gore 嘅手機？
（笑聲）
06:39
(Laughter)
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你會唔會同 Twitter 講佢要競逐總統？
06:42
Would you tell Twitter
he's running for President?
he's running for President?
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（笑聲）
06:45
(Laughter)
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（掌聲）
06:47
(Applause)
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好啦，你依家可以攞返你嘅手機
06:55
OK, you can hand your phones back now.
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07:03
So now that you've experienced
the kind of trust challenge
the kind of trust challenge
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所以，啱啱各位體驗過
我們曾經面對嘅信任問題
07:06
we were facing,
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我亦都想分享我哋
喺途中見到嘅嘢
喺途中見到嘅嘢
07:08
I'd love to share a few discoveries
we've made along the way.
we've made along the way.
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07:12
What if we changed one small thing
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如果我哋喺實驗裏邊
做小小設計嘅變動會點呢？
07:14
about the design of that experiment?
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如果坐喺你隔離嘅人
首先介紹自己嘅名
首先介紹自己嘅名
07:16
What if your neighbor had introduced
themselves first, with their name,
themselves first, with their name,
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邊度嚟、佢哋嘅仔女或者家企隻狗？
07:20
where they're from, the name
of their kids or their dog?
of their kids or their dog?
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07:23
Imagine that they had 150 reviews
of people saying,
of people saying,
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想像下佢哋獲得 150 個他人評價
話「佢哋搾得人哋
解鎖嘅手機好好！」
解鎖嘅手機好好！」
07:27
"They're great at holding
unlocked phones!"
unlocked phones!"
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07:29
(Laughter)
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（笑聲）
07:34
Now how would you feel
about handing your phone over?
about handing your phone over?
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宜家你交出手機時
會有點嘅感覺？
會有點嘅感覺？
結果證明
07:39
It turns out,
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一個設計完善嘅評分系統
係建立信任嘅關鍵
係建立信任嘅關鍵
07:40
a well-designed reputation system
is key for building trust.
is key for building trust.
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我哋最初其實並唔成功
07:44
And we didn't actually
get it right the first time.
get it right the first time.
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大眾難以留低劣評
07:47
It's hard for people to leave bad reviews.
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07:51
Eventually, we learned to wait
until both guests and hosts
until both guests and hosts
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結果我哋知道
要等客人同民宿主人
各自寫好評語之後
各自寫好評語之後
07:55
left the review before we reveal them.
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我哋至可以公開佢哋嘅評語
07:59
Now, here's a discovery
we made just last week.
we made just last week.
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就係上星期我哋又學到新嘢
我們同史丹佛大學做咗一個研究
08:02
We did a joint study with Stanford,
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觀察啲人有幾因為人哋年齡、居住地
08:04
where we looked at people's
willingness to trust someone
willingness to trust someone
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08:07
based on how similar they are in age,
location and geography.
location and geography.
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同地理環境相似而相信人哋
08:13
The research showed, not surprisingly,
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如之前所料，硏究結果顯示
我哋傾向鍾意類似嘅人
08:16
we prefer people who are like us.
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愈係同我哋唔似嘅人
08:20
The more different somebody is,
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我哋就愈唔信
08:22
the less we trust them.
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08:25
Now, that's a natural social bias.
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呢個係自然嘅社會偏見現象
08:28
But what's interesting is what happens
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但當你加入咗評分系統之後
有趣事情就發生啦
08:30
when you add reputation into the mix,
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以評價為例
08:32
in this case, with reviews.
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08:35
Now, if you've got
less than three reviews,
less than three reviews,
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若然係你有三個人評價你
無變化
08:37
nothing changes.
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08:39
But if you've got more than 10,
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但如果你得到超過十個評價
就會發生改變
08:42
everything changes.
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08:44
High reputation beats high similarity.
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信譽會排喺相似度之前
啱嘅設計可以消除根深蒂固嘅偏見
08:50
The right design can actually
help us overcome
help us overcome
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08:53
one of our most deeply rooted biases.
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08:57
Now we also learned that building
the right amount of trust
the right amount of trust
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我們同時發現，要建立適度嘅信任
就需要公開適量嘅私人資料
09:00
takes the right amount of disclosure.
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09:03
This is what happens when a guest
first messages a host.
first messages a host.
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跟住落嚟就係房客第一次
畀房東發訊息時嘅情況
畀房東發訊息時嘅情況
如果你透露得太少，例如「呦」
09:07
If you share too little, like, "Yo,"
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09:12
acceptance rates go down.
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咁接受嘅機率會降低
如果你透露得太多，例如：
09:14
And if you share too much, like,
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「我同阿媽鬧交。」
09:16
"I'm having issues with my mother,"
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（笑聲）
09:18
(Laughter)
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咁接受機率同樣會下降
09:19
acceptance rates also go down.
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09:22
But there's a zone that's just right,
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但係如果表達得啱啱好，例如：
「我鍾意你屋企嘅藝術品，
想同家人嚟渡假。」
想同家人嚟渡假。」
09:24
like, "Love the artwork in your place.
Coming for vacation with my family."
Coming for vacation with my family."
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咁，我哋要點樣設計
至做到適量公開資料呢？
至做到適量公開資料呢？
09:28
So how do we design for just
the right amount of disclosure?
the right amount of disclosure?
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09:33
We use the size of the box
to suggest the right length,
to suggest the right length,
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我哋利用空格欄位嘅尺寸
提示資料應有嘅長短
提示資料應有嘅長短
並且有文字引導佢哋分享
09:36
and we guide them with prompts
to encourage sharing.
to encourage sharing.
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我哋將全公司
09:41
We bet our whole company
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09:44
on the hope that,
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押在呢個好嘅設計上
09:45
with the right design,
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透過好設計
令人願意克服對陌生人恐懼嘅偏見
09:47
people would be willing to overcome
the stranger-danger bias.
the stranger-danger bias.
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09:51
What we didn't realize
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但我哋唔知
有幾多人準備好將偏見放下
09:53
is just how many people
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09:55
were ready and waiting
to put the bias aside.
to put the bias aside.
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呢幅係我哋服務使用量嘅表
09:59
This is a graph that shows
our rate of adoption.
our rate of adoption.
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呢張圖講明三件事
10:03
There's three things happening here.
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第一，租房數目簡直係難以置信
10:06
The first, an unbelievable amount of luck.
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第二，係我哋團隊努力嘅成果
10:10
The second is the efforts of our team.
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2120
10:13
And third is the existence
of a previously unsatisfied need.
of a previously unsatisfied need.
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第三，之前客戶嘅不滿仍然存在
10:19
Now, things have been going pretty well.
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依家業務發展得唔錯
當然有時，會出現問題
10:21
Obviously, there are times
when things don't work out.
when things don't work out.
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例如客人未經主人同意開派對
10:25
Guests have thrown unauthorized parties
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同埋將屋企搞到亂塔塔
10:27
and trashed homes.
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仲有，房東由得房客畀雨淋都唔理
10:29
Hosts have left guests
stranded in the rain.
stranded in the rain.
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創業初期，我負責顧客服務
10:34
In the early days, I was customer service,
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客戶電話會直達我手機
10:38
and those calls came
right to my cell phone.
right to my cell phone.
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我係喺信任破裂嘅最前線
10:41
I was at the front lines
of trust breaking.
of trust breaking.
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3321
10:45
And there's nothing worse
than those calls,
than those calls,
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無嘢比聽到呢啲電話慘
剩係諗起電話都覺得心痛
10:48
it hurts to even think about them.
208
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2229
10:51
And the disappointment
in the sound of someone's voice
in the sound of someone's voice
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聽見電話裏邊失望嘅聲音
老實講
10:53
was and, I would say, still is
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係我哋不停改進嘅動力
10:56
our single greatest motivator
to keep improving.
to keep improving.
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謝天謝地，喺我哋接待過
1.23 億個夜晚之後
1.23 億個夜晚之後
11:00
Thankfully, out of the 123 million nights
we've ever hosted,
we've ever hosted,
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11:05
less than a fraction of a percent
have been problematic.
have been problematic.
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少過 1% 嘅客人有問題
證明咗人有信任
11:10
Turns out, people
are justified in their trust.
are justified in their trust.
214
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2329
11:13
And when trust works out right,
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2222
而當信任上咗軌道之後
神奇嘅嘢可以發生！
11:15
it can be absolutely magical.
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2300
我哋曾經有一個房客喺烏拉圭住宿時
11:19
We had a guest stay
with a host in Uruguay,
with a host in Uruguay,
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突然心臟病發
11:22
and he suffered a heart attack.
218
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1608
房東將佢送入醫院搶救
11:24
The host rushed him to the hospital.
219
672274
1993
11:27
They donated their own blood
for his operation.
for his operation.
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仲捐血幫佢做手術
等我同各位讀下嗰位客人嘅評價：
11:31
Let me read you his review.
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（笑聲）
11:33
(Laughter)
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「對平時冇做運動、
11:41
"Excellent house for sedentary travelers
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容易心肌梗塞嘅遊客，
呢間屋確實好好。」
呢間屋確實好好。」
11:43
prone to myocardial infarctions.
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2243
11:45
(Laughter)
225
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2245
（笑聲）
「呢個區環境優美，
11:48
The area is beautiful and has
direct access to the best hospitals.
direct access to the best hospitals.
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仲有一條直通最好醫院嘅路。
11:52
(Laughter)
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（笑聲）
Javier 同 Alejandra
11:54
Javier and Alejandra instantly
become guardian angels
become guardian angels
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就算唔識你，都會即刻救你一命。
11:57
who will save your life
without even knowing you.
without even knowing you.
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當你就快唔得嘅時候，
佢哋會立即開車送你去醫院。
佢哋會立即開車送你去醫院。
12:01
They will rush you to the hospital
in their own car while you're dying
in their own car while you're dying
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醫生幫你做搭橋手術時，
佢哋會喺等候室守候住你。
佢哋會喺等候室守候住你。
12:05
and stay in the waiting room
while the doctors give you a bypass.
while the doctors give you a bypass.
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佢哋唔想你孤獨，
所以佢哋會帶書畀你睇。
所以佢哋會帶書畀你睇。
12:09
They don't want you to feel lonely,
they bring you books to read.
they bring you books to read.
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之後佢哋仲會畀你瞓多幾晚
而唔收你錢。
而唔收你錢。
12:12
And they let you stay at their house
extra nights without charging you.
extra nights without charging you.
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極力推薦！」
12:16
Highly recommended!"
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1230
（掌聲）
12:17
(Applause)
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2453
當然，唔係每次住宿都係咁樣
12:26
Of course, not every stay is like that.
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2249
但係，呢種超越交易的友情
12:29
But this connection beyond the transaction
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就係「分享經濟」要達到嘅目標
12:31
is exactly what the sharing
economy is aiming for.
economy is aiming for.
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當我聽到呢個術語嘅時候
12:35
Now, when I heard that term,
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我承認，我仲未搞清楚
12:37
I have to admit, it tripped me up.
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分享同交易點樣並存？
12:40
How do sharing
and transactions go together?
and transactions go together?
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2523
所以等我哋嚟講解一下
呢樣係關於商業嘅事
呢樣係關於商業嘅事
12:44
So let's be clear; it is about commerce.
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但係，如果你剩係將呢樣嘢
叫做「房租經濟」
叫做「房租經濟」
12:47
But if you just called it
the rental economy,
the rental economy,
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2324
咁就唔完整啦
12:50
it would be incomplete.
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「分享經濟」指人有接觸嘅商業行為
12:52
The sharing economy is commerce
with the promise of human connection.
with the promise of human connection.
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12:57
People share a part of themselves,
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人分享佢哋自己嘅一部分
呢樣嘢足以改變一切
13:00
and that changes everything.
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你知道今日旅行似咩呀？
13:03
You know how most travel today is, like,
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2425
我覺得似快餐
13:05
I think of it like fast food --
249
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1731
高效而且千篇一律
13:07
it's efficient and consistent,
250
775632
2011
13:10
at the cost of local and authentic.
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2790
但失去咗當地風土人情
如果旅遊令你
13:14
What if travel were like
a magnificent buffet
a magnificent buffet
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2808
盡情體驗本地嘅嘢會點？
13:17
of local experiences?
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如果每個你遊覽過嘅地方
13:19
What if anywhere you visited,
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2296
都有一個本地中央市集
13:22
there was a central marketplace of locals
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2245
而你未聽過
13:24
offering to get you thoroughly drunk
256
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可以喺嗰度嘅酒吧飲個暢快？
13:27
on a pub crawl in neighborhoods
you didn't even know existed.
you didn't even know existed.
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3925
又或者可以向五星級飯店
嘅廚師拜藝？
嘅廚師拜藝？
13:32
Or learning to cook from the chef
of a five-star restaurant?
of a five-star restaurant?
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3587
今日屋企嘅設計概念
嚟自私隱同分隔
嚟自私隱同分隔
13:37
Today, homes are designed around
the idea of privacy and separation.
the idea of privacy and separation.
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4664
如果屋企嘅設計概念從一開始
就係分享會點樣呢？
就係分享會點樣呢？
13:42
What if homes were designed
to be shared from the ground up?
to be shared from the ground up?
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13:46
What would that look like?
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外觀會係點？
如果城市都接受分享嘅文化呢？
13:49
What if cities embraced
a culture of sharing?
a culture of sharing?
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我見到未來嘅城市都係分享型
13:53
I see a future of shared cities
that bring us community and connection
that bring us community and connection
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都會有社區同埋連繫到人嘅
而唔係孤立同分離
13:58
instead of isolation and separation.
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2211
喺首爾
14:01
In South Korea, in the city of Seoul,
265
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韓國人其實已經開始做緊分享經濟
14:03
they've actually even started this.
266
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1683
佢哋將數以百計政府嘅停車位
14:05
They've repurposed hundreds
of government parking spots
of government parking spots
267
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分享畀居民使用
14:08
to be shared by residents.
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1444
佢哋將需要住宿嘅學生
14:10
They're connecting students
who need a place to live
who need a place to live
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同有空房嘅房東配對
14:13
with empty-nesters who have extra rooms.
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2368
佢哋仲設立資金孵化器
14:16
And they've started an incubator
to help fund the next generation
to help fund the next generation
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3664
為下一代「分享經濟」嘅
初創公司提供資金支持
初創公司提供資金支持
14:20
of sharing economy start-ups.
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今晚，我哋嘅民宿會涉及
14:24
Tonight, just on our service,
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14:29
785,000 people
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3084
785,000人
191 個國家
14:33
in 191 countries
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2780
14:38
will either stay in a stranger's home
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2281
佢哋一係住喺陌生人屋企嘅房客
一係準備歡迎陌生人嚟屋企住嘅屋東
14:42
or welcome one into theirs.
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2074
好明顯，陌生人並唔似
我哋細個被教育咁瘋狂
我哋細個被教育咁瘋狂
14:46
Clearly, it's not as crazy
as we were taught.
as we were taught.
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2899
我哋並無發明新嘅嘢
14:51
We didn't invent anything new.
279
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1614
好客之道呢句話由來已久
14:53
Hospitality has been around forever.
280
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2285
全世界亦有好多好似我哋咁嘅網站
14:58
There's been many other
websites like ours.
websites like ours.
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3130
但係點解我哋最後成功？
15:02
So, why did ours eventually take off?
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3147
除了運氣同時機之外
15:08
Luck and timing aside,
283
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1806
我認識到信任
15:11
I've learned that you can take
the components of trust,
the components of trust,
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2622
然後融合喺設計裏面
15:13
and you can design for that.
285
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1565
設計消除我陌生人等於危險嘅觀念
15:19
Design can overcome our most deeply rooted
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呢個根深蒂固的偏見
15:22
stranger-danger bias.
287
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1579
15:23
And that's amazing to me.
288
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1761
呢種偏見令我吃驚
15:26
It blows my mind.
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完全同我諗法有出入
每次見到紅色 Miata 經過
我都會諗起呢種偏見
我都會諗起呢種偏見
15:29
I think about this every time
I see a red Miata go by.
I see a red Miata go by.
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2578
我知道設計唔能夠解決
世界所有問題
世界所有問題
15:33
Now, we know design won't solve
all the world's problems.
all the world's problems.
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但如果佢能夠
解決住宿嘅問題
解決住宿嘅問題
15:40
But if it can help out with this one,
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如果佢能夠做到少少成果
15:42
if it can make a dent in this,
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我會不期然地諗
15:44
it makes me wonder,
what else can we design for next?
what else can we design for next?
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我哋下次可以設計啲咩出嚟呢？
多謝
15:52
Thank you.
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15:53
(Applause)
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（掌聲）
ABOUT THE SPEAKER
Joe Gebbia - Designer, co-founder of AirbnbAs a designer, entrepreneur and the co-founder and Chief Product Officer of Airbnb, Joe Gebbia helped redesign the way the world travels and people connect.
Why you should listen
When Joe Gebbia first envisioned Airbnb in his living room in 2007, his motivation was simple -- to pay his rent. Starting as a simple room-sharing service, Joe and co-founders Brian Chesky and Nathan Blecharczyk turned Airbnb into a major disruptive force for the hospitality industry, creating a new economy for millions of people in 190 countries around the world.
Gebbia serves as a part-time design partner at Y Combinator, the prestigious startup incubator that helped launch Airbnb. He earned dual degrees in Graphic Design and Industrial Design at the Rhode Island School of Design (RISD), where he now serves on the institution's Board of Trustees. He plays a leading role in shaping Airbnb’s future innovation, distinctive culture, and design aesthetic, and through his work, seeks to expand the richness of human connection in the world.
More profile about the speakerGebbia serves as a part-time design partner at Y Combinator, the prestigious startup incubator that helped launch Airbnb. He earned dual degrees in Graphic Design and Industrial Design at the Rhode Island School of Design (RISD), where he now serves on the institution's Board of Trustees. He plays a leading role in shaping Airbnb’s future innovation, distinctive culture, and design aesthetic, and through his work, seeks to expand the richness of human connection in the world.
Joe Gebbia | Speaker | TED.com