ABOUT THE SPEAKER
Joe Gebbia - Designer, co-founder of Airbnb
As a designer, entrepreneur and the co-founder and Chief Product Officer of Airbnb, Joe Gebbia helped redesign the way the world travels and people connect.

Why you should listen
When Joe Gebbia first envisioned Airbnb in his living room in 2007, his motivation was simple -- to pay his rent. Starting as a simple room-sharing service, Joe and co-founders Brian Chesky and Nathan Blecharczyk turned Airbnb into a major disruptive force for the hospitality industry, creating a new economy for millions of people in 190 countries around the world.

Gebbia serves as a part-time design partner at Y Combinator, the prestigious startup incubator that helped launch Airbnb. He earned dual degrees in Graphic Design and Industrial Design at the Rhode Island School of Design (RISD), where he now serves on the institution's Board of Trustees. He plays a leading role in shaping Airbnb’s future innovation, distinctive culture, and design aesthetic, and through his work, seeks to expand the richness of human connection in the world.
More profile about the speaker
Joe Gebbia | Speaker | TED.com
TED2016

Joe Gebbia: How Airbnb designs for trust

喬 ‧ 傑比亞: Airbnb 點樣令人放心

Filmed:
2,523,121 views

喬 ‧ 傑比亞係 Airbnb 嘅其中一個創辦人,佢用公司打賭人彼此嘅信任大到可以令人放心住喺陌生人屋企。佢係點樣拋棄陌生人都係危險嘅觀念?答案係藉著好嘅設計。緃使 Airbnb 現時已經有 123 萬次接待晚數,喬 ‧ 傑比亞仍然喺度將佢嘅夢想實現,為世界帶嚟一種分享文化,令人連繫一齊、感覺係社群一分子,而唔係分開、孤立。
- Designer, co-founder of Airbnb
As a designer, entrepreneur and the co-founder and Chief Product Officer of Airbnb, Joe Gebbia helped redesign the way the world travels and people connect. Full bio

Double-click the English transcript below to play the video.

00:12
I want to tell you the story故事
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我想同大家講
我差點被綁架喺
馬自達 Miata 嘅車尾箱嘅故事
00:14
about the time I almost爭 D got kidnapped綁架
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00:18
in the trunk樹幹 of a red Mazda馬自達 MiataMiata.
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嗰陣我喺設計學院畢業之後第一日
00:22
It's the day after graduating畢業
from design設計 school學校
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我正喺後院拍賣
00:25
and I'm having a yard院子里 sale銷售.
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呢個時候有個男人渣住架
紅色 Mazda,停咗喺度
00:26
And this guy pulls up in this red Mazda馬自達
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喺度摷我嘅拍賣品
00:29
and he starts初時 looking through透過 my stuff啲嘢.
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佢買咗我做嘅一件作品
00:31
And he buys a piece一塊 of art藝術 that I made作出.
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00:34
And it turns輪流 out he's alone一手一腳
in town for the night,
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原來佢要返去和平護衛隊
但自己一個穿州過省
00:38
driving cross-country越野 on a road道路 trip旅行
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仲要留喺個鎮過夜
00:40
before he goes into the Peace和平 Corps.
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00:42
So I invite邀請 him out for a beer啤酒
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所以我請佢一齊飲酒
佢同我講佢想令世界唔一樣
00:45
and he tells話畀 me all about his passion激情
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00:47
for making決策 a difference差異 in the world世界.
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00:50
Now it's starting初時 to get late,
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呢個時候開始夜啦
我都好累啦
00:52
and I'm getting得到 pretty tired.
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00:54
As I motion運動 for the tab選項卡,
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當我示意埋單時
我唔小心問佢
00:56
I make the mistake錯誤 of asking問吓 him,
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「你今晚住邊呀?」
00:59
"So where are you staying tonight今晚?"
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01:01
And he makes使 it worse更糟 by saying,
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但情況更加壞,因為佢話
「其實,我冇地方瞓。」
01:04
"Actually講真, I don't have a place地方."
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01:07
And I'm thinking思維, "Oh, man!"
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我就心諗,
「吓!唔係掛!你做咩架?」
01:10
What do you do?
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我哋都經歷過呢類情型,係嗎?
01:12
We've我哋都 all been there, right?
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我應唔應該招待呢個男人?
01:15
Do I offer提供 to host主機 this guy?
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但係,我至係啱啱識佢
01:17
But, I just met遇到 him -- I mean,
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但佢話佢要返去和平護衛隊
01:19
he says he's going to the Peace和平 Corps,
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但係我唔知佢係咪
真係返去和平護衛隊
01:21
but I don't really know if he's going
to the Peace和平 Corps
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我又唔想被綁架喺車尾箱
01:24
and I don't want to end結束 up kidnapped綁架
in the trunk樹幹 of a MiataMiata.
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仲要係一個細嘅車尾箱!
01:26
That's a small trunk樹幹!
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01:30
So then I hear聽到 myself自己 saying,
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然後,我聽到自己講
01:32
"Hey, I have an airbedairbed you can stay on
in my living生活 room間房."
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「喂,我有一個充氣床,
你可以喺我客廳瞓。」
01:36
And the voice聲音 in my head goes,
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跟住,我腦入邊有把聲講
「等陣,你講咩哇?」
01:37
"Wait, what?"
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嗰晚,我瞓喺床上望住天花喺度諗
01:40
That night, I'm laying鋪設 in bed,
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01:42
I'm staring凝視 at the ceiling天花板 and thinking思維,
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「天呀,我做咗乜嘢?
01:45
"Oh my god, what have I done?
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客廳瞓咗個完全唔識嘅陌生人
01:48
There's a complete完成 stranger陌生人
sleeping瞓覺 in my living生活 room間房.
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萬一佢係精神病咁點?」
01:52
What if he's psychotic精神病?"
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01:55
My anxiety焦慮 grows增長 so much,
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我嘅焦慮越嚟越勁
我彈起身,趷高腳行到門口鎖咗房門
01:56
I leap飛躍 out of bed,
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01:58
I sneak on my tiptoes腳尖 to the door,
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02:00
and I lock the bedroom睡房 door.
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好彩佢唔係精神病
02:04
It turns輪流 out he was not psychotic精神病.
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02:06
We've我哋都 kept保持 in touch ever since因為.
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自此之後我哋一直保持聯絡
02:08
And the piece一塊 of art藝術
he bought at the yard院子里 sale銷售
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嗰幅佢係我後院買到嘅畫
掛咗喺佢課室裏面
02:10
is hanging in his classroom課堂;
he's a teacher先生 now.
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佢宜家係一名老師
呢個就係我第一次招待嘅經驗
02:15
This was my first hosting託管 experience經驗,
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呢次經歷完全改變我嘅看法
02:16
and it completely完全 changed my perspective視角.
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02:21
Maybe the people that my childhood童年
taught me to label標籤 as strangers陌生人
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或者童年我所學到嘅陌生人
其實係等待我去認識嘅新朋友
02:25
were actually講真 friends朋友 waiting
to be discovered發現.
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接待人嚟屋企嘅氣墊床瞓
對我嚟講越嚟越普通
02:29
The idea想法 of hosting託管 people on airbedsairbeds
gradually逐漸 became成為 natural自然 to me
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當我搬到三藩市,我帶埋充氣床喺身邊
02:33
and when I moved to San Francisco弗朗西斯科,
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02:35
I brought the airbedairbed with me.
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02:37
So now it's two years later之後.
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兩年之後,我失業,幾乎破產
02:39
I'm unemployed失業, I'm almost爭 D broke打破,
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02:42
my roommate室友 moves移動 out,
and then the rent租金 goes up.
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我嘅室友搬走咗,跟住又加租
嗰陣我知道有一個設計會議會舉行
02:46
And then I learn學習 there's a design設計
conference coming to town,
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所有酒店房間都訂咗
02:49
and all the hotels酒店 are sold出售 out.
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而我成日認為將恐懼轉化為樂趣
02:50
And I've always believed相信
that turning fear恐懼 into fun有趣
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係創作嘅恩物
02:54
is the gift禮物 of creativity創造力.
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所以,我就向我嘅好朋友
兼新嘅室友布莱恩 · 切斯基講
02:56
So here's呢度有 what I pitch蠟青 my best最好 friend朋友
and my new新增功能 roommate室友 Brian布莱恩 CheskyChesky:
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「布萊恩,我諗到一個賺錢嘅方法,
03:02
"Brian布莱恩, thought of a way
to make a few幾個 bucks舊錢 --
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就係將我哋屋企變成
『設計師民宿兼包早餐』,
03:04
turning our place地方 into 'designers個設計師
bed and breakfast早餐,'
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畀年輕設計師嚟到城市之後
有一個過夜嘅地方,
03:06
offering提供 young年輕 designers設計師 who come
to town a place地方 to crash崩潰,
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包無線上網、一張細書枱、
03:09
complete完成 with wireless無線 Internet互聯網,
a small desk space空間,
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一張睡墊同每朝早餐。哈哈!」
03:12
sleeping瞓覺 mat, and breakfast早餐 each每個 morning早上.
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03:14
Ha醫管局!"
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我哋整咗簡單網站
Airbnb 就咁樣誕生咗
03:16
We built建立 a basic基本 website網站
and AirbedAirbed and Breakfast早餐 was born出生.
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03:20
Three lucky好彩呀 guests客人 got to stay
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有三位幸運嘅客人嚟住
佢哋瞓喺硬木地板上面
價值 20 美元嘅氣墊床
03:22
on a 20-dollar-美元 airbedairbed
on the hardwood硬木 floor地板.
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03:26
But they loved it, and so did we.
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不過佢哋好滿意,我哋都係
03:29
I swear發誓, the ham火腿
and Swiss瑞士 cheese奶酪 omelets奄列 we made作出
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我發誓,我哋煮嘅瑞士芝士蛋餅
味道零舍唔同
03:31
tasted totally完全 different不同
because we made作出 them for our guests客人.
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因為我哋親自為客人而做
03:35
We took them on adventures冒險
around the city城市,
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我哋帶佢哋遊覽城市
當我哋同最後一位客人
講再見,閂咗門之後
03:37
and when we said goodbye再見
to the last guest客人,
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03:40
the door latch閂鎖 clicked點擊,
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03:42
Brian布莱恩 and I just stared at each每個 other.
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布萊恩同我互望
03:45
Did we just discover發現
it was possible可能 to make friends朋友
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我哋發現咗一種既可以交朋友
又可以收租嘅方法
03:49
while also making決策 rent租金?
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於是一切開始啦
03:52
The wheels had started初時 to turn.
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我嘅舊室友內森 ‧ 布萊卡斯亞克
03:54
My old roommate室友, Nate内特 BlecharczykBlecharczyk,
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加入我哋公司成為技術創辦人
03:55
joined加入 as engineering工程 co-founder共同創始人.
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03:58
And we buckled down to see
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我哋認真了解下
我哋可唔可以
將呢樣嘢變成一門生意
04:00
if we could turn this into a business業務.
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04:03
Here's呢度有 what we pitched investors投資者:
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我哋同投資者講
「我哋想建立一個網站,
04:08
"We want to build建立 a website網站
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等大家可以將佢哋
04:09
where people publicly公開 post發布 pictures圖片
of their佢哋 most intimate親密 spaces空間,
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最私人嘅空間嘅相
發佈到網站上,
04:13
their佢哋 bedrooms睡房, the bathrooms浴室 --
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例如睡房、洗手間,
嗰啲人哋嚟到
你唔想畀人睇到嘅房。
04:15
the kinds of rooms間房 you usually通常 keep closed關閉
when people come over.
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然後,透過網絡,
04:18
And then, over the Internet互聯網,
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佢哋可以邀請陌生人到屋企留宿。
04:20
they're going to invite邀請 complete完成 strangers陌生人
to come sleep睡眠 in their佢哋 homes家庭.
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呢樣一定有錢賺呀!」
04:23
It's going to be huge巨大!"
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(笑聲)
04:25
(Laughter笑聲)
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我哋坐低,之後
就等我哋嘅事業蓬勃發展
04:27
We sat back, and we waited
for the rocket火箭 ship to blast爆炸 off.
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但係事業仍然停滯不前
04:31
It did not.
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無人願意投資一種
畀陌生人到自己屋企過夜嘅服務
04:34
No one in their佢哋 right minds頭腦
would invest投資 in a service服務
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04:37
that allows允許 strangers陌生人
to sleep睡眠 in people's人民 homes家庭.
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04:40
Why?
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點解?
04:41
Because we've我哋都 all been taught
as kids孩子, strangers陌生人 equal平等 danger危險.
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因為我哋自細就被教話
陌生人等於危險
當你遇到問題時
你會用已知嘅嘢去解決問題
04:46
Now, when you're faced面臨 with a problem個問題,
you fall秋天 back on what you know,
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嗰陣我哋淨係識得設計
04:49
and all we really knew was design設計.
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04:52
In art藝術 school學校, you learn學習
that design設計 is much more
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喺藝術學校,你學到
設計比物件嘅外表同觸感重要得多
04:55
than the look and feel of something --
it's the whole整個 experience經驗.
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因為係關乎整體經歷
我哋對物件會識咁樣做
04:58
We learned to do that for objects對象,
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但係宜家我哋嘅目標係
05:00
but here, we were aiming瞄準
to build建立 Olympic奧運 trust信任
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點樣令兩個素未謀面嘅人彼此信任
05:04
between之間 people who had never met遇到.
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設計可否令此會發生呢?
05:08
Could design設計 make that happen發生?
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究竟有冇可能設計出「信任」呢?
05:11
Is it possible可能 to design設計 for trust信任?
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我想畀你哋感受下
05:15
I want to give you a sense
of the flavor味道 of trust信任
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我哋想追求嘅「信任」
05:18
that we were aiming瞄準 to achieve實現.
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我會進行一個三十秒嘅實驗
05:21
I've got a 30-second experiment實驗
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令你哋走出安樂窩
05:23
that will push you past過去 your comfort自在 zone.
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如果你願意參加,請豎起你嘅手指公!
05:25
If you're up for it, give me a thumbs-up豎起大拇指.
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05:30
OK, I need you to take out your phones手機.
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好,我需要各位拎出手機
05:38
Now that you have your phone電話 out,
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擺出之後
請解鎖手機
05:40
I'd like you to unlock解锁 your phone電話.
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05:45
Now hand your unlocked解锁 phone電話
to the person on your left.
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然後將手機交畀你隔籬嘅人
(笑聲)
05:49
(Laughter笑聲)
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06:01
That tiny sense of panic恐慌
you're feeling感覺 right now --
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宜家你感覺到嘅驚慌
(笑聲)
06:04
(Laughter笑聲)
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就好似第一次打開家門
向客人提供住宿嘅宿主
06:06
is exactly完全 how hosts主機 feel the first time
they open打開 their佢哋 home.
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06:10
Because the only thing
more personal than your phone電話
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因為唯一比自己手機更私人嘅
就係你屋企
06:13
is your home.
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06:15
People don't just see your messages消息,
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人哋唔只睇到你嘅信息
仲睇到你嘅睡房
06:16
they see your bedroom睡房,
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廚房同洗手間
06:18
your kitchen廚房, your toilet廁所.
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06:21
Now, how does it feel holding舉行
someone's某人嘅 unlocked解锁 phone電話?
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宜家攞住人哋解鎖咗嘅手機
感覺如何?
06:26
Most of us feel really responsible負責.
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我哋大多數都突然有一種責任感
呢個就係大部分房客住宿時嘅感覺
06:29
That's how most guests客人 feel
when they stay in a home.
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因此客人都有呢種責任心
我哋公司先會生存到宜家
06:32
And it's because of this
that our company公司 can even exist存在.
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06:36
By the way, who's邊個係 holding舉行 Al Gore's戈尔嘅 phone電話?
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順便一提,邊位攞住 Al Gore 嘅手機?
(笑聲)
06:39
(Laughter笑聲)
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你會唔會同 Twitter 講佢要競逐總統?
06:42
Would you tell TwitterTwitter
he's running運行 for President總統?
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(笑聲)
06:45
(Laughter笑聲)
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(掌聲)
06:47
(Applause掌聲)
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好啦,你依家可以攞返你嘅手機
06:55
OK, you can hand your phones手機 back now.
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07:03
So now that you've experienced經歷
the kind一種 of trust信任 challenge挑戰
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所以,啱啱各位體驗過
我們曾經面對嘅信任問題
07:06
we were facing面臨,
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我亦都想分享我哋
喺途中見到嘅嘢
07:08
I'd love to share共享 a few幾個 discoveries發現
we've我哋都 made作出 along沿 the way.
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07:12
What if we changed one small thing
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如果我哋喺實驗裏邊
做小小設計嘅變動會點呢?
07:14
about the design設計 of that experiment實驗?
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如果坐喺你隔離嘅人
首先介紹自己嘅名
07:16
What if your neighbor鄰居 had introduced介紹
themselves自己 first, with their佢哋 name名字,
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邊度嚟、佢哋嘅仔女或者家企隻狗?
07:20
where they're from, the name名字
of their佢哋 kids孩子 or their佢哋 dog?
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07:23
Imagine想象 that they had 150 reviews評論
of people saying,
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想像下佢哋獲得 150 個他人評價
話「佢哋搾得人哋
解鎖嘅手機好好!」
07:27
"They're great at holding舉行
unlocked解锁 phones手機!"
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07:29
(Laughter笑聲)
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(笑聲)
07:34
Now how would you feel
about handing處理 your phone電話 over?
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宜家你交出手機時
會有點嘅感覺?
結果證明
07:39
It turns輪流 out,
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一個設計完善嘅評分系統
係建立信任嘅關鍵
07:40
a well-designed精心設計 reputation聲譽 system系統
is key關鍵 for building建築 trust信任.
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我哋最初其實並唔成功
07:44
And we didn't actually講真
get it right the first time.
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大眾難以留低劣評
07:47
It's hard努力 for people to leave離開 bad reviews評論.
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07:51
Eventually最終, we learned to wait
until直到 both guests客人 and hosts主機
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結果我哋知道
要等客人同民宿主人
各自寫好評語之後
07:55
left the review檢討 before we reveal揭示 them.
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我哋至可以公開佢哋嘅評語
07:59
Now, here's呢度有 a discovery發現
we made作出 just last week.
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就係上星期我哋又學到新嘢
我們同史丹佛大學做咗一個研究
08:02
We did a joint聯合 study研究 with Stanford斯坦福,
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觀察啲人有幾因為人哋年齡、居住地
08:04
where we looked at people's人民
willingness意願 to trust信任 someone有人
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08:07
based基於 on how similar類似 they are in age年齡,
location位置 and geography地理.
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同地理環境相似而相信人哋
08:13
The research研究 showed表明, not surprisingly奇怪,
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如之前所料,硏究結果顯示
我哋傾向鍾意類似嘅人
08:16
we prefer中意 people who are like us.
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愈係同我哋唔似嘅人
08:20
The more different不同 somebody有人 is,
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我哋就愈唔信
08:22
the less we trust信任 them.
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08:25
Now, that's a natural自然 social社會 bias偏見.
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呢個係自然嘅社會偏見現象
08:28
But what's interesting有趣 is what happens發生
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但當你加入咗評分系統之後
有趣事情就發生啦
08:30
when you add添加 reputation聲譽 into the mix混合,
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以評價為例
08:32
in this case情況下, with reviews評論.
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08:35
Now, if you've got
less than three reviews評論,
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若然係你有三個人評價你
無變化
08:37
nothing changes變化.
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08:39
But if you've got more than 10,
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但如果你得到超過十個評價
就會發生改變
08:42
everything changes變化.
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08:44
High reputation聲譽 beats high similarity相似.
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信譽會排喺相似度之前
啱嘅設計可以消除根深蒂固嘅偏見
08:50
The right design設計 can actually講真
help us overcome克服
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08:53
one of our most deeply深深 rooted植根 biases偏見.
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08:57
Now we also learned that building建築
the right amount of trust信任
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我們同時發現,要建立適度嘅信任
就需要公開適量嘅私人資料
09:00
takes the right amount of disclosure披露.
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09:03
This is what happens發生 when a guest客人
first messages消息 a host主機.
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跟住落嚟就係房客第一次
畀房東發訊息時嘅情況
如果你透露得太少,例如「呦」
09:07
If you share共享 too little, like, "Yo,"
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09:12
acceptance接受 rates go down.
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咁接受嘅機率會降低
如果你透露得太多,例如:
09:14
And if you share共享 too much, like,
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「我同阿媽鬧交。」
09:16
"I'm having issues個問題 with my mother母親,"
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(笑聲)
09:18
(Laughter笑聲)
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咁接受機率同樣會下降
09:19
acceptance接受 rates also go down.
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09:22
But there's a zone that's just right,
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但係如果表達得啱啱好,例如:
「我鍾意你屋企嘅藝術品,
想同家人嚟渡假。」
09:24
like, "Love the artwork藝術品 in your place地方.
Coming for vacation假期 with my family家庭."
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咁,我哋要點樣設計
至做到適量公開資料呢?
09:28
So how do we design設計 for just
the right amount of disclosure披露?
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09:33
We use the size大小 of the box
to suggest建議 the right length長度,
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我哋利用空格欄位嘅尺寸
提示資料應有嘅長短
並且有文字引導佢哋分享
09:36
and we guide指導 them with prompts貼士
to encourage鼓勵 sharing共享.
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我哋將全公司
09:41
We bet打賭 our whole整個 company公司
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09:44
on the hope希望 that,
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押在呢個好嘅設計上
09:45
with the right design設計,
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透過好設計
令人願意克服對陌生人恐懼嘅偏見
09:47
people would be willing to overcome克服
the stranger-danger陌生人-危險 bias偏見.
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09:51
What we didn't realize實現
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但我哋唔知
有幾多人準備好將偏見放下
09:53
is just how many好多 people
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09:55
were ready準備 and waiting
to put the bias偏見 aside一邊.
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呢幅係我哋服務使用量嘅表
09:59
This is a graph that shows顯示
our rate of adoption採用.
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呢張圖講明三件事
10:03
There's three things happening發生 here.
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第一,租房數目簡直係難以置信
10:06
The first, an unbelievable難以置信 amount of luck運氣.
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第二,係我哋團隊努力嘅成果
10:10
The second第二 is the efforts努力 of our team團隊.
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10:13
And third第三 is the existence存在
of a previously以前 unsatisfied滿意 need.
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第三,之前客戶嘅不滿仍然存在
10:19
Now, things have been going pretty well.
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依家業務發展得唔錯
當然有時,會出現問題
10:21
Obviously顯然, there are times
when things don't work out.
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例如客人未經主人同意開派對
10:25
Guests客人 have thrown unauthorized未經授權 parties各方
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同埋將屋企搞到亂塔塔
10:27
and trashed homes家庭.
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仲有,房東由得房客畀雨淋都唔理
10:29
Hosts主機 have left guests客人
stranded滯留 in the rain.
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創業初期,我負責顧客服務
10:34
In the early早期 days, I was customer客戶 service服務,
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客戶電話會直達我手機
10:38
and those calls調用 came
right to my cell細胞 phone電話.
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我係喺信任破裂嘅最前線
10:41
I was at the front前面 lines
of trust信任 breaking打破.
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10:45
And there's nothing worse更糟
than those calls調用,
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無嘢比聽到呢啲電話慘
剩係諗起電話都覺得心痛
10:48
it hurts to even think about them.
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10:51
And the disappointment失望
in the sound聲音 of someone's某人嘅 voice聲音
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聽見電話裏邊失望嘅聲音
老實講
10:53
was and, I would say, still is
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係我哋不停改進嘅動力
10:56
our single greatest最大 motivator動力
to keep improving提高.
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謝天謝地,喺我哋接待過
1.23 億個夜晚之後
11:00
Thankfully謝天謝地, out of the 123 million nights晚黑
we've我哋都 ever hosted託管,
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11:05
less than a fraction分數 of a percent百分比
have been problematic個問題.
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少過 1% 嘅客人有問題
證明咗人有信任
11:10
Turns輪流 out, people
are justified合理 in their佢哋 trust信任.
214
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2329
11:13
And when trust信任 works工程 out right,
215
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2222
而當信任上咗軌道之後
神奇嘅嘢可以發生!
11:15
it can be absolutely絕對 magical神奇.
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2300
我哋曾經有一個房客喺烏拉圭住宿時
11:19
We had a guest客人 stay
with a host主機 in Uruguay烏拉圭,
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突然心臟病發
11:22
and he suffered遭受 a heart attack攻擊.
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房東將佢送入醫院搶救
11:24
The host主機 rushed him to the hospital醫院.
219
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11:27
They donated捐贈 their佢哋 own自己 blood
for his operation操作.
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仲捐血幫佢做手術
等我同各位讀下嗰位客人嘅評價:
11:31
Let me read you his review檢討.
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(笑聲)
11:33
(Laughter笑聲)
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「對平時冇做運動、
11:41
"Excellent好到極 house房子 for sedentary定居 travelers旅客
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容易心肌梗塞嘅遊客,
呢間屋確實好好。」
11:43
prone容易 to myocardial心肌 infarctions梗死.
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11:45
(Laughter笑聲)
225
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(笑聲)
「呢個區環境優美,
11:48
The area一區 is beautiful and has
direct直接 access訪問 to the best最好 hospitals醫院.
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仲有一條直通最好醫院嘅路。
11:52
(Laughter笑聲)
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1484
(笑聲)
Javier 同 Alejandra
11:54
Javier哈维尔 and Alejandra亚历杭德拉 instantly即刻
become成為 guardian監護人 angels天使
228
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就算唔識你,都會即刻救你一命。
11:57
who will save your life
without even knowing you.
229
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當你就快唔得嘅時候,
佢哋會立即開車送你去醫院。
12:01
They will rush you to the hospital醫院
in their佢哋 own自己 car架車 while you're dying
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醫生幫你做搭橋手術時,
佢哋會喺等候室守候住你。
12:05
and stay in the waiting room間房
while the doctors醫生 give you a bypass旁路.
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佢哋唔想你孤獨,
所以佢哋會帶書畀你睇。
12:09
They don't want you to feel lonely孤獨,
they bring you books to read.
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之後佢哋仲會畀你瞓多幾晚
而唔收你錢。
12:12
And they let you stay at their佢哋 house房子
extra額外 nights晚黑 without charging充電 you.
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極力推薦!」
12:16
Highly高度 recommended推薦!"
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(掌聲)
12:17
(Applause掌聲)
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當然,唔係每次住宿都係咁樣
12:26
Of course課程, not every stay is like that.
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但係,呢種超越交易的友情
12:29
But this connection連接 beyond超越 the transaction交易
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就係「分享經濟」要達到嘅目標
12:31
is exactly完全 what the sharing共享
economy經濟 is aiming瞄準 for.
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當我聽到呢個術語嘅時候
12:35
Now, when I heard聽到 that term術語,
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我承認,我仲未搞清楚
12:37
I have to admit承認, it tripped絆倒 me up.
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分享同交易點樣並存?
12:40
How do sharing共享
and transactions交易 go together一起?
241
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所以等我哋嚟講解一下
呢樣係關於商業嘅事
12:44
So let's be clear清楚; it is about commerce商業.
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但係,如果你剩係將呢樣嘢
叫做「房租經濟」
12:47
But if you just called it
the rental租賃 economy經濟,
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咁就唔完整啦
12:50
it would be incomplete完整.
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「分享經濟」指人有接觸嘅商業行為
12:52
The sharing共享 economy經濟 is commerce商業
with the promise承諾 of human人類 connection連接.
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12:57
People share共享 a part部分 of themselves自己,
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人分享佢哋自己嘅一部分
呢樣嘢足以改變一切
13:00
and that changes變化 everything.
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你知道今日旅行似咩呀?
13:03
You know how most travel旅行 today今日 is, like,
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我覺得似快餐
13:05
I think of it like fast快速 food食品 --
249
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高效而且千篇一律
13:07
it's efficient有效 and consistent一致,
250
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2011
13:10
at the cost成本 of local當地 and authentic真實.
251
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但失去咗當地風土人情
如果旅遊令你
13:14
What if travel旅行 were like
a magnificent宏偉 buffet自助餐
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盡情體驗本地嘅嘢會點?
13:17
of local當地 experiences經驗?
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如果每個你遊覽過嘅地方
13:19
What if anywhere地方 you visited訪問,
254
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都有一個本地中央市集
13:22
there was a central中央 marketplace市場 of locals當地人
255
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而你未聽過
13:24
offering提供 to get you thoroughly徹底 drunk
256
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可以喺嗰度嘅酒吧飲個暢快?
13:27
on a pub酒吧 crawl in neighborhoods社區
you didn't even know existed存在.
257
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3925
又或者可以向五星級飯店
嘅廚師拜藝?
13:32
Or learning學習 to cook廚師 from the chef廚師
of a five-star五星級 restaurant餐廳?
258
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今日屋企嘅設計概念
嚟自私隱同分隔
13:37
Today今日, homes家庭 are designed設計 around
the idea想法 of privacy私隱 and separation分離.
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如果屋企嘅設計概念從一開始
就係分享會點樣呢?
13:42
What if homes家庭 were designed設計
to be shared共享 from the ground地面 up?
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13:46
What would that look like?
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外觀會係點?
如果城市都接受分享嘅文化呢?
13:49
What if cities城市 embraced擁抱
a culture文化 of sharing共享?
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我見到未來嘅城市都係分享型
13:53
I see a future未來 of shared共享 cities城市
that bring us community社區 and connection連接
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都會有社區同埋連繫到人嘅
而唔係孤立同分離
13:58
instead相反 of isolation分離 and separation分離.
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2211
喺首爾
14:01
In South Korea韓國, in the city城市 of Seoul首爾,
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韓國人其實已經開始做緊分享經濟
14:03
they've佢地已經 actually講真 even started初時 this.
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佢哋將數以百計政府嘅停車位
14:05
They've佢地已經 repurposed改裝 hundreds數以百計
of government政府 parking停車 spotsD
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2876
分享畀居民使用
14:08
to be shared共享 by residents居民.
268
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1444
佢哋將需要住宿嘅學生
14:10
They're connecting連接 students學生
who need a place地方 to live
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同有空房嘅房東配對
14:13
with empty-nesters空巢 who have extra額外 rooms間房.
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佢哋仲設立資金孵化器
14:16
And they've佢地已經 started初時 an incubator孵化器
to help fund基金 the next generation生成
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3664
為下一代「分享經濟」嘅
初創公司提供資金支持
14:20
of sharing共享 economy經濟 start-ups初創企業.
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今晚,我哋嘅民宿會涉及
14:24
Tonight今晚, just on our service服務,
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14:29
785,000 people
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785,000人
191 個國家
14:33
in 191 countries國家
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2780
14:38
will either一係 stay in a stranger's陌生人的 home
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2281
佢哋一係住喺陌生人屋企嘅房客
一係準備歡迎陌生人嚟屋企住嘅屋東
14:42
or welcome歡迎 one into theirs佢哋.
277
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2074
好明顯,陌生人並唔似
我哋細個被教育咁瘋狂
14:46
Clearly清楚, it's not as crazy
as we were taught.
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我哋並無發明新嘅嘢
14:51
We didn't invent發明 anything new新增功能.
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好客之道呢句話由來已久
14:53
Hospitality酒店 has been around forever永遠.
280
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全世界亦有好多好似我哋咁嘅網站
14:58
There's been many好多 other
websites網站 like ours我哋.
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但係點解我哋最後成功?
15:02
So, why did ours我哋 eventually最終 take off?
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除了運氣同時機之外
15:08
Luck運氣 and timing時間 aside一邊,
283
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1806
我認識到信任
15:11
I've learned that you can take
the components組件 of trust信任,
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然後融合喺設計裏面
15:13
and you can design設計 for that.
285
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設計消除我陌生人等於危險嘅觀念
15:19
Design設計 can overcome克服 our most deeply深深 rooted植根
286
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呢個根深蒂固的偏見
15:22
stranger-danger陌生人-危險 bias偏見.
287
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1579
15:23
And that's amazing驚人 to me.
288
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呢種偏見令我吃驚
15:26
It blows打擊 my mind介意.
289
914304
1501
完全同我諗法有出入
每次見到紅色 Miata 經過
我都會諗起呢種偏見
15:29
I think about this every time
I see a red MiataMiata go by.
290
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我知道設計唔能夠解決
世界所有問題
15:33
Now, we know design設計 won't唔會 solve解決
all the world's世界嘅 problems個問題.
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但如果佢能夠
解決住宿嘅問題
15:40
But if it can help out with this one,
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1783
如果佢能夠做到少少成果
15:42
if it can make a dent凹痕 in this,
293
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我會不期然地諗
15:44
it makes使 me wonder,
what else can we design設計 for next?
294
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我哋下次可以設計啲咩出嚟呢?
多謝
15:52
Thank you.
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15:53
(Applause掌聲)
296
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(掌聲)
Translated by Tracy Hong
Reviewed by Chak Lam Wan

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ABOUT THE SPEAKER
Joe Gebbia - Designer, co-founder of Airbnb
As a designer, entrepreneur and the co-founder and Chief Product Officer of Airbnb, Joe Gebbia helped redesign the way the world travels and people connect.

Why you should listen
When Joe Gebbia first envisioned Airbnb in his living room in 2007, his motivation was simple -- to pay his rent. Starting as a simple room-sharing service, Joe and co-founders Brian Chesky and Nathan Blecharczyk turned Airbnb into a major disruptive force for the hospitality industry, creating a new economy for millions of people in 190 countries around the world.

Gebbia serves as a part-time design partner at Y Combinator, the prestigious startup incubator that helped launch Airbnb. He earned dual degrees in Graphic Design and Industrial Design at the Rhode Island School of Design (RISD), where he now serves on the institution's Board of Trustees. He plays a leading role in shaping Airbnb’s future innovation, distinctive culture, and design aesthetic, and through his work, seeks to expand the richness of human connection in the world.
More profile about the speaker
Joe Gebbia | Speaker | TED.com