Chris Anderson: TED's secret to great public speaking
كريس أندرسون: السر لتقديم أحاديث TED عظيمة
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading. Full bio
Double-click the English transcript below to play the video.
a TED Talk formula:
أنه يوجد سر ما لتقديم أحاديث TED
على سجادة حمراء دائرية
as clichéd or emotionally manipulative.
أو أنك تتلاعب في عواطف الجمهور.
great TED Talks have in common,
بين جمع أحاديث TED المميزة
that thing with you,
I've had a ringside seat,
بالقرب من المتحدثين لمدة 12 عاماً
of amazing TED speakers, like these.
their talks for prime time,
makes for a great talk.
and their topics all seem
وخطاباتهم قد تبدوا
one key common ingredient.
an extraordinary gift --
that we call an idea.
have never seen each other before,
لم يلتقوا مع بعضهم سابقا،
are starting to sync with Haley's brain
the same brain-wave patterns.
ذاتها حرفياً
they're feeling the same emotions.
startling happening.
Haley's brain for a moment.
neurons in an impossible tangle.
متصلة ببعضها مكونة شبكة مذهله.
are linked to each other
is being recreated in real time
من الخلايا العصبية
and watching a face.
لصوت محاضر ورؤيته.
as a pattern of information
and navigate the world.
shared from the TED stage.
is key to our kids' future.
الإبتكار هو مفتاح مستقبل أطفالنا.
My contention is that creativity now
كما تعلم القراءة والكتابة
with the same status.
بنفس الإهتمام والقدر.
building from bamboo is beautiful.
البناء بإستخدام شجر البامبو هو أمر جميل.
It is growing all around us,
it's earthquake-resistant.
people are more than a single identity.
الناس هم أكثر من هوية واحدة.
The single story creates stereotypes,
is not that they are untrue,
ليس أنها غير صحيحة،
an amazingly complex structure
of individual ideas.
component of your worldview
إحدى أفكارك المفردة عن العالم
your worldview are crucial.
التي تكون نظرتك للعالم هي أساسية.
as possible -- a guide,
يمكن الإعتماد عليها قدر الإمكان، كدليل
real world out there.
ولكن الجميل أيضا الذي يحيط بنا.
can be dramatically different.
يمكن أن تكون مختلفة بشكل كبير.
when you see this image:
حين ترى هذه الصورة:
What do you think when you look at me?
ماذا يخطر ببالك عندما تنظر إلي؟
"an expert," maybe even "a sister"?
who would react very differently.
ممن يخالفونك الرأي.
they're capable of changing, forever,
إن تم نقلها بصورة صحيحة.
and well into the future.
shaping human culture.
على تشكيل ثقافة الإنسان.
as a speaker is to build an idea
for how you should go about that task:
على تحقيق مهمتك:
to just one major idea.
بفكرة واحدة هامة فقط.
so that you can focus
you're most passionate about,
والتي أنت أكثر حماساً لها
to explain that one thing properly.
ذلك الأمر الواحد بشكل جيد.
share examples, make it vivid.
وأعط الأمثلة، لجعلها حيوية.
running through your entire talk,
links back to it in some way.
كل ما تقول مع بعضه البعض.
inside the minds of your audience,
ببناء الأشياء داخل أذهان المستمعين،
to welcome you in.
لتدخل إلى عقولهم.
doesn't make sense and needs explaining.
وهناك حاجة لشرحه.
in someone's worldview,
في رؤية أحد ما للعالم حوله
to bridge that knowledge gap.
بسد تلك الثغرة في معلوماتهم.
to start building your idea.
أن تبدأ ببناء فكرتك.
already understands.
لدى جمهورك.
concepts that already exist
of the terms and concepts they live with
من المصطلحات والمفاهيم التي يستخدمونها
to their audiences.
in showing how the pieces fit together,
لإيضاح كيفية ترابط أجزاء الحديث سوياً،
the desired shape of the pattern,
already understands.
new biotechnology called CRISPR,
المذهلة المسمية CRISPR
genetic information really easily."
المعلومات الوراثية بكل سهولة"
delivers a satisfying aha moment
to test your talk on trusted friends,
أن تختبر نص حديثك مع أصدقائك المقربين
they get confused by.
التي تسببت في إرباكهم وتشتتهم.
with the answer.
or your organization,
it's probably not worth sharing.
أنها غير جديرة بالمشاركة.
has the potential
perspective for the better
something differently,
على القيام بأمر ما بطريقة مختلفة،
to a truly great talk,
and to all of us.
للحضور ولنا جميعاً.
ABOUT THE SPEAKER
Chris Anderson - TED CuratorAfter a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading.
Why you should listen
Chris Anderson is the Curator of TED, a nonprofit devoted to sharing valuable ideas, primarily through the medium of 'TED Talks' -- short talks that are offered free online to a global audience.
Chris was born in a remote village in Pakistan in 1957. He spent his early years in India, Pakistan and Afghanistan, where his parents worked as medical missionaries, and he attended an American school in the Himalayas for his early education. After boarding school in Bath, England, he went on to Oxford University, graduating in 1978 with a degree in philosophy, politics and economics.
Chris then trained as a journalist, working in newspapers and radio, including two years producing a world news service in the Seychelles Islands.
Back in the UK in 1984, Chris was captivated by the personal computer revolution and became an editor at one of the UK's early computer magazines. A year later he founded Future Publishing with a $25,000 bank loan. The new company initially focused on specialist computer publications but eventually expanded into other areas such as cycling, music, video games, technology and design, doubling in size every year for seven years. In 1994, Chris moved to the United States where he built Imagine Media, publisher of Business 2.0 magazine and creator of the popular video game users website IGN. Chris eventually merged Imagine and Future, taking the combined entity public in London in 1999, under the Future name. At its peak, it published 150 magazines and websites and employed 2,000 people.
This success allowed Chris to create a private nonprofit organization, the Sapling Foundation, with the hope of finding new ways to tackle tough global issues through media, technology, entrepreneurship and, most of all, ideas. In 2001, the foundation acquired the TED Conference, then an annual meeting of luminaries in the fields of Technology, Entertainment and Design held in Monterey, California, and Chris left Future to work full time on TED.
He expanded the conference's remit to cover all topics, including science, business and key global issues, while adding a Fellows program, which now has some 300 alumni, and the TED Prize, which grants its recipients "one wish to change the world." The TED stage has become a place for thinkers and doers from all fields to share their ideas and their work, capturing imaginations, sparking conversation and encouraging discovery along the way.
In 2006, TED experimented with posting some of its talks on the Internet. Their viral success encouraged Chris to begin positioning the organization as a global media initiative devoted to 'ideas worth spreading,' part of a new era of information dissemination using the power of online video. In June 2015, the organization posted its 2,000th talk online. The talks are free to view, and they have been translated into more than 100 languages with the help of volunteers from around the world. Viewership has grown to approximately one billion views per year.
Continuing a strategy of 'radical openness,' in 2009 Chris introduced the TEDx initiative, allowing free licenses to local organizers who wished to organize their own TED-like events. More than 8,000 such events have been held, generating an archive of 60,000 TEDx talks. And three years later, the TED-Ed program was launched, offering free educational videos and tools to students and teachers.
Chris Anderson | Speaker | TED.com