Chris Anderson: TED's secret to great public speaking
Крис Андерсон: Секрет создания сильного выступления TED
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading. Full bio
Double-click the English transcript below to play the video.
a TED Talk formula:
есть какая-то формула:
о выступлениях TED.
с этими «фишками»,
as clichéd or emotionally manipulative.
манипулятора или любителя клише.
great TED Talks have in common,
that thing with you,
I've had a ringside seat,
я сидел в первом ряду
of amazing TED speakers, like these.
участников TED, таких как эти.
their talks for prime time,
в лучшем эфирном времени
секреты создания сильного выступления.
makes for a great talk.
and their topics all seem
и темы их выступлений
one key common ingredient.
есть общая составляющая.
an extraordinary gift --
исключительный дар —
that we call an idea.
именуемый идеей.
have never seen each other before,
are starting to sync with Haley's brain
на одну волну с Хейли
the same brain-wave patterns.
становится идентичным.
they're feeling the same emotions.
startling happening.
Haley's brain for a moment.
neurons in an impossible tangle.
образуют чрезвычайно запутанный клубок.
are linked to each other
is being recreated in real time
в реальном времени воссоздаётся
and watching a face.
слышат голос и видят лицо Хейли.
as a pattern of information
как об информационной схеме,
and navigate the world.
и ориентироваться в нём.
shared from the TED stage.
прозвучавших со сцены TED.
is key to our kids' future.
ключ к будущему наших детей.
My contention is that creativity now
Моя позиция заключается в том,
в образовании важно не меньше грамотности
with the same status.
building from bamboo is beautiful.
строения из бамбука прекрасны.
It is growing all around us,
Он растёт вокруг нас,
it's earthquake-resistant.
он может выдержать землетрясение.
people are more than a single identity.
люди многогранны.
The single story creates stereotypes,
точка зрения создаёт стереотипы.
is not that they are untrue,
не в том, что они ошибочны,
an amazingly complex structure
невероятно сложную структуру,
of individual ideas.
миллионами отдельных идей.
component of your worldview
вашего мировоззрения
your worldview are crucial.
крайне важны.
as possible -- a guide,
и служить ориентиром
real world out there.
в котором мы живём.
can be dramatically different.
кардинально противоположными.
when you see this image:
когда перед вами оказывается такой образ:
What do you think when you look at me?
Что вы думаете при взгляде на меня?
"an expert," maybe even "a sister"?
может быть, «сестра»?
who would react very differently.
прямо противоположно.
they're capable of changing, forever,
они способны навсегда изменить
and well into the future.
как в настоящем, так и в будущем.
shaping human culture.
формирующая человеческую культуру.
as a speaker is to build an idea
for how you should go about that task:
по решению этой задачи.
to just one major idea.
лишь одной основной идеей.
so that you can focus
чтобы можно было сосредоточиться
you're most passionate about,
которая для вас наиболее актуальна,
to explain that one thing properly.
должным образом её разъяснить.
share examples, make it vivid.
дать примеры, оживить идею.
running through your entire talk,
всего выступления,
links back to it in some way.
было с ней связано.
повод не остаться равнодушными.
inside the minds of your audience,
в умах аудитории,
to welcome you in.
провокационные вопросы,
doesn't make sense and needs explaining.
или требует объяснений.
in someone's worldview,
в их картине мира,
to bridge that knowledge gap.
to start building your idea.
станет намного легче.
шаг за шагом
already understands.
concepts that already exist
of the terms and concepts they live with
понятия и термины, к которым они привыкли,
to their audiences.
in showing how the pieces fit together,
проиллюстрировать цельную идею,
the desired shape of the pattern,
желаемую концепцию
already understands.
new biotechnology called CRISPR,
новой биотехнологии CRISPR,
genetic information really easily."
и вставлять генетическую информацию».
delivers a satisfying aha moment
уложившись в нашем уме,
to test your talk on trusted friends,
на близких друзьях
they get confused by.
кажутся им непонятными.
будет достойной распространения.
with the answer.
or your organization,
и вашей организации,
it's probably not worth sharing.
её вряд ли стóит распространять.
has the potential
что у вашей идеи есть потенциал
perspective for the better
something differently,
to a truly great talk,
по-настоящему сильного выступления,
and to all of us.
ABOUT THE SPEAKER
Chris Anderson - TED CuratorAfter a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading.
Why you should listen
Chris Anderson is the Curator of TED, a nonprofit devoted to sharing valuable ideas, primarily through the medium of 'TED Talks' -- short talks that are offered free online to a global audience.
Chris was born in a remote village in Pakistan in 1957. He spent his early years in India, Pakistan and Afghanistan, where his parents worked as medical missionaries, and he attended an American school in the Himalayas for his early education. After boarding school in Bath, England, he went on to Oxford University, graduating in 1978 with a degree in philosophy, politics and economics.
Chris then trained as a journalist, working in newspapers and radio, including two years producing a world news service in the Seychelles Islands.
Back in the UK in 1984, Chris was captivated by the personal computer revolution and became an editor at one of the UK's early computer magazines. A year later he founded Future Publishing with a $25,000 bank loan. The new company initially focused on specialist computer publications but eventually expanded into other areas such as cycling, music, video games, technology and design, doubling in size every year for seven years. In 1994, Chris moved to the United States where he built Imagine Media, publisher of Business 2.0 magazine and creator of the popular video game users website IGN. Chris eventually merged Imagine and Future, taking the combined entity public in London in 1999, under the Future name. At its peak, it published 150 magazines and websites and employed 2,000 people.
This success allowed Chris to create a private nonprofit organization, the Sapling Foundation, with the hope of finding new ways to tackle tough global issues through media, technology, entrepreneurship and, most of all, ideas. In 2001, the foundation acquired the TED Conference, then an annual meeting of luminaries in the fields of Technology, Entertainment and Design held in Monterey, California, and Chris left Future to work full time on TED.
He expanded the conference's remit to cover all topics, including science, business and key global issues, while adding a Fellows program, which now has some 300 alumni, and the TED Prize, which grants its recipients "one wish to change the world." The TED stage has become a place for thinkers and doers from all fields to share their ideas and their work, capturing imaginations, sparking conversation and encouraging discovery along the way.
In 2006, TED experimented with posting some of its talks on the Internet. Their viral success encouraged Chris to begin positioning the organization as a global media initiative devoted to 'ideas worth spreading,' part of a new era of information dissemination using the power of online video. In June 2015, the organization posted its 2,000th talk online. The talks are free to view, and they have been translated into more than 100 languages with the help of volunteers from around the world. Viewership has grown to approximately one billion views per year.
Continuing a strategy of 'radical openness,' in 2009 Chris introduced the TEDx initiative, allowing free licenses to local organizers who wished to organize their own TED-like events. More than 8,000 such events have been held, generating an archive of 60,000 TEDx talks. And three years later, the TED-Ed program was launched, offering free educational videos and tools to students and teachers.
Chris Anderson | Speaker | TED.com