Chris Anderson: TED's secret to great public speaking
Chris Anderson: Rahasia TED untuk berbicara di depan publik
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading. Full bio
Double-click the English transcript below to play the video.
a TED Talk formula:
untuk TED Talk:
manipulatif.
as clichéd or emotionally manipulative.
TED Talks yang bagus,
great TED Talks have in common,
that thing with you,
saya telah duduk di sisi panggung
I've had a ringside seat,
yang mengagumkan, seperti ini.
of amazing TED speakers, like these.
sesi kejayaan mereka,
their talks for prime time,
bagaimana membuat presentasi memukau.
makes for a great talk.
and their topics all seem
dan topik mereka
one key common ingredient.
pendengar Anda,
an extraordinary gift --
yang kita sebut ide.
that we call an idea.
belum pernah bertemu sebelumnya,
have never seen each other before,
bersinkronisasi dengan otak Haley
are starting to sync with Haley's brain
the same brain-wave patterns.
gelombang otak yang sama.
merasakan hal yang sama.
they're feeling the same emotions.
yang sedang terjadi.
startling happening.
apa yang terjadi di dalam otak Haley.
Haley's brain for a moment.
dalam jalinan kusut.
neurons in an impossible tangle.
satu sama lain
are linked to each other
is being recreated in real time
diciptakan berulang kali
yang mendengarkan.
jutaan sel otak
dan melihat wajah seseorang.
and watching a face.
as a pattern of information
sebuah pola informasi
dan mengarungi dunia.
and navigate the world.
panggung TED.
shared from the TED stage.
kunci untuk masa depan anak-anak kita.
is key to our kids' future.
My contention is that creativity now
Saya percaya bahwa saat ini,
baca tulis dalam pendidikan,
with the same status.
keindahan membuat bangunan dari bambu.
building from bamboo is beautiful.
It is growing all around us,
Bambu tumbuh di sekitar kita,
it's earthquake-resistant.
tahan terhadap gempa bumi.
memiliki lebih dari satu identitas.
people are more than a single identity.
Cerita yang sama menciptakan stereotip,
The single story creates stereotypes,
stereotip itu salah,
is not that they are untrue,
sebuah struktur yang kompleks
an amazingly complex structure
terhadap dunia.
of individual ideas.
dari cara pandang Anda
component of your worldview
itu menggemaskan,
cara pandang Anda
macan tutul itu berbahaya,
your worldview are crucial.
Anda terhadap dunia sangat penting.
panduan yang dapat diandalkan,
as possible -- a guide,
real world out there.
menakutkan, namun memukau.
sudut pandang yang amat berbeda.
can be dramatically different.
when you see this image:
bereaksi terhadap gambar ini:
Apa yang Anda pikirkan saat melihat saya?
What do you think when you look at me?
atau mungkin "saudara?"
"an expert," maybe even "a sister"?
yang memberikan reaksi yang berbeda.
who would react very differently.
ide mampu mengubah
they're capable of changing, forever,
baik saat ini maupun di masa depan.
and well into the future.
dapat membentuk budaya manusia.
shaping human culture.
pembicara adalah membangun sebuah ide
as a speaker is to build an idea
for how you should go about that task:
mengerjakan tugas tersebut:
satu ide besar saja.
to just one major idea.
supaya Anda bisa berkonsentrasi
so that you can focus
you're most passionate about,
dengan baik.
to explain that one thing properly.
untuk menjadikan ide tersebut nyata.
share examples, make it vivid.
running through your entire talk,
keseluruhan presentasi Anda,
links back to it in some way.
dihubungkan kembali ke ide awal Anda.
kenapa mereka harus peduli.
inside the minds of your audience,
di dalam benak pendengar Anda,
bisa menerima Anda.
to welcome you in.
rasa ingin tahu mereka.
dan provokatif
doesn't make sense and needs explaining.
tidak masuk akal dan butuh dijelaskan.
in someone's worldview,
sinambungan dalam pandangan seseorang,
menjembatani kesenjangan tersebut.
to bridge that knowledge gap.
mulai membangun ide Anda.
to start building your idea.
setahap demi setahap,
already understands.
pendengar Anda.
concepts that already exist
tapi dengan bahasa mereka.
of the terms and concepts they live with
istilah dan konsep yang awam bagi mereka
to their audiences.
pendengar mereka.
untuk menunjukkan bagaimana
in showing how the pieces fit together,
the desired shape of the pattern,
dipahami oleh pendengar.
already understands.
ingin menjelaskan
new biotechnology called CRISPR,
yang disebut CRISPR,
"Seakan, untuk pertama kalinya,
untuk mengedit DNA.
genetic information really easily."
delivers a satisfying aha moment
menciptakan momen 'aha' yang memuaskan
otak kita.
Anda dengan teman yang Anda percayai,
to test your talk on trusted friends,
membuat mereka bingung.
they get confused by.
tanyakan pada diri Anda:
menjawab pertanyaan ini.
with the answer.
or your organization,
atau organisasi Anda,
tidak layak dibagi.
it's probably not worth sharing.
has the potential
ide ini berpotensi
menjadi lebih baik
perspective for the better
melakukan sesuatu secara berbeda,
something differently,
to a truly great talk,
untuk membuat presentasi hebat,
para pendengar dan kita semua.
and to all of us.
ABOUT THE SPEAKER
Chris Anderson - TED CuratorAfter a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading.
Why you should listen
Chris Anderson is the Curator of TED, a nonprofit devoted to sharing valuable ideas, primarily through the medium of 'TED Talks' -- short talks that are offered free online to a global audience.
Chris was born in a remote village in Pakistan in 1957. He spent his early years in India, Pakistan and Afghanistan, where his parents worked as medical missionaries, and he attended an American school in the Himalayas for his early education. After boarding school in Bath, England, he went on to Oxford University, graduating in 1978 with a degree in philosophy, politics and economics.
Chris then trained as a journalist, working in newspapers and radio, including two years producing a world news service in the Seychelles Islands.
Back in the UK in 1984, Chris was captivated by the personal computer revolution and became an editor at one of the UK's early computer magazines. A year later he founded Future Publishing with a $25,000 bank loan. The new company initially focused on specialist computer publications but eventually expanded into other areas such as cycling, music, video games, technology and design, doubling in size every year for seven years. In 1994, Chris moved to the United States where he built Imagine Media, publisher of Business 2.0 magazine and creator of the popular video game users website IGN. Chris eventually merged Imagine and Future, taking the combined entity public in London in 1999, under the Future name. At its peak, it published 150 magazines and websites and employed 2,000 people.
This success allowed Chris to create a private nonprofit organization, the Sapling Foundation, with the hope of finding new ways to tackle tough global issues through media, technology, entrepreneurship and, most of all, ideas. In 2001, the foundation acquired the TED Conference, then an annual meeting of luminaries in the fields of Technology, Entertainment and Design held in Monterey, California, and Chris left Future to work full time on TED.
He expanded the conference's remit to cover all topics, including science, business and key global issues, while adding a Fellows program, which now has some 300 alumni, and the TED Prize, which grants its recipients "one wish to change the world." The TED stage has become a place for thinkers and doers from all fields to share their ideas and their work, capturing imaginations, sparking conversation and encouraging discovery along the way.
In 2006, TED experimented with posting some of its talks on the Internet. Their viral success encouraged Chris to begin positioning the organization as a global media initiative devoted to 'ideas worth spreading,' part of a new era of information dissemination using the power of online video. In June 2015, the organization posted its 2,000th talk online. The talks are free to view, and they have been translated into more than 100 languages with the help of volunteers from around the world. Viewership has grown to approximately one billion views per year.
Continuing a strategy of 'radical openness,' in 2009 Chris introduced the TEDx initiative, allowing free licenses to local organizers who wished to organize their own TED-like events. More than 8,000 such events have been held, generating an archive of 60,000 TEDx talks. And three years later, the TED-Ed program was launched, offering free educational videos and tools to students and teachers.
Chris Anderson | Speaker | TED.com