Chris Anderson: TED's secret to great public speaking
크리스 앤더슨 (Chris Anderson): 훌륭한 강연을 위한 TED의 비법
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading. Full bio
Double-click the English transcript below to play the video.
a TED Talk formula:
공식이 있다고 생각합니다.
영감을 주는 말로 마무리하기"
as clichéd or emotionally manipulative.
것처럼 보일 거예요.
great TED Talks have in common,
공통적으로 있는 게 하나 있습니다.
that thing with you,
I've had a ringside seat,
무대 바로 앞 자리에서
of amazing TED speakers, like these.
강연자들의 강연을 들었고
their talks for prime time,
준비하는 걸 도왔고
직접 배웠기 때문입니다.
makes for a great talk.
and their topics all seem
모두 다 다른 것처럼 보이지만
one key common ingredient.
공통적으로 들어있습니다.
an extraordinary gift --
우리가 아이디어라고 부르는
that we call an idea.
아름다운 물건을 옮겨놓는 겁니다.
헤일리 반 다이크입니다!
have never seen each other before,
are starting to sync with Haley's brain
헤일리의 뇌와 서서히 동기화됩니다.
the same brain-wave patterns.
보여주기 시작합니다.
they're feeling the same emotions.
startling happening.
Haley's brain for a moment.
neurons in an impossible tangle.
불가해한 매듭으로 얽혀있습니다.
are linked to each other
is being recreated in real time
강연을 듣는 모든 사람의 머릿속에서
and watching a face.
목소리를 듣는 것만으로도요.
as a pattern of information
and navigate the world.
shared from the TED stage.
몇 개 보여드릴게요.
is key to our kids' future.
아이들의 미래에 중요한 요소다."
My contention is that creativity now
제 주장은 오늘날에 창의력이
with the same status.
다루어져야 한다는 겁니다.
building from bamboo is beautiful.
대나무로 만드는 것은 아름답다.
It is growing all around us,
우리 주위 어디에서나 자라고
it's earthquake-resistant.
people are more than a single identity.
사람의 자아는 한 개가 아니다
The single story creates stereotypes,
하나의 고정관념을 만들어 냅니다.
is not that they are untrue,
거짓이어서가 아니라
아이디어로 흘러 넘칩니다.
an amazingly complex structure
놀라울만큼 복잡한 구조를 형성합니다.
of individual ideas.
구축되어 있죠.
component of your worldview
작은 구성요소 중 하나가
다른 구성요소 중 하나는
다르게 반응할 겁니다.
your worldview are crucial.
as possible -- a guide,
신뢰할 수 있을 만해야 합니다.
real world out there.
지침서이기 때문이죠.
can be dramatically different.
완전히 다를 수도 있습니다.
when you see this image:
어떻게 반응하나요?
What do you think when you look at me?
저를 보면 무슨 생각이 드세요?
"an expert," maybe even "a sister"?
"전문가" 아니면 "언니"?
who would react very differently.
다르게 반응할 겁니다.
they're capable of changing, forever,
세상에 대한 생각을 영원히
and well into the future.
결정지을 수도 있습니다.
shaping human culture.
가장 강력한 힘을 갖고 있습니다.
as a speaker is to build an idea
구축하는 것이라는 사실에
for how you should go about that task:
4가지 가이드라인을 알려드리겠습니다.
to just one major idea.
하나로만 한정하세요.
so that you can focus
하나의 아이디어에 집중하고
you're most passionate about,
기회를 얻기 위해
to explain that one thing properly.
share examples, make it vivid.
생생하게 보여주어야 합니다.
running through your entire talk,
하나의 선이 되게 하세요.
links back to it in some way.
어떤 방식으로든 그 선과 연결되게요.
이유를 주세요.
inside the minds of your audience,
to welcome you in.
허락을 받아야 합니다.
중요한 도구가 뭘까요?
doesn't make sense and needs explaining.
설명이 필요한지 알려주세요.
in someone's worldview,
연결이 끊어져 있는 부분을 드러내주면
to bridge that knowledge gap.
필요를 느끼게 될 겁니다.
to start building your idea.
훨씬 쉬울 겁니다.
이미 이해하고 있는 개념으로
already understands.
차곡차곡 구축해나가세요.
concepts that already exist
이미 존재하는 개념들을
청중들의 언어로요.
시작하는 거죠.
of the terms and concepts they live with
용어와 개념들의 다수가
to their audiences.
사실을 잊어버립니다.
in showing how the pieces fit together,
보여주는 데 중요한 역할을 합니다.
the desired shape of the pattern,
아이디어를 이용하여
already understands.
보여주기 때문이죠.
new biotechnology called CRISPR,
새 생명공학기술을 이렇게 설명했습니다.
처음으로 생긴 기분입니다.
genetic information really easily."
자르고 붙일 수 있게 해줍니다."
delivers a satisfying aha moment
깨달음의 순간을 가져다줍니다.
to test your talk on trusted friends,
강연을 해보고
they get confused by.
알아내는 것이 중요합니다.
공유할 가치가 있도록 만드세요.
이익이 되는가?"
with the answer.
or your organization,
이익이 되는 아이디어라면
it's probably not worth sharing.
없는 아이디어일 겁니다.
has the potential
나아지게 하거나
나은 방향으로 변화시키거나
perspective for the better
마련해주는 가능성이 있는
something differently,
to a truly great talk,
핵심 재료를 갖고 계신 겁니다.
and to all of us.
될 수 있는 강연말입니다.
ABOUT THE SPEAKER
Chris Anderson - TED CuratorAfter a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading.
Why you should listen
Chris Anderson is the Curator of TED, a nonprofit devoted to sharing valuable ideas, primarily through the medium of 'TED Talks' -- short talks that are offered free online to a global audience.
Chris was born in a remote village in Pakistan in 1957. He spent his early years in India, Pakistan and Afghanistan, where his parents worked as medical missionaries, and he attended an American school in the Himalayas for his early education. After boarding school in Bath, England, he went on to Oxford University, graduating in 1978 with a degree in philosophy, politics and economics.
Chris then trained as a journalist, working in newspapers and radio, including two years producing a world news service in the Seychelles Islands.
Back in the UK in 1984, Chris was captivated by the personal computer revolution and became an editor at one of the UK's early computer magazines. A year later he founded Future Publishing with a $25,000 bank loan. The new company initially focused on specialist computer publications but eventually expanded into other areas such as cycling, music, video games, technology and design, doubling in size every year for seven years. In 1994, Chris moved to the United States where he built Imagine Media, publisher of Business 2.0 magazine and creator of the popular video game users website IGN. Chris eventually merged Imagine and Future, taking the combined entity public in London in 1999, under the Future name. At its peak, it published 150 magazines and websites and employed 2,000 people.
This success allowed Chris to create a private nonprofit organization, the Sapling Foundation, with the hope of finding new ways to tackle tough global issues through media, technology, entrepreneurship and, most of all, ideas. In 2001, the foundation acquired the TED Conference, then an annual meeting of luminaries in the fields of Technology, Entertainment and Design held in Monterey, California, and Chris left Future to work full time on TED.
He expanded the conference's remit to cover all topics, including science, business and key global issues, while adding a Fellows program, which now has some 300 alumni, and the TED Prize, which grants its recipients "one wish to change the world." The TED stage has become a place for thinkers and doers from all fields to share their ideas and their work, capturing imaginations, sparking conversation and encouraging discovery along the way.
In 2006, TED experimented with posting some of its talks on the Internet. Their viral success encouraged Chris to begin positioning the organization as a global media initiative devoted to 'ideas worth spreading,' part of a new era of information dissemination using the power of online video. In June 2015, the organization posted its 2,000th talk online. The talks are free to view, and they have been translated into more than 100 languages with the help of volunteers from around the world. Viewership has grown to approximately one billion views per year.
Continuing a strategy of 'radical openness,' in 2009 Chris introduced the TEDx initiative, allowing free licenses to local organizers who wished to organize their own TED-like events. More than 8,000 such events have been held, generating an archive of 60,000 TEDx talks. And three years later, the TED-Ed program was launched, offering free educational videos and tools to students and teachers.
Chris Anderson | Speaker | TED.com