Chris Anderson: TED's secret to great public speaking
Chris Anderson: Sekret najlepszych wystąpień publicznych TED
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading. Full bio
Double-click the English transcript below to play the video.
a TED Talk formula:
gotowy przepis na prelekcję TED.
as clichéd or emotionally manipulative.
great TED Talks have in common,
najlepsze prelekcje TED,
that thing with you,
I've had a ringside seat,
siedzę w pierwszym rzędzie,
of amazing TED speakers, like these.
świetnych prelegentów TED, jak ci tutaj.
their talks for prime time,
makes for a great talk.
and their topics all seem
one key common ingredient.
an extraordinary gift --
niezwykłego daru,
that we call an idea.
have never seen each other before,
are starting to sync with Haley's brain
the same brain-wave patterns.
wykazują taki sam obraz.
they're feeling the same emotions.
startling happening.
Haley's brain for a moment.
neurons in an impossible tangle.
w niemożliwą plątaninę.
are linked to each other
is being recreated in real time
identyczny wzór odtwarza
and watching a face.
i patrzących na twarz mówcy.
as a pattern of information
jako schemat informacji,
and navigate the world.
i poruszać się w nim.
shared from the TED stage.
is key to our kids' future.
jest kluczem do przyszłości.
My contention is that creativity now
Kreatywność jest obecnie
jak czytanie i pisanie,
with the same status.
building from bamboo is beautiful.
Budowle z bambusa są piękne.
It is growing all around us,
Bambus rośnie wokół nas,
it's earthquake-resistant.
odporny na trzęsienia ziemi.
people are more than a single identity.
to coś więcej niż indywidualna tożsamość.
The single story creates stereotypes,
Pojedyncza opowieść tworzy stereotypy,
is not that they are untrue,
na tym, że są nieprawdziwe,
an amazingly complex structure
of individual ideas.
component of your worldview
your worldview are crucial.
mają kluczowe znaczenie.
as possible -- a guide,
real world out there.
otaczającym nas świecie.
can be dramatically different.
when you see this image:
What do you think when you look at me?
Co myślicie, patrząc na mnie?
"an expert," maybe even "a sister"?
może nawet "siostra"?
who would react very differently.
they're capable of changing, forever,
mogą na zawsze zmienić
and well into the future.
lub w przyszłości.
shaping human culture.
kształtującą kulturę ludzkości.
as a speaker is to build an idea
jest zbudowanie idei
for how you should go about that task:
jak się do tego zabrać.
to just one major idea.
do jednej podstawowej idei.
so that you can focus
you're most passionate about,
to explain that one thing properly.
wytłumaczenie tej jednej kwestii.
share examples, make it vivid.
podzielić się przykładami, ożywić ją.
running through your entire talk,
links back to it in some way.
co słuchaczy obchodzi.
inside the minds of your audience,
w umysłach słuchaczy,
to welcome you in.
doesn't make sense and needs explaining.
i wymaga objaśnienia.
in someone's worldview,
w światopoglądzie,
to bridge that knowledge gap.
to start building your idea.
already understands.
concepts that already exist
of the terms and concepts they live with
że wiele bliskich im terminów i pojęć
to their audiences.
in showing how the pieces fit together,
jak kawałki pasują do siebie,
the desired shape of the pattern,
already understands.
new biotechnology called CRISPR,
biotechnologiczną CRISPR.
genetic information really easily."
informacje genetyczne".
delivers a satisfying aha moment
doznajemy olśnienia,
to test your talk on trusted friends,
na zaufanych przyjaciołach
they get confused by.
warta rozpowszechnienia.
with the answer.
or your organization,
lub twojej organizacji,
it's probably not worth sharing.
nie warto jej propagować.
has the potential
perspective for the better
something differently,
to a truly great talk,
and to all of us.
ABOUT THE SPEAKER
Chris Anderson - TED CuratorAfter a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading.
Why you should listen
Chris Anderson is the Curator of TED, a nonprofit devoted to sharing valuable ideas, primarily through the medium of 'TED Talks' -- short talks that are offered free online to a global audience.
Chris was born in a remote village in Pakistan in 1957. He spent his early years in India, Pakistan and Afghanistan, where his parents worked as medical missionaries, and he attended an American school in the Himalayas for his early education. After boarding school in Bath, England, he went on to Oxford University, graduating in 1978 with a degree in philosophy, politics and economics.
Chris then trained as a journalist, working in newspapers and radio, including two years producing a world news service in the Seychelles Islands.
Back in the UK in 1984, Chris was captivated by the personal computer revolution and became an editor at one of the UK's early computer magazines. A year later he founded Future Publishing with a $25,000 bank loan. The new company initially focused on specialist computer publications but eventually expanded into other areas such as cycling, music, video games, technology and design, doubling in size every year for seven years. In 1994, Chris moved to the United States where he built Imagine Media, publisher of Business 2.0 magazine and creator of the popular video game users website IGN. Chris eventually merged Imagine and Future, taking the combined entity public in London in 1999, under the Future name. At its peak, it published 150 magazines and websites and employed 2,000 people.
This success allowed Chris to create a private nonprofit organization, the Sapling Foundation, with the hope of finding new ways to tackle tough global issues through media, technology, entrepreneurship and, most of all, ideas. In 2001, the foundation acquired the TED Conference, then an annual meeting of luminaries in the fields of Technology, Entertainment and Design held in Monterey, California, and Chris left Future to work full time on TED.
He expanded the conference's remit to cover all topics, including science, business and key global issues, while adding a Fellows program, which now has some 300 alumni, and the TED Prize, which grants its recipients "one wish to change the world." The TED stage has become a place for thinkers and doers from all fields to share their ideas and their work, capturing imaginations, sparking conversation and encouraging discovery along the way.
In 2006, TED experimented with posting some of its talks on the Internet. Their viral success encouraged Chris to begin positioning the organization as a global media initiative devoted to 'ideas worth spreading,' part of a new era of information dissemination using the power of online video. In June 2015, the organization posted its 2,000th talk online. The talks are free to view, and they have been translated into more than 100 languages with the help of volunteers from around the world. Viewership has grown to approximately one billion views per year.
Continuing a strategy of 'radical openness,' in 2009 Chris introduced the TEDx initiative, allowing free licenses to local organizers who wished to organize their own TED-like events. More than 8,000 such events have been held, generating an archive of 60,000 TEDx talks. And three years later, the TED-Ed program was launched, offering free educational videos and tools to students and teachers.
Chris Anderson | Speaker | TED.com