Chris Anderson: TED's secret to great public speaking
Chris Anderson: TED viešojo kalbėjimo paslaptis
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading. Full bio
Double-click the English transcript below to play the video.
a TED Talk formula:
tokia TED kalbų formulė:
raudono kilimo“.
tuos metodus,
as clichéd or emotionally manipulative.
ar manipuliuojantys emocijomis.
great TED Talks have in common,
visas puikias TED kalbas
that thing with you,
I've had a ringside seat,
sėdėdavau nuošayje,
of amazing TED speakers, like these.
kaip šie.
their talks for prime time,
pasirodymui,
makes for a great talk.
and their topics all seem
ir jų temos
one key common ingredient.
an extraordinary gift --
tą nepaprastą dovaną –
that we call an idea.
kurį vadiname idėja.
have never seen each other before,
nėra vieni kitų iki tol sutikę,
are starting to sync with Haley's brain
sinchronizuotis su Haley smegenimis
the same brain-wave patterns.
smegenų bangų struktūras.
they're feeling the same emotions.
kad jie patiria tas pačias emocijas.
startling happening.
Haley's brain for a moment.
neurons in an impossible tangle.
į neįmanomą rezginį.
are linked to each other
is being recreated in real time
realiu laiku atkuriama
and watching a face.
ir žiūrint į veidą.
as a pattern of information
informacijos struktūra,
and navigate the world.
ir jame veikti.
shared from the TED stage.
pasidalintų TED scenoje.
is key to our kids' future.
yra raktas į mūsų vaikų ateitį.
My contention is that creativity now
Mano tezė: kūrybiškumas dabar
nei raštingumas,
with the same status.
skirti tokį pat dėmesį.
building from bamboo is beautiful.
bambukiniai statiniai yra gražūs.
It is growing all around us,
Jie auga visur aplink mus,
it's earthquake-resistant.
atsparūs žemės drebėjimams.
people are more than a single identity.
Žmonės turi daugiau nei vieną tapatybę.
The single story creates stereotypes,
Vienas pasakojimas kuria stereotipus
is not that they are untrue,
kad jie netiesa,
an amazingly complex structure
sudėtingą struktūrą,
pasaulyje.
of individual ideas.
iš milijonų atskirų idėjų.
component of your worldview
jūsų pasaulėžiūros dalelių
your worldview are crucial.
jūsų pasaulėžiūrą, yra tokios svarbios.
as possible -- a guide,
kuo patikimesnės – kaip kelrodis
real world out there.
pasaulyje.
can be dramatically different.
gali labai stipriai skirtis.
when you see this image:
pamačius šį vaizdą:
What do you think when you look at me?
Ką galvojate, žiūrėdami į mane?
"an expert," maybe even "a sister"?
„ta, kuriai perplautos smegenys“,
who would react very differently.
labai skirtingai.
they're capable of changing, forever,
amžinai pakeisti,
and well into the future.
ir tolimoje ateityje.
shaping human culture.
formuojanti žmonių kultūrą.
as a speaker is to build an idea
kaip kalbėtojui yra sudėlioti idėją
for how you should go about that task:
kaip šią užduotį įvykdyti:
to just one major idea.
tik viena stambia idėja.
so that you can focus
kad galėtumėte susitelkti
you're most passionate about,
to explain that one thing properly.
share examples, make it vivid.
duoti pavyzdžių, pateikti spalvingai.
running through your entire talk,
per visą jūsų kalbą,
links back to it in some way.
kažkaip su ja sietųsi.
kodėl jiems tai svarbu.
inside the minds of your audience,
savo klausytojų galvose
to welcome you in.
provokuojančius klausimus,
doesn't make sense and needs explaining.
yra ne taip ir reikalauja paaiškinimo.
in someone's worldview,
kažkieno pasaulėžiūroje,
to bridge that knowledge gap.
užpildyti.
to start building your idea.
already understands.
jau supranta.
concepts that already exist
o jų.
of the terms and concepts they live with
terminų ir sąvokų, su kuriais jie gyvena
to their audiences.
in showing how the pieces fit together,
aiškinant, kaip susiję idėjos elementai,
the desired shape of the pattern,
aiškinamas dalykas,
already understands.
jau ir taip žino.
new biotechnology called CRISPR,
naują biotechnologiją vardu CRISPR,
skirtą darbui su DNR.
genetic information really easily."
ir įklijuoti genetinę informaciją.“
delivers a satisfying aha moment
suteikia pasitenkinimo kupiną „aha“ jausmą
mūsų protuose.
to test your talk on trusted friends,
pristatant ją patikimiems draugams
they get confused by.
neaiškios.
verta dalintis.
with the answer.
or your organization,
ar jūsų organizacijai,
it's probably not worth sharing.
greičiausiai neverta dalintis.
has the potential
perspective for the better
something differently,
to a truly great talk,
tikrai puikiai kalbai,
and to all of us.
ir mums visiems.
ABOUT THE SPEAKER
Chris Anderson - TED CuratorAfter a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading.
Why you should listen
Chris Anderson is the Curator of TED, a nonprofit devoted to sharing valuable ideas, primarily through the medium of 'TED Talks' -- short talks that are offered free online to a global audience.
Chris was born in a remote village in Pakistan in 1957. He spent his early years in India, Pakistan and Afghanistan, where his parents worked as medical missionaries, and he attended an American school in the Himalayas for his early education. After boarding school in Bath, England, he went on to Oxford University, graduating in 1978 with a degree in philosophy, politics and economics.
Chris then trained as a journalist, working in newspapers and radio, including two years producing a world news service in the Seychelles Islands.
Back in the UK in 1984, Chris was captivated by the personal computer revolution and became an editor at one of the UK's early computer magazines. A year later he founded Future Publishing with a $25,000 bank loan. The new company initially focused on specialist computer publications but eventually expanded into other areas such as cycling, music, video games, technology and design, doubling in size every year for seven years. In 1994, Chris moved to the United States where he built Imagine Media, publisher of Business 2.0 magazine and creator of the popular video game users website IGN. Chris eventually merged Imagine and Future, taking the combined entity public in London in 1999, under the Future name. At its peak, it published 150 magazines and websites and employed 2,000 people.
This success allowed Chris to create a private nonprofit organization, the Sapling Foundation, with the hope of finding new ways to tackle tough global issues through media, technology, entrepreneurship and, most of all, ideas. In 2001, the foundation acquired the TED Conference, then an annual meeting of luminaries in the fields of Technology, Entertainment and Design held in Monterey, California, and Chris left Future to work full time on TED.
He expanded the conference's remit to cover all topics, including science, business and key global issues, while adding a Fellows program, which now has some 300 alumni, and the TED Prize, which grants its recipients "one wish to change the world." The TED stage has become a place for thinkers and doers from all fields to share their ideas and their work, capturing imaginations, sparking conversation and encouraging discovery along the way.
In 2006, TED experimented with posting some of its talks on the Internet. Their viral success encouraged Chris to begin positioning the organization as a global media initiative devoted to 'ideas worth spreading,' part of a new era of information dissemination using the power of online video. In June 2015, the organization posted its 2,000th talk online. The talks are free to view, and they have been translated into more than 100 languages with the help of volunteers from around the world. Viewership has grown to approximately one billion views per year.
Continuing a strategy of 'radical openness,' in 2009 Chris introduced the TEDx initiative, allowing free licenses to local organizers who wished to organize their own TED-like events. More than 8,000 such events have been held, generating an archive of 60,000 TEDx talks. And three years later, the TED-Ed program was launched, offering free educational videos and tools to students and teachers.
Chris Anderson | Speaker | TED.com