Chris Anderson: TED's secret to great public speaking
کریس اندرسون: راز ارائه یک سخنرانی عالی در TED
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading. Full bio
Double-click the English transcript below to play the video.
a TED Talk formula:
برای سخنرانی تد هست:
با جملهای الهام بخش تمام کن."
فکر کردن به سخنرانی TED نیست.
بیش از حد استفاده کنید٬
as clichéd or emotionally manipulative.
احساسات ساختگی قرار خواهید گرفت.
great TED Talks have in common,
سخنرانیهای عالی TED مشترک است٬
that thing with you,
I've had a ringside seat,
کنار صحنه نشسته بودهام٬
of amazing TED speakers, like these.
مثل اینها٬ گوش میدادم.
their talks for prime time,
سخنرانی اولیه شان را آماده کنند٬
makes for a great talk.
and their topics all seem
و موضوعات آنها
one key common ingredient.
an extraordinary gift --
هدیه بسیار عجیب را انتقال دهید...
that we call an idea.
have never seen each other before,
قبلا همدیگر را ندیدهاند٬
are starting to sync with Haley's brain
در حال مرتبط شدن با مغز هایلی
the same brain-wave patterns.
الگوهای یکسان امواج مغزی هستند.
they're feeling the same emotions.
که احساس یکسانی دارند.
startling happening.
Haley's brain for a moment.
به داخل مغز هایلی نگاهی بیاندازیم.
neurons in an impossible tangle.
با هم در ارتباط هستند.
are linked to each other
is being recreated in real time
دقیقا همین الگو
and watching a face.
و نگاه کردن به یک چهره.
as a pattern of information
الگویی از اطلاعات نگاه کنید
and navigate the world.
دنیا را درک و هدایت کنید.
shared from the TED stage.
صحنه TED به اشتراک گذاشته شدهاند.
is key to our kids' future.
دستیابی بچههای ما به آینده است.
My contention is that creativity now
بحث من این است که امروزه خلاقیت
در آموزش اهمیت دارد٬
with the same status.
برای آنها در نظر بگیریم.
building from bamboo is beautiful.
ساختمانی از بامبو زیبا است.
It is growing all around us,
در همه جا در اطراف ما رشد میکند٬
it's earthquake-resistant.
در برابر زلزله مقاوم است.
people are more than a single identity.
مردم بیش از یک هویت تنها هستند.
The single story creates stereotypes,
به تنهایی یک کلیشه را به وجود میآورد٬
is not that they are untrue,
که غیر واقعی هستند،
an amazingly complex structure
پیچیده و جذاب را میسازند
of individual ideas.
مجزا تشکیل شده است.
component of your worldview
جزء کوچک از جهان بینی شما
جهان بینی شما این ایده باشد
your worldview are crucial.
شما را میسازند بسیار مهم هستند.
as possible -- a guide,
تا جای ممکن قابل اتکا باشید -- یک راهنما٬
real world out there.
شگفت انگیز اطراف شما.
can be dramatically different.
به شکلی چشمگیر تفاوت داشته باشد.
when you see this image:
وقتی این تصویر را میبینید:
What do you think when you look at me?
چه فکر میکنید وقتی به من نگاه میکنید؟
"an expert," maybe even "a sister"?
"یک حرفهای٬" شاید حتی "یک خواهر"؟
who would react very differently.
که ممکن است واکنشی متفاوت نشان دهند.
ایدهها واقعا اهمیت دارند.
they're capable of changing, forever,
آنها میتوانند٬ برای همیشه٬
and well into the future.
شکل جدیدی ببخشند.
shaping human culture.
شکل دهنده به فرهنگ انسانها هستند.
as a speaker is to build an idea
ایجاد یک ایده
for how you should go about that task:
انجام دادن این کار هستند:
to just one major idea.
به تنها یک ایده اصلی محدود کنید.
so that you can focus
you're most passionate about,
به آن اشتیاق دارید تمرکز کنید٬
to explain that one thing properly.
یک چیز را به شکلی مناسب تشریح کنید.
share examples, make it vivid.
مثال بزنید٬ نکته را شفاف بیان کنید.
running through your entire talk,
کل سخنرانیتان تبدیل کنید٬
links back to it in some way.
به نحوی به آن مرتبط باشد.
inside the minds of your audience,
چیزی در ذهن شنوندگانتان کنید٬
to welcome you in.
تا از شما استقبال کنند.
doesn't make sense and needs explaining.
با عقل جور درنمیآید و نیاز به توضیح دارد.
in someone's worldview,
در جهان بینی کسی آشکار کنید٬
to bridge that knowledge gap.
شکاف دانایی احساس نیاز میکنند.
to start building your idea.
و ایده خودتان را بسازید.
already understands.
از قبل با آن آشنا هستند.
concepts that already exist
در ذهن مخاطبان وجود دارند را
of the terms and concepts they live with
از مفاهیم و شرایطی که با آن زندگی میکنند
to their audiences.
in showing how the pieces fit together,
بسزایی در کنار هم چیدن قطعهها دارد٬
the desired shape of the pattern,
already understands.
مشخص میکنند.
new biotechnology called CRISPR,
و خارقالعادهای به نام CRISPR را شرح دهد٬
برای ویرایش DNA داشته باشیم.
genetic information really easily."
ژنتیکی را به سادگی ببرید و بچسبانید."
delivers a satisfying aha moment
به محض اینکه در جای خود در ذهن ما بچسبد٬
to test your talk on trusted friends,
با دوستان قابل اعتمادتان امتحان کنید٬
they get confused by.
سردرگم میکند را پیدا کنید.
به اشتراک گذاشتن داشته باشد.
with the answer.
or your organization,
خدمت میکند٬
it's probably not worth sharing.
احتمالا ارزش به اشتراک گذاشتن ندارد.
has the potential
perspective for the better
something differently,
الهام بخش باشد٬
to a truly great talk,
سخنرانی واقعا عالی را دارید٬
and to all of us.
و به همه ما باشد.
ABOUT THE SPEAKER
Chris Anderson - TED CuratorAfter a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading.
Why you should listen
Chris Anderson is the Curator of TED, a nonprofit devoted to sharing valuable ideas, primarily through the medium of 'TED Talks' -- short talks that are offered free online to a global audience.
Chris was born in a remote village in Pakistan in 1957. He spent his early years in India, Pakistan and Afghanistan, where his parents worked as medical missionaries, and he attended an American school in the Himalayas for his early education. After boarding school in Bath, England, he went on to Oxford University, graduating in 1978 with a degree in philosophy, politics and economics.
Chris then trained as a journalist, working in newspapers and radio, including two years producing a world news service in the Seychelles Islands.
Back in the UK in 1984, Chris was captivated by the personal computer revolution and became an editor at one of the UK's early computer magazines. A year later he founded Future Publishing with a $25,000 bank loan. The new company initially focused on specialist computer publications but eventually expanded into other areas such as cycling, music, video games, technology and design, doubling in size every year for seven years. In 1994, Chris moved to the United States where he built Imagine Media, publisher of Business 2.0 magazine and creator of the popular video game users website IGN. Chris eventually merged Imagine and Future, taking the combined entity public in London in 1999, under the Future name. At its peak, it published 150 magazines and websites and employed 2,000 people.
This success allowed Chris to create a private nonprofit organization, the Sapling Foundation, with the hope of finding new ways to tackle tough global issues through media, technology, entrepreneurship and, most of all, ideas. In 2001, the foundation acquired the TED Conference, then an annual meeting of luminaries in the fields of Technology, Entertainment and Design held in Monterey, California, and Chris left Future to work full time on TED.
He expanded the conference's remit to cover all topics, including science, business and key global issues, while adding a Fellows program, which now has some 300 alumni, and the TED Prize, which grants its recipients "one wish to change the world." The TED stage has become a place for thinkers and doers from all fields to share their ideas and their work, capturing imaginations, sparking conversation and encouraging discovery along the way.
In 2006, TED experimented with posting some of its talks on the Internet. Their viral success encouraged Chris to begin positioning the organization as a global media initiative devoted to 'ideas worth spreading,' part of a new era of information dissemination using the power of online video. In June 2015, the organization posted its 2,000th talk online. The talks are free to view, and they have been translated into more than 100 languages with the help of volunteers from around the world. Viewership has grown to approximately one billion views per year.
Continuing a strategy of 'radical openness,' in 2009 Chris introduced the TEDx initiative, allowing free licenses to local organizers who wished to organize their own TED-like events. More than 8,000 such events have been held, generating an archive of 60,000 TEDx talks. And three years later, the TED-Ed program was launched, offering free educational videos and tools to students and teachers.
Chris Anderson | Speaker | TED.com