Chris Anderson: TED's secret to great public speaking
Kris Anderson (Chris Anderson): TED predstavlja tajnu dobrog javnog govorništva
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading. Full bio
Double-click the English transcript below to play the video.
a TED Talk formula:
da postoji formula za TED govor:
pozivom na akciju.“
as clichéd or emotionally manipulative.
ili emotivnog manipulanta.
great TED Talks have in common,
zajednička svim odličnim TED govorima,
that thing with you,
I've had a ringside seat,
imao mesto u prvom redu
of amazing TED speakers, like these.
sjajnih TED govornika, kao što su ovi.
their talks for prime time,
da pripreme govore za glavni nastup
makes for a great talk.
šta čini jedan odličan govor.
and their topics all seem
one key common ingredient.
an extraordinary gift --
prebacite jedan izuzetan dar -
that we call an idea.
have never seen each other before,
nikada nisu upoznali,
are starting to sync with Haley's brain
počinju da se sinhronizuju sa Hejlinim,
the same brain-wave patterns.
iste obrasce moždanih talasa.
they're feeling the same emotions.
ista osećanja.
startling happening.
Haley's brain for a moment.
unutar Hejlinog mozga.
neurons in an impossible tangle.
međusobno povezanih u nerazmrsivi čvor.
are linked to each other
povezani su međusobno
is being recreated in real time
se u isto vreme stvara
and watching a face.
i gledaju jedno lice.
as a pattern of information
kao o šemi informacija
and navigate the world.
i upravljate njime.
u raznim oblicima i veličinama,
shared from the TED stage.
is key to our kids' future.
je ključ budućnosti naše dece.
My contention is that creativity now
Moj argument je da je danas kreativnost
with the same status.
building from bamboo is beautiful.
građevine od bambusa su prelepe.
It is growing all around us,
On raste svuda oko nas,
otporan na zemljotres.
it's earthquake-resistant.
people are more than a single identity.
ljudi su više od samo jednog identiteta.
The single story creates stereotypes,
Pojedinačna priča stvara stereotipe,
is not that they are untrue,
nije u tome što su neistiniti,
an amazingly complex structure
neverovatno složenu strukturu
of individual ideas.
individualnih ideja.
component of your worldview
vašeg pogleda na svet
vašeg pogleda na svet
your worldview are crucial.
koje čine vaše viđenje sveta.
as possible -- a guide,
najsigurnije moguće - vodič,
real world out there.
can be dramatically different.
mogu se dramatično razlikovati.
when you see this image:
nada vidite ovu sliku:
What do you think when you look at me?
Šta pomislite kad me pogledate?
"an expert," maybe even "a sister"?
možda čak i „sestra“?
who would react very differently.
koji bi reagovali veoma različito.
they're capable of changing, forever,
imaju sposobnost da zauvek promene
and well into the future.
kako sada, tako i u budućnosti.
shaping human culture.
koja oblikuje kulturu ljudi.
as a speaker is to build an idea
najvažniji zadatak da izgradite ideju
for how you should go about that task:
za pristupanje tom zadatku:
to just one major idea.
samo na jednu veliku ideju.
so that you can focus
kako biste se usredsredili
you're most passionate about,
to explain that one thing properly.
da tu jednu stvar adekvatno objasnite.
share examples, make it vivid.
dati primere, učiniti je opipljivom.
running through your entire talk,
koja prožima ceo vaš govor,
links back to it in some way.
na neki način vodi nazad do nje.
razlog da im bude stalo.
inside the minds of your audience,
u umovima svoje publike,
to welcome you in.
da vas prime.
doesn't make sense and needs explaining.
i potrebno je objasniti ga.
in someone's worldview,
otkrijete nepovezanost,
to bridge that knowledge gap.
da premoste taj jaz u znanju.
to start building your idea.
da gradite svoju ideju.
already understands.
concepts that already exist
of the terms and concepts they live with
da su mnogi termini sa kojima žive
to their audiences.
in showing how the pieces fit together,
u uklapanju delova slagalice,
the desired shape of the pattern,
already understands.
koju slušalac već razume.
new biotechnology called CRISPR,
novu biotehnologiju, CRISPR,
genetic information really easily."
sečete i lepite genetske informacije.“
delivers a satisfying aha moment
dovodi do zadovoljavajućeg „aha“ trenutka
to test your talk on trusted friends,
na svojim prijateljima,
they get confused by.
with the answer.
or your organization,
ili vašoj organizaciji,
it's probably not worth sharing.
verovatno nije vredna širenja.
has the potential
da ta ideja ima potencijala
perspective for the better
something differently,
da nešto uradi drugačije,
to a truly great talk,
za zaista dobar govor,
and to all of us.
ABOUT THE SPEAKER
Chris Anderson - TED CuratorAfter a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading.
Why you should listen
Chris Anderson is the Curator of TED, a nonprofit devoted to sharing valuable ideas, primarily through the medium of 'TED Talks' -- short talks that are offered free online to a global audience.
Chris was born in a remote village in Pakistan in 1957. He spent his early years in India, Pakistan and Afghanistan, where his parents worked as medical missionaries, and he attended an American school in the Himalayas for his early education. After boarding school in Bath, England, he went on to Oxford University, graduating in 1978 with a degree in philosophy, politics and economics.
Chris then trained as a journalist, working in newspapers and radio, including two years producing a world news service in the Seychelles Islands.
Back in the UK in 1984, Chris was captivated by the personal computer revolution and became an editor at one of the UK's early computer magazines. A year later he founded Future Publishing with a $25,000 bank loan. The new company initially focused on specialist computer publications but eventually expanded into other areas such as cycling, music, video games, technology and design, doubling in size every year for seven years. In 1994, Chris moved to the United States where he built Imagine Media, publisher of Business 2.0 magazine and creator of the popular video game users website IGN. Chris eventually merged Imagine and Future, taking the combined entity public in London in 1999, under the Future name. At its peak, it published 150 magazines and websites and employed 2,000 people.
This success allowed Chris to create a private nonprofit organization, the Sapling Foundation, with the hope of finding new ways to tackle tough global issues through media, technology, entrepreneurship and, most of all, ideas. In 2001, the foundation acquired the TED Conference, then an annual meeting of luminaries in the fields of Technology, Entertainment and Design held in Monterey, California, and Chris left Future to work full time on TED.
He expanded the conference's remit to cover all topics, including science, business and key global issues, while adding a Fellows program, which now has some 300 alumni, and the TED Prize, which grants its recipients "one wish to change the world." The TED stage has become a place for thinkers and doers from all fields to share their ideas and their work, capturing imaginations, sparking conversation and encouraging discovery along the way.
In 2006, TED experimented with posting some of its talks on the Internet. Their viral success encouraged Chris to begin positioning the organization as a global media initiative devoted to 'ideas worth spreading,' part of a new era of information dissemination using the power of online video. In June 2015, the organization posted its 2,000th talk online. The talks are free to view, and they have been translated into more than 100 languages with the help of volunteers from around the world. Viewership has grown to approximately one billion views per year.
Continuing a strategy of 'radical openness,' in 2009 Chris introduced the TEDx initiative, allowing free licenses to local organizers who wished to organize their own TED-like events. More than 8,000 such events have been held, generating an archive of 60,000 TEDx talks. And three years later, the TED-Ed program was launched, offering free educational videos and tools to students and teachers.
Chris Anderson | Speaker | TED.com