Chris Anderson: TED's secret to great public speaking
Chris Anderson: Tajemství TEDu ke skvělým veřejným projevům
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading. Full bio
Double-click the English transcript below to play the video.
a TED Talk formula:
že na přednášku TED existuje vzorec:
as clichéd or emotionally manipulative.
nebo něco emočně manipulativního.
great TED Talks have in common,
kterou mají skvělé přednášky TED společné,
that thing with you,
I've had a ringside seat,
na TEDu naslouchám z první řady
of amazing TED speakers, like these.
jako jsou třeba tito.
their talks for prime time,
proslovy pro tisíce lidí
makes for a great talk.
and their topics all seem
a jejich témata budou připadat
one key common ingredient.
jednu společnou složku.
an extraordinary gift --
neobyčejný dar –
that we call an idea.
kterému říkáme myšlenka.
have never seen each other before,
nikdy předtím nepotkali,
are starting to sync with Haley's brain
synchronizují s mozkem Haley
the same brain-wave patterns.
stejný vzorec mozkových vln.
they're feeling the same emotions.
že cítí stejné emoce.
startling happening.
mnohem překvapivějšího.
Haley's brain for a moment.
dovnitř mozku Haley.
neurons in an impossible tangle.
propletené miliardy neuronů.
are linked to each other
is being recreated in real time
stejný vzorec se právě teď vytváří
and watching a face.
jejímu hlasu a pozorují její tvář.
as a pattern of information
jako vzorek informace,
and navigate the world.
v mnoha tvarech i velikostech,
shared from the TED stage.
is key to our kids' future.
klíčem k budoucnosti našich dětí.
My contention is that creativity now
Jsem přesvědčen, že kreativita
stejně podstatná jako gramotnost,
with the same status.
přistupovat stejně vážně.
building from bamboo is beautiful.
stavění z bambusu je nádherné.
It is growing all around us,
Roste všude kolem nás,
it's earthquake-resistant.
odolá i zemětřesení.
people are more than a single identity.
lidé jsou víc než jen jedna identita.
The single story creates stereotypes,
Jeden jediný příběh tvoří stereotypy
is not that they are untrue,
není ten, že by nebyly pravdivé,
an amazingly complex structure
protloukáte po světě.
of individual ideas.
jednotlivých myšlenek.
component of your worldview
ze součástí vašeho světonázoru
vašeho světonázoru
your worldview are crucial.
váš světonázor, tak zásadní.
as possible -- a guide,
spolehlivé, jak jen to jde.
real world out there.
ale nádherném světě tam venku.
can be dramatically different.
dramaticky rozdílné náhledy na svět.
when you see this image:
při pohledu na tento snímek?
What do you think when you look at me?
Co si myslíte, když se na mě podíváte?
"an expert," maybe even "a sister"?
možná dokonce „sestra“?
„s vymytým mozkem,“
who would react very differently.
kteří by reagovali úplně jinak.
they're capable of changing, forever,
jsou schopné změnit, navždycky,
and well into the future.
i v daleké budoucnosti.
shaping human culture.
která utváří kulturu lidstva.
as a speaker is to build an idea
je zasít myšlenku
for how you should go about that task:
k tomuto úkolu měli přistupovat:
to just one major idea.
jen na jednu hlavní myšlenku.
so that you can focus
tak, abyste se mohli soustředit
you're most passionate about,
která probouzí vaši vášeň,
to explain that one thing properly.
jedinou věc vysvětlit pořádně.
share examples, make it vivid.
uvést příklady, vyložit ji živě.
running through your entire talk,
links back to it in some way.
vztahovat vše, co řeknete.
proč by se o téma měli zajímat.
inside the minds of your audience,
začnete cokoli budovat,
to welcome you in.
svolení ke vstupu dovnitř.
doesn't make sense and needs explaining.
a je potřeba to vysvětlit.
in someone's worldview,
v něčím názoru na svět,
to bridge that knowledge gap.
to start building your idea.
poskládat vaši myšlenku.
myšlenku kousek po kousku,
already understands.
kterým vaše publikum již rozumí.
concepts that already exist
posluchačů spřádali koncepty,
of the terms and concepts they live with
pojmů a konceptů, se kterými jsou sžití,
to their audiences.
in showing how the pieces fit together,
jak do sebe jednotlivé kousky zapadají,
the desired shape of the pattern,
formu toho, co chcete říct,
already understands.
new biotechnology called CRISPR,
biotechnologickou novinku zvanou CRISPR,
genetic information really easily."
kopírovat a vkládat genetické informace.“
delivers a satisfying aha moment
k uspokojivému „aha!“,
zapadne na správné místo.
to test your talk on trusted friends,
nacvičili na přátelích, kterým věříte,
they get confused by.
která místa publikum matou.
with the answer.
s odpovědí byli upřímní.
or your organization,
jen vám nebo vaší společnosti,
it's probably not worth sharing.
moc hodná šíření není.
has the potential
že vaše myšlenka má potenciál
perspective for the better
something differently,
aby něco dělali jinak,
to a truly great talk,
opravdu skvělé přednášky,
and to all of us.
pro ně i pro nás všechny.
ABOUT THE SPEAKER
Chris Anderson - TED CuratorAfter a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading.
Why you should listen
Chris Anderson is the Curator of TED, a nonprofit devoted to sharing valuable ideas, primarily through the medium of 'TED Talks' -- short talks that are offered free online to a global audience.
Chris was born in a remote village in Pakistan in 1957. He spent his early years in India, Pakistan and Afghanistan, where his parents worked as medical missionaries, and he attended an American school in the Himalayas for his early education. After boarding school in Bath, England, he went on to Oxford University, graduating in 1978 with a degree in philosophy, politics and economics.
Chris then trained as a journalist, working in newspapers and radio, including two years producing a world news service in the Seychelles Islands.
Back in the UK in 1984, Chris was captivated by the personal computer revolution and became an editor at one of the UK's early computer magazines. A year later he founded Future Publishing with a $25,000 bank loan. The new company initially focused on specialist computer publications but eventually expanded into other areas such as cycling, music, video games, technology and design, doubling in size every year for seven years. In 1994, Chris moved to the United States where he built Imagine Media, publisher of Business 2.0 magazine and creator of the popular video game users website IGN. Chris eventually merged Imagine and Future, taking the combined entity public in London in 1999, under the Future name. At its peak, it published 150 magazines and websites and employed 2,000 people.
This success allowed Chris to create a private nonprofit organization, the Sapling Foundation, with the hope of finding new ways to tackle tough global issues through media, technology, entrepreneurship and, most of all, ideas. In 2001, the foundation acquired the TED Conference, then an annual meeting of luminaries in the fields of Technology, Entertainment and Design held in Monterey, California, and Chris left Future to work full time on TED.
He expanded the conference's remit to cover all topics, including science, business and key global issues, while adding a Fellows program, which now has some 300 alumni, and the TED Prize, which grants its recipients "one wish to change the world." The TED stage has become a place for thinkers and doers from all fields to share their ideas and their work, capturing imaginations, sparking conversation and encouraging discovery along the way.
In 2006, TED experimented with posting some of its talks on the Internet. Their viral success encouraged Chris to begin positioning the organization as a global media initiative devoted to 'ideas worth spreading,' part of a new era of information dissemination using the power of online video. In June 2015, the organization posted its 2,000th talk online. The talks are free to view, and they have been translated into more than 100 languages with the help of volunteers from around the world. Viewership has grown to approximately one billion views per year.
Continuing a strategy of 'radical openness,' in 2009 Chris introduced the TEDx initiative, allowing free licenses to local organizers who wished to organize their own TED-like events. More than 8,000 such events have been held, generating an archive of 60,000 TEDx talks. And three years later, the TED-Ed program was launched, offering free educational videos and tools to students and teachers.
Chris Anderson | Speaker | TED.com