Chris Anderson: TED's secret to great public speaking
克里斯.安德森: TED 精彩演講的秘訣
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading. Full bio
Double-click the English transcript below to play the video.
a TED Talk formula:
as clichéd or emotionally manipulative.
或是操弄情緒的印象。
great TED Talks have in common,
確實都有個共通點,
that thing with you,
I've had a ringside seat,
of amazing TED speakers, like these.
their talks for prime time,
造就精彩演講的秘密。
makes for a great talk.
and their topics all seem
看起來南轅北轍,
one key common ingredient.
一項重要的相同要素,
an extraordinary gift --
獻上一份別出心裁之禮,
that we call an idea.
我們稱之為「理念」。
have never seen each other before,
are starting to sync with Haley's brain
與海莉還有彼此的腦袋同步。
the same brain-wave patterns.
they're feeling the same emotions.
startling happening.
Haley's brain for a moment.
neurons in an impossible tangle.
神經元交互連結,
are linked to each other
連結而成一個觀念想法,
is being recreated in real time
重現於聽眾的腦海裡。
and watching a face.
as a pattern of information
and navigate the world.
shared from the TED stage.
分享理念的例子:
is key to our kids' future.
「創意是孩子們前途的關鍵!」
My contention is that creativity now
創意的重要性不亞於讀寫能力,
with the same status.
building from bamboo is beautiful.
「竹材建築是美觀的」。
It is growing all around us,
it's earthquake-resistant.
people are more than a single identity.
世上所有人不僅有單一個身分。
The single story creates stereotypes,
is not that they are untrue,
an amazingly complex structure
of individual ideas.
不相干的理念所打造出來的。
component of your worldview
另一個部份認為
your worldview are crucial.
諸多理念舉足輕重。
as possible -- a guide,
又美好的現實世界中找方向。
real world out there.
can be dramatically different.
when you see this image:
What do you think when you look at me?
你看著我時會想到什麼?
"an expert," maybe even "a sister"?
who would react very differently.
they're capable of changing, forever,
某個人看待世界的方式,
and well into the future.
shaping human culture.
as a speaker is to build an idea
for how you should go about that task:
to just one major idea.
只提一個主要的理念!
so that you can focus
在你最熱衷的單一個理念,
you're most passionate about,
to explain that one thing properly.
share examples, make it vivid.
讓它活靈活現;
running through your entire talk,
links back to it in some way.
都能夠回溯到該主軸。
inside the minds of your audience,
建立些東西之前,
願意歡迎接納你。
to welcome you in.
doesn't make sense and needs explaining.
不合理以及需要說明;
in someone's worldview,
某人世界觀裡的一處斷點,
to bridge that knowledge gap.
有橋接知識斷層的必要。
to start building your idea.
將會更加容易得多。
already understands.
concepts that already exist
交織羅列在一塊兒,
而是要用他們的語彙,
of the terms and concepts they live with
諸多術語或概念
to their audiences.
in showing how the pieces fit together,
在銜接內容上就極為重要了,
the desired shape of the pattern,
already understands.
new biotechnology called CRISPR,
生物科技 CRISPR 時,
genetic information really easily."
剪下、貼上基因資料。」
delivers a satisfying aha moment
產生令人滿意的茅塞頓開時刻,
to test your talk on trusted friends,
they get confused by.
with the answer.
or your organization,
it's probably not worth sharing.
has the potential
perspective for the better
something differently,
to a truly great talk,
and to all of us.
ABOUT THE SPEAKER
Chris Anderson - TED CuratorAfter a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading.
Why you should listen
Chris Anderson is the Curator of TED, a nonprofit devoted to sharing valuable ideas, primarily through the medium of 'TED Talks' -- short talks that are offered free online to a global audience.
Chris was born in a remote village in Pakistan in 1957. He spent his early years in India, Pakistan and Afghanistan, where his parents worked as medical missionaries, and he attended an American school in the Himalayas for his early education. After boarding school in Bath, England, he went on to Oxford University, graduating in 1978 with a degree in philosophy, politics and economics.
Chris then trained as a journalist, working in newspapers and radio, including two years producing a world news service in the Seychelles Islands.
Back in the UK in 1984, Chris was captivated by the personal computer revolution and became an editor at one of the UK's early computer magazines. A year later he founded Future Publishing with a $25,000 bank loan. The new company initially focused on specialist computer publications but eventually expanded into other areas such as cycling, music, video games, technology and design, doubling in size every year for seven years. In 1994, Chris moved to the United States where he built Imagine Media, publisher of Business 2.0 magazine and creator of the popular video game users website IGN. Chris eventually merged Imagine and Future, taking the combined entity public in London in 1999, under the Future name. At its peak, it published 150 magazines and websites and employed 2,000 people.
This success allowed Chris to create a private nonprofit organization, the Sapling Foundation, with the hope of finding new ways to tackle tough global issues through media, technology, entrepreneurship and, most of all, ideas. In 2001, the foundation acquired the TED Conference, then an annual meeting of luminaries in the fields of Technology, Entertainment and Design held in Monterey, California, and Chris left Future to work full time on TED.
He expanded the conference's remit to cover all topics, including science, business and key global issues, while adding a Fellows program, which now has some 300 alumni, and the TED Prize, which grants its recipients "one wish to change the world." The TED stage has become a place for thinkers and doers from all fields to share their ideas and their work, capturing imaginations, sparking conversation and encouraging discovery along the way.
In 2006, TED experimented with posting some of its talks on the Internet. Their viral success encouraged Chris to begin positioning the organization as a global media initiative devoted to 'ideas worth spreading,' part of a new era of information dissemination using the power of online video. In June 2015, the organization posted its 2,000th talk online. The talks are free to view, and they have been translated into more than 100 languages with the help of volunteers from around the world. Viewership has grown to approximately one billion views per year.
Continuing a strategy of 'radical openness,' in 2009 Chris introduced the TEDx initiative, allowing free licenses to local organizers who wished to organize their own TED-like events. More than 8,000 such events have been held, generating an archive of 60,000 TEDx talks. And three years later, the TED-Ed program was launched, offering free educational videos and tools to students and teachers.
Chris Anderson | Speaker | TED.com