Chris Anderson: TED's secret to great public speaking
Chris Anderson: Il segreto di un grande intervento TED
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading. Full bio
Double-click the English transcript below to play the video.
per gli interventi TED:
a TED Talk formula:
di questi strumenti,
as clichéd or emotionally manipulative.
o per essere emotivamente manipolativi.
great TED Talks have in common,
tutti i grandi interventi TED,
that thing with you,
I've had a ringside seat,
sono sempre stato in prima fila,
of amazing TED speakers, like these.
di grandi oratori TED, come questi.
their talks for prime time,
i loro discorsi
rende grande un intervento.
makes for a great talk.
and their topics all seem
e i loro temi sembrano tutti
one key common ingredient.
un ingrediente in comune.
an extraordinary gift --
degli ascoltatori un dono straordinario --
that we call an idea.
che chiamiamo idea.
have never seen each other before,
non si sono mai viste prima,
are starting to sync with Haley's brain
a sincronizzarsi con quello di Haley
the same brain-wave patterns.
gli stessi schemi mentali.
they're feeling the same emotions.
le stesse emozioni.
startling happening.
Haley's brain for a moment.
nel cervello di Haley.
neurons in an impossible tangle.
in un groviglio impossibile.
are linked to each other
una singola idea.
is being recreated in real time
viene ricreato in tempo reale
milioni di neuroni
and watching a face.
una voce e guardano un viso.
as a pattern of information
and navigate the world.
e dimensioni,
shared from the TED stage.
is key to our kids' future.
è la chiave del futuro dei nostri figli.
My contention is that creativity now
La mia affermazione è che la creatività
tanto quanto l'alfabetizzazione,
with the same status.
building from bamboo is beautiful.
gli edifici in bambù sono meravigliosi.
It is growing all around us,
Cresce tutto intorno a noi,
resiste ai terremoti.
it's earthquake-resistant.
people are more than a single identity.
sono più di una singola identità.
The single story creates stereotypes,
La singola storia crea stereotipi,
is not that they are untrue,
non è che non sono veri,
con le vostre idee,
an amazingly complex structure
straordinariamente complessa
del mondo.
del vostro cervello.
of individual ideas.
component of your worldview
della vostra visione del mondo
della vostra visione
your worldview are crucial.
visione del mondo sono importanti.
as possible -- a guide,
il più affidabili possibile -- una guida,
mondo che c'è lì fuori.
real world out there.
potrebbe essere completamente differente.
can be dramatically different.
del mondo quando vedete questa immagine:
when you see this image:
What do you think when you look at me?
Cosa pensate quando mi guardate?
"an expert," maybe even "a sister"?
magari anche "una sorella"?
who would react very differently.
reagiscono in modo diverso.
they're capable of changing, forever,
sono capaci di cambiare, per sempre,
and well into the future.
adesso e anche in futuro.
shaping human culture.
che determina la cultura umana.
as a speaker is to build an idea
da oratore è costruire un'idea
for how you should go about that task:
su come intraprendere questo compito:
to just one major idea.
a una sola grande idea.
so that you can focus
in modo da concentrarvi
you're most passionate about,
to explain that one thing properly.
quella cosa correttamente.
share examples, make it vivid.
condividere esempi, renderla viva.
running through your entire talk,
del vostro intero intervento,
links back to it in some way.
che dite vi si riconduca.
una ragione per tenerci.
inside the minds of your audience,
nella mente del pubblico,
to welcome you in.
doesn't make sense and needs explaining.
non ha senso e richiede spiegazioni.
in someone's worldview,
nella visione di qualcuno,
to bridge that knowledge gap.
to start building your idea.
costruire la vostra idea.
pezzo per pezzo,
already understands.
che il pubblico già capisce.
concepts that already exist
la loro lingua.
of the terms and concepts they live with
che molti dei termini e concetti
to their audiences.
in showing how the pieces fit together,
nel mostrare come si montano i pezzi,
the desired shape of the pattern,
dello schema,
already understands.
che l'ascoltatore già capisce.
new biotechnology called CRISPR,
nuova biotecnologia chiamata CRISPR,
per modificare il DNA.
genetic information really easily."
informazioni genetiche molto facilmente."
delivers a satisfying aha moment
fornisce un momento di chiarimento
to test your talk on trusted friends,
i vostri interventi su amici fidati,
they get confused by.
meritino di essere condivise.
with the answer.
or your organization,
o alla vostra organizzazione,
it's probably not worth sharing.
non merita di essere condivisa.
has the potential
perspective for the better
di qualcuno in meglio
something differently,
a fare le cose diversamente,
to a truly great talk,
per un intervento veramente fantastico,
and to all of us.
per loro e per tutti noi.
ABOUT THE SPEAKER
Chris Anderson - TED CuratorAfter a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading.
Why you should listen
Chris Anderson is the Curator of TED, a nonprofit devoted to sharing valuable ideas, primarily through the medium of 'TED Talks' -- short talks that are offered free online to a global audience.
Chris was born in a remote village in Pakistan in 1957. He spent his early years in India, Pakistan and Afghanistan, where his parents worked as medical missionaries, and he attended an American school in the Himalayas for his early education. After boarding school in Bath, England, he went on to Oxford University, graduating in 1978 with a degree in philosophy, politics and economics.
Chris then trained as a journalist, working in newspapers and radio, including two years producing a world news service in the Seychelles Islands.
Back in the UK in 1984, Chris was captivated by the personal computer revolution and became an editor at one of the UK's early computer magazines. A year later he founded Future Publishing with a $25,000 bank loan. The new company initially focused on specialist computer publications but eventually expanded into other areas such as cycling, music, video games, technology and design, doubling in size every year for seven years. In 1994, Chris moved to the United States where he built Imagine Media, publisher of Business 2.0 magazine and creator of the popular video game users website IGN. Chris eventually merged Imagine and Future, taking the combined entity public in London in 1999, under the Future name. At its peak, it published 150 magazines and websites and employed 2,000 people.
This success allowed Chris to create a private nonprofit organization, the Sapling Foundation, with the hope of finding new ways to tackle tough global issues through media, technology, entrepreneurship and, most of all, ideas. In 2001, the foundation acquired the TED Conference, then an annual meeting of luminaries in the fields of Technology, Entertainment and Design held in Monterey, California, and Chris left Future to work full time on TED.
He expanded the conference's remit to cover all topics, including science, business and key global issues, while adding a Fellows program, which now has some 300 alumni, and the TED Prize, which grants its recipients "one wish to change the world." The TED stage has become a place for thinkers and doers from all fields to share their ideas and their work, capturing imaginations, sparking conversation and encouraging discovery along the way.
In 2006, TED experimented with posting some of its talks on the Internet. Their viral success encouraged Chris to begin positioning the organization as a global media initiative devoted to 'ideas worth spreading,' part of a new era of information dissemination using the power of online video. In June 2015, the organization posted its 2,000th talk online. The talks are free to view, and they have been translated into more than 100 languages with the help of volunteers from around the world. Viewership has grown to approximately one billion views per year.
Continuing a strategy of 'radical openness,' in 2009 Chris introduced the TEDx initiative, allowing free licenses to local organizers who wished to organize their own TED-like events. More than 8,000 such events have been held, generating an archive of 60,000 TEDx talks. And three years later, the TED-Ed program was launched, offering free educational videos and tools to students and teachers.
Chris Anderson | Speaker | TED.com