Chris Anderson: TED's secret to great public speaking
Chris Anderson: El secreto de una gran charla TED
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading. Full bio
Double-click the English transcript below to play the video.
una fórmula para una charla TED:
a TED Talk formula:
una charla TED.
as clichéd or emotionally manipulative.
o en la manipulación emocional.
great TED Talks have in common,
todas las charlas TED,
that thing with you,
I've had a ringside seat,
estuve en la primera fila
of amazing TED speakers, like these.
de TED, increíbles, como estos.
para el horario de máxima audiencia
their talks for prime time,
makes for a great talk.
and their topics all seem
parecen completamente diferentes,
one key common ingredient.
un ingrediente clave común.
an extraordinary gift --
sus oyentes un regalo extraordinario,
that we call an idea.
que llamamos una idea.
have never seen each other before,
nunca se han visto antes,
are starting to sync with Haley's brain
a sincronizar con el cerebro de Haley
los mismos patrones de ondas cerebrales.
the same brain-wave patterns.
they're feeling the same emotions.
sintiendo las mismas emociones.
startling happening.
Haley's brain for a moment.
de Haley por un momento.
neurons in an impossible tangle.
interconectadas en una maraña imposible.
are linked to each other
están interconectadas
is being recreated in real time
exacto es recreado, en tiempo real,
millones de neuronas
and watching a face.
escucha una voz y ve un rostro.
¿qué es una idea?
as a pattern of information
como un patrón de información
and navigate the world.
y a caminar por el mundo.
shared from the TED stage.
desde el escenario de TED.
es clave para el futuro de nuestros hijos.
is key to our kids' future.
My contention is that creativity now
Mi opinión es que la creatividad
igual de vital que la alfabetización,
with the same status.
que construir con bambú es hermoso.
building from bamboo is beautiful.
It is growing all around us,
Está creciendo a nuestro alrededor,
it's earthquake-resistant.
resiste a los terremotos.
people are more than a single identity.
es más que una simple identidad.
Una única historia engendra estereotipos
The single story creates stereotypes,
is not that they are untrue,
no es que no sean ciertos,
an amazingly complex structure
increíblemente compleja
of individual ideas.
de ideas individuales.
component of your worldview
de su visión personal del mundo
son adorables,
de su visión personal del mundo
un poco diferente.
your worldview are crucial.
personal del mundo son algo crucial
confiables posible, cómo una guía
as possible -- a guide,
real world out there.
pero también espantoso.
can be dramatically different.
pueden ser drásticamente diferentes.
when you see this image:
al ver esta imagen?
¿Qué piensan cuando me miran?
What do you think when you look at me?
"an expert," maybe even "a sister"?
quizá incluso "una hermana"?
con cerebro lavado"?
who would react very differently.
reaccionarían de formas muy diferentes.
they're capable of changing, forever,
la forma de alguien de pensar el mundo
and well into the future.
actuales y futuras.
shaping human culture.
para modelar la cultura humana.
más importante como orador
as a speaker is to build an idea
en la mente del público,
se debe proceder para esa tarea:
for how you should go about that task:
to just one major idea.
a una única idea importante.
so that you can focus
en la idea que nos apasiona
you're most passionate about,
to explain that one thing properly.
explicar esa idea correctamente.
dar ejemplos, animarla.
share examples, make it vivid.
running through your entire talk,
que recorre toda la charla,
links back to it in some way.
remita a eso de alguna manera.
una razón para atender.
inside the minds of your audience,
cosas en la mente del público,
to welcome you in.
provocativas, interesantes,
doesn't make sense and needs explaining.
no tiene sentido y necesita explicación.
in someone's worldview,
en la visión del mundo que tiene alguien,
to bridge that knowledge gap.
esa laguna de conocimientos.
to start building your idea.
a construir su idea.
parte por parte,
already understands.
que el público entienda.
concepts that already exist
sino con el de ellos.
of the terms and concepts they live with
de los términos y conceptos que usan
to their audiences.
por su público.
in showing how the pieces fit together,
crucial en el ensamblaje de las piezas,
the desired shape of the pattern,
deseada del patrón,
already understands.
quien escucha ya entiende.
new biotechnology called CRISPR,
nueva biotecnología llamada CRISPR,
para editar el ADN.
genetic information really easily."
la información genética muy fácilmente".
delivers a satisfying aha moment
crea un momento ajá
to test your talk on trusted friends,
la charla con personas de confianza
they get confused by.
with the answer.
or your organization,
o a su organización,
it's probably not worth sharing.
no valga la pena difundirla.
has the potential
para alegrarle el día a alguien
perspective for the better
de otra persona para mejor,
something differently,
de manera diferente,
to a truly great talk,
para una charla genial,
and to all of us.
para ellos y para todos nosotros.
ABOUT THE SPEAKER
Chris Anderson - TED CuratorAfter a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading.
Why you should listen
Chris Anderson is the Curator of TED, a nonprofit devoted to sharing valuable ideas, primarily through the medium of 'TED Talks' -- short talks that are offered free online to a global audience.
Chris was born in a remote village in Pakistan in 1957. He spent his early years in India, Pakistan and Afghanistan, where his parents worked as medical missionaries, and he attended an American school in the Himalayas for his early education. After boarding school in Bath, England, he went on to Oxford University, graduating in 1978 with a degree in philosophy, politics and economics.
Chris then trained as a journalist, working in newspapers and radio, including two years producing a world news service in the Seychelles Islands.
Back in the UK in 1984, Chris was captivated by the personal computer revolution and became an editor at one of the UK's early computer magazines. A year later he founded Future Publishing with a $25,000 bank loan. The new company initially focused on specialist computer publications but eventually expanded into other areas such as cycling, music, video games, technology and design, doubling in size every year for seven years. In 1994, Chris moved to the United States where he built Imagine Media, publisher of Business 2.0 magazine and creator of the popular video game users website IGN. Chris eventually merged Imagine and Future, taking the combined entity public in London in 1999, under the Future name. At its peak, it published 150 magazines and websites and employed 2,000 people.
This success allowed Chris to create a private nonprofit organization, the Sapling Foundation, with the hope of finding new ways to tackle tough global issues through media, technology, entrepreneurship and, most of all, ideas. In 2001, the foundation acquired the TED Conference, then an annual meeting of luminaries in the fields of Technology, Entertainment and Design held in Monterey, California, and Chris left Future to work full time on TED.
He expanded the conference's remit to cover all topics, including science, business and key global issues, while adding a Fellows program, which now has some 300 alumni, and the TED Prize, which grants its recipients "one wish to change the world." The TED stage has become a place for thinkers and doers from all fields to share their ideas and their work, capturing imaginations, sparking conversation and encouraging discovery along the way.
In 2006, TED experimented with posting some of its talks on the Internet. Their viral success encouraged Chris to begin positioning the organization as a global media initiative devoted to 'ideas worth spreading,' part of a new era of information dissemination using the power of online video. In June 2015, the organization posted its 2,000th talk online. The talks are free to view, and they have been translated into more than 100 languages with the help of volunteers from around the world. Viewership has grown to approximately one billion views per year.
Continuing a strategy of 'radical openness,' in 2009 Chris introduced the TEDx initiative, allowing free licenses to local organizers who wished to organize their own TED-like events. More than 8,000 such events have been held, generating an archive of 60,000 TEDx talks. And three years later, the TED-Ed program was launched, offering free educational videos and tools to students and teachers.
Chris Anderson | Speaker | TED.com